455. One Thing Most People Are Missing In Their Content

On this episode, Nellie emphasizes the importance of showing over telling in content creation, suggesting that visual demonstrations are more engaging and effective than verbal explanations. She advocates for a "show and tell" strategy, where content creators should visually demonstrate their products or services and include clear calls to action. This approach is effective across various industries, from physical products to intangible services like coaching. She encourages a 30-day commitment to this strategy, promising increased engagement, curiosity, and sales. 

We will touch on:

• Engaging with the Audience and Content Creation Focus
• The Power of Showing Over Telling
• Analyzing and Improving Content Strategy
• Applying the Show and Tell Strategy to Different Industries
• Show and Tell for Service-Based Entrepreneurs
• Measuring and Improving Content Effectiveness
• Final Encouragement and Call to Action

Let's Take Some Action:

• Analyze your own content and identify how much is showing versus telling.
• Commit to showing your product/service in content daily for the next 30 days
• Reach out to Nellie or The Wealthy Mama Movement via DM with any other questions or to discuss joining upcoming programs.

Transcript

Unknown: 1:23

Give me hashtag live, hashtag a replay. If you are here on live, if you're here on replay, let me know. So that way I can say hi to you and thank you for tuning in. If you're listening on our podcast, DM me that you're listening on the podcast. So that way I can give you some love back. I love like how this is a community, and like, involving you is really, really important to me. So I spend a ton of time, a ton of time studying content creation, doing content creation, tweaking content creation, and helping other people do the same. Whether I'm doing it for them, our team is doing it for them. I'm looking at their content. I am looking at other people's content that aren't my clients, like I am obsessed with content creation and marketing in general, and most importantly, helping people that struggle with this, that have smaller followings, that maybe didn't sign up to be a marketer, but they're like, I kind of need to become a marketer in order to make the money that I want. So I love working with passion, passionate people that are just like, help me out right? Like, they're already good at what they do. They they want to make some money. They're willing to, like, put in the work, but they're just struggling with, like, really wrapping their heads around this whole content creation, marketing online thing. It can feel like a foreign language that's constantly changing for most people. And lucky for you, I'm obsessed. So all the hours that I spend and my team spends on content creation, we've really narrowed it down to a really simple framework that I want to show you. So tell me that you want to see it, and I will show it to you. I'm walking right now, so I'm not going to be able to show it to you, but I want to show it to you, and I want you to visually, like, absorb it and then be able to ask me questions. So I will DM you the the framework, the demo framework, so that way you can see it for yourself and understand how it applies to you. And feel free to like, message me back any questions. But it's so simple, it's so simple, so do that, DM me the word demo, and I'll know what you mean. And from there, let's talk about what is missing from most people's content. Like I said, I spend so much time in people's content. And there's the number one thing, the number one thing that when you can literally do this and do it over and over and over again, it will change everything for you, I promise. Like, give me 30 days. Give me 60 days. Give me 90 days. Like 30 to 90 days of doing this, more than you're not doing it, and you'll start to see the needle move right? The train is chugging, and it is so simple. It is a part of my our framework, but it's not the whole part. So I'm going to share one of the parts with you, but know that, like, if you DM me the word demo, I'll give you, like, all the all the juice, and show it to you. So just DM me that word, but I want to give you something right now, so that way you're not waiting on me. And I want your like brain to process this and be like, Oh my gosh, and I want you to go take action on this thing. Okay, so no matter what you do, no matter what you sell, you must show people. Okay, you must show people more than you're telling them, okay, I'm going to break this down and give you some examples on different industries. Okay, my heart is racing because, like, I just love this topic so much, and I'm so nerdy right now. I love it so much. Okay, so show versus tell. Okay, remember back in the day when you had show and tell, and you had to bring, like, a prop in to the classroom, and you were, like, so excited to, like, bring your favorite stuffy in, or your favorite toy in. Or, like, maybe there was a theme with show and tell, so it was a physical item that you brought in and then you told about it, right? So most people on the online space are doing it the opposite way. They're telling people that they should hire them as their coach. They're telling them that they should work out. They're telling them