Abdul Gieballa - Innov8 Technologies, AR vs VR, Technology Bringing Equity, Working For Kobe & More

In this episode we speak with Abdul Gieballa

Abdul is the CEO/Founder of  @innov8technologiesinc.230   . He talks to us about Technology creating equity, being the solution to problems, their Rameses Temple AR experience, working with celebrities and much more.

GUEST
Email: innov8techcorp@gmail.com, 
Social Media Handle: @innov8techcorp
Website: lnk.bio/innov8techcorp

HOST
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PODCAST:
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BOOK: 
10 Things Your Parents Should Have Taught You...But Didn't

https://www.amazon.com/Things-Parents-Should-Taught-Didnt/dp/B0BB5CL3MF

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________Content______
00:41 - Intro/Being A Night Person
03:57 - Who is Abdul Gieballa/Need For STEM/Equity
16:48 - Abdul's Beginnings/Augmented Reality vs Virtual Reality
25:36 - Cowboy Bebop Interactive Shirt/Intellectual Property
44:14 - Be The Solution/Working w/ Travis Scott & Kobe/Behavior Case Studies
58:06 - AR Rameses Temple/VR Gear/Misuse of Technology
1:11:22 - Carver T/Speaking One's Dreams/Project Length of Time
1:26:26 - Using A.R. For Marketing/Current Projects/V.R. Safari
1:38:55 - Abdul's Empire

Transcript

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Yo, what's up, y'all?

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We got another great guest.

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Everyone, welcome to Thee Empire.

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We like to engage with

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everyone from pastors to actors,

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rappers to trappers,

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and everybody in between.

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Guess what?

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Guess what?

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Guess what?

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Guess what?

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I'm not glitching.

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I'm just saying it a lot of times.

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But guess what?

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We have another amazing guest for today.

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My name is Antonio D. Miles.

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I am your host.

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And our guest, he is the founder,

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CEO of Innovate Technologies,

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which deals with AR, VR,

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and many other things.

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But we'll let him talk about it.

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And that gentleman's name is

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Abdul Ghiabala.

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Abdul, welcome to the empire.

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Thank you.

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Thank you so much, Anthony.

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It is a pleasure.

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I'm very excited to sit down

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with you today and discuss everything AR,

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VR and everything in between.

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I love it, man.

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And so how's your day been so far, bro?

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Actually, I haven't even slept yet.

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I've been up since midnight.

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I took a weird nap middle of

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the day yesterday.

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woke up around midnight and

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then you know sleep has

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evaded the eyes emails and

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proposals thought I got a

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head start and a jump on my

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day and then once I got to

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the morning and saw the sun

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creep up I'm like you know

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what let's uh let's

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continue gotcha are you

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tired at all not yet but I

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feel like kicking in oh oh

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he's gonna be in the middle

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middle of our interview

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folks he's gonna be like

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Oh, no, definitely not.

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Definitely not.

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That's the reward after the interview.

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Okay.

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It's going to be like your itis,

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basically.

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We're going to fill you up

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with so much stuff.

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You're going to be like... Exactly.

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Exactly.

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Oh, man.

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Why do you think you couldn't sleep?

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What do you think that was about?

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I am a night owl.

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First and foremost,

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that is when I find my peace, my solace.

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The world kind of stops and

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slows down a little bit.

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You know, the whole time, you know,

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your mind runs a million miles an hour.

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And so the nighttime,

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it's like you don't have

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any much distractions.

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All your friends are asleep.

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You know,

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family and the world around you

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is a little bit more peaceful.

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And then it's kind of like

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as much of an extrovert person that I am,

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I love my me time.

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I love being intrusive with

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my own thoughts.

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I love to do and watch

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things that bring me joy.

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So I usually find solace, like I said,

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in the nighttime where I

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get to spend time with me, myself, and I.

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Yeah, you know, it's so interesting.

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I heard recently,

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I think it said 70% of

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animals are nocturnal or

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something like that.

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And I was like, whoa, that's intense.

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Hopefully it just doesn't

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mess up the health

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know long term uh because

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you know the benefits of

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you know getting a good

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night's sleep and seeing

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the sun and kind of getting

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your vitamins and whatnot

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and being part of you know

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the living society in the

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morning yeah one thing but

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for the time being right

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now you know we're still a

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little bit young we can

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handle it yeah but you

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definitely gotta take care

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of that temple man

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definitely gotta take care

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of that temple absolutely

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you know I think they call

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it like circadian rhythm or

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something like that I

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believe they call it yep and

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I guess there's a reason

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they call us people of the sun,

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up with the sun.

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That's true.

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But Abdul,

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for people who may not know who

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you are and the things that you do,

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can you please let us all

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know who you are and the

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things that you do?

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Absolutely, it'll be my pleasure.

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Well, hello everyone.

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Thank you guys so much for tuning in.

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My name is Abdul Giabala.

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I am a first generation Sudanese American.

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My family are immigrants from Sudan,

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which is currently right

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now and very sadly going

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through essentially war,

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a civil war that's

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happening that has

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displaced over 4 million people.

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So thoughts and prayers with

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them and everybody out

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there that is struggling

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in the world right now,

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our thoughts and prayers are with them.

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My background essentially is

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I'm an LA native.

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I grew up in LA.

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I live, breathe LA.

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I am a diehard Lakers fan.

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So don't play about my Lakers right now.

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Hopefully any team wins a

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championship but the Boston Celtics.

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But my background actually

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is in engineering.

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And from a very young age,

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I've been a very ambitious individual.

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I'm highly competitive.

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And I've always lived with this why of...

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wanting to create something

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everlasting in the world,

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do something drastic that

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really benefits society,

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blend it with my personal passions,

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my skill set and my technical background.

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And that kind of led me down

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the engineering route and

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ultimately to found this

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startup company called Innovate Tech,

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which is an immersive and

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It is an equitably immersive

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VR and AR marketing company.

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And we also serve as a

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marketing agency where we

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provide essentially

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end-to-end solutions for

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businesses and clients by

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leveraging the VR and AR

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tech that we have.

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for them to kind of, you know,

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broadcast and showcase their products,

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their services and things

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of that nature in very

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unique and engaging ways.

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So that's kind of the brief little,

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you know,

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elevator pitch of what Innovate

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Tech is and what the why behind it is.

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And, you know,

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I've been doing this now for

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a little over seven years.

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Wow.

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And so what did you get your

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engineering in?

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So I actually got my

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engineering degree in

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mechanical engineering and, you know,

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engineering has changed a lot.

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I would say from what people

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conventionally think engineering is,

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you know,

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growing up in mechanical engineering,

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you thought, you know,

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you'd work in car engines

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and car engines alone and,

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You would work for an

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airline company or Boeing

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or something of that nature

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and kind of be stuck in

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that role for the rest of your life.

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That's kind of how the baby

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boomers lived and whatnot.

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But in today's day and age,

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everything is so interdisciplinary.

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You're a mechanical engineer,

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but you're doing computer science work.

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You're doing nanoparticle work.

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It's such an

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interdisciplinary thing now

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where you kind of touch –

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based on a lot of different industries,

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a lot of different disciplines.

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Um,

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and that's kind of always been

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something that, you know,

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that has intrigued me because I never,

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I honestly, I pride myself in,

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in being a Swiss army knife, you know,

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you know how they say, you know, uh,

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I'd rather be a jack of all

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trades and kind of be above

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average in a multitude of

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different things than be a

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specialist in a certain niche.

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I like putting on different hats.

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I pride myself in being able

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to be adaptable and fill

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different types of roles.

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So the closer I got towards

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the end of my education path,

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and going into the job market,

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I didn't want to be limited.

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I had so many ideas.

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I had so many different

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passions and things that I

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felt like with the right mindset,

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with the right why.

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And going in with the

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intentions of wanting to do

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something that adds value to the world,

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I was able to come up with

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the idea for this company

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where I just thought that

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the technology has always existed,

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but it was very underutilized.

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And so kind of came up with

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this business plan of how

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to leverage AR VR tech, um, to provide,

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you know, practical solutions, uh,

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where I felt were parts of

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the industries that, uh, highly needed it,

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but was lacking in it.

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And that's kind of what

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drove me down this path.

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Nice.

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So I guess two things,

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which is the first one is,

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do you think that there's

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still a high demand and

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need for engineers STEM in America?

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I think we need STEM more than ever.

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We see, especially in America,

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you see how far behind

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we're falling in comparison

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to the rest of the world.

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One of the things from all

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the travels and just

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knowledge of this global

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economy that we live in now,

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America is getting beat and

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we're getting beat pretty badly.

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China, India.

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places in Europe, Africa.

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I think the one thing that America has,

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we have the resources and

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we have kind of the brand.

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I would say, I think America,

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that's the one thing that

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they do better than anybody

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else is branding and marketing.

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But China is nipping at our heels.

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India's right there.

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Some of the smartest people

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that I've met were

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international students.

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And I think the need for

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STEM is always gonna be

00:09:22.844 --> 00:09:24.504
there because things are

00:09:24.605 --> 00:09:25.645
only getting more difficult.

00:09:25.905 --> 00:09:26.647
Our problems are only

00:09:26.667 --> 00:09:27.687
getting more harder to solve.

00:09:28.388 --> 00:09:31.070
So we need critical thinking skills.

00:09:31.149 --> 00:09:33.291
We need strong foundation

00:09:33.390 --> 00:09:35.011
and fundamentals in the

00:09:35.072 --> 00:09:38.394
sciences and the maths to

00:09:38.414 --> 00:09:39.215
be able to solve these new

00:09:39.235 --> 00:09:39.796
world problems.

00:09:40.735 --> 00:09:42.717
So engineering is always

00:09:42.738 --> 00:09:44.339
going to be needed.

00:09:45.298 --> 00:09:47.061
I think engineering is well

00:09:47.100 --> 00:09:48.120
beyond just the

00:09:48.160 --> 00:09:49.282
conventional idea of engineering.

00:09:50.102 --> 00:09:50.783
But like I said,

00:09:50.822 --> 00:09:52.484
it develops those critical

00:09:52.524 --> 00:09:53.304
thinking skills.

00:09:53.865 --> 00:09:54.645
It allows you to see the

00:09:54.706 --> 00:09:56.466
world in a more analytical way,

00:09:57.147 --> 00:09:58.187
in a more practical way.

00:09:59.168 --> 00:10:02.610
So I think engineering STEM is essential.

00:10:04.010 --> 00:10:05.131
And I would even argue in

00:10:05.152 --> 00:10:06.032
today's day and age and

00:10:06.533 --> 00:10:08.114
with the cost of education,

00:10:08.134 --> 00:10:09.934
and that's a topic for

00:10:09.955 --> 00:10:10.774
something else with regards

00:10:11.235 --> 00:10:12.336
how expensive it's gotten

00:10:12.755 --> 00:10:14.616
and why it's even that expensive.

00:10:15.538 --> 00:10:16.597
I would say to get the best

00:10:16.658 --> 00:10:18.418
bang for your buck would be

00:10:19.100 --> 00:10:20.860
to invest in a STEM related

00:10:20.900 --> 00:10:22.120
major if you're going to go

00:10:22.140 --> 00:10:22.902
the higher education route.

00:10:23.499 --> 00:10:23.658
Yeah,

00:10:23.719 --> 00:10:25.340
which makes sense because our whole

00:10:25.379 --> 00:10:26.841
world is basically technology,

00:10:27.321 --> 00:10:29.741
technological based.

00:10:29.802 --> 00:10:30.741
And you mentioned earlier

00:10:30.761 --> 00:10:32.322
that you see that there's

00:10:33.524 --> 00:10:34.384
some companies could

00:10:34.443 --> 00:10:36.544
benefit from the things

00:10:36.625 --> 00:10:38.385
that your business offers.

00:10:39.066 --> 00:10:39.885
Can you explain some

00:10:39.926 --> 00:10:41.746
companies that kind of came

00:10:41.767 --> 00:10:43.128
to mind and that made you think, hey,

00:10:43.148 --> 00:10:43.607
you know what?

00:10:44.107 --> 00:10:44.928
These people could really

00:10:44.989 --> 00:10:46.249
benefit from the services

00:10:46.288 --> 00:10:47.490
that I could offer for them.

00:10:48.470 --> 00:10:49.311
Absolutely, absolutely.

00:10:49.471 --> 00:10:51.792
And I would start off by saying that

00:10:53.501 --> 00:10:55.981
The why of every mission of

00:10:56.022 --> 00:10:57.962
somebody that does anything

00:10:57.982 --> 00:10:58.702
kind of down the

00:10:59.143 --> 00:11:00.202
entrepreneur route is

00:11:00.263 --> 00:11:01.043
understanding your why.

00:11:01.802 --> 00:11:06.464
And my why has always been equity.

00:11:07.625 --> 00:11:09.225
And equity for the sense of

00:11:09.965 --> 00:11:12.144
you can't get equality without equity.

00:11:12.304 --> 00:11:14.605
You have to build systems

00:11:14.645 --> 00:11:16.666
and infrastructures that

00:11:17.566 --> 00:11:20.927
are specific and able to

00:11:22.421 --> 00:11:24.822
compensate for the lack of

00:11:24.942 --> 00:11:27.003
equity for certain individuals,

00:11:27.023 --> 00:11:28.302
for certain businesses and whatnot.

00:11:28.883 --> 00:11:31.923
And so with VR and AR,

00:11:32.705 --> 00:11:33.764
I look at things that I

00:11:33.804 --> 00:11:35.024
like first and foremost,

00:11:35.044 --> 00:11:38.567
being a kid that comes from not wealth,

00:11:42.869 --> 00:11:43.129
You know,

00:11:43.229 --> 00:11:44.490
seeing kind of the inequities

00:11:44.510 --> 00:11:45.351
that are out there in life.

00:11:45.873 --> 00:11:46.533
You know, for example,

00:11:46.553 --> 00:11:47.154
I'll give you an example.

00:11:47.174 --> 00:11:48.817
Like, you know, I'm a big sports fan.

00:11:49.758 --> 00:11:50.798
Growing up as a kid, you know,

00:11:50.840 --> 00:11:51.721
didn't have too much money.

00:11:52.402 --> 00:11:53.363
Diehard Lakers fan.

00:11:53.383 --> 00:11:54.183
But I'll be like, man,

00:11:54.604 --> 00:11:56.567
I would die to be front row

00:11:56.606 --> 00:11:57.288
at a Lakers game.

00:11:57.688 --> 00:11:58.990
But unfortunately, I couldn't afford it.

00:11:59.746 --> 00:12:01.749
And then, you know, I thought, well,

00:12:01.828 --> 00:12:03.450
you know, it's not just me out there,

00:12:03.509 --> 00:12:04.692
but there are millions and

00:12:04.731 --> 00:12:05.491
billions of people out

00:12:05.532 --> 00:12:06.994
there for whatever reason,

00:12:07.114 --> 00:12:08.475
whether it's financial constraints,

00:12:08.975 --> 00:12:10.476
whether it's physical limitations,

00:12:10.996 --> 00:12:11.998
whether it's things of that nature.

00:12:12.778 --> 00:12:14.059
And then that kind of really

00:12:14.880 --> 00:12:16.621
started to spark that plug

00:12:16.662 --> 00:12:18.063
in my head where I was like, okay,

00:12:18.764 --> 00:12:20.125
imagine if there was a VR

00:12:20.666 --> 00:12:21.706
immersive experience

00:12:21.746 --> 00:12:23.609
opportunity out there where

00:12:24.208 --> 00:12:25.070
I'm not necessarily trying

00:12:25.090 --> 00:12:26.250
to replace people.

00:12:26.703 --> 00:12:28.663
the reality and the physical

00:12:28.703 --> 00:12:29.565
experiences of things.

00:12:30.105 --> 00:12:31.605
I just want to add an

00:12:31.725 --> 00:12:33.485
alternative virtual layer

00:12:34.105 --> 00:12:36.426
to level the playing field

00:12:36.466 --> 00:12:37.447
for the people who couldn't

00:12:38.027 --> 00:12:40.787
experience or get access to

00:12:40.826 --> 00:12:41.447
some of those things.

00:12:42.727 --> 00:12:44.467
Other ways, I would say in terms of,

00:12:45.107 --> 00:12:46.168
we talk about being

00:12:46.208 --> 00:12:48.028
sustainable for certain companies.

