Mind Over Matter: Mindset Development
Venting about life while trying to navigate through it and sharing what I’ve learned with the world through enlightening conversation. This podcast was made and carefully curated in the essence of myself Deja Wallace. I will take you on my journey of self-discovery through a video journal-type podcast that guides you to self-discovery as I evolve with every episode. Mind Over Matter is the power to govern how you feel internally through mindset development. This podcast is essentially for dreamers, deep thinkers, optimists, and anyone who’s on the journey of self-discovery. RATE COMMENT SUBSCRIBE
Mind Over Matter: Mindset Development
Social Media Marketing ft. talkthatshhhpod
On this week's episode of Mind Over Matter i'm joined by social media strategist Angelo from Talk That SHH Podcast we embark on a captivating journey through social media success. From humble beginnings to viral stardom, discover the secrets behind crafting authentic content, resonating with brands, gaining an audience, and embracing the future of content creation.
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DEJA @deja.waja
I believe results with the confidence I already had results breed more confidence, but it allows me to lead better because I have the credibility with the results. So I could walk into rooms and speak about things, because I have things to show for it, and that's why I like results so much, cause who's not gonna respect the numbers? You may not respect the person, but you don't respect the numbers. Mind over matter is magic. I do magic, yeah. Yeah.
Speaker 3:Damn. Yeah, like where's the passion?
Speaker 1:I'm not. I'm not a year type of New Yorker, like I'm from Kenosu. We chose I'm from.
Speaker 3:The floor is too Like. I feel like they say you're too. I've heard it.
Speaker 1:I'm different. I'm on like no basin sites.
Speaker 3:Okay, you, bougie, that's why I'm a little more chill with the years. Okay, you, little bougie, that's what you wanted to say. But, yeah, thank you for joining me today.
Speaker 1:Thank you for having me. I appreciate it. It's my first individual one.
Speaker 3:Okay.
Speaker 1:So I was late and I did my research. I was excited to be here.
Speaker 3:Yay.
Speaker 1:And I came on time and I never come on time.
Speaker 3:I love that for you. We're going to get into a lot today. Mr Angelo, I have a very special guest for people who's joining. I'm your host, deja Wallace, and yeah, I just want to like dive straight into this because there's a lot to talk about here, a lot to dissect. I'm here with Mr Angelo himself. Hello, the creator, host of talk that's podcast and that puppy talk. He's also a social media mastermind. At this point, I need the game. That's really why I brought you here. I need the stores, I need the funk sway Like. You got to tell the people a little bit, not too much, not too much. All right, I'll tell them everything.
Speaker 1:I was just free. Information is free.
Speaker 3:You about to tell us everything. I appreciate that.
Speaker 1:I'll tell you everything. It's a lot, though I'm still like it's crazy, because irony of like social media is like why you're growing, like it looks like you're growing faster than you actually are sometimes and that's the game, though, and you want to sell it that way, and I always say, as long as I'm making more than yesterday, as long as I'm doing better than yesterday, I'm fine. But like I'm getting to that point where, like I feel like my season is right around the corner, like I think I put in enough work, I learned enough things, I'm good enough people, and any day now you know, things can switch.
Speaker 3:Yeah, it's interesting because before you went viral, I was watching you, right, that's love. And it's because I realized that you were from the same hood. I was because of, like you know, scenery and stuff, and then I realized that your podcast is doing you actually care about what you're doing, You're not just there to talk about chicken and like you actually are there because you like the path, like you're passionate about that and I could see that. And the fact that you went viral, that was all just time.
Speaker 1:Like that was just a matter of time, a lot of skin in the game and a lot of people who are meeting me at this point. Right, like now, I probably do like a million views on a video every month. Right, like, wow, and if not, my content adds up to that every month. But like, yeah, I've been doing this since I was. I'm 25 now. I've been doing this since I was 17. Oh, wow, on the internet. So I grew. I grew with all these platforms. I watched everybody you know make it, I watched people fall off, I watched a lot of things and it's just, that's the skin in the game.
Speaker 1:And I do more than just one thing. Right, like, I do podcasting, I do music, I do the um, I direct and produce. I'm a videographer, I'm a producer, like, so that's a different type of like. Could you imagine, like, just doing five things? Right, and although they all coexist, you're doing about five different things and you want to maximize it a little. So, like, I have to get a hundred thousand streams on a song. Minimum, I need to get a million views, I need to get this, I need to get that.
Speaker 3:Your numbers, guy.
Speaker 1:Yeah, I'm a results driven guy. I'm results driven Like. I believe results with the conference already had. Results breed more confidence, but it allows me to lead better because I have the credibility with the results. So I could walk into rooms and speak about things because I have things to show for it, and that's why I like results so much. Cause who's not going to respect the numbers? You may not respect the person, but you won't respect the numbers.
Speaker 3:And it's like when that video did go viral, you got Charlemagne sharing it. Congratulations on that, appreciate it. You got different people, different walks of life, calibers, different countries sharing it and it's like how did that feel first of all?
Speaker 1:That last one. So I have a personal tie with Charlemagne, where I met Charlemagne at the airport when I was 17, beginning of my social media, like when I first started getting it and I was never. I never posted it, I never posted the video. I always told, I told them, I said, yo, you're going to see me one day and I, 17 year old me, super arrogant, super loud, super confident saw him at the airport and I'm like yo and I looked up to him.
