The Secret Benefits of Podcasting that will Amplify Your Personal Brand.

We're peeling back the curtain to reveal how a podcast can be your golden ticket to establishing credibility and authority, especially if you're hungry to make a mark in your industry.

Imagine the intimacy of a one-on-one conversation. Now, magnify that feeling, and you have the essence of podcasting—a tool for forging deeper connections.

Tune in as we celebrate the creative autonomy, empowerment, and vibrant community that awaits you in the podcasting world, where your voice is not only heard but can lead, inspire, and influence.

Join us on Zoom on March 21 at 10 am EST for Just Hit Record: Everything You Need to Know to Start Your Podcast Immediately, a training that will allow you to peek behind the curtain of our podcasting process.  

This is a live workshop, interactive and fun, with Alanna and Ryan. We will share insider tips and secrets to launching the podcast you've been dreaming about. You'll walk away with a published podcast if you do the work.

A modest time investment into podcasting can reap substantial rewards. Register now!

Transcript

Unlocking the Benefits of Podcasting

Speaker 1 0:00

Hey Ryan, we are back recording another podcast episode of the no Excuses Coaching Podcast.

Speaker 2 0:09

Yes, we are Podcast time, Hi everyone. Time for podcast. You can put your podcast headphones on. Let's talk about things.

Speaker 1 0:17

Let's talk about some stuff. We've got an exciting thing coming up this week.

Speaker 2 0:23

Really exciting. Really exciting. I know what people are thinking. They think I'm going to make some joke and talk about something else, talk about how I'm excited for lunch on Tuesday or something like that, before I get to the real thing that we're excited about. But I'm not going to do that. Switching it up Podcast training Just hit record. How to start your own podcast easily, happily, smoothly. The training is hosted by you and me. Yeah, ryan Montes, it's this Thursday. Yeah, we've got a bunch of people signed up.

Speaker 2 0:59

Yeah, there are a bunch of people signed up already. It's going to be a really good training, really good workshop. Everybody who attends is going to, should they so choose, which I believe they will be able to start their own podcast later that day or the next day, easy peasy.

Speaker 1 1:17

Yeah, this month there's people becoming podcasters all over. Yeah, that's coming up. That's really exciting. What we're going to talk about today are the secret benefits of starting a podcast. You may be thinking well, that's not really tough love. This is the tough love season. We just decided that we want to talk about podcasting, partly because we've got this class coming up.

Speaker 2 1:45

I would argue that most people were not thinking that. Probably most people were not thinking that a few episodes ago we announced that this was the tough love season. I would argue that people probably came into this episode and were totally open minded.

Speaker 1 1:58

Yeah, I don't know. That's a question for the audience.

Speaker 2 2:03

Did you come into this episode being like here's another tough love episode. Or did you come into this episode being like, I don't know. I just listened to these two people talk.

Speaker 1 2:12

Yeah, that's true. It is true, though, but you know what? It's funny. I just got back from Montranblanc, so yesterday I had a six hour drive, and when it came turn for me to have my stuff to listen to on the radio, I put on one of my favorite podcasts, which is Giggly Squad. The podcast episode that they shared was very different. I was like I told my family I'm like this is such a funny podcast, I love it. Whenever I'm walking, jinx our dog, I put this on and I have to apologize to people about why I'm laughing so much in the park. And anyway, the episode that I chose was very different than all the other episodes, and so everyone in the car was like it wasn't that good. So maybe they are. Maybe people are looking for the usual.

Speaker 2 3:11

What was that funny podcast called?

Speaker 1 3:14

It's called Giggly Squad.

Speaker 2 3:16

Giggly Squad. I think it's funny.

Speaker 1 3:20

I don't know, maybe, probably not, I don't know. It's kind of more of like a girly vibe, I guess. But the one girl, the one co it's two girls, and one of them is a comedian. She's actually going to be filming like a special on Netflix in the next couple of weeks. Her name's Hannah I can't even remember her last name and then the other girl is Paige and she's more of like a fashion person. She does like red carpet stuff for you know, award shows and stuff like that. Anyway, they're just really funny, they're cute, they're giggly.

Speaker 2 3:59

Yeah, I'm definitely not sold, but I might give it a listen. I don't know. Yeah, they have an Instagram.

Speaker 1 4:06

Yeah.

Speaker 2 4:06

Here.

Speaker 1 4:08

Yeah.