that they should lose weight. They're telling them that mindset work is so important. They're telling them, you know, that, like when they do this thing, then it will change everything for them. Okay, which is important, don't get me wrong, like there is a time and a place to tell people and encourage them and create that messaging. But what is so much more powerful, so much more powerful is showing, showing people. People. When I first started in the online space, I literally showed my meals that I was eating. I showed me drinking my shake, I showed me working out. And then I had a call to action, which is a part of my framework. I had a call to action saying like, hey, my next challenge group is starting, and XYZ days, who wants to join me, even with a small following, I always got sales every single time. And I thought it was kind of a fluke back then, because I was so new to the online space, I was like, Oh, well, maybe it's just, you know, people really like me, or I'm really cool. But here's the cool part, my clients use this strategy, and it works and it works and it works and it works and it works and it works, no matter the industry, no matter the size of the following. And the reason why is, we are accustomed, as humans to watch infomercials. We are accustomed to going to the cell phone store and holding a cell phone. We are accustomed to going to the car dealership and test driving a car. We are accustomed to even walking around Costco or Sam's Club, and like we're used to going to Sam's Club, where we we're used to going to Costco, taste testing the food right, having it in our hands. None of those marketing strategies are done by accident. They know they make more sales when you taste test, when you test drive, when you try on. I didn't even talk about, like retail stores, when you try on clothes, none of those things are an accident. They know that sales significantly increase when you're driving the car, when you're holding the cellphone, when you are taste testing the food, when you're trying on the clothes, etcetera, and even so, like on an infomercial, when they can when they can show you the the meals, when they can show you the workouts, when they can show you the results that people have gotten. So this is a big gap, a big, big gap for people. So I want you to think about, and I'll give you some examples as promised, but I want you to analyze your own content right now. Want you to go to your profile, and I want you to look at how much you're showing off your product, program or service, whether it's a physical product a more intangible product. There's ways to do this, no matter the industry, if you are doing multiple products like affiliate marketing, no matter what it is, you need to be showing people. They need to visually see not only what it is, but how it can benefit them and the results that it could create. Like obviously, we want to be careful of income claims and health claims and all of those things. So cya yourself on that. That's my elwoods coming out. But testimonials can be really powerful, because you're not telling that person what they're they could do, they're you're showing them what's possible, which is very, very helpful on many levels. Okay, so I want you to analyze your own content, and I want you to look at how many times you're showing the product and you're showing it off, and you're using it and you're talking about it, because, again, talking about it is important. I don't want you just showing it. Okay, so let me give you some examples. After you do your audit, you're probably going to, like, see, like, oh my gosh, this really is a big gap. You should be doing this every single day, every single day. If you don't like, to work your business on the weekends, then obviously, like, you can take the weekends off. I'm never going to tell you not to, like, take the weekends off, but every day that you're working your business, you could also schedule things out too, by the way, but every single day, you should be showing people more than you're telling them. So many people are visual, and so many people want to feel like they're tangibly holding it right. So even if you are trying on the outfit or drinking the drink or putting on the skincare or doing the workout, or even if we'll talk about more service based work, how you can do that, but people immediately see themselves in your shoes when you're drinking the drink, when you're putting on the makeup when you are putting on the outfit, when you're doing the workout, whatever it may be. So we do want it to be specific to what you're selling, okay? And we want to have calls to actions, okay? Because that's another gap that people are missing. They'll show, which is beautiful. And I'm like, always selling. Writing people when they're showing off the products, but then they're not telling people what the next step is. So that's where the telling comes in. Not only do we want to talk about the the benefits, the outcomes that it can create for people, but we want to be able to tell somebody what they need to do next, whether that's common, a word, DM, a word. We want them to literally click to buy mark on a poll. What is the next step? As if they are at a Sam's Club, that they're going to buy the product, right? So, like, think about it this