Speaker 1:I love how loud and obnoxious Charlemagne was, because I was me in high school, so like I saw somebody that I could be like successfully. So the post hit me in that regards. That is also my highest like post, not my most viewed, and because I've been viral so often and celebrities have shared my stuff, so like before I think when Charlemagne put it on his page like I was different, but I've celebrities have is always on my page Like I'm always watching, I watch my numbers, I watch who I I'm able to see when the algorithm takes off. So that was cool, it was dope, because I, like my friends are involved, right, but my podcast has also a lot of viral moments. So I've been going viral for the last two years consistently, where compared to that first feeling, it's cool, but it's like okay, I got to double up, I got need more.
Speaker 3:I need more. Is this confirmation that you went to write going?
Speaker 1:to write. Yeah, and when I was, when I was 18, when I was 19,. Chris Brown had reposted me one time and I was like that was that was big for me. At that time, that was my first viral video and I was like that's, that's dope Cool 2018, that was cool, but like now we want the money, we want the numbers.
Speaker 3:Man Like okay, you think going viral now is still the same as going viral viral back then. Cause I feel like when, like you know, charlie bit my finger like that, that type of viral doesn't exist anymore.
Speaker 1:I feel like it doesn't, but that's cause it became a market. So what people need to understand about virality it doesn't always equal equity. Um, a lot of social equity if you know what you're doing with it. But, um, because all the brands and businesses turned to social media influencer influencing and they made it. And Instagram is really driving people to do more content because they're competing with Tik Tok and YouTube shorts and whatever else Like all those things kind of matter. When you think about what social media is now Like, it's made for everybody to literally go viral. It's literally made for everybody to stay home. Think about post pandemic social media. Like, think about pandemic social media. And the thing about post pandemic social media, everybody kind of realized we're going into the digital space, the digital era, and content is is almost becoming um, what's the word? Content is commerce, yeah for sure.
Speaker 1:You get what I'm saying. Like they and it's crazy, cause they had started with like NFTs in like 2019, and then like, still don't get that concept, but I know it was a digital concept. So when you look at all the digital stuff, go social media drives, all narratives and so viral is not the same because you had to be. I remember Sharkish and, oh, one of my favorite joints now is just everybody's meant to go viral. That's why it's so saturated with numbers. You go down your timeline you see, oh, this person got a million, this person got a million. Okay, now, all right, 10 million, 10 million. And it's like it's not as fun anymore because you're not. You're not as special.
Speaker 3:You know what I'm saying Like, yeah, it's oversaturated, yeah, um, so you started at 17. Were you consuming or were you actually like putting out skits like you're doing now? Oh?
Speaker 1:I was. I was consuming. So I was consuming and putting out skits, Okay and that's. And even now, right, Watching my skits go viral. I was watching all my old skits the other day. I was like yo, there's still great concepts, I'm going to still redo them and I'm going to do them even better now because it's a different time of climate. I used to do like two, three minute videos because I was like again 20, 19, 20, 17, 20, 18. But yeah, I was. I was consuming. I was watching Shiggy, I was watching Renny, I was watching King Batch. What happened of Renny? Renny's still here. Renny's still here. He's still here. Yeah, he's doing stand up.
Speaker 3:Okay, oh yeah, he is.
Speaker 1:And I always say yo shout out to Shiggy Renny King Batch Capri. I'm low key, mar. These are the New York heavy hitters.
Speaker 3:Mar is so bad.
Speaker 1:But Batch Amanda, cerny DeStorm and I think too, like the climate in New York for content creators and skit makers are so different because out in the West Coast they really did what they had to do with it. But I always look at like the Shiggy's, the Renny's, the low key Mars, the Capri Fernandez Shout out to Clea Trapper for doing her thing and making it out. But those guys, those guys walk so me and my friends could crawl. I mean those guys crawl so me and my friends could walk and run, and we noticed that too. Like I met Renny, I met Shiggy recently, a couple months ago, and it was like such a real moment. I've met a lot of celebrities I work with celebrities, athletes and stuff like that Cool stuff. But those guys, like we look up to those guys, we love those guys. They held it down. I'm lying Down goes Frazier. He was the first out of all of them to actually follow me.
Speaker 3:Oh really. Years ago he seemed so down to earth.
Speaker 1:Years ago and Shiggy's also a very humble person. They're very humble people, dogs, and I'm like Capri. I met all of them, crazy. I met all of them like back to back. I never met Down goes Frazier, but he had followed me and I was like that was so important because, like he blew up, he blew up the circle change. But at the time that they blew up, like again, social media wasn't what it was now and I love those guys. I still watch those guys to this day, even D1 Pop, like it's so many people. Oh, facts, d1 Pop. So Zeddy Will, facts, zeddy Will. Who's the other one? Oh, I forgot his name. He's the hottest one in New York right now. He's with Zoey Spencer and all of them. The funny kid he shot, kaisenette, no, no, no, kaisenette is a different beast. That's one of my favorite people to watch too. No, I forgot his name. Probably not meant to say it. I'll figure it out. But like they, those people walk. Like whatever social media is now, everybody capitalizes. They walked so we could run easily, easily.
Speaker 3:I'm glad you pay homage, or it's due.
Speaker 1:No, I imitate those people. You understand, like me, my friends.
Speaker 3:But some people imitate you even and they not going to say they do, of course not yet.