Speaker 2 4:09

OK.

Speaker 1 4:10

I think they're fun. It's just kind of like mindless listening, you know.

Speaker 2 4:14

Are they sisters? Are they related?

Speaker 1 4:16

No, they're just best friends.

Speaker 2 4:18

Oh, they've kind of a similar look, the two of them. Hmm, ok, podcast yeah.

Speaker 1 4:26

Podcast.

Speaker 2 4:28

Podcasting. We got a list Because I was. Here's what happened. Here's what happened. Ladies and gentlemen, lana already knows this, but here's what happened. Earlier today, I was talking to a really wonderful hypnotherapist who I know, vicky Vicky Poole, wonderful hypnotherapist out there serving the world, and she has a podcast. She has a really a really good podcast and we were talking about her podcast.

Speaker 2 4:56

Yeah, I think it's called. I know the name of it, but I don't want to get it wrong, so let me look it up Really quickly. Ok, the name of Vicky's podcast is Dream Today's dream, Tomorrow's reality. Ok, so find that podcast on podcast providers. Anyways, Vicky and I were talking about, like, the different doors that have opened for her because she's a podcaster and you know we're going to get into a list today, but that's what spurred this episode right, and also we happen to have this podcast training coming up later this week. But you know, what are the doors that open to you? What are the secret benefits that you you know, maybe you don't realize you get from hosting a podcast until you're actually hosting it. So that's what we're talking about.

Speaker 1 5:42

Yeah, yeah, it's true. You just have to roll with it, because sometimes you don't know until you get going, and then you're like, oh my God, I just opened this whole portal.

Speaker 2 5:56

Yeah, so let's get into it Like one of the cool things that can happen in your life, in your world, when you start your own podcast and you have your own podcast and for fun. I don't have the list, only Alana has the list Because it's handwritten on her desk in front of her.

Speaker 1 6:14

Yeah.

Speaker 2 6:16

Although we did like, we created it together.

Speaker 1 6:19

Yeah, but I just I wrote it down, okay, yeah. So the first one and this one may may not be so secret, it may be kind of obvious, but it helps enhance your authority and your credibility In your niche or in your industry, and part of that is because when you're a podcaster, it's like another piece of your identity, right. That is like giving you that credibility. It's not just like a certification that you have as like a coach or something like that, but when you're a podcaster, there's this preconceived credibility or authority that's attached to you having that title. Yeah Well, you know.

Speaker 2 7:03

I have a theory about why that is, and it's because when you're a podcaster like as soon as you've created one podcast episode you've done something that most people in the world are totally unwilling to do.

Speaker 2 7:15

Most people are petrified of public speaking petrified of publishing their voice, like petrified of being heard in front of a mass audience. And so when you, when you say, yeah, I have a podcast, you instantly communicate. I'm not afraid of being seen, you instantly communicate. I'm not afraid of being seen and heard. I'm not afraid of public speaking, I'm not afraid of sharing my views on subjects. Right, which automatically sets you apart from just most people in the world. I'm not saying this makes us better than anybody, but it makes us different.

Speaker 1 7:50

Right, yeah, and maybe more courageous perhaps because it takes courage right.

Speaker 2 7:58

But you know, depending on what you want to communicate about yourself, you know, if you're a person who's a leader or an authority and you want to be perceived as such, one way to do that is to do things that other people are unwilling to do and step into leadership roles, and one of those is, you know, communicating by different medias. Big one podcasting, yeah, yeah.

Speaker 1 8:20

And I think it's like one of the best ones. Like you can share all kinds of stuff on social media and you can put videos up on social media, but it's when you're podcasting it's different and I think we're going to kind of touch on more why that is going through this list. But if you want to establish yourself as an authority, as a leader, as a as someone who means something in your niche or in your space, making time to publish and create a podcast, I think should be like a top priority.

Speaker 2 9:00

Yeah especially when you understand how easy and fast it can be. It's not what this episode is about today. In fact, this is a theme we're going to get into inside our podcast training later this week. But one of the big things that holds people back from starting a podcast is they don't know how. They assume it's going to take a lot of time and energy. They assume it's going to be hard and it can be those things, but it doesn't need to be. And so, like you know, alana and I, I still remember the conversation we had years ago or wherever, whenever it was. I'm not great with time, I guess, but before we started the podcast we both agreed it's not worth doing if it's going to be hard or super time consuming or like complicated.

