The Bridge
The Bridge inspires founders to overcome barriers, build more efficient paths, explore new ideas, and connect with other entrepreneurs on the journey of building a generational company.
The Entrepreneur's path can be a lonely one. It doesn't need to be. Take the Bridge.
The Bridge
Applying behavioral science to your venture with Kristen Berman, CEO & Co founder of Irrational Labs
Kristen Berman, Co founder of Irrational Labs joins the show to talk about:
- When companies should look to behavioral science to help answer critical questions about their businesses.
- Practical examples and applications of behavioral science that founders can use to drive better outcomes for their startups.
- The three B model of behavioral change and the irony and importance of adding friction to drive better results around onboarding and sign-up flows.
- The importance of asking for help when making friends.