00:12:48.769 --> 00:12:51.549
The biggest overhead costs

00:12:52.289 --> 00:12:54.072
for companies is uh their

00:12:54.111 --> 00:12:55.133
marketing spending budgets

00:12:55.714 --> 00:12:57.075
so what are ways that we

00:12:57.096 --> 00:12:59.298
can substitute conventional

00:13:00.099 --> 00:13:01.019
uh media marketing

00:13:01.059 --> 00:13:02.581
strategies you know like

00:13:02.741 --> 00:13:03.743
you know billboards and

00:13:03.842 --> 00:13:05.585
print out flyers and things

00:13:05.605 --> 00:13:07.226
of that nature with more

00:13:07.386 --> 00:13:09.769
digital solutions and smart

00:13:09.809 --> 00:13:11.091
digital solutions that not only

00:13:12.131 --> 00:13:14.692
are sustainable from conventional ways,

00:13:15.253 --> 00:13:17.813
but also ways that are now more engaging,

00:13:18.274 --> 00:13:19.894
more enticing, more interesting,

00:13:20.433 --> 00:13:22.495
and give their audience and

00:13:22.514 --> 00:13:24.336
their customers a new

00:13:24.395 --> 00:13:26.416
experience and new ways to

00:13:26.456 --> 00:13:28.336
interact with their products.

00:13:29.476 --> 00:13:31.356
I mean, the VR,

00:13:31.456 --> 00:13:33.778
AR aspect of what we do is

00:13:33.878 --> 00:13:34.957
honestly applicable to a

00:13:35.219 --> 00:13:36.339
multitude of different industries.

00:13:36.399 --> 00:13:36.619
I mean,

00:13:36.658 --> 00:13:38.298
we've serviced real estate

00:13:38.318 --> 00:13:39.360
industries when it comes to

00:13:39.440 --> 00:13:40.139
property tours,

00:13:41.120 --> 00:13:42.160
People don't have to travel

00:13:42.740 --> 00:13:43.881
to physical locations.

00:13:44.402 --> 00:13:45.523
They can pop on the VR

00:13:45.543 --> 00:13:48.083
headset or go on to a VR

00:13:48.163 --> 00:13:51.145
enabled website that has

00:13:51.145 --> 00:13:53.427
360 virtual tours of

00:13:53.506 --> 00:13:54.267
properties that they might

00:13:54.287 --> 00:13:54.847
be interested in.

00:13:55.768 --> 00:13:56.969
We've done things in terms

00:13:57.009 --> 00:13:59.429
of job training where there

00:13:59.470 --> 00:14:00.551
are certain job training

00:14:00.591 --> 00:14:01.750
environments that are very

00:14:01.770 --> 00:14:02.812
high risk environments.

00:14:05.493 --> 00:14:07.274
And it's not really a safe

00:14:07.333 --> 00:14:09.796
environment for a newly

00:14:09.895 --> 00:14:12.197
onboarded person to jump right into.

00:14:12.697 --> 00:14:14.097
So you can honestly use

00:14:14.197 --> 00:14:16.679
virtual solutions to train

00:14:16.700 --> 00:14:19.181
them in a more safe manner.

00:14:19.201 --> 00:14:21.982
And then it's also cost

00:14:22.263 --> 00:14:24.144
saving for a lot of these

00:14:24.183 --> 00:14:25.125
companies to kind of do

00:14:25.164 --> 00:14:27.046
these alternative virtual

00:14:27.826 --> 00:14:30.187
solutions and routes, I think.

00:14:31.206 --> 00:14:32.005
There's a saying that they

00:14:32.046 --> 00:14:34.967
say where you don't let a

00:14:35.268 --> 00:14:36.969
crisis go to waste.

00:14:37.928 --> 00:14:40.669
As unfortunate and sad as COVID was,

00:14:41.671 --> 00:14:42.551
COVID was honestly a

00:14:42.591 --> 00:14:44.111
blessing in disguise for

00:14:44.131 --> 00:14:45.712
the work that we do because

00:14:45.873 --> 00:14:47.312
it really showcased to

00:14:47.352 --> 00:14:48.193
people in the world that

00:14:49.249 --> 00:14:50.210
These virtual solutions that

00:14:50.250 --> 00:14:52.672
we provide are no longer a luxury,

00:14:53.111 --> 00:14:55.014
but rather a necessity and

00:14:55.234 --> 00:14:58.015
a firewall for businesses

00:14:58.076 --> 00:15:00.038
to have ready to go in case

00:15:00.138 --> 00:15:01.318
of an emergency like that.

00:15:01.859 --> 00:15:02.720
And, you know,

00:15:02.840 --> 00:15:03.880
as another alternative for

00:15:03.900 --> 00:15:05.121
them to have at their

00:15:05.162 --> 00:15:06.243
disposal if need be.

00:15:07.263 --> 00:15:08.403
So that that was kind of one

00:15:08.423 --> 00:15:10.046
of the great things.

00:15:11.307 --> 00:15:12.629
moment that really kind of

00:15:12.828 --> 00:15:14.289
made our proof of concept

00:15:15.731 --> 00:15:17.212
more widely accepted and

00:15:17.653 --> 00:15:18.414
garnered us a little more

00:15:18.434 --> 00:15:19.975
business in that sense.

00:15:20.856 --> 00:15:21.798
Like I said,

00:15:21.817 --> 00:15:23.099
there's so many different industries.

00:15:23.158 --> 00:15:25.721
We have ideas for education.

00:15:25.802 --> 00:15:28.404
We have ideas for travel and tourism.

00:15:28.445 --> 00:15:30.287
We have ideas for just

00:15:30.346 --> 00:15:31.168
general entertainment.

00:15:31.327 --> 00:15:32.349
I would say our bread and

00:15:32.389 --> 00:15:33.070
butter at the moment

00:15:33.590 --> 00:15:34.711
is the entertainment industry.

00:15:35.371 --> 00:15:36.732
And audiences are always

00:15:36.832 --> 00:15:38.634
looking for new immersive

00:15:38.654 --> 00:15:39.775
ways and interactive ways

00:15:40.236 --> 00:15:41.618
for them to interact and

00:15:41.677 --> 00:15:43.038
consume their favorite

00:15:43.078 --> 00:15:44.380
brands and favorite artists

00:15:45.160 --> 00:15:46.081
and favorite experiences.

00:15:46.982 --> 00:15:49.785
You know, what I like is that

00:15:51.288 --> 00:15:51.927
Well, a couple of things,

00:15:51.988 --> 00:15:53.849
and I'll start with the COVID thing,

00:15:53.889 --> 00:15:56.409
which is so surprising that

00:15:57.029 --> 00:15:59.671
so many people actually benefited from it,

00:16:00.250 --> 00:16:00.490
you know,

00:16:00.551 --> 00:16:01.831
or like their business exploded

00:16:01.870 --> 00:16:02.991
from it and things like that.

00:16:03.871 --> 00:16:04.131
Also,

00:16:04.192 --> 00:16:05.111
I like the part how you said it

00:16:05.152 --> 00:16:07.013
becomes cost effective for

00:16:07.033 --> 00:16:09.474
a lot of businesses and things like that.

00:16:10.359 --> 00:16:12.620
which is so cool, and obviously over time,

00:16:12.640 --> 00:16:13.822
and this is just my opinion,

00:16:13.922 --> 00:16:14.562
and I guess it could

00:16:14.582 --> 00:16:15.724
probably be statistically proven,

00:16:16.104 --> 00:16:17.065
is that this is just gonna be,

00:16:17.666 --> 00:16:18.326
this thing that you're

00:16:18.346 --> 00:16:19.047
doing is just gonna become

00:16:19.126 --> 00:16:22.250
more and more part of the norm, right?

00:16:22.289 --> 00:16:23.110
Like this is not gonna be

00:16:23.149 --> 00:16:25.211
going anywhere anytime soon, right?

00:16:25.952 --> 00:16:27.533
But Abdul, before we continue,

00:16:28.115 --> 00:16:30.476
I just wanna see if you can

00:16:30.517 --> 00:16:31.076
give us a little,

00:16:32.025 --> 00:16:33.607
short little background

00:16:33.648 --> 00:16:34.528
story I know you're an

00:16:34.568 --> 00:16:36.331
anime guy background story

00:16:36.392 --> 00:16:37.413
of you know how you grew up

00:16:37.452 --> 00:16:38.274
where you grew up all the

00:16:38.313 --> 00:16:39.075
way up to the gentleman you

00:16:39.174 --> 00:16:40.856
are today um you can give

00:16:40.876 --> 00:16:41.759
us just a brief little

00:16:41.778 --> 00:16:42.940
story about that share that

00:16:42.980 --> 00:16:44.903
with us yeah sure thing no

00:16:44.942 --> 00:16:47.645
absolutely um so I would

00:16:47.686 --> 00:16:49.148
say my story begins

00:16:50.068 --> 00:16:54.174
with my family immigrating

00:16:54.615 --> 00:16:56.979
from Sudan back in the early 80s.

00:16:58.760 --> 00:17:02.245
They initially left because my great uncle,

00:17:02.265 --> 00:17:03.067
who I'm named after,

00:17:04.308 --> 00:17:05.690
unfortunately got sick and

00:17:05.730 --> 00:17:06.270
medical attention.

00:17:06.991 --> 00:17:09.773
So that allowed them to, you know,

00:17:09.834 --> 00:17:11.214
seek medical help and

00:17:11.595 --> 00:17:12.776
eventually came out to the U.S.,

00:17:13.856 --> 00:17:14.718
straight to Los Angeles.

00:17:15.597 --> 00:17:16.679
He got the medical attention

00:17:16.699 --> 00:17:17.159
that he needed.

00:17:18.099 --> 00:17:20.362
And slowly but surely, you know, L.A.

00:17:20.382 --> 00:17:21.382
kind of became home for them

00:17:22.123 --> 00:17:23.304
and they started to trickle in.

00:17:24.525 --> 00:17:25.325
So my family's been out here

00:17:25.345 --> 00:17:25.865
since the 80s.

00:17:27.145 --> 00:17:28.247
I was actually born in Sudan.

00:17:29.087 --> 00:17:31.890
I was born in Sudan and I

00:17:32.349 --> 00:17:33.711
moved out here with my mom

00:17:33.830 --> 00:17:34.511
when I was two years old.

00:17:35.542 --> 00:17:36.943
So I grew up in LA my whole life.

00:17:38.084 --> 00:17:40.025
Like I said, growing up,

00:17:40.425 --> 00:17:43.906
having my whole family out here, it was,

00:17:43.926 --> 00:17:46.949
I feel like I'm American,

00:17:46.969 --> 00:17:47.709
like I'm an LA native.

00:17:47.729 --> 00:17:48.349
I was born here.

00:17:48.369 --> 00:17:50.990
I went to school from pre-K onwards.

00:17:52.432 --> 00:17:53.531
I've lived in LA my whole life.

00:17:53.571 --> 00:17:54.432
I've actually lived within

00:17:54.472 --> 00:17:56.253
probably like a five mile radius

00:17:57.074 --> 00:17:57.614
My whole life.

00:17:58.074 --> 00:17:59.315
Wow.

00:17:59.575 --> 00:18:00.734
So then that kind of gave me

00:18:01.234 --> 00:18:04.316
a desire and want inside to

00:18:04.355 --> 00:18:05.175
travel and see the world.

00:18:06.037 --> 00:18:07.856
And I've been very fortunate, I would say,

00:18:07.896 --> 00:18:08.798
over the last couple of years.

00:18:09.317 --> 00:18:10.238
I've gotten to travel and

00:18:10.278 --> 00:18:11.337
see a lot of places in the world.

00:18:11.959 --> 00:18:12.778
A lot of that I have to

00:18:12.798 --> 00:18:16.579
attribute to this tech startup.

00:18:16.660 --> 00:18:17.900
I've been in circles and in

00:18:18.000 --> 00:18:20.381
rooms with idols of mine.

00:18:20.500 --> 00:18:21.641
I've gotten to experience

00:18:21.661 --> 00:18:22.801
things that I would have never gotten.

00:18:24.342 --> 00:18:25.423
I would say, you know,

00:18:25.522 --> 00:18:26.863
through the work that I do.

00:18:27.583 --> 00:18:28.363
And I'm very grateful.

00:18:28.403 --> 00:18:29.143
And it's even a little bit

00:18:29.163 --> 00:18:30.503
more rewarding when it

00:18:30.564 --> 00:18:31.784
comes from something that

00:18:32.384 --> 00:18:35.464
is a brainchild of yours, I would say.

00:18:36.305 --> 00:18:37.726
Like I said, you know, growing up as a kid,

00:18:37.925 --> 00:18:39.125
I was highly competitive.

00:18:40.125 --> 00:18:41.006
I loved sports.

00:18:41.487 --> 00:18:43.326
I loved the spotlight.

00:18:43.866 --> 00:18:46.188
I loved, you know, public speaking.

00:18:47.147 --> 00:18:48.288
Some of my hobbies here and there.

00:18:49.569 --> 00:18:52.051
Anime, I had my little anime runs.

00:18:52.833 --> 00:18:54.374
That was kind of my first

00:18:54.453 --> 00:18:55.776
love and introduction, honestly,

00:18:55.796 --> 00:18:56.215
into art.

00:18:57.217 --> 00:18:58.298
And then, you know,

00:18:58.837 --> 00:19:01.200
kind of like every inner city, you know,

00:19:01.460 --> 00:19:02.300
African-American child,

00:19:02.882 --> 00:19:04.722
there definitely needs to

00:19:04.742 --> 00:19:05.483
be a study about the

00:19:05.523 --> 00:19:06.625
effects of anime and why we

00:19:06.664 --> 00:19:07.526
relate so much to it.

00:19:08.306 --> 00:19:09.807
uh I think there's a very

00:19:09.946 --> 00:19:11.468
deep connection with

00:19:11.567 --> 00:19:12.428
japanese culture I would

00:19:12.448 --> 00:19:14.868
say with the uh inner city

00:19:15.588 --> 00:19:17.130
african-american population

00:19:18.270 --> 00:19:19.310
um and then just kind of

00:19:19.330 --> 00:19:20.311
you know different types of

00:19:20.352 --> 00:19:21.172
music things about me that

00:19:21.192 --> 00:19:21.892
I love to do in my free

00:19:21.912 --> 00:19:23.772
time uh I love

00:19:24.252 --> 00:19:25.753
conscientious hip-hop I'm a

00:19:25.913 --> 00:19:27.275
big lupe fiasco fan

00:19:28.454 --> 00:19:29.175
Love J. Cole.

00:19:30.135 --> 00:19:31.317
But then I also have a soft

00:19:31.356 --> 00:19:32.817
spot for the oldies and the 80s.

00:19:33.096 --> 00:19:34.438
I was the first of my cousins.

00:19:34.758 --> 00:19:35.858
So I'm the oldest of my cousins.

00:19:36.699 --> 00:19:38.380
And in our family dynamic,

00:19:38.460 --> 00:19:39.319
I kind of serve as the

00:19:39.380 --> 00:19:40.500
bridge between generations.

00:19:41.221 --> 00:19:44.903
So not only do I listen to the new age,

00:19:44.923 --> 00:19:46.303
the Drakes, the Lupe's,

00:19:46.363 --> 00:19:47.044
things of that nature.

00:19:48.284 --> 00:19:49.365
But my favorite artist

00:19:49.384 --> 00:19:51.405
growing up as a kid was Michael Jackson.

00:19:52.006 --> 00:19:54.847
I grew up listening to Bob

00:19:54.887 --> 00:19:56.067
Marley and Whitney Houston

00:19:56.087 --> 00:19:56.769
and Phil Collins.

00:19:57.429 --> 00:19:58.349
That was what was playing

00:19:58.369 --> 00:19:59.630
around the house all the time.

00:20:01.030 --> 00:20:02.951
I honestly didn't start

00:20:02.991 --> 00:20:03.792
listening to hip hop

00:20:04.073 --> 00:20:06.114
seriously until the 2010s.

00:20:08.275 --> 00:20:09.134
Uh, at first just,

00:20:09.194 --> 00:20:10.056
I couldn't relate to it.

00:20:10.316 --> 00:20:12.276
You know, the area that I grew up in the,

00:20:12.296 --> 00:20:13.856
the 50 cent Eminem,

00:20:13.896 --> 00:20:14.997
even though I liked the music,

00:20:15.737 --> 00:20:16.876
it never really resonated.

00:20:16.916 --> 00:20:19.597
I was more of the romantic suave.

00:20:19.657 --> 00:20:20.597
I was the R and B type.

00:20:20.758 --> 00:20:23.778
I was the ushers, you know, that,

00:20:23.838 --> 00:20:27.559
that type of mood, but, uh, yeah.

00:20:27.980 --> 00:20:30.721
So it's, I would say I'm a very,

00:20:31.601 --> 00:20:33.082
I pride myself in being well-rounded,

00:20:33.642 --> 00:20:33.842
you know?

00:20:35.095 --> 00:20:36.496
Um, so that's kind of, you know,

00:20:36.516 --> 00:20:37.816
the little taste of, uh, what,

00:20:38.336 --> 00:20:39.517
what makes Abdul Abdul.

00:20:40.477 --> 00:20:42.377
Um, and then obviously, you know, I,

00:20:42.518 --> 00:20:43.778
I was always, you know, the,

00:20:43.878 --> 00:20:46.960
the book nerd, the, the school, you know,

00:20:47.059 --> 00:20:48.359
academics, that was kind of, you know,

00:20:48.380 --> 00:20:48.960
my whole thing.

