Our 100th Episode! A Toast to Consistency, Growth, and No Excuses.

Cheers to us, and welcome to our hundredth episode!

We reminisce about the early days of podcasting, what we hate about the podcast, and the evolution of an on-air chemistry that's become natural.

We've had many laughs and insights, transforming us from mere acquaintances to co-hosts with a dynamic rapport.

Thank you to our listeners for tuning in week after week. Because of all of you, we are committed to never missing a beat and ensuring you have your weekly dose of coaching insights.

With a heartfelt nod to our listeners, we extend an invitation to continue this journey with us. Follow along on Instagram, subscribe, and share your thoughts with a review.
 
Here's to the next hundred episodes where the only rule is No Excuses.

Transcript

Celebrating 100 Podcast Episodes

Speaker 1 0:00

So we made it to 100 episodes.

Speaker 2 0:05

We did, here we are. Does that mean we're done? Do we get to stop now that it no?

Speaker 1 0:12

it just means we made it to the triple digits.

Speaker 2 0:16

Triple digits? Yeah, how about that?

Speaker 1 0:19

A pretty huge accomplishment in podcast land.

Speaker 2 0:22

You don't have a podcast until you hit 100 episodes, right yeah, well, maybe 200, I'm thinking. But a thousand.

Speaker 1 0:30

That's when you've really done it yeah, but we like I guess we're in the 100 episode club now, like we're in the triple digit club for podcasters, which I think is probably like a small percentage of podcasters.

Speaker 2 0:44

Yeah, oh yeah. Because like 90% of podcasts. I mean, I guess there's different statistics According to Reddit r slash podcasting, 90% of podcasts don't publish more than three episodes. Wow, as soon as we passed three episodes, as soon as we hit number four, which is quite some ago now, we were in the you know 10 podcasts that keep going past three episodes.

Speaker 1 1:14

um, I wonder let's see what does it say for 100 episodes, like how many podcasters make it to 100 I think, it's just like it's just us and mel robbins.

Speaker 2 1:26

That's it. What percent? And andrew huberman and huberman yeah, what percentage of podcasts make it to 100 episodes? Let's see here it says here only 11 of podcasts make it to 50 episodes. It says here only 11% of podcasts make it to 50 episodes. Okay 90% quit after 20 episodes. I don't know, I don't know.

Speaker 1 1:54

So we're in a small percentage, I would say I think it's safe to say we're in a very small percentage.

Speaker 2 2:05

Yeah, it's safe to say that we're better. Yeah, that's it. Sorry, sorry, folks hate, can't sugarcoat it. If you don't have 100 podcast episodes under your belt, you're not good.

Speaker 1 2:16

I'm just kidding. So what are we going to talk about? It is cool.

Speaker 2 2:20

It is cool to hit 100.

Speaker 1 2:21

I want to talk about like.

Speaker 2 2:23

I want to just talk about what it's like to be like.

Speaker 1 2:26

Cool, we're cool kids. As my kids would say we're cool kids.

Speaker 2 2:30

We're so cool. Now I just like what I was, you know. Let's just talk about the podcast. I think a little bit, Do you remember? Like the first, when we first recorded the first episode.

Speaker 1 2:42

Yeah, it was really uncomfortable, like it was.

Speaker 2 2:48

Yeah, you know, not because of like you or me, it's just like it was totally new yeah you know it was back in 2022, like early 2022 yeah um, and so it was just like, and we didn't know exactly what we were doing, but we just like, we just had recorded.

Speaker 1 3:06

Yeah, we did.

Speaker 2 3:07

And we talked and I remember like I think we had like once or twice we got like 30 seconds in or a minute in and we're like this is crap. Let's like stop and start from the beginning. I don't know if I'm even remembering this right or not. And then the first episodes. I think in the first episode.

Speaker 2 3:24

Yeah, maybe we did, I can't remember, but yeah, probably I wouldn't, I would imagine but then, like really quickly after that, it was just like show up hit record, do our podcast for 20 minutes, half hour yeah, and then done, yeah, yeah.

Speaker 1 3:43

I feel like we just got it out of our that kind of like nervousness out of the system right away and then we just decided it was just going to be an easy record every single time and out of all the hundred episodes we have, only and it was most recently only ever once have we stopped recording like 10, 15 minutes in and been like this isn't working yeah, that's true, like that was only a couple couple weeks ago we haven't talked about that on the podcast.

Speaker 2 4:14

Yeah, we did have one day we were recording and we were doing we had picked a topic and we got 10 or 15 minutes into it and this was like around the 90th episode mark, right or 94. Yeah, so this is well into the routine and it's just like at some point I think it was me that was like you know what? I don't like this topic. I don't like this.

Speaker 1 4:39

You know what we're talking about this covers.

