In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketers, from customer acquisition to retention.
Scott delves into the complexities of technology consolidation, the rise of customer data platforms, and the challenge of digital fatigue. He highlights the importance of investing in people and creating space for experimentation to leverage MarTech tools fully. Whether you're a seasoned marketer or curious to learn more, this episode offers valuable insights on managing today's complex MarTech landscape.
This episode is perfect for anyone navigating the flood of new marketing technologies and looking to maximize impact