00:20:48.980 --> 00:20:49.740
Uh,

00:20:49.780 --> 00:20:51.101
I was supposed to be a basketball player,

00:20:51.181 --> 00:20:51.842
but you know,

00:20:52.541 --> 00:20:53.942
the hype gods did not bless me.

00:20:54.182 --> 00:20:57.144
So by the time middle school rolled around,

00:20:57.163 --> 00:20:57.604
I was like, yeah,

00:20:57.624 --> 00:20:58.263
it's time to hit the books.

00:20:58.584 --> 00:21:00.105
Yeah.

00:21:01.305 --> 00:21:01.845
You know, it's funny.

00:21:01.904 --> 00:21:03.385
It reminds me of I was

00:21:03.425 --> 00:21:04.247
listening to a gentleman

00:21:04.267 --> 00:21:05.886
and he was saying that he

00:21:05.906 --> 00:21:07.167
went to a bar mitzvah.

00:21:07.928 --> 00:21:09.028
He's invited to a bar mitzvah.

00:21:09.608 --> 00:21:10.789
And one of the kids, you know,

00:21:10.829 --> 00:21:11.690
he always wanted to be a

00:21:11.730 --> 00:21:12.430
basketball player.

00:21:13.050 --> 00:21:13.510
But, you know,

00:21:13.530 --> 00:21:15.031
he was sat down by like an elder.

00:21:15.051 --> 00:21:15.892
He said, hey, you know what?

00:21:17.593 --> 00:21:18.553
You'll never have the height

00:21:18.873 --> 00:21:20.314
to be a basketball player

00:21:20.374 --> 00:21:21.314
or maybe the skills,

00:21:22.234 --> 00:21:23.674
but you can own a basketball team.

00:21:24.175 --> 00:21:24.556
That's true.

00:21:25.296 --> 00:21:25.655
That's true.

00:21:25.736 --> 00:21:27.196
So instead of trying to be

00:21:27.217 --> 00:21:27.977
the next Kobe Bryant,

00:21:27.997 --> 00:21:28.978
I'm trying to be the next Mark Cuban.

00:21:31.895 --> 00:21:34.377
Or Jordan, right?

00:21:34.397 --> 00:21:36.959
I guess, right?

00:21:36.979 --> 00:21:38.700
Jordan wasn't that great of

00:21:38.960 --> 00:21:40.141
a deal or an owner.

00:21:40.881 --> 00:21:42.622
I like Mark Cuban a little bit more.

00:21:42.662 --> 00:21:42.942
Okay.

00:21:43.561 --> 00:21:43.942
I got you.

00:21:43.982 --> 00:21:44.722
It's funny because I think

00:21:44.762 --> 00:21:46.304
someone was talking about,

00:21:47.345 --> 00:21:47.865
what's his name?

00:21:47.904 --> 00:21:48.845
Something Sterling that

00:21:48.865 --> 00:21:49.465
owned the Clippers.

00:21:50.205 --> 00:21:52.807
Oh, Donald Sterling.

00:21:53.048 --> 00:21:53.327
Yeah.

00:21:53.367 --> 00:21:54.208
Someone was mentioning him

00:21:54.248 --> 00:21:55.449
the other day and about

00:21:56.778 --> 00:21:57.398
Anyway, I was going to go,

00:21:57.419 --> 00:21:58.459
we're going to go down the

00:21:58.499 --> 00:22:00.181
rabbit hole of owning basketball.

00:22:01.721 --> 00:22:03.103
But I just want to say

00:22:03.143 --> 00:22:04.003
really quick for everybody

00:22:04.023 --> 00:22:05.045
who's just joining the live,

00:22:05.085 --> 00:22:05.964
we're here with Abdul,

00:22:06.005 --> 00:22:06.665
who is the owner of

00:22:06.685 --> 00:22:07.866
Innovate Technologies.

00:22:07.886 --> 00:22:09.907
I want to thank you guys all for watching.

00:22:10.449 --> 00:22:11.650
Please like the video if you haven't.

00:22:11.670 --> 00:22:12.810
Please subscribe to the channel.

00:22:12.830 --> 00:22:14.511
We're working with many great guests.

00:22:14.951 --> 00:22:16.093
My name is Antonio Lee Miles,

00:22:16.673 --> 00:22:18.015
and we just talked a little

00:22:18.035 --> 00:22:19.336
bit about his upbringing,

00:22:19.375 --> 00:22:20.317
some of the companies.

00:22:21.017 --> 00:22:22.838
And I'm kind of curious, maybe we can help

00:22:24.118 --> 00:22:25.400
clarify for people, Abdul,

00:22:25.980 --> 00:22:27.480
what is the difference from

00:22:27.500 --> 00:22:30.181
AR and VR and what is

00:22:30.320 --> 00:22:31.481
augmented reality and what

00:22:31.622 --> 00:22:32.642
is virtual reality,

00:22:32.821 --> 00:22:33.942
if you can explain that to us.

00:22:34.323 --> 00:22:34.702
Absolutely.

00:22:35.123 --> 00:22:37.284
So they are pretty similar

00:22:37.983 --> 00:22:40.505
and also pretty different.

00:22:41.025 --> 00:22:42.286
And the best way I would say

00:22:42.346 --> 00:22:43.625
to differentiate between

00:22:43.645 --> 00:22:46.487
the two is virtual reality,

00:22:46.547 --> 00:22:47.507
think about it as...

00:22:49.855 --> 00:22:51.797
a new 360 environment.

00:22:52.057 --> 00:22:54.038
So when you look around and

00:22:54.058 --> 00:22:55.141
you see the world around you right now,

00:22:55.161 --> 00:22:57.522
a VR environment replaces

00:22:57.682 --> 00:22:59.404
everything around you and

00:22:59.484 --> 00:23:01.166
puts you in an artificial

00:23:01.267 --> 00:23:04.170
constructed or a recreation

00:23:04.349 --> 00:23:05.671
of a different setting from

00:23:05.711 --> 00:23:06.592
the one that you're currently in.

00:23:07.353 --> 00:23:10.075
It gives you 360 viewpoint.

00:23:10.194 --> 00:23:12.236
So you get some degrees of freedom,

00:23:12.655 --> 00:23:14.497
whether to move around and look right,

00:23:14.596 --> 00:23:15.958
left, up, down, behind you,

00:23:15.998 --> 00:23:16.557
all that stuff.

00:23:17.659 --> 00:23:18.878
And then there's VR games

00:23:18.939 --> 00:23:20.559
where you can actually move

00:23:20.599 --> 00:23:23.481
within these 3D constructed worlds.

00:23:24.301 --> 00:23:26.763
And you get more movement

00:23:26.983 --> 00:23:29.384
and capabilities in that sense.

00:23:30.125 --> 00:23:32.307
Augmented reality is not replacing

00:23:33.125 --> 00:23:34.106
your immediate environment.

00:23:34.587 --> 00:23:34.969
Rather,

00:23:35.469 --> 00:23:38.133
it is placing elements within your

00:23:38.192 --> 00:23:39.054
real life environment.

00:23:39.595 --> 00:23:42.778
So it's placing a digital

00:23:43.519 --> 00:23:45.663
twin or object in your

00:23:45.702 --> 00:23:46.483
immediate environment where

00:23:46.503 --> 00:23:47.285
it makes it look like it's

00:23:47.345 --> 00:23:48.787
actually in front of you in

00:23:48.826 --> 00:23:50.107
your living room or whatever it might be.

00:23:51.028 --> 00:23:52.108
Virtual reality is

00:23:52.209 --> 00:23:54.470
transporting you to a

00:23:54.609 --> 00:23:55.329
different environment.

00:23:55.750 --> 00:23:57.869
So I think that is what the

00:23:57.930 --> 00:24:00.611
simplest difference

00:24:00.871 --> 00:24:01.871
explanation between

00:24:02.191 --> 00:24:03.590
augmented reality and virtual reality.

00:24:04.852 --> 00:24:05.211
Yeah.

00:24:05.271 --> 00:24:06.892
And it's so cool.

00:24:08.672 --> 00:24:11.432
You know, I have a, well, I take it down,

00:24:11.792 --> 00:24:12.732
but I used to have this,

00:24:12.752 --> 00:24:14.173
I don't know if I want to

00:24:14.192 --> 00:24:14.792
share it with people.

00:24:14.813 --> 00:24:15.953
Basically I had a thing

00:24:15.993 --> 00:24:17.993
called the future of laser tag.

00:24:19.385 --> 00:24:22.347
And it's kind of related to

00:24:22.367 --> 00:24:23.188
what we're talking about.

00:24:23.228 --> 00:24:24.969
And it's kind of like coming to a four,

00:24:25.369 --> 00:24:26.670
like the technology is kind

00:24:26.690 --> 00:24:27.490
of catching up to it.

00:24:28.090 --> 00:24:30.153
And so maybe I'll talk to

00:24:30.173 --> 00:24:31.292
you one day about actually

00:24:31.333 --> 00:24:31.753
trying to do it.

00:24:31.814 --> 00:24:33.714
It's gonna need some investors,

00:24:33.734 --> 00:24:34.714
but I think it'll be really

00:24:34.795 --> 00:24:36.395
fun because in my opinion,

00:24:36.435 --> 00:24:37.297
I think people like,

00:24:38.220 --> 00:24:39.361
not only playing games,

00:24:39.401 --> 00:24:40.241
but I think also I think

00:24:40.261 --> 00:24:41.762
people still like that the

00:24:41.843 --> 00:24:43.023
concept and the aspect of

00:24:43.325 --> 00:24:44.705
being physically around other people.

00:24:45.306 --> 00:24:45.666
Absolutely.

00:24:46.086 --> 00:24:46.467
Absolutely.

00:24:46.988 --> 00:24:48.888
And so this what I call the

00:24:48.949 --> 00:24:50.130
future of laser tag is like

00:24:50.150 --> 00:24:51.311
the combination of the two.

00:24:51.332 --> 00:24:52.152
Right.

00:24:52.752 --> 00:24:54.413
And also like how you said,

00:24:54.974 --> 00:24:55.575
how we're talking about

00:24:58.105 --> 00:24:59.007
Fixing the Iniquities,

00:24:59.646 --> 00:25:01.488
which will also make it ADA-friendly.

00:25:01.508 --> 00:25:02.229
I think that's ADA,

00:25:02.249 --> 00:25:03.369
so I think that's the right word,

00:25:03.789 --> 00:25:05.010
which is for the disability,

00:25:05.030 --> 00:25:05.770
people with disabilities,

00:25:05.810 --> 00:25:06.971
also making it accessible

00:25:07.011 --> 00:25:08.012
for them to be part of the

00:25:08.053 --> 00:25:09.773
game and things like that.

00:25:10.595 --> 00:25:12.415
And so, Abdul,

00:25:12.435 --> 00:25:15.538
when we talk about augmented reality,

00:25:15.958 --> 00:25:17.118
I want to share something

00:25:17.940 --> 00:25:19.520
that you gave to me that I

00:25:19.540 --> 00:25:20.361
want to share with the audience,

00:25:20.401 --> 00:25:21.321
and maybe you can help

00:25:21.382 --> 00:25:23.403
explain what's going on, what it is,

00:25:23.963 --> 00:25:26.424
and how this is augmented reality for us.

00:25:26.444 --> 00:25:27.425
Is that okay with you?

00:25:28.063 --> 00:25:28.343
Go ahead.

00:25:28.703 --> 00:25:29.565
All right, let's do it, man.

00:25:33.910 --> 00:25:35.211
Talk to us about this, bro.

00:25:37.513 --> 00:25:41.458
So this is actually an idea

00:25:41.498 --> 00:25:44.141
that we had of how can we

00:25:44.161 --> 00:25:46.884
push the boundaries of merchandising?

00:25:48.161 --> 00:25:50.163
And specifically, you know, fandoms.

00:25:50.242 --> 00:25:52.144
We know a lot of people, you know,

00:25:52.265 --> 00:25:53.665
buy memorabilia.

00:25:53.766 --> 00:25:55.247
They want to buy collector items,

00:25:55.488 --> 00:25:57.630
collectibles from the

00:25:57.670 --> 00:25:58.971
brands and the things that they love.

00:26:00.432 --> 00:26:01.633
But we wanted to take it a step further.

00:26:01.732 --> 00:26:03.515
And we wanted to raise the

00:26:03.555 --> 00:26:05.636
level of engagement that an

00:26:05.757 --> 00:26:08.199
audience gets from buying an article,

00:26:08.719 --> 00:26:09.880
collectible of this.

00:26:10.079 --> 00:26:11.582
So for people who aren't familiar,

00:26:12.643 --> 00:26:14.324
that design right there is...

00:26:15.365 --> 00:26:16.705
of an anime called Cowboy Bebop.

00:26:17.266 --> 00:26:19.067
It is one of the most famous

00:26:19.707 --> 00:26:21.488
animes in history,

00:26:22.028 --> 00:26:23.008
especially in the Western

00:26:23.528 --> 00:26:24.108
side of the world.

00:26:25.128 --> 00:26:25.789
It has one of the most

00:26:25.910 --> 00:26:27.589
iconic opening theme songs.

00:26:28.310 --> 00:26:29.510
And so we had this idea,

00:26:29.530 --> 00:26:30.531
it was actually a proof of concept.

00:26:31.031 --> 00:26:31.932
It was just something that I

00:26:32.011 --> 00:26:34.574
played around with for my

00:26:34.634 --> 00:26:39.155
own personal appeal and

00:26:39.296 --> 00:26:40.556
posted it on social media

00:26:40.715 --> 00:26:41.836
and it actually garnered

00:26:42.656 --> 00:26:43.758
close to almost 2 million

00:26:43.778 --> 00:26:45.598
impressions at the moment.

00:26:46.660 --> 00:26:47.901
And the idea behind it,

00:26:48.182 --> 00:26:51.084
the concept of it was, I was thinking,

00:26:51.584 --> 00:26:54.307
man, these, you know,

00:26:54.406 --> 00:26:55.007
I was thinking more about

00:26:55.027 --> 00:26:56.008
the entertainment side of things.

00:26:57.088 --> 00:26:59.029
Musicians that go on tour and they have,

00:26:59.049 --> 00:27:00.531
you know, corresponding merch lines.

00:27:01.311 --> 00:27:02.492
You know, I went to a concert,

00:27:02.792 --> 00:27:03.334
I think it was like the

00:27:03.394 --> 00:27:04.074
weekend or something.

00:27:05.095 --> 00:27:06.776
And when I tell you that they were,

00:27:06.796 --> 00:27:09.438
they were selling articles for like 60,

00:27:09.438 --> 00:27:11.699
70, 80, a hundred dollars, you know, uh,

00:27:12.539 --> 00:27:14.980
specifically for the, for the, uh,

00:27:15.141 --> 00:27:15.981
the concert experience.

00:27:16.761 --> 00:27:18.123
And I got this idea when I was like, okay,

00:27:18.222 --> 00:27:20.884
if we took a brand or an

00:27:20.944 --> 00:27:23.105
artist and obviously people

00:27:23.826 --> 00:27:25.247
love the artists and they

00:27:25.287 --> 00:27:27.268
want something to, you know,

00:27:27.667 --> 00:27:30.089
commemorate the experience with, um,

00:27:31.218 --> 00:27:33.318
But just the t-shirt alone,

00:27:34.019 --> 00:27:35.941
what if we added something beyond that?

00:27:36.381 --> 00:27:37.801
What if there was a way to

00:27:37.902 --> 00:27:39.502
give them an exclusive experience?

00:27:40.203 --> 00:27:41.223
What if we were able to give

00:27:41.284 --> 00:27:44.266
them a way for not only the customer,

00:27:44.885 --> 00:27:46.146
but for the content creator

00:27:46.166 --> 00:27:47.347
to directly communicate

00:27:48.248 --> 00:27:49.489
with their audience?

00:27:50.210 --> 00:27:51.170
What if there was a way for

00:27:51.210 --> 00:27:53.191
them to monetize this

00:27:53.250 --> 00:27:54.092
experience using the

00:27:54.112 --> 00:27:54.872
technology that we have?

00:27:55.492 --> 00:27:57.074
So we kind of came up with this idea of,

00:27:58.173 --> 00:27:59.494
whatever design gets printed

00:27:59.634 --> 00:28:00.454
on these merchandise,

00:28:02.276 --> 00:28:04.478
we would code the camera on

00:28:04.498 --> 00:28:05.077
your mobile phone,

00:28:05.117 --> 00:28:06.078
so it works on any phone,

00:28:07.219 --> 00:28:08.720
to the moment the camera

00:28:08.759 --> 00:28:13.083
detects that design using

00:28:13.143 --> 00:28:14.542
our coded filter,

00:28:15.344 --> 00:28:16.344
that it would unlock

00:28:16.424 --> 00:28:18.806
embedded content directly on the T-shirt.