Speaker 2 4:41

I don't like anything, let's. And you're like, yeah, this sucks, let's stop. Pick a different topic. I'm paraphrasing, of course. Um, yeah, there's a little bit of behind the scenes, uh yeah trivia for the uh, for the audience. They may not have known. You can't do that, by the way, every week audience if you're recording a podcast.

Speaker 1 5:02

But no sometimes you gotta know when to do a tactical retreat but going back to the those first couple episodes, um, like we you and I didn't really know each other that well either at that. Like when we first started, like we kind of knew each other, but like not as well as we know each other now I would say so. It was kind of like we kind of knew each other, but like not as well as we know each other now I would say so. It was kind of like we were getting used to each other in terms of just like, um, well, having a podcast, like, and having a conversation like this, because we'd never really done anything like that before together like obviously we had talked to each other. We hadn't like had a conversation where I was sharing my opinion, you were sharing your opinion and we were being recorded.

Speaker 1 5:50

So that was also kind of like something that we had to navigate, I would say too yeah, that's true, that's true and I remember I also remember it was a little bit uncomfortable because it would we didn't know like when to talk, like it was like I would be waiting for you to finish and that, so that I could jump in and like we hadn't developed like that cadence, I guess, between just feeling comfortable going back and forth, which is something that you don't like, you can't really create until you've done it. Yeah, you know what I mean. Yeah, that is, which is something that you don't like, you can't really create until you've done it.

Speaker 1 6:26

Yeah, you know what I mean, yeah.

Speaker 2 6:28

That is. That is, you know, there's many benefits to having a podcast co-host, but the one sort of challenge that presents itself that is not there if you're solo, literally is what is that is coordinating talking? And we're still not perfect. Like, we still kind of talk over each other a little bit here and there, which is not good for, you know, podcasting in general. But uh, but it's gotten. You know, we're pretty much in the groove now.

Speaker 1 6:54

It's pretty good to be honest, cause I, when I'm doing the editing, like I don't really, I cut out tiny bits where we've maybe talked over each other, but it doesn't happen very often, to be honest I um, as we've just been talking over these last couple of minutes, I found a list okay, that I thought might be interesting to reflect on.

Speaker 2 7:19

And here's what the list is. It's from three times bestselling author and host of the win the day podcast that has more than 50 million views. This guy's name is James Whitaker. Have you heard of him?

Speaker 1 7:35

Yeah, I know that name.

Speaker 2 7:36

James Whitaker. When he hit 100, his 100th episode he wrote a little article here that I've discovered on LinkedIn. Hit 100 his 100th episode. He he wrote a little article here that I've discovered on linkedin. That is the 10 lessons that he learned from 100 podcast episodes and I thought it would be fun now to like go through the lessons that this guy learned and see if we also learned these okay, yeah, I like that, that's.

Speaker 1 7:59

Or, if we're gonna be like, oh, shit we're.

Speaker 2 8:02

We're at 100 episodes and we didn't figure that out maybe we'll learn something we'll learn something from this list from this list.

Speaker 1 8:11

Yeah, and then the other thing we wanted to do is just like reflect on our favorite moments or episodes yeah from the past right yeah, do you have a favorite that like is just coming off the top of your head From the past? Right yeah, do you have a favorite that like is just coming off the top of?

Speaker 2 8:29

your head. I'm trying to remember there's been a couple where, like, something really funny happened, yeah, and we both wound up like laughing really hard. I think the one where, like you learned we were learning together about the anti-joke oh yeah and like you were just dying and like you just had to like mute yourself and I had to just like talk for a good time, because you were just like crying and laughing uncontrollably.

Speaker 1 8:59

I think I learned that day that my sense of humor is the anti-joke.

Speaker 2 9:04

Yeah that was fun, that was fun. That was a fun like the audience has no idea what I was looking at while we were recording that episode, so you were like all red like you were literally crying and like laughing and also trying not to laugh because we were trying to record the podcast. Yeah, and there's been like a couple of times where that's.

Speaker 1 9:26

Yeah, there has been a couple of times. There's been a bunch of like interruptions from Pepper, my cat.

Speaker 2 9:33

Yeah, the cat. Especially recently, the cat is like all in my face while we're recording the podcast, like via camera. Right, yeah, not right this second, surprisingly, but for the last, like three or four recordings, your cat has been like taking up a lot of the space on my screen yeah uh, as we've been chatting, and it's a nice cat, it's a beautiful cat yeah, she's lovely, but yeah, she's quite needy.

Speaker 1 10:00

She's right beside me right now, so she can hear.