Speaker 1:I'm not big yet, but it's like I don't want to be imitated. You know how deep it is. I'll give you a story top. So my confidence is big, right, and I read through. You know what we're going to talk to. A lot like talk about, and 99% of it came from my confidence and delusion. Right, it was just this idea of like. I always thought I was better, I always felt better, I always felt smarter, and I grew up an only child for a long time before my sister was born, and I could tell you this respectfully you're not wrong about anything that's in your head. You just have to show people. You have to show them why it makes sense and why you know like this is genius. So I've always had that mentality and that mindset for a lot of things. So being imitated, it's supposed to be that way. Yeah, I'm losing my train of thought.
Speaker 3:No, yeah for sure. It's rare that some things like original thought you know every week get inspired inspiration from everywhere. Going to like monetization, like I know a lot of people want to hear the secret. Is there like a secret sauce to go viral, to gain paid or getting paid?
Speaker 1:Because I'm on viral game paid two different things. Okay, listen. What's the?
Speaker 3:difference between that Break that down.
Speaker 1:There's a huge difference that you understand. Like what are they supposed to? What are they paying you for? Right? Like what, what? What is a brand going to pay you for? In regards to promotion, how are you going to get that brand to your image and likeliness? Yeah, but I could get five of me's. I could get bigger than me for less, depending on like you know what you're people need to understand.
Speaker 1:Think about going viral. Because it's so common, it's no longer as valuable, and I understand that concept. I'm in meetings. I'm in I'm on LinkedIn. I tell all my content creator people would get on LinkedIn. You know there's people that have very little following and are making a lot of money because they got on LinkedIn and they decided to pitch themselves. Learn how to pitch yourselves. Network acts a lot of questions to know how the money's actually made.
Speaker 1:I think the biggest misconception is if you go viral, you could get paid for a fact these platforms are paying wholeheartedly. You can make money long term with you too, with TikTok, creators program, whatever but also just be aware like those things have to stop, and you have to unless you're keeping up with that personality and those people are going to leave and your friends are going to grow you, unless you're a Kaisa Knot which attracts more younger crowd where they get to grow with you, and yada, yada, yada. Other than that, virality is just numbers. You got to know how to leverage it. Okay, you have to know how to pitch yourself. How do you leverage it?
Speaker 3:and like how do you make money from social media?
Speaker 1:Like.
Speaker 3:I need help. Help me Okay.
Speaker 1:You have to market yourself right. So even if you're not going viral, you have to convince yourself and all of your followers so far that you're that person right. That's part one, because you ought to understand why do people what is a fan?
Speaker 3:A supporter.
Speaker 1:No, a fan is somebody who wants to be like you or thinks that they cannot be like you. That's a fan.
Speaker 3:Okay.
Speaker 1:I got good support. You can be my dog. I support you. I'm not a fan of you. What drives fans to concerts? It's this idea that this person is on a stage and they can't get there, or they want to get there. You want to know how to get paid. There's multiple ways to get paid, so there's agencies, there's agents, there's managers. That's one way, and other ways you can sell a product, which is always the best way to go find a product to sell, but you have to draw the audience in any ways for free.
Speaker 3:Like merch right.
Speaker 1:Merch or depending on what your lane is. I say, if you're into cosmetics, you can sell lip gloss, you can sell whatever. Now, in regards to selling your actual content, it's very hard to do. You have to get the views and numbers from TikTok or Instagram or whatever. But you also got to find the right people to talk to, and that's the route that I took and that's the right that I'm taking, where, because I was doing so well on social media, I'm like yo, there's no money coming in. Get into the right rooms, you ask the right questions, you talk to the right people, and that's when the game starts to look a little different. But how lucky are some of us to have the right friends to put us in certain rooms? How lucky are some of us to even know that LinkedIn is more than just a job website? Most of us, like from my community, we think we thought LinkedIn was indeed.
Speaker 3:Basically.
Speaker 1:Yeah, no, but it's not though. It's Facebook for business.
Speaker 3:Yeah.
Speaker 1:That's really what it is. It's where a bunch of entrepreneurs and a bunch of these people. I advise to everybody, whatever brand, whatever brand or company you're looking for, that you want to work or you think it could work. Go on their LinkedIn, pay for the 30 day membership or they have a free trial. Take that in those 30 days DM. The brand strategist from the company is going to be a list of their employees and you better just pitch yourself.
Speaker 1:Google how to pitch yourself, look up how to pitch yourself. I don't care if you have 5,000 followers or 10,000 followers. Get your practice in and you might get lucky. I know people with 5,000 followers getting 25,000 out of deals. It's not always about the numbers. It's about value. Like, is this content valuable enough for me to invest in and think about it? Some of these companies have too much money, like you're talking about. I see what my content creator friend makes. That's the smaller end of things and sometimes I get a chunk of that. You know what I'm saying. So there's ways to go about it. But definitely, if you want to look up agencies, to look up agencies, set up agencies, see if they want to manage you or whatever. It's a bunch, oh, people don't talk about these things. You need a media deck and a social media deck, so a deck with all your numbers on it, right?
Speaker 3:What's a deck? What is that?
Speaker 1:So basically, it's a small sheet with your name or your stage name or whatever brand, whatever you're promoting. It's going to be all your social media numbers, a small brief paragraph about who you are and what you do. So I'll show it to you Once I get out of here. I can't be shown to the public. But yeah, that's what starts off the conversation.
Speaker 3:Is this like a Google doc? What do you mean so?
Speaker 1:you can go on Canva. You can go on Canva and look up pitch decks. I'm giving out all the sauce right now.
Speaker 3:Yeah, because I needed it. I was serious.