Speaker 1 9:40

Yeah.

Speaker 2 9:41

And I think we agreed that, like the minute it becomes apparent that that's how it is, we're not going to do it. And now we're about to hit 100 episodes and I, we sit and I, I know we agree. This is not hard, this is not energy intensive. Once you understand how to do it, the way most people don't do it. Most people make it hard and energy intensive, which is fine. Bless them. Do it, do whatever you want, but it doesn't need to be. This is a total tangent.

Secret Benefits of Having a Podcast

Speaker 1 10:07

Yeah, yeah. But. But I also wanted to say, in alignment with that whole idea of like enhancing your credibility and authority, if you want to be a leader in the space and you do have aspirations of speaking publicly maybe on stages, right, like actually speaking having a podcast is an opportunity to like start that process Right. It is safe. Right now You're not being invited on stages or you know you're not quite there yet. Having a podcast is going to pave the path to getting up on stages right, because it's giving you that credibility and the authority and you're flexing that muscle on a weekly basis.

Speaker 1 10:53

Yeah, absolutely, so maybe you want to get interviewed on TV. Maybe you want to be interviewed on like bigger podcasts, or you know other stages, or be a speaker at a conference or something like that. If you have a podcast, that sets you apart from someone who is applying who doesn't have one too right.

Speaker 2 11:13

Yeah.

Speaker 1 11:14

I think that's also kind of a secret benefit to it is it paves the way for bigger dreams you might have down the road.

Speaker 2 11:24

Yeah, okay, let's get back to the list.

Speaker 1 11:27

Well, that was part of the list.

Speaker 2 11:29

You know what I?

Speaker 1 11:29

mean that was part of point one, but yeah, okay.

Speaker 2 11:31

Let's carry on with the list. Let's move on, yeah.

Speaker 1 11:34

Shall we.

Speaker 2 11:35

Yeah, okay, we shall, shouldn't we? We shall, because that was still number one, right, that was number one yeah. I think.

Speaker 1 11:44

one though, you know enhanced your credibility, and it's a big one. That's like a very broad umbrella number topic yeah, okay. Number two is it act? Having a podcast activates the law of reciprocity.

Speaker 2 12:01

It can.

Speaker 1 12:02

It can activate the law of reciprocity.

Speaker 2 12:08

So the full point there for number two was when you have a podcast, you have something of value. Just having a podcast creates something of value, and the obvious asset that you're creating is the episodes that you can give to people. But the other asset that arguably might be more important is the following that the podcast cultivates. When you have a podcast, you know and you create episodes consistently, you will create a following, right, and that's a really powerful asset that you could choose to share with others. You could choose to share that with others You're following and that's incredibly valuable.

Speaker 2 12:52

And so the way to use your podcast to activate the law of reciprocity is let's say, you want to be on somebody else's podcast, you want them to interview you so you can get in front of their audience and share your message with a brand new audience, right? Well, you can approach that person and say, hey, can I be on your podcast please? And they might say yes. Or, if you have your own podcast, you can approach that person and say I would love to interview you on my podcast so you can get your message in front of my audience and I would love to be interviewed on your podcast and do the same. And which one is the better position to make that offer from? Obviously number two.

Speaker 2 13:33

And not only that, and this is like something that I was talking about with Vicki, like it doesn't even need to be another podcast. Like, let's say, you want to go and do a talk for somebody's audience that has a membership or has an active Facebook group, you know you could do the same thing. This law of reciprocity hey, come and be a guest on my podcast and in exchange, I'll do a presentation for your group. Win, win. In fact, it's win, win, wins. The audience wins, the other person wins and you win. Right. So when we say you know you can activate the law of reciprocity with your podcast, in my mind that's how it works.

Speaker 1 14:04

Yeah, I like it. I think that's perfect.

Speaker 2 14:08

Yeah, boom Done.

Speaker 1 14:11

Done. I have no more done.

Speaker 2 14:13

I don't have anything else to add to that one, but it was actually, that point was the reason I wanted to make this episode, because that one is so important and so powerful.

Speaker 1 14:23

Yeah, it's like you have something to bring to the table.

Speaker 2 14:28

Yeah.

Speaker 1 14:28

That's not just oh, let's go live on my Instagram or my Facebook. Yeah, it's a different. It's a different type of audience and you know this is something that we'll talk about, too in the podcast class. But when you have a podcast, it's a very intimate experience for the people who are your audience, because you're right in their ears, right, and so it's just like it's a different type of community than your like social media following.

