No Excuses Coaching with Ryan Montis & Alanna Banks
The mindset. The attitude. The strategies.
Being an elite coach lights you up, but your insecurities surface when you think of establishing yourself as a coach.
Do I know enough? What if I can't fix their problem? Who am I to think I can be a coach? And on the flip side, you're figuring out how to be an entrepreneur and build a business which feels very overwhelming.
Each week entrepreneurs Ryan Montis, certified trainer and Alanna Banks, certified hypnotherapist and coach, help you chunk it all down so that you can feel like creating a coaching business is fun and easy.
If you're a coach who wants to adopt the mindset, attitude and strategies of an elite coach or a personal development enthusiast who wants to learn and evolve, this show is an invitation to jump in.
Please subscribe to the podcast on iTunes, Google Play, and Spotify, join our community on Instagram @itsthenoexcusespodcast and learn more about our offerings Alanna Banks @alannabankscoaching and www.alannabanks.com and Ryan Montis @ryanmontisnlp and www.ryanmontis.com
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Thank you!
No Excuses Coaching with Ryan Montis & Alanna Banks
Five Common Mistakes to Stop Making in Your Coaching Business
These five common mistakes are holding most coaches back from reaching their full potential, and we dive into what they are and how to dodge them. We tackle the hard truth behind these errors.
Coaching is a challenging journey that demands time, energy and money investment, just like any other business. We discuss the harsh realities and expectations in the coaching industry. We unravel how social media influences our perceptions. And we highlight the importance of hard work and realistic expectations.
We bring you valuable tips to avoid these pitfalls.
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Everybody listening needs to stop. You need to stop. Alana Banks, you need to stop, I need to stop. Everyone needs to stop doing the following five things in their coaching business right now what's that? Are you going to stop?
Speaker 2:Maybe If I know what the things are.
Speaker 1:Everyone stop doing the following five things. Now you might be thinking, ryan, where are these things? Or you might be thinking, how do you know I'm doing these things and I don't. I mean, I know what the five things are. I don't know how many of the people listening are doing these things, but these things are super common. So I bet, listeners, you're doing at least one and you got to stop today.
Speaker 2:I know I'm guilty of at least one. I know that. Well, not anymore, but used to be very much though.
Speaker 1:Guilty is charged. Alana Banks, I accept your plea of guilty. You are sentenced to record this episode With me right now.
Speaker 2:All right.
Speaker 1:All right, let's get into the list.
Speaker 2:So let's get into it.
Speaker 1:Five things that coaches are guilty of doing. That is bad for business, bad for you, bad for the world. Stop this nonsense and you know, and you'll benefit.
Speaker 2:Right, yeah, all right, let's jump into it.
Speaker 1:Let's jump into it.
Speaker 2:Number one.
Speaker 1:Who know?
Speaker 2:So number one is assuming you know everything about other people's coaching businesses.
Speaker 1:Yeah, or assuming you know anything about other people's coaching businesses. So I mean, it's very common advice and wisdom in the coaching industry to stop comparing yourself to other people. Ok, but I think even more specifically, stop assuming that you know how many clients other people are serving. Stop assuming that you know what other people are paying for coaching. Stop assuming you know how successful somebody is behind the scenes. Stop assuming you know how people are getting the clients or attracting the clients that they're getting, because you cannot see behind the scenes of another person's coaching business unless you're literally paying them for VIP access to their systems, and even then you don't really see for sure what's happening behind the scenes. You see what information they present to you, so you know.
Speaker 1:For those devotees in the audience who've been listening from the beginning, you might know that your old pal, ryan Montes, used to be a private investigator. I have a very keen eye for detail and I can tell you that many of the coaches on Instagram, on the internet in the world, to me it's plain as day, it's obvious, that the image they're presenting is different than the reality behind the scenes. Ok, I'm not going to go into great detail on how to tell that and because it's really not important. But you know, if you're looking at what you see on social media and taking it at face value and assuming that what you see on the surface is representative of you know what's happening behind the scenes, you're probably allowing yourself to adopt a skewed model of the world and I say stop that. Does that make sense? What I just said? Lana Banks.
Speaker 2:Yeah, totally does.
Speaker 1:Yeah.
