Are You Leaving Money on the Table with EDMs? Artwork

E-Commerce Uncomplicated

The E-Commerce Uncomplicated Podcast breaks down all the aspects of running a successful e-commerce business into simple, actionable steps, delivered in easy-to-follow, bite-sized podcasts.

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E-Commerce Uncomplicated

Are You Leaving Money on the Table with EDMs?

September 05, 2022 • Lisa Jones • Season 1 • Episode 26

In today's episode, Lisa talks about email marketing - an aspect of ecommerce that too many business owners neglect, or approach half-heartedly! This episode reminds you to look deeper into your email marketing to see where you're leaving money on the table.

Lisa talks about storytelling and what percentage of sales you should expect to generate with your EDM campaigns. She talks through how email marketing is a cost-effective way to maximise your site traffic and sell more to the people who already buy your products online.

LINKS:

SHE-com Awards: https://lisajones.co/she-com-awards

Connect with Lisa:

Website: https://lisajones.co/

Instagram: @lisajones_co

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