Speaker 1:Nah, yeah, you can go on Canva and look up pitch decks and Google everything, youtube everything. I'm free. I always give up information like that. There's a way to do it. But it's your social media numbers, so it's usually your total amount of viewers, so it's all your platforms combined, so your YouTube, instagram, tiktok, all the numbers together, then individually, and then you could have your media deck itself. If you want to pitch to a brand, you have to have your demographics, your graphs of, like the age group stuff, easy present so you could easily present it. You just got to do it once and shape it to whatever brand you want to talk to and you take it from there. That's as much as like I know.
Speaker 3:Right, right, you're still in it, You're still learning. Yeah.
Speaker 1:I'm still learning, like I just did something like for Steve Madden, that was my first official one.
Speaker 3:That's why your congratulations yeah they just emailed me.
Speaker 1:But again, just keep doing your thing. Be consistent enough. I've been doing this for like seven, eight years, bro. I'm just now getting some type of you know and because I've been I was, my friend is a Elisha, he's a big consecrated in soccer space I was able to meet a lot of other people in those rooms. That's how I went viral with Chattel Joe Cinco. I was working, I was shooting a video for my friend in the same space. Chattel Joe Cinco was in for soccer, for Coca-Cola, and Chattel was there. I said yo, like let me interview him. People think like I just met up with Chad. No, bro, like I was working. He was there in the same room as me. I interviewed him. I'm a big fan. But those moments you got to capitalize on though.
Speaker 3:So how often were you on social media, like in the beginning, like how consistent were you posting, yeah with the posting. Oh, like did you make it part of your routine? Like I have to post, I have to get this content out or do you go with? The flow.
Speaker 1:That's still me, that's still you To this day. Before I came, I just dropped some viral stuff that drove my go viral. I just did a video. I'm Haitian. I did a video with a Russian kid eating Haitian food. Yeah, so I thought.
Speaker 3:I'm a boy, uri. Oh, I seen that. I did see that when I was on the train.
Speaker 1:But yeah, I was big on posting every day. I was big on. Now they changed the rules. They actually don't want you to post. I can't give you out of source, please. I can't give you private. I can't give you out of source Because I got on a phone. Instagram had a survey a couple of weeks ago. They sent it to some people like, hey, if you want to grow your following, go whoever, sign up and they will call you in a couple of weeks. They called me and they gave me like threads, everybody get on threads. Instagram is pushing threads right now. Everybody, twitter is it. It don't matter what it's like If you have an Instagram and you want your Instagram to grow. Literally.
Speaker 3:But I'm trying to figure out, like, how's the platform? Is it like just like statuses? It's like, it's like it's like statuses.
Speaker 1:It's statuses, pictures is everything, but it don't matter, just use the app. Okay, just use it like you use Twitter Copy, because their Instagram is pushing threads right now. So what I've noticed in a different some algorithm when I use threads and when I, you know, post on Instagram, use all their features, especially threads it just kind of kicks the numbers up. They put you at the forefront because they're really pushing that which makes sense, though, like, if you critically think, like, why else would they want you to use threads? If you use threads, what's your benefit out of it? Oh, your posts get pushed to the front of the algorithm.
Speaker 3:Interesting. I've been ignoring threads for a while.
Speaker 1:Now they didn't tell me this directly, but every time on that phone call he kept on bringing up threads, I was like, okay, I got the message bro.
Speaker 3:Yeah, it makes sense Because it's a partnership Like that's under them, so yeah, so everybody get on threads.
Speaker 1:This episode people won't necessarily get in the moment, but the people who listen and follow through they'll see the difference eventually.
Speaker 3:It depends on where they are, you know.
Speaker 1:Of course. But look people, I see people here drop down because they want to be so creative and so different. Sometimes, or you know, sometimes they just run out of passion for it and got to restart. When they want to start back up, Like nah, like the routine got to be the same. Oh, you asked me like if I'm still like, have you on posting? Yeah, I've always wanted to post. I also just like attention to, I also just like being looked at. I didn't want to say it that way, but people noticed though.
Speaker 3:I mean that's why you're in the career you're in right now.
Speaker 1:Yeah.
Speaker 3:Interesting.
Speaker 1:But yeah, threads, threads. There's anything I take from this. Use threads and make out media decks before I start talking to any companies, because when they ask you like hey, can we see your media deck? And we're like uh, what's that?
Speaker 3:I'm on it.
Speaker 1:Yeah.
Speaker 3:So, out of all the, what's your favorite platform and why?
Speaker 1:Instagram.
Speaker 3:Why.
Speaker 1:Instagram, um, it's the most. It's the one that I'm most used to. It's also the one that I get the most engagement on Um. But even before all of that, I think the variety of content that I consume on there and just the layout is better for me. It's what I'm used to. I've been using Instagram on that same layout they had since 20, when it came out with 13, 14. Right Like, I got off Snapchat, I got off a bunch of other things and stuck to Instagram. So, you got on Facebook.
Speaker 3:Do you think like using a bunch of like say, somebody has like eight different social media platforms Do you think they should focus on one Different apps?
Speaker 1:Yeah, oh, like, how are you going to scale your numbers? Yeah, you got to use all of them.
Speaker 3:OK, because I feel like sometimes, like if you on Twitter and you on Facebook and you on LinkedIn and you on all of these different apps, you don't think you're spreading yourself, then like can't focus on, because I feel like the algorithm is different on these different yeah, and you figure out which, what works.
Speaker 1:Like I just figured out SEO tagging on TikTok. Like I figured out, if I say New York in my picture and I put New York in the in the caption and I put New York as a tag, it goes to find related topic thing. It goes New York. So you got to figure out these apps. I want to see what works for it. I'll post the exact same skit, probably with a different caption or a different method. I also left TikTok's creative program because they just violated my views. You know doesn't make sense, but you figure out the algorithm of these apps and you use them accordingly.