Speaker 2:I can think of an example actually, because back before I was even into coaching at all, I started working with someone who, in my opinion, like, or the way he presented himself, I assumed that he was like a big shot coach who, you know, really knew what he was doing and, you know, was probably making a lot of money and could help me in my life Right and sort of the front that he was representing right in social media land and like website and everything like that was not like what was happening in real life Right.
Speaker 1:So Interesting so that's a person who's maybe intentionally misrepresenting.
Speaker 2:Yeah, well, I think sometimes what happens is like coaches will do like a photo shoot or something like that, and they put on this persona. That's a lot more polished, right.
Speaker 1:Yeah.
Speaker 2:And so you see those images and then, like you, just automatically assume oh well, they're doing really well because they look so put together they are. You know, have these professional photos, yeah, but then you know you find out later on.
Speaker 2:That's not really who they are 100%. So you know that's more from like a personal perspective. But then if it's like coach to coach to, you know, I think it's easy to get into this like assumption world where you know you're looking at them sort of as competition or you're looking at other coaches and wishing like you had what they had right, because you start comparing Maybe you're not doing that well, and so then you see someone else like getting more popular, or you know you assume they have more clients when really they don't.
Speaker 2:Yeah, and that's why I think it's important. That's why I think this podcast is actually really good, because, from the feedback that I've got from other people, it's like real conversation, a real conversation between two coaches about coaching.
Speaker 1:Yeah.
Speaker 2:That's not polished and like produced and you know key message to death, because it's real. I think it's important that all coaches be real with one another and you know I've said this a lot since I've had my fabric store Like I wanted to get all the online fabric store people together in Canada and like alphabet stuff and nobody wanted to do that. Right, but that's the name of the game. When it comes to business, people don't want to share and I understand why.
Speaker 1:Yeah, okay.
Speaker 2:But I don't, I don't really agree with it.
Speaker 1:Yeah, okay, so I just I do want to clarify I'm not saying that, like you know, we should pick up the pitchforks and, like anybody who you know represents their life, to be slightly more glamorous online than it is in real life, or should go, no, because that's totally normal and totally natural. Right, yeah, like you know, before you bring your vacation photos over to your relatives house, to you know, show them the pictures you take out, the ones where, like you know, the kids scraped their knee and is crying in the background, like you know, or maybe you leave that in, I don't know, but that's just an example. Right, it's very normal to lead with your best foot, right, yeah, and there's nothing, and I don't think that there's anything wrong with that. You know, I'm putting more of the onus internally, like, let's apply it to me.
Speaker 1:I'm not going to look at somebody else's you know business or website or funnel or testimonials and assume any more about them or their business than is immediately apparent there. I'm not going to look at somebody and say, okay, they've got a lot of video testimonials. Therefore, they make a million dollars a year and you know, I'm going to use that as data to, you know, dictate my behaviors or decisions moving forward. Right? Yeah, I think a lot of people do that, not, I think I know a lot of people do that and it's dangerous. Right, it's okay to look at information and look at data and consider it, but don't be doing all that assuming, right? Yeah, especially if you're attaching shame or comparison at the same time.
Speaker 1:Okay, I think we got that?
Speaker 2:Yeah, we got that.
Speaker 1:We got that one.
Speaker 2:I think it's important to apply that to your entire life.
Speaker 1:Like not just your business, but don't assume anything right.
Speaker 2:I had a roommate in university and he used to always say no assuming, because it makes an ass out of you and me.
Speaker 1:Please don't swear on the podcast. This is a family show. Don't say ass on our podcast.
Speaker 2:Okay.
Speaker 1:Okay, now I'm just kidding 18 plus folks.
Speaker 2:Yeah, but it's true. 18 turns the show off. No assuming. Assuming just wrecks your life.
Speaker 1:Yeah, just leave it at that, okay.
Speaker 2:Yeah.
Speaker 1:Destroy his university. Okay, Number next. What's number two?
Speaker 2:Number two is don't be a cheapskate.
Speaker 1:Don't be a cheapskate, ladies and gentlemen. Stop being a cheapskate. We should probably explain what this one means. If you run a business and if you're a coach unless you're employed as a coach for somebody else then this probably doesn't apply to you, although it still does but if you are a business owner, meaning you're an entrepreneur slash coach who works for yourself and sells services directly to clients.
Speaker 1:You need to stop being a cheapskate with either your time or your money or your energy and you need to identify right now which one of those or which ones of those are you being a cheapskate with and stop being a cheapskate.