Speaker 1 10:02

Yeah, so she's listening to us talk right now yeah yeah, I'm part of the podcast now I think for me, um, because you know I do a lot of the editing, right, or I do all of the editing but, um, the first season we didn't really care about the video because, like we weren't doing anything with like Instagram and like I hadn't even considered putting any of the video of us recording on YouTube. But when I decided to do that, I was going back through the season one videos and we're like we just don't about, um, how we're looking on the screen in the in the first season, because there's there's times where I'm like over here, like in the corner, and it's like a very different, if not as polished as we are now.

Speaker 1 11:01

I would say yeah, but one of my favorite episodes from season one was when we talked about I think it was about being a kid or something like that. I feel like that was one of the episodes where, like I finally had my podcast, confidence was like solid Was in season one and it was the last episode in season one. Oh yeah, you were probably happier as a child than you are now. So what I loved that. Um, I loved that episode.

Speaker 1 11:35

For me, that was like I remember I was at my cottage so that would be a good one that would be a good one for people to re-listen to yeah or for even for me to go back I remember recording that, but I don't remember all the details of it, of course yeah, it was a good one and I think I, I think actually in that episode I had just come up from the beach, um, because my eye I had sunscreen in my eye that entire episode and I was like trying to be cool and calm and like super focused and professional and my eye was just like stinging.

Speaker 2 12:18

Yeah.

Podcast Consistency and Long-Term Planning

Speaker 1 12:19

I do remember that. I remember that well, yeah, yeah. You know, there's a lot of things going on behind the scenes that you can't see on a podcast yeah, there really is.

Speaker 2 12:31

There really is. There's a lot going on yeah um, okay, you want to hear an item or two from the list. Yeah, I do, yeah so I'm to just call this the list of things that we should have learned by now, according to James Whitaker, Is he an author?

Speaker 1 12:52

Like what is he? Why do I know that name?

Speaker 2 12:55

It says he is a three times bestselling author.

Speaker 1 13:00

Okay.

Speaker 2 13:01

And he's the host of the Win the Day podcast that has 50 million plus views.

Speaker 1 13:07

Okay, but what is his book?

Speaker 2 13:10

I think it's called Win the Day.

Speaker 1 13:12

Oh.

Speaker 2 13:14

Let's see. I don't know.

Speaker 1 13:17

Okay.

Speaker 2 13:18

I don't know this guy. Can you write?

Speaker 1 13:19

like a really famous personal development book or something like that.

Speaker 2 13:25

I mean Well, he must have.

Speaker 1 13:26

He has 50 million.

Speaker 2 13:27

That's pretty huge, 50 million listens and reviews and he says he's a three times best selling author.

Speaker 1 13:39

So let's see here he has?

Speaker 2 13:45

he has a book called grow rich the legacy okay I guess he's like a law of attraction yeah, that's what I was thinking.

Speaker 1 13:55

I feel like I know him from that world. All right, what does he say?

Speaker 2 14:01

yeah, anyway, uh, number one is play the long game.

Speaker 1 14:09

Yeah, good.

Speaker 2 14:11

You're building relationship capital. I like that You're developing your skill by doing.

Speaker 1 14:16

Yeah, like that.

Speaker 2 14:18

And you're creating a content bank.

Speaker 1 14:23

It's true. Yeah, I think we got that.

Speaker 1 14:26

We got down, we're doing that yeah, yeah, the content bank, definitely, because it's so interesting. Like I don't do this pretty ever, but I kind of want to go back and like listen to some of the older episodes because, like there's so many things that we've talked about that is like that are so important. You know what I mean. So it is a good little archive of of content and, like I think, probably areas that we've been, that we've moved through right like topics that were really important to us at that moment, right, yeah, yeah and moment Right.

Speaker 1 15:04

Yeah, yeah, and then playing the long game. It's so true, um, because we weren't ever really dwelling in the details of, like each episode, like oh, it's not perfect, or we don't have the perfect topic this week, or you know, um, or we didn't get as many downloads, like we're never really focused on that. It was more like, how do we just keep this thing going, right?

Speaker 2 15:28

focused on that. It was more like how do we just keep this thing going right?

Speaker 1 15:30

yeah, long game, long game, cool yeah, okay, so we agree with james.

Speaker 2 15:32

Yeah, I like that, on that one number two number two number. Next thing he learned and we're doing this is release episodes consistently yeah that's important yeah, we've been super consistent. I think we've maybe missed like one Monday which, like even the best podcasters in the world, even if they have a certain consistent podcast posting schedule, it's not like they never skip a week or anything like there's holidays and there's stuff that happens yeah. But we've definitely averaged one episode a week.

Speaker 1 16:11

Consistently for the last two years. Right, yeah, and what most of our listeners probably don't know and we shared this in the podcast class that we did the first three months of our podcast you were like not around, so what we did was we like banked episodes and you know, I would edit them and put them up, but we weren't actually actively podcasting during that time.