Speaker 1:So you say just get on as much as you can, because you have to scale your numbers, like if you, if you get 100 on TikTok, 100 on Instagram, 100 on Twitter, whatever that all adds up, right, when you're doing your deck, you'll see that why all your numbers matter. Because if you're missing something like my YouTube is my smallest platform right now, right, youtube is hard, though, of course, but could you imagine if I had like 100K subs on YouTube? You know what these brands would have to pay me for real. It's like that, like that's really even to get like a long term contract. You know your YouTube numbers got to be a bunch of stuff like that, but you want to scale it. That's how you scale yourself. Why not? You're not spelling yourself thing. You're maximizing your potential. It's all these apps.
Speaker 1:I've gone viral on Twitter and I'm so upset that I never go viral on my Twitter, right, I'm always going viral on Twitter for my content that they take from my TikTok or my Instagram, right, but it's like I have nothing on Twitter of mine that I could be like oh, here's my numbers Now, thank God, people tagged me and stuff that I could like be like yo, ok, let me calculate this, but you want to. You want to maximize your numbers, especially because different brands can always use you for different platforms, like some. Some deliverables are going to be like hey, we want to post on TikTok. Hey, we want to post on Instagram. So you want to. You want to open yourself up to as many opportunities as possible.
Speaker 3:So do you think that People All right? Do you think content creation obviously is a long term game, right?
Speaker 1:For some, I'm not in this for the long game.
Speaker 3:OK, but you've been here for a while, I feel like something.
Speaker 1:Yeah, but content, content, content. The content creating space didn't become up actual financial market to like 20. Nineteen, so I've been doing social media for a while, but you know the goal was. The goal at that time was TV. Right, think about it. Right, if we say so, all those things now change. Where you have apps now qualifying for nominations on shows, we have the Streamy Awards now, like these things are growing. So like the space is really new. That's what I'm saying. It's really new.
Speaker 1:But for me, like I'm trying to be on a beach, retired by like 3035. And I'm chilling, ok, but I definitely, I'm definitely working more behind the camp, behind the camera. Now I do think I'm a great onscreen talent, don't get me wrong but at the same time, like I don't want to be the 30 year old making people laugh on the Internet, overdumped stuff. I don't want to. I don't want to. I don't want to tackle emotions how I'm tackling them now. I'm very intentional in my content. I know how to make people feel how I need them to feel. That's how I'm able to go viral. I can trigger emotion out of people.
Speaker 3:How important is emotional intelligence in content creation? Because I feel like when you're putting out media, you have to keep in mind how it's going to make somebody feel.
Speaker 1:Yeah, and you want to make them happy. Sad, upset, all of all the emotions, whatever you filter my content. One day you think I'm a sogynistic. One day you think I'm a great big brother. One day you think I'm sassy. One day you think I'm this. I'm that, I don't care. But I'm literally saying things and doing things to trigger the emotion for the numbers to come in.
Speaker 1:Like, if you see my sassy series, get right, like I'm in this video playing a sassy man. I'm really doing satire. Like this is like modern day key and peel Dave Chappelle show. That's what I treated us. Right, like these are concepts that if you take them to television they would probably eat it up because it's like yo, this is how you make people feel.
Speaker 1:Why is the the satire in this so funny? Right, it's like it's like giving, it's like giving Donald Trump real hair. Right, there's a level of humor to that that causes people to either be upset either be really happy, make fun of him, like all those things. And plus, like I embarrass myself a lot, but I am bring, I am building. Like if you look at most of my content, it involves women and the woman is always winning. So that's when people be like yo. You're so misogynistic. I'm like why do I have a team of women around me that are actually winning with me and nobody pays attention?
Speaker 1:But you can't let your personal emotions or your personal you know however you feel towards what people are telling you don't matter. That's so. Your emotional intelligence matters. Like what do you do? Do you know what you're doing? Do you know what emotions you're triggering out of people? Are you OK with getting yelled at? Are you OK with somebody coming on this thing Like aha, this was not funny, or your nose is big, it's the internet. So all those things. If you're not emotionally intelligent, if you're not emotionally capable of handling yourself on your own, especially when the number is coming, oh, trust me, everybody wants numbers right. Until you get numbers and everybody in the comments hates you Facts.
Speaker 3:I'm bad at the comments. I'm not going to lie. I need to get better at that.
Speaker 1:But what's the problem? You have a comment. You have a comment.
Speaker 3:They sometimes like now all the comments are good. Yeah, why would they be? I know I need to stop reading them.
Speaker 1:No, you read them and then you. So here's the thing, right, here's the trick. If somebody says what's the worst thing somebody ever said about with something that you posted, he said all her questions are illogical.
Speaker 3:I don't know how he came on the interview.
Speaker 1:So you keep asking illogical questions. You know, you know. You know how I got so much numbers. I became exactly what they said. I was All my misogynistic. I became more misogynistic. No, oh, you think you think I'm cocky. I got cockier. It kept on making you talk. I needed my numbers, I needed my engagement. You don't know me personally. I don't give a damn. That's really the game. That's really what this thing. That's why I love the Boshraalame. That's what I love the Boshraalame. I love the Boshraalame. That's what I love the Boshraalame.
Speaker 1:Grown up he didn't care. Yeah, because we didn't know him. I'm censored. Yeah, we didn't know him. Y'all don't know me. I got nothing to prove to y'all Respectfully.