Speaker 1:And here's the thing this doesn't need to be permanently, because obviously the goal of entrepreneurship and business is so that you can spend less time and less energy and make more money. Ultimately, that's the value, one of the big values of moving away from an employee lifestyle. But until you reach that stage, there's so many coaches that are like well, I became a coach, therefore I should have a four hour work week, I should expend no energy whatsoever and money should just roll in, and have this expectation that it's almost like an entitlement, and that's not the reality for most people. You must be willing to invest an appropriate not an exorbitant amount, but an appropriate amount of time and or money and or energy if you expect to see a good return on the investment of your time and or money and or energy. Or, in other words, if you're not willing to pay $15.99 a month for a Canva subscription when you're on social media. I mean that's like the cost to do in business.
Speaker 2:Yeah totally. And I think we've had this conversation before because I remember talking about it on another episode. But really and I remember I remember we were talking about how the cost of entry into coaching is actually, or any online service kind of business is pretty low when you think about it, it's almost too low.
Speaker 2:Yeah, Like if you're opening a store, for example, you have to buy your inventory, you've got to buy, like you have to pay rent, you have like all of these expenses and then you got to sell the stuff. So I think there is sort of like this expectation that like well, because I have this online business, I shouldn't really have to spend any money, but it's just like any other business. So you're going to have like these small expenses, like your Zoom membership, your Canva membership, you know an accountant little business expenses that are going to actually help you be a lot more efficient too. These are all really important and, even with your time and your energy, be available for yourself. And maybe that means you want to have more flexibility. You can still have flexibility, but it doesn't mean that you're just going to go from 0 to 100 without putting the time and effort in and energy behind it, Because it is very consuming, very all-consuming.
Speaker 2:And I think it's also an expectation that you have to set with people in your life too, Because a lot of people assume here we go with the assumptions, but a lot of people assume I just have all kinds of time on my hands because I work from home and I'm a coach and I do it on this thing. But just because I don't have a book like a booking or a call scheduled or something like that, doesn't mean I'm available. I'm still working on my business, right? And I think that's something that people forget too. Like you have to work on your business and you have to work in your business and then you have to work with clients or whatever it is you're doing.
Speaker 1:Yeah, I really like what you said, that the cost of entry into the coaching industry is extremely low. You can actually become a successful coach Technically. You could do it spending nothing. This is when you have an internet connection, and even that's negotiable because you could go to the library and have free internet.
Speaker 2:Right.
Speaker 1:Technically, just with life experience. If you have a skill and you're able to get results, technically, you could spend almost nothing and become a life coach. So there's this extremely low barrier of entry into this industry, I think, which gives people sometimes the wrong idea that anybody could just come in, or it's normal and typical to come in and spend a few thousand dollars on training and like, okay, now I have 100K a year of business and I see it, I see it out there, I'm there in the trenches with new coaches, new coaches, medium coaches and veteran coaches. A lot of people do have that expectation that like, okay, I got my coach certification, or I got my hypnotherapist certification, where's my 10K a month in revenue? And you know again. And it's tricky because for some people that does happen really quickly and right away. But for a lot of people you're going to need to invest more. And I want to just like, make a quick parallel.
Speaker 1:I heard this statistic on the radio a few years ago and they said that, like for, in the employee side of the world, the employee side of life, the greatest return on investment in terms of paying for training versus what you make back in the duration of your career is commercial airline For what you invest upfront, and commercial airline pilots usually have to pay for their own training, right? You go to flight school, you do all this training For what you invest upfront. You know the ratio is highest for what you earn back as a commercial airline pilot, so it costs anywhere between. Well, actually, let me save that number. A commercial airline pilot, by the time they reach senior status working as a commercial airline pilot, they'll be making around $200,000 a year or more.
Speaker 1:Okay, that's when they reach senior status. So later in their career you know in the middle, with a major airline around $130,000 a year and entry level positions are between, let's say, 30 and $50,000 a year. Okay, okay, so let's you know, think about that. You get into this career. First few years you're making 50 grand. Before too long you're making 100 grand and when you're at the top of the game you're making 200 grand.
Speaker 2:Yeah.
