60: Growing a Sustainable Business Using Instagram
When you’re just starting out and your email list may be small, it is important to use social media to learn more about your teachers and to attract your community to your message. Choose at least one or two social media platforms that you’ll post to on a weekly basis.
Today Instagram guru Jamie Jasperson talks about Instagram because let’s be real our audience of teachers is already spending time there. Jamie talks about being specific to your brand (the personality of your business). So the bottom line is to be human. Invite your community in, by sharing some personal details. Your community wants to get to know YOU just as much as they want to learn from you.
Jamie offers some really incredible insight into building a brand and using Instagram as a platform to share our message. I hope you stick around.