Roger Obando, CTO at Loyalsnap and Co founder of Baker Technologies (acquired by TILT Holdings), joins the show to talk about

• The evolution of the cannabis space, customer segmentation in weed, and the customer profile of the Chardonnay mom!
• Roger and team's experience raising capital for Baker, and his experience authoring his book, "The Highest Common Denominator", 
• The differences of being a CTO that takes a company from 0 to 1 and a CTO that takes a company from 1 to 100 (and beyond).