Speaker 1:Those are reasonable expectations. What's the cost of entry? To get yourself into that position as a commercial airline pilot? Anywhere between $70,000 and $150,000. Right, so you drop out, you spend, we'll split the difference 90,000. You can expect to earn in the first couple of years a fairly modest salary and later on, as you get more experience, up to $100,000. And then we have coaches who spend $3,000 on a coaching certification and fully expect to make $100,000 their first year right it's not impossible, it happens.
Speaker 2:Yeah, it does.
Speaker 1:But is it reasonable to be disappointed if that doesn't happen?
Speaker 2:Yeah.
Speaker 1:Right. My argument is no, you might need to invest, and for a lot of coaches it's way less than $90,000 or $150,000 that you would need to invest in business training, whatever, whatever, whatever.
Speaker 2:How about being comfortable with a negative annual income? Yeah, that's where we need to start, right. And I think that this expectation also comes with the influx of conversations about coaching in social media, like on YouTube, like all that stuff too, because there was this era of digital nomads, right, and they still exist, but at the beginning of that online service provider, I'm going to be a coach and I'm just going to grab my laptop and move to Mexico era. Some people did it and some people did it really quickly and there's like star coaches out there right now who literally did start in their car, right. I think like there's that one big coach. I can't remember her name right now. It'll come to me.
Speaker 1:Alpha Fem yeah. Alpha Fem that's her real name, melanie. Melanie Adelaer. Yeah, yeah, yeah.
Speaker 2:She started in her car, she was homeless, like such a great story. And now she's like I think she bought her own private island or something like that and is like living in a mansion on her own private island, and those stories exist.
Speaker 2:But those are like the 1% of people who have made it big, which is also why every kid that's like 10 wants to become a YouTuber, because they all watch Mr Beast and saw him become this millionaire, amazing YouTube guy. But like all of these people Melanie and Lair Alpha Fem she put the work in, she spent the money, she did all the things Like. She got lucky in the beginning and caught on, but then there's no doubt in my mind that she's invested tons of money into her business.
Speaker 1:Yeah.
Speaker 2:Right Time energy and money.
Speaker 1:Yeah, yeah.
Speaker 2:So it's just like super important to like have perspective. I think really is yeah.
Speaker 1:And she got over that hurdle where now everything's easy Right. I'm not saying she doesn't work hard, but I'm saying, you know, she's gotten over that hurdle, she knows exactly what to do to make the list these days, right, and she has like a massive team and all that kind of stuff.
Speaker 1:Anyways, the point of this is, you know, number two on the list was lovingly, empathetically. Of course this is a little bit of a tongue-in-cheek list, but stop being a cheapskate with your time or your money or energy. If you want a huge return on your investment, you need to actually make the investment.
Speaker 2:Yeah, do the work.
Speaker 1:You might win the lottery. You might be one of those coaches that's like, does a weekend of training and puts up an Instagram page and makes millions of dollars. But yeah, you know, there's this expression that I love. You know luck counts, but you can't count on luck.
Speaker 2:Yeah, it's true you might get lucky.
Speaker 1:Right, you might make some magic reel that gets a million and a half.
Speaker 2:I was just going to say.
Speaker 1:Use in one week and you all of a sudden you know you've gained 30,000 followers overnight. But you can't count on that. It's great what happens. Elana Banks yeah.
Speaker 2:Well, and it happened, but still like it's not, that it's not all of a sudden like I'm rolling in, you know, new clients and a whole bunch of money, Like I'm exposed to more people now and that's it. But you know. Although that's very valuable yeah agreed, but now it's like a whole other set of like things that I have to think about in terms of like well, now that I have all that exposure, now I got to like, get to work.
Speaker 1:Or followers, more problems no.
Speaker 2:Yeah. No, but I mean I could sit on it and do nothing and just be like oh well, I just want them to come to me, I'll just keep doing reels, or I could actually create stuff, right, which is what I'm doing now, which is what I'm thinking about.
Speaker 1:Yeah.
Speaker 2:Okay.
Speaker 1:Okay, let's go on.
Speaker 2:Yeah, number three. Number three is giving away the farm. Number four is giving away the farm. What does that mean?
Speaker 1:Stop giving away the farm.
Speaker 2:Giving away all your secrets.
Speaker 1:Not necessarily giving away all your secrets, because so here, in 2023 and in 2024, this is more important than ever. Remember, as a coach, the only thing really you can give is information.
Speaker 2:Doesn't matter if it's one even if you're a therapist.