00:28:19.766 --> 00:28:22.288
And so now you get exclusive

00:28:22.327 --> 00:28:23.489
embedded content that is

00:28:23.648 --> 00:28:25.609
only accessible through the

00:28:25.650 --> 00:28:27.351
T-shirt with the AR filter.

00:28:28.837 --> 00:28:30.380
And where it really gets

00:28:30.440 --> 00:28:31.840
mind blowing is that

00:28:31.901 --> 00:28:33.143
because the design never

00:28:33.202 --> 00:28:35.025
changes on the t-shirt and

00:28:35.065 --> 00:28:36.226
everything is coded digitally,

00:28:36.946 --> 00:28:38.288
the embedded content can be

00:28:38.327 --> 00:28:39.229
periodically updated.

00:28:40.529 --> 00:28:42.092
So now you have a living design.

00:28:43.904 --> 00:28:45.566
piece of merchandise and memorabilia.

00:28:46.426 --> 00:28:47.487
And then we thought, okay,

00:28:47.807 --> 00:28:48.448
how can we make this a

00:28:48.468 --> 00:28:49.288
little bit more crazier?

00:28:50.348 --> 00:28:51.490
And this is kind of around

00:28:51.509 --> 00:28:53.411
the hype of the NFTs and

00:28:53.611 --> 00:28:54.652
all that stuff that was going on.

00:28:55.373 --> 00:28:56.212
Now we're like, okay,

00:28:56.673 --> 00:28:58.094
so on the same T-shirt,

00:28:58.575 --> 00:29:00.276
not only can you embed exclusive content,

00:29:01.076 --> 00:29:02.657
not only can you directly

00:29:04.259 --> 00:29:05.118
reach your audience,

00:29:06.279 --> 00:29:07.520
but because it's also digital,

00:29:08.741 --> 00:29:10.482
we're not going off of projections.

00:29:11.022 --> 00:29:13.505
We can see live analytics.

00:29:14.853 --> 00:29:16.233
of usership,

00:29:16.953 --> 00:29:18.095
of how many times these use

00:29:18.115 --> 00:29:18.875
cases were doing it,

00:29:19.695 --> 00:29:21.017
and then be able to monetize that stuff.

00:29:21.037 --> 00:29:21.656
So whether you wanna

00:29:21.696 --> 00:29:24.199
monetize it on a per click basis,

00:29:24.778 --> 00:29:25.500
whether you wanna do kind

00:29:25.519 --> 00:29:26.259
of like a subscription

00:29:26.299 --> 00:29:28.080
model to those things.

00:29:28.181 --> 00:29:29.701
And because it's periodically updated,

00:29:30.262 --> 00:29:32.703
the overhead upkeep for the

00:29:32.763 --> 00:29:35.105
content creator is very low cost.

00:29:36.145 --> 00:29:37.346
And it just essentially

00:29:37.385 --> 00:29:39.307
becomes a T-shirt or an

00:29:39.426 --> 00:29:41.047
article or a post or

00:29:41.126 --> 00:29:41.867
something of that nature

00:29:42.347 --> 00:29:44.347
that can forever have

00:29:44.468 --> 00:29:47.868
different iterations of it in, you know,

00:29:47.929 --> 00:29:48.409
down the line.

00:29:49.088 --> 00:29:52.049
And then lastly was now what

00:29:52.069 --> 00:29:52.509
are the different

00:29:52.529 --> 00:29:53.871
applications beyond just

00:29:54.471 --> 00:29:55.411
the entertainment industry?

00:29:56.607 --> 00:29:57.989
Um, I'll give you two examples.

00:29:58.009 --> 00:29:58.588
I'll give you one of the

00:29:58.628 --> 00:29:59.470
entertainment industry for that,

00:29:59.569 --> 00:30:00.510
like say the music artist.

00:30:00.971 --> 00:30:01.510
So, you know,

00:30:01.651 --> 00:30:03.132
people can really grasp the idea.

00:30:03.152 --> 00:30:04.032
Uh,

00:30:04.113 --> 00:30:06.994
let's imagine Drake drops an album and

00:30:07.055 --> 00:30:08.336
the album has 12 songs.

00:30:09.695 --> 00:30:11.657
Let's say there was a 13th

00:30:11.698 --> 00:30:13.878
song that wasn't released on that album.

00:30:14.640 --> 00:30:16.480
And only people that bought

00:30:16.740 --> 00:30:19.823
this limited edition hundred unit t-shirt

00:30:21.391 --> 00:30:23.916
for this album got access to

00:30:23.957 --> 00:30:26.163
that 13th song via their merchandise.

00:30:27.237 --> 00:30:28.857
Um, and then I always like to say,

00:30:28.917 --> 00:30:29.178
you know,

00:30:29.438 --> 00:30:30.678
we weren't the first people to

00:30:30.778 --> 00:30:31.598
think of this idea.

00:30:32.318 --> 00:30:33.138
We just, you know,

00:30:33.259 --> 00:30:35.160
like Isaac Newton used to say, you know,

00:30:35.180 --> 00:30:36.319
if I am able to see farther,

00:30:36.599 --> 00:30:37.380
it is because I stand on

00:30:37.400 --> 00:30:38.221
the shoulders of giants.

00:30:39.141 --> 00:30:42.102
Uh, the late great Nipsey Hussle and, uh,

00:30:42.582 --> 00:30:44.323
one of his, uh, you know, collaborators,

00:30:44.962 --> 00:30:45.883
uh, Idris Sandu,

00:30:45.923 --> 00:30:47.344
who was also a young

00:30:47.403 --> 00:30:49.924
entrepreneur tech genius in

00:30:49.944 --> 00:30:50.585
this world right now.

00:30:50.605 --> 00:30:53.806
Um, they did this with his marathon store.

00:30:54.445 --> 00:30:55.486
where they wanted to drive

00:30:55.546 --> 00:30:56.946
foot traffic to his store

00:30:57.527 --> 00:30:59.508
by embedding snippets of

00:30:59.567 --> 00:31:00.788
music videos and exclusive

00:31:00.847 --> 00:31:02.788
content on the merchandise,

00:31:02.828 --> 00:31:03.848
but it was only accessible

00:31:04.368 --> 00:31:05.970
at the physical location of the store.

00:31:06.730 --> 00:31:08.070
So now we took that idea in

00:31:08.111 --> 00:31:08.871
concept and said, now,

00:31:08.931 --> 00:31:09.790
how can we bring that

00:31:11.011 --> 00:31:12.672
beyond what they were doing?

00:31:13.451 --> 00:31:14.373
And then lastly,

00:31:15.012 --> 00:31:15.952
because everything that I

00:31:15.992 --> 00:31:17.034
come up with with regards

00:31:17.074 --> 00:31:18.114
to these solutions and how

00:31:18.173 --> 00:31:20.674
I pitch it to businesses and clients,

00:31:21.925 --> 00:31:22.425
is, hey,

00:31:23.106 --> 00:31:24.708
this would be a really cool way

00:31:24.748 --> 00:31:25.607
for you to showcase your

00:31:25.647 --> 00:31:27.410
content and your audience

00:31:27.529 --> 00:31:28.990
would be blown away by it.

00:31:29.550 --> 00:31:31.652
But now the real seller is

00:31:32.212 --> 00:31:33.593
what utility does it

00:31:33.653 --> 00:31:35.714
provide for you as a business?

00:31:37.050 --> 00:31:39.311
This is a unique marketing strategy, one.

00:31:40.152 --> 00:31:42.031
It is a great way for you to

00:31:42.832 --> 00:31:45.992
live monitor and get data analytics.

00:31:46.772 --> 00:31:47.432
And then three,

00:31:47.472 --> 00:31:48.673
which is I think the biggest one,

00:31:49.733 --> 00:31:50.794
and this is a whole other

00:31:50.834 --> 00:31:52.253
industry that we're trying

00:31:52.273 --> 00:31:53.355
to tackle at the moment,

00:31:55.115 --> 00:31:57.915
but authentication and

00:31:58.256 --> 00:31:59.576
protection of intellectual property.

00:32:00.375 --> 00:32:03.817
So this would be a way for, like I said,

00:32:04.157 --> 00:32:05.878
by integrating the NFTs and

00:32:05.898 --> 00:32:07.138
the blockchains and the AR

00:32:07.159 --> 00:32:08.480
tech and the marketing

00:32:08.519 --> 00:32:09.700
strategy and this and that,

00:32:10.280 --> 00:32:12.862
now you can actually do a

00:32:12.981 --> 00:32:15.542
self-verification authentication method.

00:32:15.962 --> 00:32:19.625
So when I buy from you that

00:32:20.246 --> 00:32:21.705
memorabilia from Kobe

00:32:21.726 --> 00:32:25.788
Bryant's jersey and I scan

00:32:26.307 --> 00:32:28.348
the logo and it doesn't animate,

00:32:28.630 --> 00:32:29.089
I know...

00:32:30.143 --> 00:32:31.203
It's a counterfeit.

00:32:32.585 --> 00:32:33.726
So it's one way for me as a

00:32:33.786 --> 00:32:34.987
customer to protect me from

00:32:35.047 --> 00:32:37.028
buying something that's not authentic.

00:32:37.729 --> 00:32:40.050
It's one way for the

00:32:40.191 --> 00:32:43.094
producer to give me unique,

00:32:43.854 --> 00:32:45.316
intimate experiences that

00:32:45.756 --> 00:32:47.096
only I would have access to

00:32:47.136 --> 00:32:48.157
if I bought their merchandise.

00:32:48.577 --> 00:32:49.699
So they incentivize me.

00:32:50.400 --> 00:32:53.041
And then it's the

00:32:53.082 --> 00:32:54.983
monetization aspect of things.

00:32:56.115 --> 00:32:58.496
really draws money from all

00:32:58.536 --> 00:32:59.076
different places.

00:32:59.596 --> 00:33:02.936
It shores up losses from the

00:33:02.957 --> 00:33:03.797
counterfeiting market.

00:33:05.258 --> 00:33:07.097
And then it becomes kind of

00:33:07.117 --> 00:33:09.398
this perpetual cycle of the more you do,

00:33:09.459 --> 00:33:10.419
the more you provide,

00:33:10.479 --> 00:33:12.259
the more value you bring to it,

00:33:12.680 --> 00:33:13.839
it can be a never ending

00:33:13.900 --> 00:33:15.361
cycle of revenue generation.

00:33:17.594 --> 00:33:19.075
Where we're at is at the

00:33:19.115 --> 00:33:19.914
intersection of all this

00:33:19.934 --> 00:33:22.635
stuff and making people, number one,

00:33:22.675 --> 00:33:22.936
aware.

00:33:23.737 --> 00:33:26.317
I would say the technology

00:33:26.357 --> 00:33:27.057
has always existed.

00:33:27.778 --> 00:33:29.660
It's people don't know that it exists.

00:33:29.920 --> 00:33:31.339
They don't know how to utilize it.

00:33:31.941 --> 00:33:33.741
And it's our job to not only

00:33:34.321 --> 00:33:35.962
develop and build these products,

00:33:36.462 --> 00:33:37.502
but it's to put it in front of them,

00:33:37.542 --> 00:33:38.183
showcase them,

00:33:38.544 --> 00:33:39.943
and tell them what value

00:33:39.963 --> 00:33:40.865
does it provide for them.

00:33:41.565 --> 00:33:42.705
And that is what Innovate

00:33:42.746 --> 00:33:44.607
Tech is essentially all about.

00:33:45.288 --> 00:33:46.789
And this is the mission that we're going.

00:33:47.230 --> 00:33:47.971
It's getting a little bit

00:33:48.030 --> 00:33:48.892
easier now because people

00:33:48.912 --> 00:33:49.731
are a little bit more aware.

00:33:50.192 --> 00:33:52.255
They're starting to see more and more VR,

00:33:52.454 --> 00:33:53.214
AR and whatnot.

00:33:53.615 --> 00:33:54.215
And so they're starting to

00:33:54.236 --> 00:33:57.338
finally grasp the actual

00:33:57.398 --> 00:33:59.500
potential of this tech and

00:33:59.560 --> 00:34:01.522
what it actually can do for them.

00:34:02.594 --> 00:34:03.914
Yeah, it's so cool.

00:34:03.974 --> 00:34:04.695
I really love the

00:34:04.715 --> 00:34:05.635
intellectual property

00:34:05.756 --> 00:34:08.378
aspect of it because that's gonna be,

00:34:08.518 --> 00:34:09.438
obviously you can already,

00:34:10.139 --> 00:34:11.239
it's gonna be game changer

00:34:11.900 --> 00:34:14.362
because it can work for

00:34:14.382 --> 00:34:16.643
across multiple platforms,

00:34:16.684 --> 00:34:17.684
multiple industries,

00:34:18.405 --> 00:34:19.405
and it's just proofreading.

00:34:19.465 --> 00:34:22.188
And I also like the aspect of,

00:34:23.496 --> 00:34:24.797
connecting it with the blockchain.

00:34:25.498 --> 00:34:26.858
And for people who don't

00:34:26.878 --> 00:34:27.679
know the blockchain,

00:34:28.440 --> 00:34:29.302
just think about if you

00:34:29.342 --> 00:34:31.063
ever heard of Bitcoin and stuff like that,

00:34:31.543 --> 00:34:32.425
think of things like that,

00:34:32.445 --> 00:34:33.065
ladies and gentlemen,

00:34:33.085 --> 00:34:35.467
which is different story, different time.

00:34:36.688 --> 00:34:38.309
But I think it's super fascinating.

00:34:38.710 --> 00:34:39.572
And I guess a question that

00:34:40.132 --> 00:34:41.132
comes to me and maybe other

00:34:41.152 --> 00:34:41.974
people are thinking is like,

00:34:42.514 --> 00:34:43.335
how does that work?

00:34:44.295 --> 00:34:44.976
How does someone have a

00:34:45.077 --> 00:34:46.338
shirt on and then you lift up,

00:34:46.438 --> 00:34:47.280
anyone can lift up any of

00:34:47.300 --> 00:34:48.581
their phones and everyone

00:34:48.601 --> 00:34:49.262
gets the same thing?

00:34:49.742 --> 00:34:52.666
How does that work?

00:34:52.706 --> 00:34:53.347
How does that happen?

00:34:53.387 --> 00:34:54.128
How is that possible?

00:34:56.501 --> 00:34:57.983
It's technically an illusion.

00:34:59.543 --> 00:35:00.724
But essentially what the

00:35:00.764 --> 00:35:02.025
design is and what we do is

00:35:02.065 --> 00:35:03.786
we code a design or an

00:35:03.847 --> 00:35:06.789
image the same way you would add,

00:35:08.048 --> 00:35:10.490
you would drop a URL link

00:35:10.911 --> 00:35:12.612
into a QR code generator.

00:35:13.253 --> 00:35:15.213
So essentially that design

00:35:15.273 --> 00:35:17.996
becomes a QR code that your camera reads

00:35:19.175 --> 00:35:21.478
And with a little bit of clever of,

00:35:21.757 --> 00:35:24.079
you know, some Photoshop editing and,

00:35:24.639 --> 00:35:24.940
you know,

00:35:25.239 --> 00:35:26.900
Adobe Premiere and some of those

00:35:26.920 --> 00:35:28.342
beautiful editing softwares,

00:35:29.983 --> 00:35:30.802
it's just an overlay.

00:35:31.623 --> 00:35:33.385
The camera overlay of the

00:35:33.445 --> 00:35:34.864
filter gives you the

00:35:34.905 --> 00:35:35.846
illusion that the T-shirt

00:35:35.865 --> 00:35:37.387
comes to life or the poster

00:35:37.427 --> 00:35:38.728
comes to life or whatever it is.

00:35:39.748 --> 00:35:41.849
So it's very simple in its nature,

00:35:42.570 --> 00:35:43.329
but it's such a very

00:35:43.449 --> 00:35:45.552
powerful tool in terms of what it can do.

00:35:46.371 --> 00:35:48.152
um it can not only display

00:35:48.172 --> 00:35:49.713
like I said the embedded

00:35:49.753 --> 00:35:51.534
content but the content can

00:35:51.574 --> 00:35:53.956
be updatable it can drive

00:35:54.056 --> 00:35:55.916
people uh to a call to

00:35:56.036 --> 00:35:57.617
action so you can directly

00:35:57.657 --> 00:35:59.257
offer the filter the link

00:35:59.277 --> 00:36:00.099
pops up at the end where it

00:36:00.119 --> 00:36:00.778
say hey you want to learn

00:36:00.818 --> 00:36:01.559
more you want to purchase

00:36:01.579 --> 00:36:02.739
this product boom it can

00:36:02.760 --> 00:36:03.601
direct you directly to

00:36:03.641 --> 00:36:05.742
people's uh websites and

00:36:05.762 --> 00:36:06.681
whatnot for conversion

00:36:06.722 --> 00:36:08.202
rates and now with every

00:36:08.302 --> 00:36:09.844
click the back end side of

00:36:09.884 --> 00:36:10.684
things you get live

00:36:10.704 --> 00:36:11.864
analytics so as a business

00:36:12.764 --> 00:36:13.726
you get all the live

00:36:13.766 --> 00:36:14.846
analytics and now they know

00:36:15.027 --> 00:36:16.467
which of their products are popular,

00:36:16.507 --> 00:36:17.628
which ones are underperforming,

00:36:18.068 --> 00:36:18.869
which ones are doing great.

