It’s a Small Business World
042 - BONUS EPISODE: How to do PR without lying with Gini Dietrich of Spin Sucks
April 26, 2024
B2BeeMatch
Episode 42
042 - BONUS EPISODE: How to do PR without lying with Gini Dietrich of Spin Sucks
It’s a Small Business World
Chapters
2:20
How did one moment of arrogance kickstart Gini’s PR career?
4:03
Why did Gini leave FleishmanHillard?
10:06
Who mentored Gini and forced her to overcome her shyness?
13:23
What exactly is PR?
16:28
Why did Gini name her company Spin Sucks?
18:00
Why does Gini hate being called a “spin doctor”?
21:11
What is the PESO Model™ and how has it evolved?
26:02
What products and services does Spin Sucks offer?
29:23
What are some of the trends that Gini has seen over her 19 years in PR?
32:40
How will AI force PR to evolve?
35:38
How does Gini combat fake news?
43:00
What is Gini’s superpower?
It’s a Small Business World
042 - BONUS EPISODE: How to do PR without lying with Gini Dietrich of Spin Sucks
Apr 26, 2024
Episode 42
B2BeeMatch
Gini Dietrich, founder and CEO of Spin Sucks, talks one-on-one with our host KC Goundiam about the constantly evolving world of PR and her unwavering commitment to staying above reproach. If you’re in the market for a PR agency, take KC’s advice: “Don’t call Gini if you want to do weird, sketchy stuff.”
Get more information related to this episode
Find Spin Sucks on LinkedIn: www.linkedin.com/company/spinsucks
Check out Gini Dietrich’s book, Spin Sucks: Communication and Reputation Management in the Digital Age: spinsucks.com/spin-sucks-book
Check out Gini Dietrich and Geoff Livingston’s book, Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Biz-Tech): https://www.amazon.com/Marketing-Round-Integrated-Campaign-Biz-Tech
Check out FleishmanHillard’s website: fleishmanhillard.com
Find FleishmanHillard on LinkedIn: www.linkedin.com/company/fleishmanhillard
Get more information related to people mentioned in this episode
Gary Kisner
Find Gary Kisner on LinkedIn: www.linkedin.com/in/gary-kisner
Follow our hosts on social media
X (Twitter): @karimacatherine
X (Twitter): @jaimebuelta
Follow us on social media
X (Twitter): @B2BeeMatch
Facebook: @B2BeeMatch
LinkedIn: @B2BeeMatch
Thanks for joining us
Thanks for joining our host KC Goundiam and our guest Gini Dietrich for this episode of It’s a Small Business World. This podcast is powered by B2BeeMatch. We’re the international business networking platform connecting small and medium businesses in more than 90 countries and 190 industries. Check us out today!
But wait… there’s more
If you liked this episode of It’s a Small Business World, please make sure to rate, review, and subscribe on your preferred platform. It’ll help us bring you more thought-provoking conversations and actionable insights!
Gini Dietrich, founder and CEO of Spin Sucks, talks one-on-one with our host KC Goundiam about the constantly evolving world of PR and her unwavering commitment to staying above reproach. If you’re in the market for a PR agency, take KC’s advice: “Don’t call Gini if you want to do weird, sketchy stuff.”
Get more information related to this episode
Find Spin Sucks on LinkedIn: www.linkedin.com/company/spinsucks
Check out Gini Dietrich’s book, Spin Sucks: Communication and Reputation Management in the Digital Age: spinsucks.com/spin-sucks-book
Check out Gini Dietrich and Geoff Livingston’s book, Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Biz-Tech): https://www.amazon.com/Marketing-Round-Integrated-Campaign-Biz-Tech
Check out FleishmanHillard’s website: fleishmanhillard.com
Find FleishmanHillard on LinkedIn: www.linkedin.com/company/fleishmanhillard
Get more information related to people mentioned in this episode
Gary Kisner
Find Gary Kisner on LinkedIn: www.linkedin.com/in/gary-kisner
Follow our hosts on social media
X (Twitter): @karimacatherine
X (Twitter): @jaimebuelta
Follow us on social media
X (Twitter): @B2BeeMatch
Facebook: @B2BeeMatch
LinkedIn: @B2BeeMatch
Thanks for joining us
Thanks for joining our host KC Goundiam and our guest Gini Dietrich for this episode of It’s a Small Business World. This podcast is powered by B2BeeMatch. We’re the international business networking platform connecting small and medium businesses in more than 90 countries and 190 industries. Check us out today!
But wait… there’s more
If you liked this episode of It’s a Small Business World, please make sure to rate, review, and subscribe on your preferred platform. It’ll help us bring you more thought-provoking conversations and actionable insights!