way, when you're at Sam's Club and you're taste testing the food they have, the food that you can purchase right next to the sample counter. Again, that's not an accident. When you go and test drive the car, typically the good sales people, when you come back, they ask you a question. They go, how'd it feel like? What do you think? Right? They ask you a really open ended question to get a pulse on where you're at, and then they know how to move the conversation forward based on your vibe, right? Just imagine if you you test drove a car and came back and then they didn't say anything, that'd be kind of weird, right? And so we can use normal, normal businesses, right? We can use traditional businesses to our advantage, to really think about how they do it and how you can do it online, because a lot of people just get really weird online, and I get it, but we can't let that stop us, right? Like you've gotta treat this like a business, like a traditional business to be able to make the money and more that you're desiring. So we we get to work on this, and we get to get better at this. This is something that I'm working on in my mini mind with my mini mind students that are about to start. If you want to join us, let me know. But even my done for you clients, this is what we help them do. So it's like, give yourself 30 days of showing off what you're doing more than you're just telling people. And I guarantee you, you will see traction, even if it's as simple as more questions about what you're doing. It more sales, more like engagement, more curiosity. Like you do need to keep doing this. So it's like, if you don't make a million dollars in the first 30 days, Don't come at me. But like As humans, we want to see progress. We want to feel progress. And this strategy, when done consistently, you will see progress. You will see progress. So that is key. So there's a few key ingredients here. You've gotta do it more than you're doing it right now. Okay? I'm suggesting at least once a day showing off the product, not just in your stories, because stories go away. I want you to have a feed of showing off the product, or multiple products, or the program, okay? We'll get into more like intangible, service based entrepreneurs and coaches and mentors here in a second, because you're not exempt from this, okay. Uh, so more product based business owners. It should be easier for you, whether you're making headbands, you're doing makeup, you're affiliated with other companies, it'll be somewhat easier for you to do it, but easy doesn't mean that you're doing it right. So we get to do it. This is where like accountability comes into play. Because you desire more money, right? You wouldn't be a business owner if you didn't desire more money, more freedom, like more time, freedom, more more of something. And so I'm literally giving you on a silver platter the exact strategy that I know universally works, which is actually really hard to tell you that there's one universal strategy that works across the board. But this is it. This is it showing off what you're doing consistently once a day, ideally more. But I'll, I'll, I can work with once a day, and then the most important ingredient outside of doing it and doing it consistently, is then telling somebody what the next step is, whether it's commenting a word, DMing a word, click to buy, etcetera, but you need to tell somebody how they actually can go and buy the thing, right? And so the strategy with that will, you'll want to test and tweak, but be direct with people. People are busy. They they make literally 1000s and 1000s of decisions in a day. Don't make it harder for them to give you money, right? It can feel a lot of people share this with me. They're like but I don't want to do this too much. You've got to let that go. You, you've got to let that go. Uh, when target opens their doors every single day, they're ready to make money. They're not going, Oh, I hope that we're not too salesy. I hope that, like not too many people come through the door, they are no, no. They are looking at their numbers. They are having team meetings. They are analyzing what's working, what's not working, like they put their business hat on, right? Obviously, there's leaders that help other people, but like from a corporate level standpoint, target wants to make money, so therefore they make more money. It is a money block when you are pushing it away, when you're not staying consistent, when you're not asking for the sale, when you're not following up with people, right? You can do this in a very consent, ethical, trauma, informed way, but you still gotta do it, and it will feel more comfortable the more you do it, but more than likely, it just doesn't feel familiar with you. And we're we're confusing it not feeling familiar with like you're not good at it. You're good at sales. I promise you, you're good at sales. And when you tell yourself you're good at sales, you're going to be better. You're going to be better at sales. You don't have to be anyone that you're not. You don't have to sell anything that you don't want to. But you do need to do this. You do need to open up your doors. You do need to make the call to action. You do need to do this consistently. And we do not have to be perfect, but we've gotta do this, and