00:36:18.889 --> 00:36:20.289
They'll know based on

00:36:20.389 --> 00:36:22.670
metadata and other analytics,

00:36:23.632 --> 00:36:24.652
what regions of the world,

00:36:24.833 --> 00:36:26.012
what type of demographics

00:36:26.713 --> 00:36:28.175
are consuming their content.

00:36:28.474 --> 00:36:29.715
And it kind of helps to

00:36:29.755 --> 00:36:32.737
really bolster and polish their marketing,

00:36:33.418 --> 00:36:35.478
their products, how they deliver it,

00:36:36.099 --> 00:36:37.440
knowing what works, what doesn't.

00:36:37.920 --> 00:36:38.420
And so we...

00:36:39.702 --> 00:36:40.742
We kind of sit there as kind

00:36:40.762 --> 00:36:43.724
of the end-to-end solution

00:36:43.804 --> 00:36:45.985
agency that not only builds

00:36:46.766 --> 00:36:48.266
these activations in-house,

00:36:49.106 --> 00:36:50.507
but we come up with the campaigns.

00:36:51.108 --> 00:36:53.048
We use our market research

00:36:53.148 --> 00:36:54.869
of case studies and things

00:36:54.889 --> 00:36:56.730
that we've done, what we know works,

00:36:56.751 --> 00:36:57.690
what we know has performed

00:36:57.731 --> 00:36:58.351
well in the past,

00:36:58.871 --> 00:36:59.972
and tailor specific

00:37:00.172 --> 00:37:01.893
campaigns for the

00:37:01.992 --> 00:37:02.813
businesses and clients that

00:37:02.833 --> 00:37:03.313
reach out to us.

00:37:04.096 --> 00:37:04.396
Wow.

00:37:04.735 --> 00:37:06.097
It made me think of like,

00:37:06.157 --> 00:37:06.817
I don't know why I think of

00:37:06.836 --> 00:37:07.538
the movie Blade,

00:37:07.858 --> 00:37:09.038
but it makes me think of like,

00:37:09.918 --> 00:37:11.920
I guess like secret

00:37:13.000 --> 00:37:15.880
societies or secret client science clubs.

00:37:15.900 --> 00:37:17.621
They can really benefit from

00:37:17.641 --> 00:37:18.742
this type of technology where it's like,

00:37:18.782 --> 00:37:19.043
hey, you know,

00:37:19.063 --> 00:37:20.182
if you point your camera right here,

00:37:20.202 --> 00:37:21.884
you'll be able to see little things.

00:37:21.923 --> 00:37:23.864
So if it's not already being done.

00:37:24.425 --> 00:37:25.565
And one of the things that I

00:37:25.585 --> 00:37:27.027
would really like to, you know,

00:37:27.626 --> 00:37:28.626
mention with regards to

00:37:28.646 --> 00:37:30.947
that is people are looking

00:37:30.967 --> 00:37:31.768
for new experiences.

00:37:33.331 --> 00:37:34.353
What we currently have

00:37:35.092 --> 00:37:37.833
convention now has become

00:37:37.914 --> 00:37:39.454
overly saturated, you know,

00:37:39.534 --> 00:37:42.775
with every great time in history,

00:37:42.855 --> 00:37:43.135
you know,

00:37:43.235 --> 00:37:45.215
that follows a new technology or

00:37:45.255 --> 00:37:47.155
a new thing that gets introduced.

00:37:48.456 --> 00:37:49.936
People are looking for the next hot thing,

00:37:50.117 --> 00:37:50.356
you know,

00:37:50.436 --> 00:37:52.518
and then that usually drives new

00:37:52.577 --> 00:37:53.898
businesses and industries and,

00:37:54.318 --> 00:37:55.358
and blows things to

00:37:55.418 --> 00:37:56.119
different proportions.

00:37:56.159 --> 00:37:56.398
You know,

00:37:56.858 --> 00:37:58.260
I like to go back kind of like the,

00:37:58.739 --> 00:38:00.320
the analogy with regards to music.

00:38:00.880 --> 00:38:01.581
It's like, you know,

00:38:02.400 --> 00:38:03.161
Elvis wouldn't have been

00:38:03.202 --> 00:38:04.722
Elvis if the radio wasn't there.

00:38:05.764 --> 00:38:06.585
Michael Jackson wouldn't

00:38:06.625 --> 00:38:07.605
have been Michael Jackson

00:38:07.925 --> 00:38:09.306
if music videos and MTV

00:38:09.327 --> 00:38:09.887
wasn't really there.

00:38:11.128 --> 00:38:12.048
You know, this day and age,

00:38:12.068 --> 00:38:12.889
like the Drake's in them,

00:38:13.030 --> 00:38:14.831
if the internet and YouTube wasn't there.

00:38:15.311 --> 00:38:16.132
So now it's like,

00:38:16.291 --> 00:38:17.233
now all those things are

00:38:17.432 --> 00:38:18.293
overly saturated.

00:38:18.873 --> 00:38:20.054
There are a lot of

00:38:21.056 --> 00:38:22.456
great content creators and

00:38:22.496 --> 00:38:23.958
businesses out there that

00:38:24.117 --> 00:38:25.918
are not being seen and not

00:38:25.998 --> 00:38:28.420
being known because the

00:38:28.900 --> 00:38:30.621
mediums are so overly saturated.

00:38:31.282 --> 00:38:33.264
So now we want to provide a new medium,

00:38:33.304 --> 00:38:34.744
a new platform, a new era.

00:38:35.244 --> 00:38:35.806
And like I said,

00:38:37.005 --> 00:38:39.088
keeping in mind of how this

00:38:39.128 --> 00:38:40.929
can be accessible and

00:38:41.028 --> 00:38:42.309
equitable across the board.

00:38:43.072 --> 00:38:44.193
You could obviously have

00:38:44.713 --> 00:38:45.853
tier level based things

00:38:45.914 --> 00:38:47.615
based on different

00:38:47.635 --> 00:38:48.896
individuals and different businesses,

00:38:49.416 --> 00:38:50.257
but at the end,

00:38:50.358 --> 00:38:51.278
understand that the mission

00:38:51.759 --> 00:38:54.260
is to democratize these

00:38:54.300 --> 00:38:55.782
platforms for everybody to

00:38:55.822 --> 00:38:57.423
take advantage of because

00:38:57.923 --> 00:38:59.565
anybody will benefit from

00:38:59.605 --> 00:39:01.166
it if given the access to it.

00:39:01.967 --> 00:39:02.427
And, you know,

00:39:02.527 --> 00:39:04.268
coming from being a minority

00:39:04.789 --> 00:39:05.750
tech entrepreneur myself

00:39:05.889 --> 00:39:07.271
and just an individual like

00:39:07.311 --> 00:39:09.773
that is seeing, you know,

00:39:09.833 --> 00:39:11.815
there's a lot of talent and

00:39:11.835 --> 00:39:13.376
a lot of people with great

00:39:13.416 --> 00:39:14.876
ideas that never got opportunities.

00:39:14.938 --> 00:39:18.460
So it is our duty to as, you know,

00:39:18.721 --> 00:39:19.981
developers and

00:39:20.041 --> 00:39:21.842
entrepreneurs and founders

00:39:21.882 --> 00:39:23.744
and CEOs or whatever is to

00:39:23.784 --> 00:39:25.945
provide these people with tools, you know,

00:39:26.206 --> 00:39:26.967
give them the tools and let

00:39:26.987 --> 00:39:27.608
them run away with it.

00:39:28.307 --> 00:39:28.628
We,

00:39:30.009 --> 00:39:31.429
right now we serve as an agency where we,

00:39:31.449 --> 00:39:31.769
like I said,

00:39:31.809 --> 00:39:33.510
we develop these products and

00:39:33.530 --> 00:39:35.132
we also come up with these

00:39:35.192 --> 00:39:36.632
ideas and use cases for them.

00:39:37.132 --> 00:39:38.152
But ultimately at the end,

00:39:38.193 --> 00:39:39.733
we just wanna build a

00:39:39.853 --> 00:39:40.574
platform and an

00:39:40.614 --> 00:39:43.315
infrastructure that is open to the public,

00:39:43.536 --> 00:39:45.297
open to people and let them

00:39:45.998 --> 00:39:47.077
jump on board and do what they do.

00:39:47.579 --> 00:39:49.360
And off of that, I really do have to say,

00:39:50.159 --> 00:39:51.380
Got to give a shout out to, I think,

00:39:51.481 --> 00:39:52.221
one of the companies that's

00:39:52.282 --> 00:39:54.202
doing that very well and is

00:39:54.242 --> 00:39:55.304
one of the lead innovators

00:39:55.864 --> 00:39:56.905
when it comes to AR.

00:39:57.585 --> 00:39:58.005
Snapchat.

00:39:58.365 --> 00:39:59.746
Snapchat has been killing

00:39:59.786 --> 00:40:01.788
the game when it comes to

00:40:01.907 --> 00:40:03.028
AR integration and all the

00:40:03.048 --> 00:40:03.688
things that they're doing.

00:40:04.489 --> 00:40:06.030
It is absolutely amazing.

00:40:06.150 --> 00:40:08.072
And they have not only...

00:40:09.072 --> 00:40:10.094
provided a platform and

00:40:10.134 --> 00:40:12.155
tools for the average user

00:40:12.695 --> 00:40:13.936
for free to build on their

00:40:13.956 --> 00:40:16.697
platform um they've created

00:40:16.717 --> 00:40:19.099
a very lucrative uh creator

00:40:19.179 --> 00:40:21.239
program to monetize and

00:40:21.280 --> 00:40:22.601
compensate those

00:40:22.641 --> 00:40:24.983
individuals um so they're

00:40:25.523 --> 00:40:26.603
yeah snapchat is doing a

00:40:26.844 --> 00:40:28.043
lot of great work in in

00:40:28.083 --> 00:40:28.724
this realm right now

00:40:30.233 --> 00:40:30.472
Well,

00:40:30.492 --> 00:40:31.773
and that's one thing that probably

00:40:31.793 --> 00:40:33.675
people don't think is that Snapchat,

00:40:33.775 --> 00:40:34.235
because, you know,

00:40:34.255 --> 00:40:35.297
you get all those filters

00:40:35.336 --> 00:40:36.177
and those things and people

00:40:36.197 --> 00:40:36.777
are not thinking.

00:40:37.438 --> 00:40:38.199
And I notice you guys have a

00:40:38.239 --> 00:40:39.420
lot of different filters on there,

00:40:39.440 --> 00:40:40.221
and I'll probably talk

00:40:40.240 --> 00:40:40.960
about them as well.

00:40:41.021 --> 00:40:47.065
But what came to mind is that, you know,

00:40:47.085 --> 00:40:47.947
making this accessible to

00:40:48.007 --> 00:40:50.148
everybody and things like that,

00:40:50.168 --> 00:40:51.528
I really thought, I really think...

00:40:53.349 --> 00:40:54.150
like the Google and the

00:40:54.250 --> 00:40:55.710
Apple eyewear that's happening.

00:40:56.371 --> 00:40:57.072
That's going to be,

00:40:57.411 --> 00:40:58.492
obviously it's already using it.

00:40:58.532 --> 00:41:00.353
It's intertwining with the AR VR world,

00:41:00.414 --> 00:41:00.554
right?

00:41:00.594 --> 00:41:01.034
Would you say?

00:41:01.054 --> 00:41:02.956
It is.

00:41:03.155 --> 00:41:04.097
It's just the only problem

00:41:04.117 --> 00:41:06.077
with those right now is the

00:41:06.237 --> 00:41:07.958
entry level price point is

00:41:08.260 --> 00:41:09.000
a little steep for

00:41:09.039 --> 00:41:09.780
everybody to come into.

00:41:10.041 --> 00:41:10.800
Yeah.

00:41:11.061 --> 00:41:12.583
But it's, it's amazing technology.

00:41:12.762 --> 00:41:14.284
It's probably deserving of it.

00:41:15.329 --> 00:41:16.130
But like I said,

00:41:16.329 --> 00:41:18.771
I'd rather have a million

00:41:19.351 --> 00:41:20.911
customers and charge them a

00:41:20.952 --> 00:41:21.871
dollar than have two

00:41:21.931 --> 00:41:23.793
customers and charge them 10,000.

00:41:23.793 --> 00:41:27.534
So it's the volume, it's the quantity.

00:41:27.554 --> 00:41:28.253
And like I said,

00:41:28.894 --> 00:41:31.034
it's not even that on a

00:41:31.175 --> 00:41:32.536
one-time transactional basis,

00:41:33.215 --> 00:41:34.356
but now you've created

00:41:34.376 --> 00:41:35.217
opportunities where you

00:41:35.277 --> 00:41:37.338
have potential revenue that

00:41:37.358 --> 00:41:37.958
can come in from a

00:41:37.978 --> 00:41:38.998
sponsorship side of things,

00:41:39.498 --> 00:41:40.599
from advertising side of things,

00:41:40.639 --> 00:41:41.398
from third parties.

00:41:41.858 --> 00:41:43.460
You have eyeballs, you have an audience,

00:41:43.480 --> 00:41:44.079
you have people.

00:41:45.079 --> 00:41:46.721
you have a community like

00:41:46.820 --> 00:41:48.242
that to me is more valuable

00:41:48.262 --> 00:41:49.384
than a one-time transaction.

00:41:50.184 --> 00:41:51.684
And we briefly touched upon

00:41:51.704 --> 00:41:52.987
this earlier when we

00:41:53.027 --> 00:41:55.608
discussed kind of the

00:41:55.628 --> 00:41:57.210
blockchain and the NFTs

00:41:58.170 --> 00:41:59.512
being kind of ultimately we

00:41:59.572 --> 00:42:00.652
wanna integrate this more

00:42:00.693 --> 00:42:01.614
and more into what we do.

00:42:02.815 --> 00:42:04.795
It's the fact that not only

00:42:05.637 --> 00:42:07.097
does businesses or content

00:42:07.117 --> 00:42:10.601
creators make money on the

00:42:11.061 --> 00:42:12.782
initial transaction or the

00:42:12.822 --> 00:42:13.543
initial purchase,

00:42:14.384 --> 00:42:16.465
But there are royalties that

00:42:16.485 --> 00:42:18.327
can get automatically coded

00:42:18.367 --> 00:42:20.648
into the NFT blockchain

00:42:21.048 --> 00:42:22.269
where they get residual

00:42:22.329 --> 00:42:23.931
royalties down the line on

00:42:24.211 --> 00:42:25.992
secondary tertiary transactions.

00:42:26.114 --> 00:42:26.353
Yep.

00:42:26.733 --> 00:42:28.215
So content creators will

00:42:28.255 --> 00:42:29.876
always like imagine if, you know,

00:42:30.376 --> 00:42:30.896
Van Gogh.

00:42:31.858 --> 00:42:32.858
how many times the Mona Lisa

00:42:32.898 --> 00:42:34.739
has been switched from hands to hands.

00:42:34.800 --> 00:42:36.099
And I mean, sorry,

00:42:36.119 --> 00:42:38.802
Da Vinci from hands to hands and whatnot.

00:42:39.262 --> 00:42:40.001
If he was still getting

00:42:40.061 --> 00:42:42.784
revenue royalties on all

00:42:42.824 --> 00:42:43.963
those different purchases.

00:42:44.284 --> 00:42:45.164
Yeah.

00:42:46.224 --> 00:42:46.786
Something like that.

00:42:46.865 --> 00:42:48.186
So it's like, it's one, like I said,

00:42:48.206 --> 00:42:48.686
going back to the

00:42:48.746 --> 00:42:49.967
protection of intellectual property,

00:42:50.487 --> 00:42:51.688
fairly compensating content

00:42:51.708 --> 00:42:52.547
creators for what they do,

00:42:52.608 --> 00:42:54.329
because they are the product.

00:42:55.130 --> 00:42:56.110
They are the product.

00:42:56.590 --> 00:42:57.590
I don't care what platform

00:42:57.610 --> 00:42:58.952
you have or what platform you own.

00:42:59.592 --> 00:43:00.893
Instagram does not.

00:43:01.876 --> 00:43:02.717
Create a product.

00:43:02.757 --> 00:43:04.376
The content creators are the product.

00:43:04.557 --> 00:43:05.217
Tell them, Abdul.

00:43:05.237 --> 00:43:05.757
Tell them.

00:43:06.577 --> 00:43:08.597
Giving content creators, empowering them,

00:43:08.777 --> 00:43:08.898
one.