Speaker 2 16:41

Yeah, right, that's right, I was off the grid, yeah.

Speaker 1 16:45

You're off the grid so it's like possible to do that you know what I mean and have a, have a co-host, if you're just like organized.

Speaker 2 16:54

Yeah.

Speaker 1 16:56

Too. Yeah, and we were able to stay consistent, despite you taking that like kind of hiatus from work and life.

Speaker 2 17:04

Yeah, because we planned for it and we took action to make sure that you know we kept consistent yeah.

Speaker 1 17:14

We did a good job handling that. Yeah, we really did Like when I look back now because we were new podcasters too like it'd be different, like I feel like now it would be different because we've kind of established this consistency and this routine. But that was like at the beginning of us starting the podcast yeah, right, yeah.

Speaker 1 17:34

So because you knew when we started the podcast, you knew you were going to be taking that break. So right at the beginning we were like let's just do two episodes a week and then we'll bank them yeah, yeah, yeah.

Speaker 2 17:46

And we just like we looked at the calendar, we calculated how many weeks I was going to be away and how many episodes we would need to maintain our schedule. Yeah, good job.

Speaker 1 17:58

Good job us yeah we did it.

Promises, Guests, and Content Machine

Speaker 2 18:00

Let's see here. Number three thing on this guy's list is stay true to the promise of your show which I think we've done you know, here he talks about like recognizing what is the mission or the. You know the topic or the theme or whatever that you're overall tackling and, uh, you know, stick to that and we've done that. You know, right from the beginning it's always been about success as a coach coaching, hypnotherapy, all that good stuff yeah, the mindset, attitude and strategies of elite coaching.

Speaker 1 18:36

That's what we used to talk about like every start of every episode.

Speaker 2 18:39

Season two forgot about that, forgot about the intro. Yeah, yeah, cool Okay.

Speaker 1 18:50

Here we go. This is one that.

Speaker 2 18:52

I don't think we're doing. Number four from James Whitaker Is that who? It was James Whitaker. Yeah, use your podcast to connect with your heroes. And he says I've had some interesting people on the Win the Day podcast. That's his podcast.

Speaker 1 19:12

Yeah.

Speaker 2 19:12

Including number one New York Times bestselling authors, medical experts, special forces operators, harvard professors, billion dollar founders and more. Do you know how many times I've been rejected when asking a guest if they'd like to appear and he says only once?

Speaker 1 19:29

Really.

Speaker 2 19:30

When I reflect on this statistic, I'm inspired to aim higher, to find guests who have more engaging stories, bigger platforms and better opportunities for long term collaboration Wow.

Speaker 1 19:43

Is this a goal for us for season five?

Speaker 2 19:50

Because we have had zero guests on our podcast. We've like it's not an interview podcast, we've never had guests, but uh, yeah, should we invite, like I don't know what's the dolly llama um. Should we invite the? I don't know mel robbins yeah yeah, should we invite um?

Speaker 1 20:10

you know who I would love is um. I also love teal swan. Do you know her? I know of her.

Speaker 2 20:15

I don't I haven't like dove into a lot of her stuff, but I know who she is and I've seen her kind of clips here and there.

Speaker 1 20:22

They seem good yeah, I just listened to her being interviewed on um what's that by? You know the guy who's like the biohacker? Um, he has a podcast. I can't think of his name right now. He's like the. He's basically trying to live forever. Do you know that guy?

Speaker 1 20:43

no, well, maybe I don't know, through biohacking he's got all kinds of stuff on youtube and he's been interviewed on like all kinds of huge shows. Anyway, she was just recently interviewed on his podcast. But maybe something to consider. Maybe we should invite some of our heroes onto our podcast and see what happens.

Speaker 2 21:07

Yeah, Like Tom Hanks. Imagine if we could interview Tom Hanks oh wow, yeah, I would love that.

Speaker 1 21:14

That would be cool.

Speaker 2 21:15

That would be great. Or, like Matthew McConaughey, I'm not really into Matthew McConaughey, I'm sure he's delightful, but he's a real personal development guy Success.

Speaker 1 21:24

Yeah, I'm sure he's delightful, but he's a real personal development guy success yeah, that's true. I think he'd be interesting to talk to.

Speaker 2 21:32

Um yeah, all right, something to think about yeah, so listeners, if you know Tom Hanks or Matthew McConaughey, make sure you send us a DM so we can link up with them yeah as a guest. Cool, okay, let's uh.

Speaker 1 21:46

So there's one, and yeah there's on the on this list that we haven't um, haven't considered number five from james is build an entire content machine.