we've gotta do it more than you're not you're doing it right now, right? And so you get to call yourself forward and commit. Commit to this. Make it a fun challenge for you for the next 30 days that you're going to show off what you're doing on social media, and you're going to tell people what the next step is. Okay, so I want to go as promised. I want to share like my more, like service based worker, like service based entrepreneurs, coaches, mentors, etc. I want to talk to you for a second, real estate agents, etc. This still works for you. And if you don't think so, come for me in the DMS, and I will gladly break it down specifically for you, like with the most love too, because I wholeheartedly believe this can work for every single entrepreneur, from brick and mortar to service base to coach, mentor to product affiliate marketing. Like, if you're if you're wanting to make your own money this show and tell strategy show more than you're telling but do tell them what to do next works. Okay, so let's break it down for my more like intangible entrepreneurs, okay, so coaches and mentors, we'll like, take that bucket first. Hang with me. If that's not you, we can still learn, and maybe someday you'll be a coach or a mentor. Okay, so coaches and mentors, for showing what you can do. I have found that when you are in full coach mode, you could record your clips, right? Like, you can record as long as there's not, like, confidential information, but like, if, even if you're doing a free training, that's probably safer. So when you're doing a free training and you're talking, record yourself on your phone as you're in coach mode, okay? Because as you're serving humans on like zoom, and then you slice up those videos, oh my gosh, will they convert so well? Like or go on Facebook Live Like, I've done whiteboard trainings where I'm showing how to do something, right? I do these all the time, and they work so well, and it's because of this strategy, right? I'm not telling you to go make more money. I'm like, actually showing you or actually breaking down a strategy. You can ask questions. It's very like engaging, right? So you can either go on Facebook Live or Instagram Live or wherever, and show people how to do something, if you're more of like a PowerPoint girly, or you want to show like the back end of your launch, or how you content create, like, Whatever you do, however you help people, you can show them, right? So that's a way. Let's go to the more of the service based entrepreneurs. So I'm thinking like graphic design artist. Let's think about what else graphic designers, website designers, photographers, all of those things. Okay, so if you're a website designer or like a graphic designer, you showing making a graphic or making a website, even if you're not showing everything, but like you're showing, you doing it can be huge, sharing, like little snippets of your process, like you don't want to give away, like, all your ingredients, right? Like, if there's a, like, a certain, like, Chick fil A sauce, right? Like we you can make copycats of chick. Sauce, but it's not Chick fil A sauce, right? Like, so you do want to be mindful of not, like giving away all of your secret sauce, but you can give snippets, right? You can literally show a before of somebody that, like, maybe with their permission, like, maybe a before would be like they made their own website, and with their blessing, you showed the after, and it was like this big reveal, and like, the the client was on the Zoom, and like, tears were happening. I can guarantee you would sell a few websites from that. That could also be like, graphic design work too, right? Um, like, maybe somebody made their own graphic and it looked really, really bad. And then you could show the after again, you want to, like, have permission with that, but you could also do fun things that aren't for clients and still do like the show and tell mentality. Okay, so then the call to action for something like that would be, like, book a discovery call, right? Or grab this package or fill out this questionnaire. Okay? So, and I'm going fast, so if I don't hit your industry, or you want me to explain more, just literally hit me up in the DMS. Um, my Apple Watch died, and I don't know what time it is, but it's getting very dark. Um, but let's go to my real estate agents. Okay, so you literally telling someone about this amazing house is not going to sell the house or gain another client, but you literally taking your iPhone and going, like, you've got to see this house like, this is the bomb.com right? And you make it fun and entertaining like, Long gone are the days that you need to have this super expensive, highly produced piece of content do have those things, but there is studies that show that more natural, real, raw, unfiltered, unedited types of content do very, very well because it Feels so in the moment. It doesn't feel overly produced. It builds a lot of trust with people. So, like, if you're a real estate agent, and you're like, whispering, and you're like, Okay, we're going to go into my newest listing, and I'm going to show you all the My Favorite Things. And you're like, you're talking about it, right? And then you say, you know, if you're looking for to buy or sell your home, comment this word or