00:43:10.639 --> 00:43:12.219
Incensivizing them, secondly.

00:43:12.838 --> 00:43:14.639
And then giving their

00:43:14.739 --> 00:43:16.360
audiences new ways to enjoy

00:43:16.380 --> 00:43:18.599
and consume their content, three.

00:43:18.699 --> 00:43:19.719
And then do that in a way

00:43:19.780 --> 00:43:20.519
that it's equitable,

00:43:20.940 --> 00:43:21.641
that it's accessible.

00:43:22.521 --> 00:43:24.221
It's our duty to create those platforms.

00:43:24.240 --> 00:43:25.800
So that's kind of... That's

00:43:25.820 --> 00:43:26.862
where our mission and our why is.

00:43:27.501 --> 00:43:27.981
I love that.

00:43:28.021 --> 00:43:28.501
You know, if...

00:43:29.655 --> 00:43:29.896
Abdul,

00:43:29.936 --> 00:43:30.976
this idea just came to me right now

00:43:30.996 --> 00:43:32.257
because I know you're big into music.

00:43:32.896 --> 00:43:35.318
If you're able to figure out a way to,

00:43:37.458 --> 00:43:37.958
in essence,

00:43:38.938 --> 00:43:41.059
replace Spotify and things like that,

00:43:41.119 --> 00:43:42.161
these streaming platforms

00:43:42.221 --> 00:43:43.101
for these artists to get

00:43:43.121 --> 00:43:44.961
them direct to consumer and

00:43:45.001 --> 00:43:48.342
to become that place, because I think...

00:43:49.945 --> 00:43:51.425
I think the Congress has

00:43:51.465 --> 00:43:53.226
recently passed a bill for

00:43:53.266 --> 00:43:54.967
them to get now a penny a

00:43:55.007 --> 00:43:56.547
stream as opposed to like

00:43:56.547 --> 00:43:58.367
0.0001 or something like that.

00:43:59.409 --> 00:44:02.550
So that's already game changer already.

00:44:02.590 --> 00:44:03.150
You know what I mean?

00:44:03.190 --> 00:44:04.871
If people can start doing that.

00:44:05.570 --> 00:44:07.952
And speaking of go ahead, go ahead.

00:44:07.972 --> 00:44:08.512
Can you say something?

00:44:09.092 --> 00:44:11.112
Yeah, I was gonna say that it's.

00:44:12.898 --> 00:44:13.498
One of the things that I

00:44:13.539 --> 00:44:14.980
really like to encourage

00:44:15.860 --> 00:44:16.800
young entrepreneurs and

00:44:17.239 --> 00:44:17.960
specifically people of

00:44:18.019 --> 00:44:21.521
color is these institutions

00:44:21.621 --> 00:44:22.882
that we might have certain

00:44:22.922 --> 00:44:24.902
criticisms for with regards

00:44:24.922 --> 00:44:27.422
to some of these social media platforms,

00:44:27.503 --> 00:44:28.282
some of their limitations

00:44:28.322 --> 00:44:30.864
and restrictions or how Spotify,

00:44:31.023 --> 00:44:32.623
Jibs or YouTube doesn't

00:44:33.003 --> 00:44:34.625
fairly compensate their content creators.

00:44:35.744 --> 00:44:36.885
It's one thing to criticize.

00:44:37.306 --> 00:44:38.405
Now, what are you going to do about it?

00:44:38.706 --> 00:44:39.166
There we go.

00:44:39.246 --> 00:44:39.987
Because for them,

00:44:40.226 --> 00:44:41.668
they have no incentive to change.

00:44:41.688 --> 00:44:43.748
If they're benefiting and

00:44:43.789 --> 00:44:44.929
they know you have no other

00:44:45.010 --> 00:44:46.110
option but to use them,

00:44:46.911 --> 00:44:47.612
what are you going to do?

00:44:47.632 --> 00:44:48.713
And they're not going to do

00:44:48.753 --> 00:44:49.914
anything until you challenge them.

00:44:50.454 --> 00:44:51.514
And like I always tell people,

00:44:51.574 --> 00:44:53.356
I would love to build a

00:44:53.396 --> 00:44:54.155
platform as big as those

00:44:54.177 --> 00:44:55.396
companies and be as successful as them.

00:44:56.177 --> 00:44:59.139
But if I'm even remotely threatening them,

00:45:00.588 --> 00:45:01.869
the idea for the benefit of

00:45:01.909 --> 00:45:03.429
the customer or the content creators,

00:45:04.550 --> 00:45:06.010
that is a positive impact

00:45:06.070 --> 00:45:07.710
that I would feel like I

00:45:07.751 --> 00:45:09.032
succeeded in what I did.

00:45:09.552 --> 00:45:11.112
You've got to apply pressure.

00:45:11.552 --> 00:45:12.512
You've got to do something

00:45:12.612 --> 00:45:14.014
for the greater good,

00:45:14.574 --> 00:45:15.313
even if it doesn't have to

00:45:15.353 --> 00:45:16.494
necessarily come directly

00:45:17.394 --> 00:45:19.795
to your company as a beneficiary.

00:45:20.835 --> 00:45:22.076
You change the game.

00:45:22.175 --> 00:45:23.177
You're going to force them

00:45:23.896 --> 00:45:25.739
to do and act and perform

00:45:25.760 --> 00:45:27.902
things differently because now they know,

00:45:28.163 --> 00:45:29.224
oh, people are waking up,

00:45:29.264 --> 00:45:30.206
people are seeing that this

00:45:30.246 --> 00:45:32.009
and this and that, and we better,

00:45:32.028 --> 00:45:32.369
you know,

00:45:32.769 --> 00:45:35.454
let's do right by our content creator,

00:45:35.733 --> 00:45:37.496
by our product and by our consumers.

00:45:37.836 --> 00:45:38.978
Because honestly, without them,

00:45:39.018 --> 00:45:40.039
that's where the true value lies.

00:45:41.192 --> 00:45:43.954
facts and I think it's I'm

00:45:43.954 --> 00:45:45.295
100 with you on the idea

00:45:45.356 --> 00:45:46.896
which is like either you

00:45:46.916 --> 00:45:48.077
can complain about it or

00:45:48.117 --> 00:45:49.099
you can solve the problem

00:45:49.539 --> 00:45:50.420
which one you want to do

00:45:51.061 --> 00:45:52.061
I'll tell you only one only

00:45:52.121 --> 00:45:52.581
one of them is going to

00:45:52.621 --> 00:45:53.842
work one of them is going

00:45:53.862 --> 00:45:54.943
to make you wet one of them

00:45:55.003 --> 00:45:55.485
is going to make your

00:45:55.525 --> 00:45:56.585
pocket wet which one you

00:45:56.626 --> 00:45:57.827
want you know what I mean

00:45:58.688 --> 00:46:00.329
um speaking of like artists

00:46:00.389 --> 00:46:01.269
and stuff like that you

00:46:01.309 --> 00:46:02.630
know um it seems that

00:46:02.650 --> 00:46:03.371
you've worked with people

00:46:03.431 --> 00:46:05.112
like travis scott and

00:46:05.974 --> 00:46:06.534
Things like that.

00:46:07.173 --> 00:46:08.114
I think Kobe as well.

00:46:08.135 --> 00:46:10.054
I think I saw something that said that.

00:46:10.675 --> 00:46:11.175
And a Laker fan.

00:46:11.195 --> 00:46:11.936
That must have been amazing.

00:46:13.215 --> 00:46:16.056
So can you tell me and share with us,

00:46:16.657 --> 00:46:17.376
what are some of the things

00:46:17.396 --> 00:46:18.556
that you did for these people?

00:46:19.277 --> 00:46:20.797
And was it similar?

00:46:20.998 --> 00:46:22.117
And yeah,

00:46:22.137 --> 00:46:23.157
can you just share your thoughts

00:46:23.177 --> 00:46:23.639
with us and your

00:46:23.679 --> 00:46:24.898
experiences with these individuals?

00:46:25.789 --> 00:46:26.170
Absolutely.

00:46:26.331 --> 00:46:26.650
Absolutely.

00:46:26.690 --> 00:46:27.813
So, yeah,

00:46:27.893 --> 00:46:30.539
I've been very fortunate to work

00:46:30.659 --> 00:46:32.181
with some, you know,

00:46:32.222 --> 00:46:35.148
high profile individuals, you know,

00:46:36.463 --> 00:46:39.945
did multitudes of different

00:46:39.965 --> 00:46:40.927
types of projects with them.

00:46:41.686 --> 00:46:42.086
For example,

00:46:42.126 --> 00:46:45.449
like the Travis Scott project

00:46:45.528 --> 00:46:47.630
was a music video shoot,

00:46:48.510 --> 00:46:49.550
and they wanted to get

00:46:49.630 --> 00:46:50.891
certain shots that were

00:46:51.092 --> 00:46:54.474
only possible with 360 VR cameras.

00:46:56.155 --> 00:46:57.556
And so capturing that

00:46:57.596 --> 00:46:59.637
footage that way and then

00:46:59.677 --> 00:47:00.217
putting it through some

00:47:00.257 --> 00:47:01.338
post-production editing,

00:47:02.179 --> 00:47:03.380
they were able to use it in

00:47:03.659 --> 00:47:04.340
their music video.

00:47:04.360 --> 00:47:06.121
So that was a really cool experience.

00:47:07.483 --> 00:47:08.182
It was really cool because

00:47:08.202 --> 00:47:09.563
we got hired for that

00:47:09.643 --> 00:47:11.364
project not knowing who we

00:47:11.405 --> 00:47:12.565
were working with until we

00:47:12.686 --> 00:47:14.347
actually showed up to the venue.

00:47:14.806 --> 00:47:16.728
And it was like they had code names.

00:47:17.429 --> 00:47:19.331
for you know the the script

00:47:19.391 --> 00:47:20.492
and the the schedule like

00:47:20.911 --> 00:47:21.833
yeah we're gonna shoot here

00:47:21.893 --> 00:47:24.155
with artist t and then you

00:47:24.175 --> 00:47:24.934
pull up to the stage and

00:47:24.956 --> 00:47:26.036
it's like article go and

00:47:26.056 --> 00:47:27.458
shoot it's like oh travis

00:47:27.478 --> 00:47:29.239
scott that's pretty that's

00:47:29.259 --> 00:47:31.541
pretty cool um the kobe one

00:47:31.581 --> 00:47:32.882
was actually a very crazy

00:47:32.942 --> 00:47:35.123
story um and I want to you

00:47:35.143 --> 00:47:38.027
know highlight this little

00:47:38.086 --> 00:47:39.827
nugget of things where if

00:47:39.907 --> 00:47:41.068
you don't believe that cold

00:47:41.208 --> 00:47:44.052
email emailing works think again

00:47:45.164 --> 00:47:48.527
People respond to emails if

00:47:48.588 --> 00:47:49.489
you provide value,

00:47:49.608 --> 00:47:50.869
if you come up with a unique idea.

00:47:51.911 --> 00:47:52.692
Most of the projects that

00:47:52.711 --> 00:47:55.074
I've done and gotten hired

00:47:55.153 --> 00:47:56.534
for have come through

00:47:56.614 --> 00:47:59.318
either cold emails or just

00:47:59.838 --> 00:48:02.380
people seeing your work out there.

00:48:02.481 --> 00:48:03.722
Sometimes you might not see

00:48:03.742 --> 00:48:05.143
the results instantly for

00:48:05.643 --> 00:48:06.344
some of the work that you

00:48:06.364 --> 00:48:08.146
put out in Showcase and

00:48:08.186 --> 00:48:09.666
you're doing a lot of free work,

00:48:09.766 --> 00:48:10.146
I would say.

00:48:11.228 --> 00:48:12.748
just to build awareness

00:48:12.789 --> 00:48:14.349
around your brand and your

00:48:14.389 --> 00:48:15.130
product and what you do.

00:48:15.590 --> 00:48:16.492
But people watch.

00:48:16.711 --> 00:48:17.813
There are always people watching.

00:48:18.432 --> 00:48:19.753
And so if you do good work

00:48:19.773 --> 00:48:21.454
and if you do things that add value,

00:48:21.894 --> 00:48:22.976
those people will find you.

00:48:24.016 --> 00:48:26.478
For the Kobe event, which was, I think,

00:48:26.498 --> 00:48:27.978
probably one of my personal

00:48:28.018 --> 00:48:28.800
highlights of my life,

00:48:29.940 --> 00:48:30.740
it was a cold email.

00:48:30.780 --> 00:48:32.382
He was doing an entrepreneur

00:48:32.422 --> 00:48:34.643
conference out here in

00:48:34.663 --> 00:48:35.403
Southern California.

00:48:36.485 --> 00:48:37.125
And this was actually,

00:48:37.505 --> 00:48:40.266
I think it was the second to last event

00:48:41.306 --> 00:48:42.985
event that he did before his, uh,

00:48:43.126 --> 00:48:43.626
his passing.

00:48:44.467 --> 00:48:45.927
And it was just a cold email

00:48:45.967 --> 00:48:47.188
where I wanted to go to the event.

00:48:47.588 --> 00:48:49.507
I saw the ticket prices of

00:48:49.568 --> 00:48:50.768
general admission and I was like, yeah,

00:48:50.849 --> 00:48:51.548
I can't afford that.

00:48:52.289 --> 00:48:52.809
And then I was like,

00:48:53.009 --> 00:48:54.530
I wonder why they're not

00:48:54.570 --> 00:48:55.449
doing a live stream.

00:48:55.489 --> 00:48:56.170
Like, you know,

00:48:56.210 --> 00:48:57.030
there's ways for them to

00:48:57.050 --> 00:48:57.911
monetize and make more

00:48:57.931 --> 00:48:58.610
money off of this because.

00:48:59.550 --> 00:49:01.132
People will tune in to see

00:49:01.211 --> 00:49:02.052
or hear Kobe talk.

00:49:02.952 --> 00:49:04.413
So I found out who the

00:49:04.472 --> 00:49:05.713
organizers of the event were,

00:49:06.813 --> 00:49:08.074
reached out to them via email.

00:49:08.695 --> 00:49:10.195
And in the email, it was just like, hey,

00:49:10.215 --> 00:49:11.516
I'm very interested in this event.

00:49:12.536 --> 00:49:14.277
I want to propose a live stream,

00:49:14.297 --> 00:49:16.737
but I want to propose a VR live stream.

00:49:17.737 --> 00:49:18.699
an immersive experience

00:49:18.739 --> 00:49:20.199
where you would literally

00:49:20.239 --> 00:49:21.019
allow people from anywhere

00:49:21.039 --> 00:49:23.181
in the world to tune in as

00:49:23.222 --> 00:49:24.061
if they were physically there.

00:49:24.682 --> 00:49:26.063
And it could be a discounted ticket.

00:49:26.244 --> 00:49:27.545
You guys are already sold out.

00:49:28.045 --> 00:49:29.706
So a virtual ticket can only

00:49:29.786 --> 00:49:31.246
expand your revenue shares

00:49:33.128 --> 00:49:34.668
without you having to do any more work.

00:49:34.688 --> 00:49:35.829
Like you don't have to do

00:49:35.969 --> 00:49:36.670
any more added work,

00:49:36.710 --> 00:49:38.891
but allow us to come in, do what we do,

00:49:39.271 --> 00:49:40.952
broadcast and things of that nature.

00:49:40.992 --> 00:49:42.614
And essentially they were like, hey,

00:49:42.673 --> 00:49:44.355
we don't know exactly what

00:49:44.375 --> 00:49:44.916
you're proposing.

00:49:45.295 --> 00:49:46.297
We don't know what you're going to do.

00:49:47.137 --> 00:49:48.757
But it sounds like a low risk,

00:49:49.099 --> 00:49:50.039
high reward for us.

00:49:50.679 --> 00:49:54.802
So come and do what you want to do.

00:49:55.242 --> 00:49:56.244
And then the hard part is

00:49:57.644 --> 00:49:59.326
when you're starting out

00:49:59.965 --> 00:50:02.967
trying to prove your legitimacy,

00:50:03.568 --> 00:50:04.750
trying to prove your product,

00:50:05.590 --> 00:50:07.311
if you take everything and

00:50:07.331 --> 00:50:08.271
you don't ask for a certain

00:50:08.331 --> 00:50:09.512
pay or your pay is not,

00:50:10.253 --> 00:50:11.393
you don't want to scare them away.

00:50:11.434 --> 00:50:11.914
But at the same time,

00:50:11.934 --> 00:50:12.375
you want to get paid

00:50:12.394 --> 00:50:13.335
because you don't want to do free work.

00:50:13.735 --> 00:50:14.335
Yeah.