Podcast Promotion Strategies

Speaker 2 22:01

And he says uh, we all know that social media is a linchpin of visibility in the digital area era. Okay, but most people have a weak social media presence. A linchpin of visibility in the digital era, but most people have a weak social media presence because they don't know what to post or they post the same generic crap over and over and over again, expecting a different result. Kudos to you, james Whitaker, for calling out that behavior. That is true, a lot of people do that.

Speaker 1 22:26

Well, that's funny because I was just thinking about that this morning because I haven't posted anything on the Instagram for the podcast in a while, partly because I'm just I'm feeling a little uninspired. But then I was also thinking about, like other people that I know who have a podcast, who also have like a separate Instagram for the podcast, and it's always like this it's like sort of like the little social media platform that you forget about or you're just like oh, I should put something on there to remind people that I have a podcast. But what is that Like? Why is that? Because I feel like no one's podcast Instagram does well, Unless it's their primary platform.

Speaker 2 23:12

Yeah, yeah, it's interesting.

Speaker 1 23:15

Yeah, yeah, yeah this point's pretty good here.

Speaker 2 23:19

He says this is why the Win the Day podcast now has millions of views across the various social media platforms, with two videos, and then he's linked to this one and this one already surpassing a million views each. That's pretty cool. And he says I want to reiterate this point because it's important this visibility has come almost exclusively through content that already exists. I'm not reinventing the wheel, I'm extracting content from an existing conversation and publishing it to the masses, meaning he's taking clips from his podcast recordings and repurposing it as general social media content.

Speaker 2 23:55

And he's winning big because of it. That's a cool tip, that is that's something that I was talking about in um in the engage mastermind I think the other day where I was talking about AI tool.

Speaker 2 24:09

Yeah, I was. I mentioned a specific tool that lets you do that really easily. You know the tool is Opus Clip, but that's the tool. The principle is, you know, if you're sharing value in one context, can you take that, you know the recording of that and turn it into valuable content for other contexts. And the example for me is that, like I'm on teaching or coaching, on group Zoom calls multiple times a week, every week, and so the only reason in the past I didn't take those recordings and cut them up and make it into social media content was because of the labor and or cost involved.

Speaker 2 24:47

But now, with new ai tools, it's a lot easier, uh, and so I'm doing more of it yeah, yeah, that's good cool uh, all right, that's a great point there, yeah so we could be doing that better, definitely yeah we could be doing that better.

Speaker 1 25:05

Uh, we could even use opus take this video right, exactly, I know that's what I've been thinking about. I haven't done it yet all right, all right.

Speaker 2 25:12

Number six on the list I'm liking this list.

Speaker 1 25:15

Are you liking this? I like this list. It's a.

Speaker 2 25:18

It's a good idea what's something about the podcast that you didn't like or that you hated?

Speaker 1 25:23

oh yeah, um, I don't know if there's anything that I've hated. To be honest, that's a strong, a strong word what's the worst thing about having a podcast?

Speaker 1 25:36

yeah, I mean I love the podcast. I've been very dedicated to the podcast from the inception. Um, like, I really wanted to have a podcast. So, like, I think for me, the one thing if we're going to, if we're going to go to hate, um, for a minute, is just the editing. Like, the editing is the one thing that I don't love, and I do find that I leave it. It's one of those things that I leave to the last minute, and anything I leave to the last minute, in my opinion, is something that I'm like not into. So I just find the editing boring.

Speaker 1 26:17

I don't so I wouldn't say I hate it, but I just like I just think it's boring because I've got to like re-listen to the whole episode. I got to cut it up. Sometimes I have to re-listen to it again, so you know, and then, like, I've got to upload it and write the description. And AI helps a lot because it kind of gives me something to work with. But I would say, out of it, like, if we became big time podcasters, I'd love to have a team who's like taking it, editing it it, adding things to it, creating content, and all I have to do is like show up and record. That would be my dream yeah

Speaker 2 26:55

cool yeah, what about?

Speaker 1 26:56

you, what do you hate?

Speaker 2 27:00

um just all the attention you know uh people following you down the street, the paparazzi, yeah, you know, just trying to walk my prized pet llama down hollywood boulevard like everybody's. Like, oh, ryan, can I have an autograph? Oh, ryan, I pet your prized pet llama. And I'm like, yes, yes, of course you can have both of those things. You know um, other than that, though, yeah, I don't, there's nothing about it that I really hate, actually.

Speaker 1 27:30

Um, there's very few downsides.

Speaker 2 27:33

I mean, like this is it's kind of like the perfect thing for us, right. Like when you're a coach that's active on social media, you're kind of like straddling the line between entrepreneur and public figure and like just having a podcast is like right in that wheelhouse, you know.

Speaker 1 27:53

So it just works. You know, it just makes sense, yeah.