Speaker 1:Really what you're doing is listening to information from the client and feeding back more information. It's just an exchange of data. When you break it down, no longer is it reasonable to expect people to pay big amounts of money for certain types of information.
Speaker 1:Here's how it breaks down the why and the what is basically free these days If we're talking about getting a result the why do you do this? Why do you do that? Why do you need this? Why do you need that? That information is free. If they don't get it from you, they can find it on YouTube for free. What do I need to do? I talked about this recently.
Speaker 1:You're going to talk about this. I think it was in my free group. I talked about literally the exact blueprint for becoming a billionaire is available to you for free. You can go and read about every moment of every of Warren Buffett's life, from the time before he was born. Every business decision he made, every person he knew, everything he did has been documented and is available in great detail to you for free. The what, this information is out there. As a coach, you're constantly giving away the why and the what, basically for free. Really, what you're getting in return is attention, which is a very valuable currency. The how, or in other words, implementation, or in other words, accountability, supervision and hand-holding, is what people pay you for.
Speaker 2:Yeah, this is what a lot of people get wrong.
Speaker 1:Go give away the information, give away the how or give away the why, give away the what as much as you possibly can, but the thing that's actually valuable, which is the supervision, implementation, accountability, hand-holding etc. Needs to be gated, it needs to be guarded, because that's what you're exchanging for real money. Yeah.
Speaker 2:Yeah, yeah, like you said that, because we touched on that a little bit last week, we, I think, maybe not, I can't remember.
Speaker 1:I feel like we talked about this recently. It was in a dream, I don't know.
Speaker 2:I know, but it was like talking about like, was it on Clubhouse?
Speaker 1:Were we talking on Clubhouse.
Speaker 2:No, you know what? We were just having a conversation before hitting record, and we were talking about.
Speaker 1:I don't have Clubhouse.
Speaker 2:Accountability and holding hand-holding. That's what you pay for. That's why you want a VIP day with a coach. That's why you want to work one-on-one with a coach, because they're going to be in your corner asking you questions, asking you the hard stuff you know and holding you accountable to whatever it is that you're wanting to achieve by working with that person.
Speaker 1:Yeah.
Speaker 2:And yeah, that should be paid for Wow.
Speaker 1:Yeah. So stop giving away the farm means you need to know what is your marketing messages and what is your free value content and what is the information that you can pump out and not have to worry about it and it's going to be valuable for your audience. And you need to know what are you selling.
Speaker 2:Yeah.
Speaker 1:You need to know what are you selling and you need to actually sell it, and there needs to be that clear line in between.
Speaker 2:Yeah, for sure. Well, and I think you can do it at levels, right, or I guess it just really depends on what your business model is. But you could look at it as, like I give away all kinds of free information on my podcast, on my YouTube channel, on my social media platform, right, and then it could be like medium tier or like more of a low ticket thing is like maybe you just do like workshops, right, once a month you do a workshop on more information, but like it's like a little bit more information than what you're giving away for free. And then your high ticket stuff is like the hand holding right, like I'm going to sit down with you and help you every step of the way, kind of help you implement all this free information that you have.
Speaker 1:Yeah.
Speaker 2:And that's the big ticket item.
Speaker 1:Yeah.
Speaker 2:Where they have you on speed dial.
Speaker 1:I don't know where they can text you whenever they want for one month right, they can come and sleep on your sofa, which is a new high ticket offer I have. It's no, you don't get to talk to me, but you can sleep on my sofa for one week on the condition that you make me breakfast in the morning. Yeah, so, folks, if you're interested, you can apply for that package, that container, the sofa and breakfast container at RyanMonticecom. It is a high ticket container.
Speaker 2:Yeah, very high ticket, In fact it's my most premium offer OK. All right, so yeah, so stop giving away the farm.
Speaker 1:Stop giving away the farm. What's? The next one on the list.
Speaker 2:The next one is shiny object syndrome.
Speaker 1:Shiny object syndrome. Yeah, coaches are bad for this one.
Speaker 2:Yeah, I used to be so bad for this, so bad.
Speaker 1:Used to be. This isn't a podcast recording, this is an intervention. No, you're not that bad. Actually I'm not bad.
Speaker 2:I haven't done anything bad like that for a while.