00:50:15.594 --> 00:50:16.496
One of the best strategies I

00:50:16.516 --> 00:50:19.958
would say is find a way for

00:50:20.018 --> 00:50:23.599
you to add value by

00:50:24.219 --> 00:50:25.320
limiting the amount of risk

00:50:26.121 --> 00:50:27.161
that your client has to

00:50:27.202 --> 00:50:29.762
take and incentivizing them

00:50:30.224 --> 00:50:33.005
on a revenue share model where it's like,

00:50:33.025 --> 00:50:33.385
Hey man,

00:50:33.666 --> 00:50:34.786
we're going to come in and do this work.

00:50:35.467 --> 00:50:36.306
It's going to cost us this

00:50:36.347 --> 00:50:37.648
and that we believe in our work.

00:50:37.688 --> 00:50:39.588
We know our product is solid

00:50:40.230 --> 00:50:41.210
and we don't make money

00:50:41.650 --> 00:50:42.411
unless you make money.

00:50:43.570 --> 00:50:45.954
Or you can pay an a la carte fee and then,

00:50:46.235 --> 00:50:47.077
you know, it is what it is.

00:50:47.338 --> 00:50:48.340
Sometimes people, you know,

00:50:48.360 --> 00:50:48.981
some of those companies,

00:50:49.001 --> 00:50:50.163
they pull out that money

00:50:50.724 --> 00:50:52.106
from their marketing budgets.

00:50:53.280 --> 00:50:55.039
or their miscellaneous funds and whatnot,

00:50:55.440 --> 00:50:56.001
some people,

00:50:56.400 --> 00:50:57.521
because they might not have

00:50:57.581 --> 00:50:58.760
planned for it or don't understand it,

00:50:59.260 --> 00:50:59.860
they might just say, hey,

00:51:00.521 --> 00:51:01.442
come and demo it for us.

00:51:02.422 --> 00:51:03.461
Even if you have to demo it,

00:51:03.581 --> 00:51:04.663
having that footage and

00:51:04.722 --> 00:51:05.523
adding those things to your

00:51:05.583 --> 00:51:07.702
portfolio will get you paid

00:51:08.222 --> 00:51:09.324
opportunities down the line.

00:51:09.884 --> 00:51:11.384
You just need the content

00:51:11.923 --> 00:51:12.324
and that product.

00:51:12.364 --> 00:51:13.543
And that's kind of how that

00:51:13.625 --> 00:51:15.244
little project panned out to be.

00:51:16.184 --> 00:51:17.344
Um, we shot that event.

00:51:18.065 --> 00:51:19.885
Um, I mean, we've, the, the,

00:51:19.945 --> 00:51:20.806
the Liz goes on with some

00:51:20.826 --> 00:51:21.387
of the people that we've

00:51:21.407 --> 00:51:22.047
worked with and I've been

00:51:22.067 --> 00:51:23.367
very fortunate to work with

00:51:23.387 --> 00:51:23.806
a lot of them.

00:51:24.467 --> 00:51:26.748
Um, but every, every project was unique.

00:51:27.288 --> 00:51:28.409
Every approach is a little different.

00:51:28.429 --> 00:51:29.188
And then once you kind of

00:51:29.208 --> 00:51:31.028
got those accolades under

00:51:31.048 --> 00:51:32.369
your belt and people start

00:51:32.389 --> 00:51:33.570
to really notice what you do, um,

00:51:34.269 --> 00:51:35.851
and the uniqueness of what we do.

00:51:36.630 --> 00:51:38.172
Um, then it starts becoming word of mouth.

00:51:38.672 --> 00:51:38.871
You,

00:51:38.992 --> 00:51:40.331
you've kind of build a level of

00:51:40.371 --> 00:51:43.333
authority online or with similar circles.

00:51:43.353 --> 00:51:43.652
And it's like,

00:51:44.132 --> 00:51:45.954
you'll be surprised how many

00:51:46.034 --> 00:51:48.293
people keep showing up in the same rooms,

00:51:49.335 --> 00:51:49.434
um,

00:51:49.635 --> 00:51:50.554
and all these different places that

00:51:50.594 --> 00:51:51.474
you do and how many people

00:51:51.494 --> 00:51:52.755
start knowing you from what you do.

00:51:53.615 --> 00:51:54.896
Uh, it's, uh, it's a blessing,

00:51:54.916 --> 00:51:56.115
but it doesn't happen overnight.

00:51:56.876 --> 00:52:00.016
And even so it's still a struggle, but you,

00:52:00.137 --> 00:52:01.077
it's, it's the journey that,

00:52:01.157 --> 00:52:02.057
that really makes it fun.

00:52:02.538 --> 00:52:03.237
And when it's something that

00:52:03.257 --> 00:52:04.119
you're passionate about,

00:52:04.579 --> 00:52:05.498
it honestly doesn't feel like work.

00:52:06.376 --> 00:52:07.978
Yeah, they say Rome wasn't built in a day,

00:52:08.018 --> 00:52:08.318
right?

00:52:08.878 --> 00:52:09.219
Exactly.

00:52:09.639 --> 00:52:11.280
And, you know, what I wanted to say,

00:52:11.360 --> 00:52:11.902
which was... Oh,

00:52:13.682 --> 00:52:14.744
there goes my train of thought again.

00:52:15.764 --> 00:52:18.106
But I was thinking... Oh, yeah, Kobe.

00:52:18.907 --> 00:52:20.429
I felt that, you know,

00:52:20.568 --> 00:52:21.710
rest in peace and power.

00:52:21.829 --> 00:52:23.731
God bless that gentleman for his vision.

00:52:24.273 --> 00:52:25.052
But I felt like he was

00:52:25.132 --> 00:52:26.574
getting into this tech

00:52:26.614 --> 00:52:28.335
space and venture capital space.

00:52:28.376 --> 00:52:28.675
And I was...

00:52:29.456 --> 00:52:30.858
Just so eager and excited to

00:52:30.958 --> 00:52:32.077
see what he would have been

00:52:32.117 --> 00:52:34.079
doing now in this space.

00:52:34.099 --> 00:52:35.840
Because I felt like his mind

00:52:35.880 --> 00:52:37.380
was already considering

00:52:37.920 --> 00:52:39.760
investing in this space and

00:52:39.880 --> 00:52:40.382
supporting this

00:52:40.422 --> 00:52:41.782
technological phase and

00:52:41.802 --> 00:52:42.882
being a venture capitalist.

00:52:42.922 --> 00:52:43.663
And this is like, man.

00:52:44.463 --> 00:52:46.563
Well, I would say with regards to Kobe,

00:52:46.583 --> 00:52:47.585
I think the thing that

00:52:48.304 --> 00:52:49.525
really intrigued him

00:52:49.684 --> 00:52:51.925
post-basketball was his

00:52:52.025 --> 00:52:52.907
love for storytelling.

00:52:53.646 --> 00:52:56.608
He was an amazing book writer, a narrator.

00:52:57.188 --> 00:52:57.489
Obviously,

00:52:57.528 --> 00:52:59.070
he won an Oscar for his short

00:52:59.150 --> 00:53:01.411
feature film, Dear Basketball.

00:53:02.152 --> 00:53:03.713
And so that kind of comes

00:53:03.813 --> 00:53:05.094
back into this idea of

00:53:06.114 --> 00:53:08.036
immersiveness and interactivity,

00:53:08.936 --> 00:53:12.057
it's these VR experiences that we built,

00:53:12.717 --> 00:53:13.838
whether, you know,

00:53:13.938 --> 00:53:15.280
replicas of the real world

00:53:15.579 --> 00:53:18.181
or non-existent worlds, um,

00:53:18.460 --> 00:53:19.481
augmented reality,

00:53:20.081 --> 00:53:22.963
blurring the lines of reality, um,

00:53:23.603 --> 00:53:24.403
all come down to the

00:53:24.443 --> 00:53:26.385
concept of storytelling.

00:53:27.186 --> 00:53:27.746
How are we.

00:53:29.320 --> 00:53:29.641
you know,

00:53:30.481 --> 00:53:32.681
bringing out a narrative through

00:53:33.262 --> 00:53:35.842
this expressive, unique medium.

00:53:36.724 --> 00:53:37.903
And I think that's what it's all about.

00:53:37.923 --> 00:53:39.284
And that's the the beauty of it,

00:53:39.304 --> 00:53:40.885
because no matter no matter

00:53:40.945 --> 00:53:42.146
how amazing your technology is,

00:53:42.485 --> 00:53:43.365
no matter how cutting edge

00:53:43.385 --> 00:53:45.106
it is at the end,

00:53:45.706 --> 00:53:47.447
the product and the content

00:53:47.467 --> 00:53:48.047
has to be solved.

00:53:48.768 --> 00:53:48.987
Yeah.

00:53:49.088 --> 00:53:50.028
You know what,

00:53:50.148 --> 00:53:51.409
what you're what you're

00:53:51.449 --> 00:53:52.628
trying to narrate or get

00:53:52.688 --> 00:53:53.630
across to your audience.

00:53:54.608 --> 00:53:56.548
there has to be weight to

00:53:56.568 --> 00:53:58.389
that regardless of how you deliver it.

00:53:59.050 --> 00:54:01.170
It can be the most high-tech

00:54:01.210 --> 00:54:02.811
virtual reality hologram,

00:54:03.331 --> 00:54:05.913
AR 360 immersive experience,

00:54:05.972 --> 00:54:09.333
but if the content itself is not engaging,

00:54:09.695 --> 00:54:10.534
nobody's gonna buy into it.

00:54:11.394 --> 00:54:13.115
And I think that's kind of the focus.

00:54:13.795 --> 00:54:14.697
And our focus was,

00:54:14.737 --> 00:54:16.398
we already know based on

00:54:16.438 --> 00:54:18.358
case studies where people's

00:54:18.398 --> 00:54:21.460
attention and things that

00:54:21.500 --> 00:54:23.501
they wanna experience are at,

00:54:24.400 --> 00:54:25.842
And now it's our job how to

00:54:25.961 --> 00:54:28.722
take that and add a virtual

00:54:28.762 --> 00:54:30.403
layer on top of it and do

00:54:30.463 --> 00:54:31.344
things in a different way

00:54:32.485 --> 00:54:33.686
for them to enjoy it and

00:54:33.945 --> 00:54:34.666
ultimately consume it.

00:54:34.706 --> 00:54:36.067
So at the end of the day,

00:54:36.206 --> 00:54:37.148
it comes down to the concept.

00:54:37.487 --> 00:54:37.927
Sorry, Abdul.

00:54:37.947 --> 00:54:38.849
Can you share some of those

00:54:38.969 --> 00:54:39.929
case studies that you found

00:54:39.969 --> 00:54:41.309
about what people's interests are?

00:54:42.250 --> 00:54:43.791
Well, I would say, first and foremost,

00:54:43.931 --> 00:54:45.152
just the entertainment

00:54:45.172 --> 00:54:45.891
industry in general.

00:54:46.693 --> 00:54:47.172
I would say the

00:54:47.213 --> 00:54:47.972
entertainment industry is

00:54:48.034 --> 00:54:49.594
one of those industries

00:54:49.653 --> 00:54:52.195
where it's not only such a large...

00:54:53.347 --> 00:54:56.592
industry um it's it's on the

00:54:56.672 --> 00:54:59.195
daily and it's one of those

00:54:59.235 --> 00:55:00.155
industries where it

00:55:00.456 --> 00:55:01.797
generates so much revenue

00:55:01.818 --> 00:55:02.639
there's so much attention

00:55:02.699 --> 00:55:04.300
for it now it's more of

00:55:04.400 --> 00:55:06.503
okay you know when covet

00:55:06.523 --> 00:55:08.606
hit in-person venue

00:55:08.646 --> 00:55:10.088
concerts and things halted

00:55:11.048 --> 00:55:12.130
you know everything became

00:55:13.382 --> 00:55:14.443
digital music videos and

00:55:14.463 --> 00:55:15.143
things of that nature.

00:55:15.643 --> 00:55:17.565
So then it's like, okay,

00:55:17.744 --> 00:55:19.786
now from an artist standpoint,

00:55:20.407 --> 00:55:21.887
Drake is out here doing 50

00:55:21.887 --> 00:55:24.050
show tours and on tours for two years.

00:55:24.510 --> 00:55:25.851
So imagine from his standpoint,

00:55:26.231 --> 00:55:27.411
not being around family,

00:55:27.972 --> 00:55:28.994
constantly on the road.

00:55:29.693 --> 00:55:31.795
And now our solution is more of like,

00:55:32.496 --> 00:55:35.717
how can we reduce his cost, his overhead,

00:55:36.358 --> 00:55:38.460
his work for him,

00:55:39.260 --> 00:55:40.682
And then how do we bring

00:55:40.722 --> 00:55:42.846
down the costs of the

00:55:42.885 --> 00:55:43.786
consumer side of things

00:55:43.827 --> 00:55:45.068
where they're not shelling

00:55:45.128 --> 00:55:46.389
out $2,000 a ticket,

00:55:46.871 --> 00:55:47.891
where they don't maybe

00:55:47.931 --> 00:55:49.153
they're living in a city

00:55:49.173 --> 00:55:50.635
where Drake is not touring

00:55:50.655 --> 00:55:51.496
and now they have to travel

00:55:51.536 --> 00:55:51.958
somewhere else.

00:55:52.498 --> 00:55:53.460
If there were virtual

00:55:53.519 --> 00:55:55.242
solutions just added on top of it,

00:55:55.561 --> 00:55:56.943
we're never trying to replace

00:55:58.163 --> 00:55:58.643
reality,

00:55:59.384 --> 00:56:01.623
we just wanna have another option

00:56:02.005 --> 00:56:03.105
tagged along with these

00:56:03.144 --> 00:56:05.925
experiences so that now

00:56:06.025 --> 00:56:08.027
instead of 50 city tour,

00:56:08.487 --> 00:56:10.547
he can do a five city tour

00:56:11.487 --> 00:56:12.829
and it'll be a video on

00:56:12.869 --> 00:56:14.108
demand VR experience.

00:56:15.110 --> 00:56:16.489
And it can generate revenue

00:56:16.969 --> 00:56:18.670
beyond the $100,000,

00:56:18.670 --> 00:56:20.652
beyond the 100,000 seat capacity venue.

00:56:21.391 --> 00:56:22.793
And those ticket prices can

00:56:22.873 --> 00:56:26.547
come down from $1,000 to $50.

00:56:26.547 --> 00:56:28.067
for his audience and you can

00:56:28.106 --> 00:56:28.867
watch it at your

00:56:28.907 --> 00:56:31.208
convenience anytime video on demand.

00:56:31.608 --> 00:56:33.449
So it's doing all these

00:56:33.489 --> 00:56:37.329
things and being mindful of as a consumer,

00:56:37.369 --> 00:56:38.391
what do I wanna see and

00:56:38.530 --> 00:56:39.471
what would incentivize me

00:56:39.510 --> 00:56:41.231
to use this platform?

00:56:41.871 --> 00:56:44.112
And as a content creator or a business,

00:56:45.032 --> 00:56:46.532
what utility does it serve me?

00:56:47.172 --> 00:56:48.094
How does it benefit?

00:56:48.574 --> 00:56:50.074
How does it increase my profit margins?

00:56:50.574 --> 00:56:51.675
How does it lower my overhead?

00:56:52.635 --> 00:56:53.896
And that is what we've been

00:56:53.916 --> 00:56:54.735
trying to figure out and do

00:56:54.755 --> 00:56:56.097
all these things.

00:56:56.137 --> 00:56:57.677
And that same formula,

00:56:57.757 --> 00:56:58.858
whether it's entertainment industry,

00:56:58.918 --> 00:57:00.398
whether it's any other type of industry,

00:57:00.878 --> 00:57:01.619
it's the same formula.

00:57:02.179 --> 00:57:03.119
How do we cut costs?

00:57:03.659 --> 00:57:04.780
How do we increase profits?

00:57:05.360 --> 00:57:06.460
How do we keep customers happy?

00:57:07.221 --> 00:57:08.262
And that's what we do.

00:57:08.802 --> 00:57:09.141
Period.

00:57:09.342 --> 00:57:10.762
How can we enlarge our profits?

00:57:11.463 --> 00:57:12.543
Yeah, definitely.

00:57:12.563 --> 00:57:14.284
You know, and ladies and gentlemen,

00:57:14.403 --> 00:57:15.764
for you guys who are just tuning in,

00:57:15.804 --> 00:57:16.804
you guys are on the Empire.

00:57:16.824 --> 00:57:18.224
We're here with Abdul from

00:57:18.264 --> 00:57:19.264
Innovate Technologies.

