The Bridge
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The Bridge
Getting above the noise and captivating audiences with Ben Parr, President of Octane AI
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Season 1
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Episode 9
Summary:
- Ben shares how Octane thought about early traction channels and platform partners when launching their business. Specifically their partnership with Shopify.
- He discusses the process he went through in writing and authoring his book, "Captivology".
- Ben provides suggestions on how entrepreneurs can tap into 7 different triggers to get above the noise and captivate audiences to grow their startups.
- How Ben got Rick Ross and DJ Khaled's attention.