DM this or like if you're interested in this home, you know, literally DM me this word or type of thing like. So you can have a very specific call to action, whatever the goal is with the piece of content, and then you can really measure did the show and tell piece of content do what you wanted it to do. Okay? I was just talking to some mastermind students about this today, and like my mentality is for every piece of content, my goal is one person, if one person can do what my ask was of the piece of content, like the call to action that I did my job, and really my marketing did its job. It's looking like it's going to rain or something. And so that can be really helpful from a marketing perspective, because let's say your goal was to send out samples of a product, and your call to action, as you're showing off the product, is DM me the word sample. If you get one person to DM you, your marketing did its job. Now I don't want you to give up too quickly, because your audience needs time to regulate around you. Doing this type of content. I have done this type of content. If you stock my Facebook, I have done this type of content consistently for seven plus years, longer than that, but very consistently in the online space for seven years, all different industries, not just a coach. That's really important to me, that you know that, but I've done it very consistently and gotten better at it too. Like, I'm not going to lie in the beginning, it was a little cringy or a lot cringy, but it still was effective, right? Even with a small following and not even fully knowing that I was doing what I was doing, I was just doing what I know to do. But now I teach this method, because now I know it works, and it works better and better and better, because we keep making it better and better and better. Okay, so for one piece of content, if you get one person to do that thing, the cool part about this, I'm giving you like the the all the deets here, okay, so for that one piece of content, it did its job, but then you can't keep rinsing and repeating. We're not giving up too easily if it doesn't do what you needed to do. Keep going, keep doing, keep tweaking. But once you see traction and we keep rinsing and repeating, you can really start to reverse engineer your marketing and make it so predictable for you. So no matter your sales goal, no matter your marketing. Goals, you can really start to see how this can become so predictable, and this strategy just keeps stacking and stacking and stacking, not only the more that you do it, but the more your audience knows you, likes you and trusts you, and your audience grows right? And then they start to understand how to buy from you. Okay, so the ones doing this really, really well, it's so simple, right? Like, anyone can do this, but most don't do it, which breaks my heart, because I'm like, it's right here. Like, now you know, like, if you didn't know before here, that's okay. Now you know, if you're like, Oh, you're right, Nelly, I know to do this, and I'm not doing it, or I could be doing it better or more fantastic, right? Like being an entrepreneur is a, it's a it's a journey. It's not a destination. No one is perfect. And so it's really like leaning on each other and helping each other, which is why I do videos and podcasts like this to help one person, truly, that's always my goal, one person at a time, one person at a time, one person at a time. So I really want you to just do this once. Do it once. If committing to 30 days feels overwhelming to you, that's okay. Okay. If you have any convert, if you have any questions about this and you want to talk about how we can do this for you, like a content bank, or do this with you and my mini mastermind, or a little bit of both, just DM me. Let's chat our next mastermind is starting really, really soon. The price goes up in a few days. I would love to chat with you. Our content banks are the bomb.com that's where we do them for you. And I'm like, this exact strategy is a very pivotal thing that we focus on, along with many other types of content, and that's the thing that I want to end with. You don't just do this. You do other things to nurture your audience, build relationship with your audience, connect with your audience, right? So the ones doing this so so well are layering in that those other layers, which is so important, but I find that people are completely missing this one. They have no problem nurturing their audience, right, staying in the friend zone with their audience, which is important. Don't get me wrong. I like, I never discount or shame any thing that you're doing. It's all important. But I also want you making money and making more money and it feeling easier, and doing the show and tell. Strategy will really, really help you. So DM me if you want more information about the content bank and or the mini mastermind. And equally, if there's any question that you have on what I talked about, please, every brain is different. Would be happy to explain things for you and help you understand them. So that way you can start. Give me one post, one post, one piece of content of doing this, let me know that you did it and how I can help. And I love you. It's getting very dark, so I'm going to complete my audio and go back inside. I love you. I.