Speaker 1:Yeah, not saying that you know to consumers, but you're consuming anything. That's why baddies east is a thing right now. And then you look at what people support and the celebrities that they repost or whatever. They don't even like them for real. You don't know them, but like they trigger emotions out of you. So you went to vet that out and you get that. I tell people, tom, in this content, creating game and anything you do in life I could have been an astronaut if I wanted to be astronaut. Just because I'm confident, I'm just confident. Especially for anything that involves public perception, you have to be confident. When you're confident, it's different, like and I'm real. Look at me, I'm real life confident. Like it's not an act. Yeah, but I have to be because imagine, with all this content going viral, you don't think people are coming for me. I was got canceled by Guyana and the LGBTQ community and I didn't say nothing about neither of them.
Speaker 3:I think I know what clip you're talking about. When you had the guy from forget it, it was like it was always talking about like his sexuality and stuff and him being Caribbean, he came out and said right.
Speaker 1:He came out and said, first of all, I had consent before anything too Like I had consent to ask him these questions and whatever, yeah, it is the same clip, I'm thinking. I had consent to pull out my lighter Like I'm a funny guy.
Speaker 3:Yo yeah, I'm a funny guy.
Speaker 1:But I would never disrespect anybody without their permission. Right, and it wasn't even disrespectful, it was comical, but the internet found it, whatever it was. So this dude said he ended up saying he's getting his father as a pastor. That is funny. That is funny because I grew up a church kid. I know that's like oh D Dancing. I wanted to oh, like, oh my God. I'm like, oh, you guys are too sensitive, Cause the thing is like the person I'm talking to don't even care, and he was actually happy. He had that moment to laugh about it or whatever. And then, on top of that, if you watch my full episodes, we always have a moment of like, you know, bringing back the vibes and whatever. That was funny. And then the dude went on to say as a gay person. He went on to say he doesn't like gay people. I didn't cosign that shit. Pardon my language, but Major Hype comes on the show. He's like Guyana is not a Caribbean country.
Speaker 3:I don't know, I don't know what that is. No, that's crazy.
Speaker 1:I didn't even know Guyana was in South America. Here comes the internet. Oh my God, they're so ignorant on it there. He said that. But it's like, could you imagine? Like if I reacted every time though yeah, yeah, oh, I'm going my it's draining. We was put. Every West Indian platform posted us. That day. Some celebrities posted the gaze. You think I? I think I double down, I double down on it too, like I was laughing with them, like yo. I know what's going on, but you need to thank, shout out to me as a leader of my crew to understand it, cause my team sometimes they can't handle all of that stuff and I love it. I don't. I don't read comments, I count them. That's my goal.
Speaker 3:How did you find that team? Did you guys build together?
Speaker 1:That team was remade. Like four times in my lifetime I've been trying to. I've been trying to be like what I have going on now. I've been trying to have that for years. I had friends coming in and out. I had friends, you know, you graduate with high school friends, whatever.
Speaker 1:And then my boy Paparazzi, he was the first person to ever invest in me. He gave me final cut for free, gave me free photo shoots or whatever, and he just he just I'll just practice. And we started getting closer and he told me how to use a camera. He told me how to probably do things from a business perspective and I was just always passionate and hungry to do things. So I got into producing and doing stuff like that. And then I shot Dusty low Cain's Rolando with him and that was like my first like viral piece of content that wasn't me in it. I started my career doing that. Then I started working with Beauty by Melissa doing and I just made a bunch of connections along the way and then we wanted to start the show. I always had people around me to do things.
Speaker 1:So the standard for me my friendship. I don't party, I don't drink, I don't smoke, I work. Who wants to get busy. We're young, are we gonna live life? So that's been the standard, so everybody kind of knows. And then, like once my start started to do well, everybody started kind of sticking along. Definitely started with the podcast cast, though, cause I was able to get a group of people that really understood, like yo, this is how we're going to do it, whatever. And it was rocky from the beginning, but like now we're good and now I can say I have a solid team of people, my friends, just kind of everybody kind of. They kind of see it now and feel it. But it's along the way, like a lot of those friendships are new. Like a lot of my close friends from like five plus years ago they're like not on content, so they have careers or they just don't want to do content or whatever. So I'm close to these guys now, but yeah, what's the ultimate vision for that group?
Speaker 1:Oh, everybody got to go solo. Oh really, yeah, who are you kidding me? Think about it, right, let's put it this way. And I understand that the concept of power. Power is freedom for me being able to do what I want to do and being able to tell people around me they could do what they want to do, right? So, for example, shout out to Cash. Cash was able to start her own show off of coming on my show and being my host, but Cash also made a bunch of connections that I made and Cash has me in her corner to help her with everything. Right, I have about three other people that can do that around me for whenever they want, whenever it makes sense, cause I'm great on timing and everything like that.
Speaker 1:So why not go solo? I don't want to carry this thing. I don't want like we're gonna get old, we want kids, we want life. Like that's the thing with concentration and reality, right? The reality is this shit not going last forever. I'm ready for it to not last forever. That's just for me, for me and the things that I value, right? I want to be a father one day. I want to be a great son to my old ass parents one day Like that costs time and with doing this, how I've been doing it, I worked so hard, it's exhausting, like this is not fun for real. It was when we first started.
Speaker 3:That's what I'm saying. It's exhausting. Doesn't the team kind of take off that workload? That's what I'm like, that's my perspective on it, like a team will actually help make it less exhausting.