Speaker 2 27:56

Yeah, now I want a pet llama. Are there like mini llamas? You know how there's like mini horses. I don't think so, but maybe I'm sure that that's something for the universe to work on like I don't think you force that to happen, but if it just like naturally, organically, sure starts to happen and I can have a little miniature llama like here in my office with me, as long as it's happy like as long as it's happy I mean, you could get a goat that is definitely not the same thing.

Speaker 2 28:27

Those are two different animals um all right.

Speaker 1 28:33

What's number seven?

Speaker 2 28:35

wild animals should be wild. They shouldn't live in my office. Number seven is spend more time promoting than creating. Oh, this is something we could probably improve on. And like um, it's true, like, if you spend, you know, 30 minutes creating a piece of content, some people say you should spend an hour driving traffic to that piece of content you know, um, if you're going to go live in your facebook group, you should start building anticipation for that five, two, three, four, five, ten days in advance.

Speaker 2 29:12

Um, so you know. So james says spend more time promoting than creating. He says running a podcast is very much like having a book the off. The author thinks the hard work is over when the book is written, but seasoned authors know that the real work only begins when, once the book is written um that's true.

Speaker 2 29:31

Hey, it's like yeah think about it, it's a lot easier to record podcast episodes of good quality and upload them than it is to like drive massive amounts of numbers of people to listen to them. Yeah, um, and again, because we're playing the long game and you know, um, we, you know, we didn't start this podcast with the goal of, like immediately monetizing it to like 10 figures a year or anything we have a ton of effort into promoting, but it is something we could do more of. I will, I think, yeah definitely I think we should.

Speaker 1 30:09

Now that we're at the hundred episode mark and we're in like the triple digits as we continue, you know what I mean. I think that it needs to become a goal for sure well, there's a couple of tips here from james okay, what are they?

Speaker 2 30:25

I think like we started going through this list, like both of us being like who? Is this james guy and as we're like this guy seems to know what he's talking about.

Speaker 1 30:33

This james whitaker I like him, yeah, yeah anyways, should I buy all his books?

Speaker 2 30:38

should we invite him to be on our podcast?

Speaker 1 30:41

I was just going to say holy jumping, uh, anyways.

Speaker 2 30:47

All right, now that I've said that, like all our listeners are going to invite him and he's going to be like unindated.

Speaker 1 30:53

I hope so. Invites to be on podcasts Um what's his number one tip for uh in for uh promoting?

Speaker 2 31:01

Well, his podcast seems to be an interview style podcast. So well, his podcast seems to be an interview style podcast. So, um, he's talking about, you know, making a strong connection with your guest, um, getting them to share their episode with their mailing list. Yeah, that's a big tip, that's something that, again, we haven't started having podcast guests yet, but we need to. We gotta have gotta bring tina tina she's gonna be our first guest. She's gonna be our first guest.

Speaker 1 31:31

Tina, tina, if you're listening yeah you're gonna be our first guest yes tina h but this is the thing when we have a guest, because what people? I mean, I think we've alluded to this before, but, like, the one cool thing about our podcast that I like is we don't plan the episodes, so we just like get on a zoom call and decide what we're going to talk about.

Speaker 1 31:52

I mean, we do some minimal planning, right, yeah, and so the reason why we haven't had a guest is because they have to get into this weird podcast world with us where we're like, hey, what do you want to talk? About yeah so you have to feel comfortable um, just kind of flying by the seat of your pants if you're going to be a guest on our podcast yeah, yeah, you have to be.

Speaker 2 32:17

Yeah, yeah, um cool, okay. So tip b is take the most engaging moments from each podcast episode and publish them as clips on TikTok, instagram reels, facebook reels and YouTube.

Speaker 1 32:32

Yeah, well, we do that.

Podcast Growth Strategies and Reflections

Speaker 2 32:33

Yeah, we kind of do that and we'll do more. Now that we have like Opus, we can probably do more of that. Yeah, tip C is create. This is something that I never would have thought to do on my own and I still don't know. Let's see it says create a qr code and make sure it's displayed prominently wherever you have an opportunity to be of service to people in a large gathering, for example, at a speaking event. This will allow people to open the camera app on their phone, scan your qr code and subscribe to your podcast on the spot oh, I love that, I love that that's kind of cool when you're at hypno thoughts I should just

Speaker 2 33:16

speaking at hypno thoughts I should connect with somebody that lives in vegas and like have a giant placard of a qr code shipped to their home. So that's ready when I arrive in Vegas and I'll just walk around with it, Like you know, those sandwich boards.

Speaker 1 33:33

Yeah, you can just wear that.

Speaker 2 33:36

Yeah, yeah, I can be wearing just like, cause it's Vegas, it's hot. I'll wear just like a bathing suit and a tank top like a since later from saved by the bell, and I'll have a sandwich board with a qr code for our podcast and I'll just walk around the casino. Not even hypno thoughts. I'll go right out there to the crowd, yeah, um, okay, so watch for that. People who are going to be at hypno thoughts anyways. So, but the qr code thing, that's actually a good idea, that's a good idea.