Speaker 2 15:01

Yeah, yeah.

Speaker 1 15:03

Exactly Like a different kind of connection, I think, and I can't remember the stats on this, but I have them somewhere around. It's an insane statistic, like I want to say, in the 90% statistic around, if you pitch something to people who are following you or not following you, to your podcast audience, like a huge percentage of them will purchase it, which is why advertising on podcasts is like so lucrative.

Speaker 2 15:39

Interesting, yeah, interesting.

Speaker 1 15:42

I have to pick that out. I have that for the, for our class.

Speaker 2 15:46

Oh, good Info on that yeah. So we'll get into that in the training Cool, all right.

Speaker 1 15:55

So, yeah, use your podcast as a bargaining chip. Number three secret benefit to having a podcast is, when you have a podcast, it creates an environment where you're the boss. So you're basically creating an opportunity for yourself to be like the creator, producer, director, editor everything of your podcast, and that helps you develop well more confidence. But also it allows you to have the self-image of you know, I am a leader, I have authority, I create things, I am expressing myself and people listen to me, and this is really powerful right For your own subconscious programming.

Speaker 2 16:56

I agree. Years ago, many years ago, one of my good friends, who also studies personal development, told me that he I don't know if he read it somewhere or a coach told him this, but he had learned somewhere that, like this, one person had recommended it's a really good idea to create a context in your life where you're the boss, where you're in charge, especially if you're not a business owner and you want to be Right. So I think the advice that he had received was for, like, somebody who's moving from the employee world to being the entrepreneur, and the advice was create a context where you're the boss, like start a community club where you're the boss. Start a business, a side hustle, where you're the boss. Create a context in your life where you are in charge and you are the leader. Right.

Benefits of Starting a Podcast

Speaker 2 17:47

And I always again, I don't think he even told me who had said it, but I've always remembered that little bit of advice that he just shared to me was important to him and, as I've now studied, you know much more since then. I think it's brilliant advice. And so when you create a podcast like starting a podcast is not starting an Instagram account, it's not starting a Facebook account, it's not starting a YouTube channel. Those are all you know your own little account on a greater platform. When you start a podcast, you're creating an entity in and of itself. It is in its own self-sustained thing and you can choose to share it on other platforms, but it exists outside of those platforms and you're in charge of it. You created it.

Speaker 1 18:33

You're the leader of it.

Speaker 2 18:35

Right, and when you do that, you're checking off a little box inside your unconscious mind that says I'm in charge of this thing, of this. It's like a miniature publishing company, yeah.

Speaker 1 18:46

So you're a miniature media company?

Speaker 1 18:48

Yeah, it's like a miniature radio station that you're in charge of, and sometimes, right like it's, when you're creating these types of things, you can get it. You can get stuck in this kind of like way of thinking that like well, we can't change that or we can't do that. Or like even today, how I introduced the episode being like this doesn't really line up with our tough love season, but we're doing this, like why do I need to mention that? I don't really, because you know we're the leaders of this podcast and we can do whatever we want.

Speaker 2 19:29

Exactly.

Speaker 1 19:30

Right, but I think sometimes you can get caught up in and limiting yourself to yeah. So it's a good reminder to like you don't have to, we can do whatever we want. We could talk about whatever the heck we want next week.

Speaker 2 19:47

Exactly exactly or today. We could skip the last items on the list.

Speaker 1 19:53

Yeah, we're not gonna do that, but we could. No, we're not gonna do that, could Okay?

Speaker 2 19:59

What's left? What's left.

Speaker 1 20:00

Well, that one kind of wrapped into, because I had confidence written down here, but this kind of like ties into. It's like a huge confidence booster. It allows you to express yourself. It allows you to express yourself creatively too. It's like a huge creative outlet, which is fun, right. Like, if you're wanting to like last week I was talking about leading with joy If you wanna lean into leading with joy, like find areas in your life where you can be creative, where you can use different areas of your life as creative expression and that creates more joy and fun in your life. Which is like attractive, right.

Speaker 2 20:44

Yeah, definitely.

Speaker 1 20:47

So that all kind of ties into the next point. And then our last point is when you have a podcast, you immediately become a member of an elite group of people who have podcasts. So you become part of a group, right?

