Nichole Powell, CEO and Founder of Kinfield, joins the show to talk about

• Nichole's decision to make a professional pivot out of big tech to building clean, sustainable,consumer products for the outdoors.
• Nichole's experience appearing on Shark Tank, swimming with the sharks and receiving four different offers from investors to build Kinfield.
• How Kinfield has approached building product in a way that aligns with its core values and commitment to consumer health and sustainability.
• How Nichole and team have approached product segmentation for their various product lines and Kinfield's positioning strategy in retail.