Speaker 1:I think, from a. This is, I have to say, this is the most respectful way possible, cause I love my team. You have to know what everybody's strong suit is. You have to know what everybody's good at Like. Good at what Right, what everybody's good at For me personally, for the things that I want to get out, everybody wants. Everybody on your team has a different perspective on what you're building, true, so they'll never have the same effort, cause, although their name is attached, it's not theirs. They don't see the vision for real. No, they see the vision, it's just not their vision.
Speaker 3:A vision is different for them, a little different. They gotta be different.
Speaker 1:So and sometimes I got to say like the other thing too is like we don't know. Think about it, we're four idiots that don't know anything about how we know it. Okay, if we go viral, things can work out. We don't know how, we don't know who to talk to, we don't know where the numbers. So it takes one the biggest idiot, me to go out there and go seek the information and go network, and plus I have the personality to do so. So that's that. So, yeah, my team takes the workload off in regards to talent, but I'm also working every day and plus I got like four, five other jobs that I do in the content space, so it's easier for me. So it's not fair to say like yo, my team, my team, just what can they actually do outside of being good friends and good talent? And the only my team are just good friends. That's it, even the people off camera. We're just good friends who support each other.
Speaker 3:Looking out into the future what do you think like the future looks like for content creators, even podcasters, even?
Speaker 1:I see the podcast space dying out Really yeah.
Speaker 3:First, really yeah, why you say?
Speaker 1:that, oh, it's too much. It's too many of them. Okay. Like think about it right. What are? Name me some of the biggest podcasts in the world.
Speaker 3:Joe Rogan.
Speaker 1:Okay, he's the biggest Charmi. Made that post today.
Speaker 3:Who else? Why am I going blank blank, Andrew Shulks?
Speaker 1:Shulks really good. Brilliant idiots. There's a bunch Brilliant idiots. Yeah, horrible decisions.
Speaker 3:You know I like horrible decisions.
Speaker 1:We're in horrible decisions.
Speaker 3:Poor minds Right, and they're all celebrities. Well, they're not all celebrities. Digital celebrities are still celebrities, but I'm saying like they were celebrities before so. They Joe Rogan, all of these people. They had a name before. I mean they had a name before. They had had a name before.
Speaker 1:I mean they had a starting point in media, but Joe Rogan was because I was just lost for a fact, but I see it dying out because it's too many people having the same conversations about the same things.
Speaker 3:I think it's actually going to grow, though, in regards to what? I think that because more people are on their phones, they're looking for some type of just like, especially because podcasting you don't have to watch it, you can listen. A lot of people multitasking and they want to just soak up information, so they turn on the podcast. I think it's growing.
Speaker 1:I don't think it's going to get bigger than what it is now.
Speaker 3:Okay.
Speaker 1:And that's just damn. I'm not on my way out to do it with my podcast because I'm still going to push mine to get it to where it needs to be. But I also know even the people that are podcasting don't want to podcast anymore, if that makes sense. Like it's become such a when anything, when this thing can't make you feel special, no more right, not me individually, I'm just saying like in general it takes the value away from it.
Speaker 3:But then I think it's just their intention and their why of why they started that they need a question.
Speaker 1:Everybody wants to make money from it. Yeah, so when I say that I think it's dying now is because there's so much money being spent, not enough being made, because there's so many other people to listen to. It's so many. Everybody has their favorite one. You know what I'm saying, unless if they start putting podcasts on TV.
Speaker 3:Yes, that's what I think it would be. That's what I think it would grow. You're watching TV, though, on streaming platforms.
Speaker 1:Yeah, but it's not the same Like Apple.
Speaker 3:TV. I feel like it's actually gonna grow. Because, it's still-.
Speaker 1:You think Apple TV is gonna like have podcasts? Yeah for sure. Like, at what capacity though? What kind of podcast do you think?
Speaker 3:Apple TV, I work with Apple TV, so MLS, so what kind of It'll be more so like a lot of educational stuff, like doctors talking about medicine and stuff and just like people who are actually in their field, and I have a lot of, I think.
Speaker 1:No budget behind it's like Ted talk.
Speaker 3:Ted talk like a Ted talk.
Speaker 1:Yeah, I'm saying like how would Apple even invest that? Why would the Apple even do that? I'm trying to show you like in what? In what way podcast is gonna grow because everybody wants to do them and Everybody's watching them by default. Because everybody wants to do them, so they're posting them. There's no same thing with music. Now, right, it's like why don't we? Why don't we feel music the same way? Because it felt. Now it feels like something everybody could do at any time and that's how it's being sold to us. So the value of the music just went away.
Speaker 3:Yeah these things, like I said the same way but I feel like music is also dying down because they're, like you know, the oversaturation of course, and like artificial intelligence, like you know, auto-tune, like you could always create All tools, always around, yeah, but you could, like, you could, have a song with Michael Jackson by taking out Stuff from his past and saying his future. Michael Jackson, you know that I think.
Speaker 1:I think it just gets a little less deeper than that, where again Everybody's doing music.
Speaker 3:All right. The thing with the podcast and thing I still feel like I still feel like it has a lot of room for growth because People still there's a lot of people that still don't listen to it.
Speaker 1:Yeah, there's a lot of people that don't listen to music. That's weird to me. That is weird, but at the same time, like Not too many people are in their podcasting stage. It depends on what you like the podcast for. There's so many podcasts the top five podcast podcast on Apple podcast, or they're not. Even I don't think they're black podcast either. I think it's not a surprise. One of them is no, but it's like again, because black people don't listen to podcast, we watch podcast.