Speaker 1 34:05

I like that.

Speaker 2 34:08

Number last for the tips is link to it in your social media bio and through embedded players on your website.

Speaker 1 34:18

I have that on my website.

Speaker 2 34:19

Do you that's?

Speaker 1 34:20

cool yeah.

Speaker 2 34:22

He says your audience is not going to magically discover you until you put in the work.

Speaker 1 34:27

Yeah, it's true.

Speaker 2 34:28

Excuse me, mr Law of Attraction, maybe they will if I just focus on that, put it out there. Yeah, no, I'm just teasing. All right, james, we're down to like the last three tips, not tips, these are not tips. These are like things he learned, but I guess they're tips also. Um, do you have a favorite episode?

Speaker 1 34:51

Oh, you said the words like uh, inner yeah when you were a kid the child when you were a kid. Yeah, I liked that episode.

Speaker 2 35:00

I'm wasting traps that new coaches ought to avoid. That was a cool episode.

Speaker 1 35:06

Yeah, I don't remember that one. Do you want?

Speaker 2 35:08

to listen to the full thing in its entirety right now as part of this episode. It's 35 minutes long.

Speaker 1 35:14

The other one I liked too was do you remember we did an episode where I talked about how much I don't like my fear of going on cruises?

Speaker 2 35:23

Yeah.

Speaker 1 35:24

That was a good episode. That was a good. That was a good that was season one.

Speaker 2 35:29

I think was it season one, that was like early.

Speaker 1 35:31

Yeah, I liked that episode and you like you coached me through um my fear and we we discovered that it's not that I was afraid to go on a cruise, but I just don't like them and I was afraid to tell people that I don't like them.

Speaker 2 35:45

I think and I think it also had to do with like being stuck somewhere yeah with like and if you're bored like if you yeah, like if you were bored or you know, not enjoying it, you'd have no escape.

Speaker 1 36:05

Yeah.

Speaker 2 36:06

Right, Like I think, yeah, that was a good episode. I don't remember what that episode was called. Yeah, I don't either, but Was it Seven Fears you Must Overcome to Be Successful? Was it part of that?

Speaker 1 36:17

episode? I don't know.

Speaker 2 36:21

No, it wasn't that one. Yeah, I don't know, was it 20?

Speaker 1 36:23

questions. It was a fear in disguise.

Speaker 2 36:27

Season 1, episode 16 oh okay, season 1, episode 16 was a fear anyways, all right. Tip number eight from james whittaker, or thing he learned after 100 episodes um, this is definitely something that we do focus on continual improvement. He says you're starting to get an idea of what I mean by continual improvement by this point, aren't you? And to make it even clearer, with every episode I publish, I think, what can I do to revise the entire process so that episodes can be published faster and the quality can get better? I think that happens organically.

Speaker 1 37:07

Yeah, I do too.

Speaker 2 37:09

But I think it has for us. Certainly, the quality has gotten better, the smoothness.

Speaker 1 37:13

Yeah.

Speaker 2 37:15

I don't know how much faster the publishing has got, because we tend to like our podcast episodes are 30 minutes ish, but our podcast recording meetings are wind up being like two hours because, like, we show up, we chit, chat for a an extended period, then we record. But that's fine, right, that's not really a problem.

Speaker 1 37:39

Yeah, definitely on my end. The editing has gotten a lot tighter, like it's, it's. It used to take me longer, but now I've got a system and it's just like I'm, it's easy. Like I feel like if we went to like two episodes a week, that would be. That would become quite a lot of work.

Speaker 2 37:59

Yeah, oh, we don't need to do that.

Speaker 1 38:02

No.

Speaker 2 38:03

Again, this one doesn't really apply to us because we're not an interview podcast, but number nine is promote your guest, he says the most frustrating part about this one is that you've done the hard work to get the industry expert on your show but you sabotage the connection by making it all about you. The truth is that if you're inviting someone onto your show, it should be about them, not you. You I agree with him there. I you know, I've interviewed a lot of people, not on a podcast context, but in social media and other contexts, and really you need to make the subject of the interview.

Speaker 1 38:35

Yeah, totally.

Speaker 2 38:36

For sure. Yeah, so he says he quotes Keith Ferrazzi, who said invite them into their mission. If you do that, you'll inevitably find common ground, which will strengthen the relationship further. Stop talking about yourself so much I guess you're interviewing somebody and focus on their journey. Yeah, I mean again isn't that common sense? Maybe, maybe not.

Speaker 1 39:05

Maybe not again. Isn't that common sense?