Speaker 1:Yeah, shiny object syndrome. For those that are not aware where it's like. You start a thing, you're excited about it, gratification is slightly delayed, so, rather than sticking around to make it work, you go on to the next thing. Right, you fail to get your return on investment for the thing before you invest in the next thing, which sometimes it's appropriate. Sometimes, a tactical retreat is a good idea, but that's usually not the case for a lot of coaches. Usually, what they're doing is it's like OK, I've run up to a challenge in this one thing I was doing, so rather than overcome that challenge, we're going to go and get excited about something different.
Speaker 2:Yeah.
Speaker 1:Don't do that, Especially with business and marketing initiatives, because, spoiler alert all business and marketing initiatives almost all will work when executed properly. It's the execution and overcoming the challenges and tweaking along the way that is challenging. When you jump from one to the next to the next without seeing things through, you wind up getting stuck.
Speaker 2:Yeah, totally.
Speaker 1:Yeah.
Speaker 2:I would say that Then also on the flip side of that, it's just purchasing shiny objects too. This has been my downfall, Actually. The other one is too. I jump around quite a bit, or I have, but also I could easily get persuaded into this coaching program or buying this thing or that thing to see if it's going to work for my business Instead of just sitting down and getting to work with the information that I already have.
Speaker 1:Yeah.
Speaker 2:Right, and trainings too. Like maybe if I do that training or this training, I get certified in this thing, then that'll make the change in my business. But really it's not going to change anything, although sometimes things can. When I think about that. When I did that Palm Reading certification, that really shifted things for me, but that wasn't a shiny object either. Yeah.
Speaker 1:After a while in the business, I think a lot of people start to realize the difference between the different motivational or different reasoning for investing in courses. Yeah, I'm at the point now where I can afford to take a training out of interest and I don't need to justify it to myself. That's like oh, I can spend the money because it's going to be this for my business or that. I can be like honestly, I don't need to do this training, but it seems interesting to me, I think it'll be fun and yeah, hey, maybe it will result in an increase in revenue. That would be cool too.
Speaker 2:Yeah, right.
Speaker 1:And so but especially if you're not making the dollars yet that you want to be making, you got to be really careful what you invest in and really consider whether it is the right decision for moving the revenue needle forward or if it's just another way to avoid applying what you know you need to apply from previous training.
Speaker 2:Totally.
Speaker 1:Totally, that's shiny object syndrome. That one, I think, is a little more well-known. There are conversations happening out there.
Speaker 2:But I don't know. I just had a bit of an aha moment there for a second because I took that palm reading training right and I literally took it out of interest, like I was like, oh, that's cool, I just want to do that. There was no strategy behind it, like I just was like I'm doing it and that was the one training that really kind of like shifted things for me. So it was not interesting because I was taking it out of pure interest and excitement and joy Yep, Not out of lack need.
Speaker 1:Yeah, the decision was based in abundance rather than in.
Speaker 2:And then the return was abundant.
Speaker 1:And then the return was abundant right. Where it's like I think a lot of people will take the next training. It's like I'm desperate, I'm not getting the clients I want, I need this thing, and then they put all this pressure on this one training. Where it's like this has got to be the thing that gets me the clients. Otherwise, whatever, it's not really the right energy to bring into a process, as tough as that might be, because sometimes we are in that position. It's like we've got to do something.
Speaker 1:But, it's like when you Well, it's the same thing with the social media sanctuary Like.
Speaker 2:I'm in that out of interest, because I'm interested in learning that type of stuff, but I'm not like, oh, I need this. Is the thing that's going to make my social media.
Speaker 1:Yeah.
Speaker 2:Like I'm in it just because I'm interested.
Speaker 1:I know. And then you got a million views in your reel, applying my reels masterclass form plan.
Speaker 2:Exactly, but it's because I'm in it with an energy of abundance and enjoyment and joy and interest, rather than, like I need to be, in the simple social sanctuary so that my social media takes off.
Speaker 1:Yeah.
Speaker 2:Cool, this is something new. I'm going to think about more things in my life that's happening for Okay.
Speaker 1:You're going to run and sign up for like 10. I'm interested in this and that and this. I'm interested in this five-star vacation Imagine all of the abundance that will come my way. Yeah, all right, number last on the list.
Speaker 2:Yeah, number five is stop. Are you ready for this one? Stop being a rock star. No, stop having rock star syndrome. Stop. And this is a Ryan Montes.
