The Bridge

Swimming with the Sharks, battling the sun, and fighting mosquitos with Nichole Powell, CEO and Founder of Kinfield

Justin Vandehey Season 1 Episode 59

Nichole Powell, CEO and Founder of Kinfield, joins the show to talk about

  • Nichole's decision to make a professional pivot out of big tech to building clean, sustainable,consumer products for the outdoors.
  • Nichole's experience appearing on Shark Tank, swimming with the sharks and receiving four different offers from investors to build Kinfield.
  • How Kinfield has approached building product in a way that aligns with its core values and commitment to consumer health and sustainability.
  • How Nichole and team have approached product segmentation for their various product lines and Kinfield's positioning strategy in retail.

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