Speaker 2 39:06

maybe, maybe not, maybe not. You know, I think I've. You know, in addition to interviewing lots of people many times, I've also been being interviewed many times and there is definitely, like, a range of people who like really make have made it 100 about me. It's been more of a balance between them sharing and, um, myself sharing. And then there has been the odd interview here and there where it was very clear that, like, the person hosting the interview was really committed to sharing about their agenda and their and their journey, even though they were interviewing somebody else. And I'm not faulting them for that. I guess it faulting them for that, I guess it's just a different style yeah.

Speaker 2 39:48

But those do kind of stick out in my memory as being like a little off, yeah, or just different than how I would do things. I guess you might say yeah. Like anytime I've been interviewed, it's been all about me.

Speaker 1 40:04

Yeah, you know, like they may do a little intro or something like that.

Speaker 2 40:08

but by the way, for those of you that are, I want to give credit where credit's due. This article that I'm getting these 10 lessons from James Whitaker from is called 10 lessons from 100 podcast episodes, and it was published by him On LinkedIn. So I'm sure if you Google his name and the last name is W-H-I-T-T-A-K-E-R and that title, I'm sure you will find this article If you want to read the full thing, number. Last Thing he learned from doing his first 100 episodes Is look at the bigger picture. He says with every episode, I'm calibrating what my audience needs to know and what I enjoy learning about, and I guess he's using that to and he goes into more detail here but he's using that to inform the direction of the podcast, which I think is a great idea, and that's something that we've tried to, that we've done. Yeah, I think we a great idea and that's something that we've tried to, that we've done.

Speaker 1 41:06

Yeah, yeah, we do our best to do that Like it's a mix right Between teaching, I think, and then like sharing our opinion and stories, but it's always with the intention of, you know, our listeners taking something away at the end of the episode. So I hope that this has been helpful for people to. You know, cause you can apply this to not just podcasting, but your social media content or your business or, you know, any kind of project you're working on. I think all of these, these kind of lessons learned, can be applied.

Speaker 2 41:49

Yeah, certainly yeah. Yeah, some great lessons in there. That was fun and some good insight right. Like good insight.

Speaker 1 41:59

Yeah, I think there's a couple of things here that we can take away from it, one being maybe it's time to you know, explore interviewing. Yeah, yeah and number two, we've got to do a better job at promoting. You know what I mean just moving the needle a little bit more to get more people listening yeah, yeah, there you go how about that? And part of that can be achieved through interviewing, right? Because then those people will help spread the word.

Speaker 2 42:32

Yeah.

Speaker 1 42:33

To people who may otherwise have not, you know, listened to our not our website, our podcast.

Speaker 2 42:41

Yeah, definitely yeah. Any other reflections on the 100th episode before we wrap it up?

Speaker 1 42:50

I don't think so, Just like I'm proud of us.

Speaker 2 42:54

I know.

Speaker 1 42:55

I think it's cool. 100 episodes, 100 episodes Pretty cool.

Speaker 2 43:01

Officially 100.

Speaker 1 43:02

Yeah, it's quite an achievement when you consider how much consistency and commitment it requires to hit 100 episodes yeah, and I'm just kind of like happy that you know we've achieved that and it's really not felt like a ton of effort yeah, yeah, yeah, I do want to thank you.

Speaker 2 43:25

I don't want to, you know, definitely give credit where credit's due. It was your idea to start the podcast. You know you invited me to join you on this journey. You do a ton of work behind the scenes to make this podcast work and flow the way it has and I really, really appreciate that and I think both myself and our audience, you know, owes you a debt of gratitude for really being the driving force behind the no excuses coaching podcast. So thank you, alana banks, for for that.

Podcast Milestone Celebration and Promotion

Speaker 2 43:53

My, you know I have nothing but gratitude to you for that thank you, yeah, and you're welcome you bet cool, it's a pleasure yeah, so, that being said, uh, I guess that's it for now I guess that's, it yeah, we'll see you on the comparatively much less important 101st episode, everyone yeah, and like I guess here's to 200 yeah, that was it is it gonna take.

Speaker 1 44:24

It's gonna be like two years before we're at 200, though, because it took us two years to get to 100, because we do one a week.

Speaker 2 44:32

Yes, it's gonna be a while for the next, like big mile. Well, 150 will be like a milestone true, okay yeah, yeah, cool okay all right.

Speaker 1 44:42

Well, that's it so follow us at um. It's the no excuses podcast on Instagram.

Speaker 2 44:49

Yeah.

Speaker 1 44:49

Now that we're promoting, and share it with your friends and subscribe.

Speaker 2 44:54

And write a review. Five stars, all that good stuff.

Speaker 1 44:57

All of that.

Speaker 2 44:58

Okay.

Speaker 1 44:58

All right. Bye everyone Bye.