Speaker 1:Having thing, rock star Ryan Montes thing. In that I feel like I coined the term rock star syndrome, although I don't really want to claim that for sure. I guess maybe I didn't and I just don't remember. Rock star syndrome is, if you think about a rock star. Rock stars are technically entrepreneurs. Right, Think about like I don't know Aerosmith and Steve Tyler or a really big name musician.
Speaker 2:Yeah.
Speaker 1:Their whole job and they get paid for this is to just show up. The audience is already there. They do their thing, they use their talent, they rock and they leave. Right, a rock star is in the unique position of getting paid a lot of money to just show up and put on a show and leave, and things like ticket sales, security, equipment, stage, you know, food and drink all that stuff is taken care of by other people, other entities, right, yeah, so that's fine for a successful rock star. But here's the thing Atlanta Banks and audience. Are most rock stars rich? Or most musicians rich? Right? Are most people who dedicated their life to music rich? The answer is no, right, most musicians don't make any money for their talent, right, they can't just show up and be the rock star, show up and put on a show and make all kinds of money.
Speaker 1:And so when we flip it over to coaches, a coach who has rock star syndrome is the coach that says I just want to show up and serve the client, do the hypnotherapy, do the coach and do the what. I just want to do that and then disappear into the sunset, when in reality, a coach or a hypnotherapist again, unless you're employed by somebody else who's doing that stuff bringing the audience in front of you, taking care of security equipment. You know food and drink, all that stuff. But if you're a coach who's self-employed, you have your own coaching business you can't be the rock star. You have to be the business owner. You can't say I just want to serve my client and not worry about anything else, because that's sort of the last step in your business.
Speaker 1:The first step is building the foundations, putting up the walls, right yeah, marketing your service, connecting with clients, sales, marketing, administration, security, right, all these little things that if you're not taking care of those and if you're not yet at the stage where you're in the future, you're not going to be able to do that.
Speaker 1:If you're not at the stage where you're going to delegate those things, you don't get to be the rock star. One day you'll be the rock star maybe if you get all this stuff sorted out. So rock star syndrome I guess, in case it wasn't clear, those coaches that think all they got to do is provide the coaching and serve and it's not their problem to do the rest, or the rest is a chore that is unpleasant that they put up with so that they can serve their clients wrong, but if that's you, if you're there and you're like, all I want to do is serve. You are an employee and an employee mindset and you should go get a job as a coach for a company that employs coaches. If you want to be your own business and work for yourself and run the show, you got to be a business owner.
Speaker 2:Yeah, totally yeah. Well, that's what I was just going to say, like what I would tell these rock star syndrome people is go get a job, yeah.
Speaker 1:And there are jobs for coaches. I'm sure there's like lots of jobs that would hire them. They're in-house coaches.
Speaker 2:Yeah, just go get a job as a coach and all you have to do all day is serve. Yeah, yeah.
Speaker 1:Yeah, you know significantly less money, but you'll also have job security. You won't have to worry about that stuff. You don't like marketing business sales.
Speaker 2:Yeah, yeah, it's funny, I mean I think you're a lot closer to it than I am, just because of the people that you serve. But like, yeah, like I'd never thought of it from that, because I've always been in this to have my own business, because I moved from having my own business and then kind of just morphed into having this business, so it's just kind of like all been very fluid for me. But I haven't thought of it from that perspective where there are some coaches out there who are maybe like I don't want to run a business, I want to just coach, which is totally okay. But it's almost like that. There's almost like there's this preconceived notion out there that if you're a coach you also have to be like a solopreneur, like a small business owner, or something like that.
Speaker 1:You don't know.
Speaker 2:You don't at all, and there's nothing wrong with it if you don't want to do that. Like you know what I mean.
Speaker 1:Yeah.
Speaker 2:I feel like we just like opened a portal for people right now where they're like oh yeah, maybe I could just Google search coaching jobs and like just get a job as a coach.
Speaker 1:That would be amazing.
Speaker 2:Take so much pressure off yourself.
Speaker 1:Yeah, I mean if you're a coach and you want to have your own business. But you've heard yourself say I hate social media, I hate sales, I hate marketing, I don't want to be online. If you hear yourself saying that stuff, you have a choice. You need to either examine are those limiting beliefs that you're going to take action to change, or are they genuine truths because they're based in your core values, in which case it's going to be a very difficult uphill battle to have a business.