Speaker 2 21:08

Yeah, it's true, it's almost like a secret society. I mean, maybe there is one, I don't know, but it's like that right. Like again because we talked about earlier when you have a podcast. Now you're a podcaster, you do this thing that most people will never do, and so if you're at a convention, you're at a networking event, you're at a podcast trade show or wherever, especially if you're at entrepreneurial training or business trainings or whatever, you have this like instant connection to the other people who also do this thing. You have this common ground that other people don't have.

Speaker 2 21:45

It's like the ex-military crowd. You know Former soldiers will see eye to eye and have common ground with other former soldiers in a way that regular people who've never served in the military just don't have and won't understand. Right. Likewise, being a podcaster and putting yourself outside of your comfort zone in the way that's required to have a podcast creates another one of those kind of like invisible clubs that you're either in or you're not, and in my opinion in my experience, I'm sure you'll agree it's the kind of club that's better to be in it right, yeah.

Speaker 2 22:18

Yeah.

Speaker 1 22:20

Yeah, I love being part of the podcast club. Podcast, yeah.

Speaker 2 22:26

I gotta milk it a little more. You know I gotta go. I gotta go like we should go to like a podcast convention.

Speaker 1 22:33

I know well, there is one, there's many. Yeah, there's one kind of mega one. I don't know when it is or where, but I do know it exists. But yeah, I mean there's so much opportunity. I mean we're just giving the surface of the podcast life. I mean we could go a lot bigger. I mean this one Giggly Squad, this podcast that I was talking about at the beginning of the episode. It's pretty big, you know, and they're just regular girls, you know, they're like us, they're no different than us.

Speaker 2 23:12

Yeah, they're just like me.

Speaker 1 23:15

Yeah.

Speaker 2 23:15

Than you.

Speaker 1 23:17

Yeah, although Hannah is a comedian and she has a Netflix special coming up, but it's part of like being part of this podcast, just like us, yeah.

Speaker 2 23:28

Same thing Netflix specials, whatever, yeah, yeah, join the club people, it's fun, all right.

Speaker 1 23:37

So that's it. Those are the secret benefits of having a podcast. I'm not gonna recap them, you can just go back and listen, because we kind of went all over the place, yeah. But in my opinion, the two big ones are it really does help enhance your authority and credibility and it allows you to, you know, boost your confidence and, you know, see yourself as a leader. I think those are the big ones.

Speaker 2 24:08

Yeah, yeah, definitely. I don't really think I have anything else to add. I think we got it?

Speaker 1 24:15

Yeah, that's it.

Speaker 2 24:17

I mean there's more, there's more benefits to being a podcaster and having it Like it's a you know, and it's a media that's still growing Right. Yeah, artcasting it's not new, but it's still new right.

Speaker 1 24:32

Yeah.

Speaker 2 24:33

It's a really good time to get into it before the ship really sails.

Speaker 1 24:39

Right, yeah, well, one of the stats I was telling you about is there's compared to YouTube, there's two million podcasts compared to, like, I think it's like 375 million YouTube channels.

Speaker 2 24:53

Yeah.

Speaker 1 24:54

So it's still a relatively small pool and 70% of those podcasts go dark after seven episodes. So it's just like it's a really small pool and it's actually easier to get more reach and exposure for your podcast than it is, you know, to hit it with YouTube. And the thing is with YouTube is like our podcast is now on YouTube because they just added this whole option for podcasters on YouTube where you can submit your RSS feed, so like there's a whole tab now on YouTube where it's just podcasts.

Speaker 2 25:44

Oh, cool yeah so we're on there now.

Speaker 1 25:45

I just uploaded all of our episodes to YouTube on Friday or not.

Speaker 2 25:52

Friday.

Speaker 1 25:52

I don't know, one day this week I did it.

Speaker 2 25:54

Cool, thank you, yeah, and it's only going to get better folks. It's only going to get better, yeah. I'm going to get in.

Speaker 1 26:03

Yeah, so no pressure.

Speaker 2 26:04

I mean, oh right, we got the training this week yeah, if you're listening to this on Monday or Tuesday or Wednesday or Thursday, like before 10AM Eastern time, reach out to us and we'll get you the registration link so you can register for the training.

Speaker 1 26:20

Yeah.

Speaker 2 26:21

Yeah.

Speaker 1 26:22

All right, cool, that's it.

Speaker 2 26:25

That's it All right. See you guys next time. Ciao.