Speaker 3:I Mean I Listen to podcasts.
Speaker 1:No, I feel you.
Speaker 3:Then there people I'm saying the majority of us will watch Podcast like I still think it's a new space and eventually people gonna find them, so just listen into it. I.
Speaker 1:Don't know. I gotta see that for myself.
Speaker 3:I'm down to see it though, and listen it's still very new and growing.
Speaker 1:But yeah, I Think the content creative space is gonna keep growing only because these platforms have enough money to keep growing. Like like TikTok is now competing with YouTube, so that just says enough. And then watch Instagram start putting himself in the mix again, where they gonna force us to do horizontal videos. Again, like TikTok is making us do what should be us Pnp aware of. Like all these things, all these changes that are happening on social media. They're all very intentional. And now all these three big-ass companies One of them is in freaking China they're all battling each other right now.
Speaker 3:So you think social media is here to stay, but you think podcast is not here to stay.
Speaker 1:Yeah, really.
Speaker 3:I think podcast to have a stronger chance against social media. To be honest, there's no way.
Speaker 1:Okay, we'll see it takes me two seconds to upload some BS on my phone. I have to come through the podcast for an hour before I post it and it has to get edited and it has to.
Speaker 3:I'm talking on like on the consumer standpoint.
Speaker 1:Yes, I can pick up my phone right now. I Could pick up my phone right now, make a video Right. I don't even know how to use my phone.
Speaker 3:Week yeah, yeah.
Speaker 1:I could say something real stupid. I have nothing to say right now. I could say something real stupid. Post it right then. In there, go more viral than a. They will attention spans. Social media will never die out. It will never die out.
Speaker 3:Okay, I would like to see how this, how this ages, how this, oh listen.
Speaker 1:I'm on my way off social media in the next couple of years. I'm 25 and give myself five years to really establish myself. Then go be a Byron Allen, or Byron Allen. He was a comedian, right, okay. And then he was selling channels or whatever for after he's like we use the First black building there, or one of the few black billionaires. Back then, okay, he was competing with Tyler Perry to buy BT. He has more money than Tyler Perry Never heard of money to do my research.
Speaker 1:Yeah, you look a Byron Allen. You're gonna laugh, you're gonna be like yo. He's a comedian. Mm-hmm, he's also one of a few rich is black man in the world. He was a what's the?
Speaker 3:goal for you, angelo, like what do you want to do? Like me, what do you see yourself? I know that's a kind of corny question. What do you see yourself in the next 10 years?
Speaker 1:I Never sat down and thought about it. You know the typical wealthy being on TV doing red carpets. But I'm at the point now where, even if I don't get all of that, I'm fine with putting my friends and family in position to succeed, be good people and lead their own packs. I'm okay with that right now and I'm sure I inspire a lot of other people too and I'll be inspiring other people that are watching me. But, respectfully, I'm okay with like, because seeing let's shout out to club satiate, seeing what these celebrities are talking about now, I Don't think I have any spirit. I don't have, I Don't have the urge for it anymore. Shout out to the digital space too. That's a fact. But it's like Hollywood's not looking so pretty right now. That's pretty as it looked when we were younger.
Speaker 3:That's why I had to pray before this podcast. A lot going on out there.
Speaker 1:Yeah, that was that, was that? That's that like where, like I would love to be on Hollywood and do all of that. But it's like after you hear all these things and you see all these things and you how see how valid it is. It's like Somebody who grew up in in church and believes in God and in I'm Pentecostal. I can't. It's not something that I want out, I'll leave. God wants that for me, you like your soul. If God wants that for me, sure, but the urge to be there, compared to when I was younger, is not there, no more. Let's just get this money in.
Speaker 3:Let me go to some tiktok questions. Okay, this one is from Zay. What tips do you have for someone who wants to start a podcast?
Speaker 1:start. That question became one of my, like, biggest pet peeves. Okay, and not in a bad way, mm-hmm, anything, anything you want to do in life, just start. Everybody wants to do this whole perfectionist thing. Yeah, yo, however confused you are, just start. I promise you, if you want to figure it out, you'll figure it out. Like that's really it. Just start Google.
Speaker 1:How do I start a podcast? Or put a camera and a microphone together? Basic knowledge and and talk and post. Learn how to edit, find the editor. I Cuz you're. However you start is never how you're gonna grow and finish, and that's my problem. People ask me, like yo, when's the right time to start? Now, cuz you're you're. You're holding back so much growth, like you're wasting time not starting Cuz you're scared it might not look right. So what? You probably got five, ten years of doing this before you even make something out of it. You're wasting a good year on what capital? Now, take that iPhone, get you a look, a one-two light, and talk your talk or talk to your friends. I got equipment. We all got friends with cameras, bro, like it's that simple to. But just start. Anything you want to do in life, just start. Because you have to grow you have, you're gonna learn, and the the longer you wait, the more knowledge you're missing out on Mm-hmm.
Speaker 3:Thank you for dropping those gems, a lot of gems, a lot of gems. People gonna need to rewind that, rewatch that and catch all those gems because, yeah, really blessed today.
Speaker 1:Thank you for having me. This was dope Appreciate. I hope you got a majority of the information of course. I mean it's recorded so that and then off camera, I'll show you the social media card. I appreciate that.
Speaker 3:Yeah, if you listen to the end, shout out to you like I love that for you. Telephone, telephone mother to telephone, uncle, auntie, sister, that is mind over matter, baby, yeah, you're.