Speaker 1:It's like having an auto mechanic shop. It's like you're the mechanic. All you want to do is work on cars and you refuse to go to the front desk and sign people in, sign vehicles in as they're being dropped off by clients. You refuse to call the yellow pages and put out an ad in the yellow pages to say I have Ryan's mechanic shop in Toronto. If that's you, then you're the mechanic that works for somebody else. If you want to own the mechanic shop, you got to do that stuff. You got to lock the door at the end of the night. You got to get in, come in early and open the door and turn on the open sign.
Speaker 2:It's true.
Speaker 1:I think this is the biggest one.
Speaker 2:I think it is too. That's why I said that's why you're like save it for last, it's good, it's really good. I think people are just like yeah, screw this. I don't want to be a business owner, I just want to be a coach. And remember too, there's nothing wrong with that. You haven't failed to be a coach. If you decide you want to just be employed by a coaching company or you know I don't even know what options are available, but I'm sure there's tons if you just Google it or start looking or go on Lake, I don't know what, whatever the job places are that you go to to look for jobs, amazon.
Speaker 1:No, amazon, no. That's, if you want to buy AAA batteries, you can go to Amazon. I don't know Amazon, although Amazon is a huge company that probably do employ in-house coaches for their yeah.
Speaker 2:I bet you they do.
Speaker 1:Yeah, so that's the big one. And again, there's no wrong answer. It's not wrong to want to be a business owner and it's not wrong to not want to be a business owner. Yeah, it's not wrong. As if, like you, are foundationally against doing the duties of a business owner and still trying to be a business owner.
Speaker 2:Right, yeah, cause it's never going to happen for you.
Speaker 1:Or you're foundationally against being an employee and you try to force yourself into an employee role, which was me in my past life. Right, it didn't work miserable all the time.
Speaker 2:Oh yeah, me too I hate you.
Speaker 1:Yeah.
Speaker 2:So yeah, so that's.
Speaker 1:I call it rockstar syndrome when a coach wants to have all the benefits of business ownership without any of the responsibilities of business owners.
Speaker 2:So according to the urban dictionary, yes. Rockstar syndrome exists as a word, but what's the dictionary?
Speaker 1:definition.
Speaker 2:Pardon.
Speaker 1:What's the urban dictionary definition?
Speaker 2:So it says rockstar syndrome, a mental illness most often occurring in drummers, in which the following symptoms may occur when someone who plays a musical instrument not being played that long, or usually has not been playing that long about three months to a year starts to think that they're amazing on their instrument when in reality they suck. So that's not really. No, it's not. So that's a different rockstar syndrome, different rockstar syndrome. That's a different one.
Speaker 1:Yeah, we're talking about coaching rockstar syndrome.
Speaker 2:Coaching rockstar. This is like yeah, I like it, I think it's cool.
Speaker 1:You can call it rockstar coach syndrome. Yeah, rockstar coach Just differentiate it from that drummer thing Cool, there we go, there we go. Those are the five things everybody to stop doing right now.
Speaker 2:Yeah, so that you can have a successful 2024 business coaching. Stop it, mm-hmm.
Speaker 1:Every one Cool. So, that's it for this episode. Send your hate letters to Ryan Montes NLP on Instagram. Tell me why I'm wrong. Alana Banks, what are you going on these days?
Speaker 2:Just send me loving messages, because I don't like hate messages. What do I have going on? I've got my palm readings. Message me for a palm reading and message me for a breakthrough too, and go check out my reels on Instagram, because they're going crazy. I have all my new followers.
Speaker 1:Boom, there you go and I've got the simple social sanctuary $7 a month. Awesome social media coaching. Is that price going up?
Speaker 2:in the new year. It's going to go up at some point.
Speaker 1:It'll just be when I feel like it, One day I'll just wake up and I'll be like that's it no more free ride $700.
Speaker 1:$700 a month. Yeah, Everybody who's already in there will get to keep their lower price permanently as long as they stay a member. But yeah, one day we'll all the price will just shoot up for sure. I might even like make it. I might even like raise the price and make it by application only. But you know, anyways, cross that bridge when I get to it. And then, yeah, just make sure you're following me on Instagram and Facebook, everybody. There's some cool stuff coming up.
Speaker 2:Cool.
Speaker 1:That's it.
Speaker 2:All right, Thanks everyone.
Speaker 1:Bye.
