042 - BONUS EPISODE: How to do PR without lying with Gini Dietrich of Spin Sucks Artwork

It’s a Small Business World

Small businesses make up approximately 90% of companies around the world, but they often struggle to compete with the other 10% that are “too big to fail.” Join KC Goundiam, founder and CEO of B2BeeMatch, and Jaime Buelta, small business advocate and tech wiz, as they interview small business owners and industry experts to find out why some small businesses succeed in today’s global marketplace while others fail to thrive. Whether you run a small business, are thinking of starting one, or are just curious about these crucial contributors to the world economy, tune in for fresh insights and fascinating conversations in each new episode!

All Episodes

It’s a Small Business World

042 - BONUS EPISODE: How to do PR without lying with Gini Dietrich of Spin Sucks

April 26, 2024 • B2BeeMatch • Episode 42

Gini Dietrich, founder and CEO of Spin Sucks, talks one-on-one with our host KC Goundiam about the constantly evolving world of PR and her unwavering commitment to staying above reproach. If you’re in the market for a PR agency, take KC’s advice: “Don’t call Gini if you want to do weird, sketchy stuff.”

Get more information related to this episode

Find Gini Dietrich on LinkedIn: www.linkedin.com/in/ginidietrich

Find Gini Dietrich on X (Twitter): @ginidietrich

Check out the Spin Sucks website: spinsucks.com

Find Spin Sucks on LinkedIn: www.linkedin.com/company/spinsucks

Check out Gini Dietrich’s book, Spin Sucks: Communication and Reputation Management in the Digital Age: spinsucks.com/spin-sucks-book

Check out Gini Dietrich and Geoff Livingston’s book, Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Biz-Tech): https://www.amazon.com/Marketing-Round-Integrated-Campaign-Biz-Tech

Check out FleishmanHillard’s website: fleishmanhillard.com

Find FleishmanHillard on LinkedIn: www.linkedin.com/company/fleishmanhillard

Get more information related to people mentioned in this episode

Gary Kisner

Find Gary Kisner on LinkedIn: www.linkedin.com/in/gary-kisner

Follow our hosts on social media

X (Twitter): @karimacatherine

X (Twitter): @jaimebuelta

Follow us on social media

X (Twitter): @B2BeeMatch

Facebook: @B2BeeMatch

LinkedIn: @B2BeeMatch

Thanks for joining us

Thanks for joining our host KC Goundiam and our guest Gini Dietrich for this episode of It’s a Small Business World. This podcast is powered by B2BeeMatch. We’re the international business networking platform connecting small and medium businesses in more than 90 countries and 190 industries. Check us out today!

But wait… there’s more

If you liked this episode of It’s a Small Business World, please make sure to rate, review, and subscribe on your preferred platform. It’ll help us bring you more thought-provoking conversations and actionable insights!