00:57:19.304 --> 00:57:19.485
You know,

00:57:19.505 --> 00:57:21.405
we talked about a lot about this

00:57:21.485 --> 00:57:23.367
innovation of AR and VR and

00:57:23.606 --> 00:57:24.467
how you work with clients

00:57:24.507 --> 00:57:26.827
like Travis Scott and how basically to

00:57:27.728 --> 00:57:28.949
make other options for

00:57:29.009 --> 00:57:32.110
people and businesses uh to

00:57:32.190 --> 00:57:33.251
increase the revenues you

00:57:33.271 --> 00:57:34.251
know and you are on the

00:57:34.331 --> 00:57:35.351
empire please like the

00:57:35.391 --> 00:57:36.211
video subscribe if you

00:57:36.231 --> 00:57:36.871
haven't if you're watching

00:57:36.891 --> 00:57:38.552
the playback yo what's up

00:57:39.112 --> 00:57:40.074
uh we have amazing other

00:57:40.134 --> 00:57:42.534
guests like this and so um

00:57:42.815 --> 00:57:44.036
back to you mr abdul I want

00:57:44.056 --> 00:57:46.577
to go through another thing with the

00:57:47.298 --> 00:57:47.699
VR, right?

00:57:47.780 --> 00:57:48.501
Because I think we said that

00:57:48.541 --> 00:57:51.306
VR is kind of 360, right?

00:57:51.327 --> 00:57:52.068
Changes the world 360.

00:57:52.389 --> 00:57:53.793
So I want to show something

00:57:53.972 --> 00:57:54.534
with the audience that

00:57:54.554 --> 00:57:55.416
maybe you can describe and

00:57:55.456 --> 00:57:56.358
help explain a little bit

00:57:56.378 --> 00:57:57.579
about what's going on for us, okay?

00:57:58.121 --> 00:57:58.382
Sure thing.

00:58:03.978 --> 00:58:05.280
So this is actually a

00:58:05.340 --> 00:58:07.822
combination of AR and VR.

00:58:08.063 --> 00:58:08.702
That's what I thought.

00:58:08.764 --> 00:58:09.543
That's what I thought.

00:58:10.005 --> 00:58:11.186
This is a combination of the two.

00:58:11.646 --> 00:58:14.068
So this was actually a few

00:58:14.108 --> 00:58:15.510
years ago during, I think,

00:58:15.530 --> 00:58:18.592
the COVID season where I

00:58:18.652 --> 00:58:20.233
took a trip to Egypt and

00:58:20.514 --> 00:58:21.155
visited a lot of the

00:58:21.195 --> 00:58:22.376
historical sites that were out there.

00:58:23.237 --> 00:58:24.918
And my vision for it was...

00:58:26.242 --> 00:58:28.244
There are so many people like,

00:58:28.784 --> 00:58:29.465
you'll never forget the

00:58:29.505 --> 00:58:31.806
first time you go and see the pyramids,

00:58:31.967 --> 00:58:33.367
this ancient structure and

00:58:33.748 --> 00:58:34.688
you read about these things

00:58:34.728 --> 00:58:37.110
in the history books and the Egyptian,

00:58:37.130 --> 00:58:38.552
the Pharaohs and Pharaoh

00:58:38.592 --> 00:58:39.592
Ramses and whatnot.

00:58:40.112 --> 00:58:42.635
And then to see this stuff in person,

00:58:42.655 --> 00:58:44.976
it's like, wow, like it's so different.

00:58:45.990 --> 00:58:46.431
And then you think,

00:58:46.552 --> 00:58:47.432
how many people actually

00:58:47.452 --> 00:58:48.273
get this opportunity to

00:58:48.353 --> 00:58:49.054
actually go and visit?

00:58:49.815 --> 00:58:52.139
So I took my VR equipment,

00:58:52.699 --> 00:58:53.862
me and my team went out there,

00:58:54.563 --> 00:58:55.543
and we just wanted to start

00:58:55.603 --> 00:58:57.487
capturing some of these historical sites.

00:58:58.307 --> 00:58:59.750
And we wanted to give people

00:58:59.789 --> 00:59:00.471
an opportunity

00:59:02.105 --> 00:59:04.407
to virtually visit these sites.

00:59:04.447 --> 00:59:06.947
So the 360 aspect of it was

00:59:07.009 --> 00:59:07.929
captured in VR.

00:59:08.630 --> 00:59:09.989
And then we took that and

00:59:10.090 --> 00:59:12.271
added it into a AR Snapchat

00:59:12.311 --> 00:59:13.733
filter that people can

00:59:13.833 --> 00:59:15.554
activate on their phones

00:59:15.974 --> 00:59:17.594
and virtually pop up this

00:59:17.695 --> 00:59:19.175
portal door that they can

00:59:19.215 --> 00:59:21.137
walk through and look up, down,

00:59:21.197 --> 00:59:22.418
left and right and walk

00:59:22.478 --> 00:59:23.338
back out through the door.

00:59:24.679 --> 00:59:26.161
So it's these ideas and then

00:59:26.802 --> 00:59:28.222
what will be the applications for it?

00:59:28.744 --> 00:59:29.385
So for me,

00:59:29.744 --> 00:59:31.206
I honestly immediately thought

00:59:31.226 --> 00:59:32.807
about how can we integrate

00:59:32.847 --> 00:59:35.911
this into our schooling,

00:59:35.990 --> 00:59:37.652
into like history curriculums.

00:59:38.273 --> 00:59:39.375
One of the things that we

00:59:39.414 --> 00:59:40.155
face right now with a lot

00:59:40.175 --> 00:59:42.318
of these kids is their lack

00:59:42.338 --> 00:59:42.978
of attention span.

00:59:44.159 --> 00:59:45.739
And how do we make learning

00:59:46.079 --> 00:59:48.461
more interactive and immersive?

00:59:49.001 --> 00:59:50.322
So imagine if you're in

00:59:50.362 --> 00:59:52.005
class as a kid in middle

00:59:52.025 --> 00:59:53.204
school learning about ancient Egypt,

00:59:53.925 --> 00:59:55.407
and they bring up a picture

00:59:55.487 --> 00:59:56.288
of the pyramids and the

00:59:56.327 --> 00:59:57.208
pharaohs and whatnot,

00:59:57.668 --> 00:59:59.009
and next to it is a QR code

00:59:59.690 --> 01:00:00.831
that all these kids now

01:00:00.911 --> 01:00:02.271
have cell phones in their pockets,

01:00:03.211 --> 01:00:04.934
can scan, pop it up,

01:00:05.014 --> 01:00:06.715
and now the 3D structure of

01:00:06.735 --> 01:00:07.695
the pyramids and whatnot

01:00:08.135 --> 01:00:09.396
can pop up in front of their faces.

01:00:10.297 --> 01:00:13.259
Um, I think it is one way for them to,

01:00:14.039 --> 01:00:14.820
you know, uh,

01:00:14.920 --> 01:00:16.039
digest the information and

01:00:16.079 --> 01:00:17.541
retain it a little bit more

01:00:17.581 --> 01:00:19.302
because it is immersive and interactive.

01:00:20.143 --> 01:00:20.222
Uh,

01:00:20.382 --> 01:00:22.643
I also think it's a way for them to

01:00:22.684 --> 01:00:23.824
kind of light that fire in their,

01:00:23.925 --> 01:00:25.626
you know, in their hearts where it's like,

01:00:25.706 --> 01:00:26.706
man, that's so cool.

01:00:27.126 --> 01:00:28.206
I actually want to go visit

01:00:28.246 --> 01:00:29.307
and see that in person.

01:00:29.788 --> 01:00:31.648
So now that drives tourism

01:00:31.708 --> 01:00:33.010
that drives awareness.

01:00:33.829 --> 01:00:35.150
Um, and I think it's just, you know,

01:00:35.170 --> 01:00:35.972
it goes around.

01:00:36.871 --> 01:00:39.414
you know, uh, holistically for, you know,

01:00:39.574 --> 01:00:40.673
benefit wise from an

01:00:40.713 --> 01:00:41.695
education standpoint to a

01:00:41.735 --> 01:00:42.556
tourism standpoint,

01:00:43.016 --> 01:00:44.476
to an education standpoint

01:00:44.496 --> 01:00:46.257
for the kids themselves, um,

01:00:46.358 --> 01:00:48.778
to all parties involved, uh, it's just,

01:00:49.000 --> 01:00:50.721
it's, uh, it adds value to,

01:00:51.920 --> 01:00:53.402
to whatever you want to do.

01:00:53.422 --> 01:00:53.481
Uh,

01:00:53.541 --> 01:00:54.782
and that's kind of what the vision that

01:00:54.822 --> 01:00:56.824
we had, uh, in our mind for it.

01:00:56.844 --> 01:00:57.244
So, I mean,

01:00:58.592 --> 01:00:59.815
The possibilities and the

01:00:59.855 --> 01:01:01.596
applications are truly endless.

01:01:02.436 --> 01:01:04.679
And somebody can think of a

01:01:04.820 --> 01:01:07.682
use case in every scenario for this,

01:01:07.722 --> 01:01:08.503
but this is just one of the

01:01:08.543 --> 01:01:09.445
examples I want to use to

01:01:09.485 --> 01:01:11.586
showcase the combination of

01:01:11.666 --> 01:01:14.891
VR and AR in an accessible

01:01:14.931 --> 01:01:15.992
manner that anybody can pop

01:01:16.052 --> 01:01:16.893
up and use now.

01:01:18.530 --> 01:01:20.170
Bro, it's so cool.

01:01:21.211 --> 01:01:21.753
So cool.

01:01:21.793 --> 01:01:23.134
Yeah, it's super endless.

01:01:24.235 --> 01:01:25.034
And that's where the

01:01:25.275 --> 01:01:26.777
inequities are kind of helped solve,

01:01:26.817 --> 01:01:27.036
right?

01:01:27.257 --> 01:01:28.177
For people who may not have

01:01:28.197 --> 01:01:29.539
the money to travel to

01:01:29.619 --> 01:01:30.880
Europe or maybe may not be

01:01:31.811 --> 01:01:33.012
and the physical health to

01:01:33.052 --> 01:01:34.172
travel to Europe or

01:01:34.393 --> 01:01:35.172
anywhere in the world they

01:01:35.213 --> 01:01:36.273
can experience like that.

01:01:36.994 --> 01:01:38.253
And you mentioned that you

01:01:38.494 --> 01:01:39.353
use your VR cameras.

01:01:39.373 --> 01:01:40.614
Is it a specific camera that

01:01:40.635 --> 01:01:41.414
you need to have or can you

01:01:41.454 --> 01:01:42.614
use any camera to create

01:01:43.215 --> 01:01:44.456
this type of experience?

01:01:45.456 --> 01:01:48.117
There are specific dedicated

01:01:48.177 --> 01:01:49.936
cameras for VR production.

01:01:49.956 --> 01:01:51.137
Okay.

01:01:51.757 --> 01:01:52.137
Essentially,

01:01:52.157 --> 01:01:54.318
it's just like a round sphere

01:01:54.858 --> 01:01:57.199
that has like different lenses all over.

01:01:57.239 --> 01:01:58.019
So it captures...

01:01:59.126 --> 01:02:01.708
you know, every frame from every angle.

01:02:03.230 --> 01:02:04.351
There's also other solutions

01:02:04.371 --> 01:02:05.791
where you could use a singular camera,

01:02:05.811 --> 01:02:06.452
but then you have to like

01:02:06.592 --> 01:02:09.373
rig it where you get the front side up,

01:02:09.514 --> 01:02:10.255
down, left, right.

01:02:10.275 --> 01:02:10.795
And then you have to go

01:02:10.815 --> 01:02:11.056
through like

01:02:11.115 --> 01:02:12.556
post-production software to

01:02:13.077 --> 01:02:14.518
stitch all those images together.

01:02:14.538 --> 01:02:17.119
And that's a hassle.

01:02:17.239 --> 01:02:18.581
But yeah, but some of the cameras,

01:02:18.940 --> 01:02:19.702
some of the cameras that we

01:02:19.842 --> 01:02:22.463
use were specifically

01:02:22.483 --> 01:02:23.925
designed for VR production.

01:02:25.186 --> 01:02:26.527
I believe the company was

01:02:26.586 --> 01:02:28.027
initially developed by Google.

01:02:29.110 --> 01:02:30.012
when Google was doing their

01:02:30.032 --> 01:02:31.932
Google Earth and Street

01:02:31.972 --> 01:02:34.233
Views and Google Maps things.

01:02:34.253 --> 01:02:35.054
And then once they finished

01:02:35.074 --> 01:02:35.815
that project up,

01:02:36.295 --> 01:02:37.155
I think that company

01:02:37.795 --> 01:02:39.036
launched as a private

01:02:39.077 --> 01:02:40.757
entity and continued to

01:02:40.797 --> 01:02:42.539
develop cameras and

01:02:42.579 --> 01:02:43.978
hardware and stitching

01:02:43.998 --> 01:02:44.659
softwares and things of

01:02:44.679 --> 01:02:47.081
that nature for VR production,

01:02:47.141 --> 01:02:48.242
for cinematic uses,

01:02:48.762 --> 01:02:49.483
for things of that nature.

01:02:49.543 --> 01:02:51.423
Now there's even consumer

01:02:52.184 --> 01:02:53.284
small cameras that are like...

01:02:54.197 --> 01:02:55.438
this big, you know,

01:02:56.018 --> 01:02:57.039
that people can buy for a

01:02:57.079 --> 01:02:58.920
few hundred bucks and, you know,

01:02:59.782 --> 01:03:01.402
strap onto a tripod and

01:03:01.884 --> 01:03:02.503
create their own little

01:03:02.543 --> 01:03:05.065
creative videos in 360 footage.

01:03:05.545 --> 01:03:07.547
So the, that, that's,

01:03:07.927 --> 01:03:08.648
I would say that's another

01:03:08.748 --> 01:03:10.730
big aspect that people need

01:03:10.750 --> 01:03:11.610
to understand with regards

01:03:11.670 --> 01:03:13.512
to VR and AR is that this

01:03:13.532 --> 01:03:15.152
technology has existed for a long time,

01:03:16.054 --> 01:03:17.255
but there were a lot of

01:03:18.233 --> 01:03:19.273
things related around the

01:03:19.333 --> 01:03:21.815
infrastructure to make it feasible,

01:03:22.516 --> 01:03:24.096
where it not only becomes

01:03:24.715 --> 01:03:25.717
an enjoyable experience

01:03:25.757 --> 01:03:27.217
from like a quality production side,

01:03:28.378 --> 01:03:29.998
from a cost effective side,

01:03:30.257 --> 01:03:31.599
where these cameras back in

01:03:31.619 --> 01:03:33.128
the day were probably like 30,

01:03:33.128 --> 01:03:33.458
$40,000 a piece.

01:03:34.260 --> 01:03:35.360
Now they're still expensive,

01:03:35.420 --> 01:03:36.541
but they're more accessible

01:03:36.601 --> 01:03:37.141
and cheaper now.

01:03:38.666 --> 01:03:40.088
the post-production

01:03:40.168 --> 01:03:41.467
softwares for the editing,

01:03:42.788 --> 01:03:45.009
the quality of the cameras where,

01:03:45.449 --> 01:03:45.849
like I said,

01:03:46.509 --> 01:03:48.110
it's really cool to see something in 360,

01:03:48.110 --> 01:03:49.829
but if that image is not

01:03:49.949 --> 01:03:52.490
clear and high definition,

01:03:53.190 --> 01:03:55.371
then it's not a very pleasant experience.

01:03:55.811 --> 01:03:57.833
So even though the

01:03:57.873 --> 01:04:00.172
technology and the idea

01:04:00.253 --> 01:04:01.813
might have existed for a long time,

01:04:02.434 --> 01:04:05.375
the physical or the tangible experience

01:04:06.215 --> 01:04:07.295
infrastructure for it to be

01:04:07.376 --> 01:04:08.376
probably utilized,

01:04:09.356 --> 01:04:10.135
that only comes with the

01:04:10.155 --> 01:04:11.077
advancement of technology.

01:04:11.416 --> 01:04:12.197
You need to have strong

01:04:12.217 --> 01:04:14.018
internet speeds so that the

01:04:14.177 --> 01:04:15.358
stream is not laggy and

01:04:15.398 --> 01:04:16.097
gives you a headache.

01:04:16.858 --> 01:04:19.759
There's other factors beyond

01:04:20.119 --> 01:04:21.019
just the camera

01:04:21.039 --> 01:04:23.141
manufacturer's control

01:04:23.181 --> 01:04:24.440
where they're dependent on

01:04:24.481 --> 01:04:27.362
a whole ecosystem of internet

01:04:27.862 --> 01:04:28.041
Yep.

01:04:28.543 --> 01:04:29.244
Softwares,

01:04:30.144 --> 01:04:32.567
people knowing headset equipment,

01:04:32.606 --> 01:04:33.148
things of that nature.

01:04:33.168 --> 01:04:36.170
So I feel like it's at the

01:04:36.251 --> 01:04:40.255
place now where it is very high quality.

01:04:40.876 --> 01:04:41.496
It's very good.

01:04:42.336 --> 01:04:44.219
It just needs to be more adopted,

01:04:44.599 --> 01:04:45.641
needs to be more understood

01:04:46.161 --> 01:04:46.942
for the utility.

01:04:47.882 --> 01:04:48.864
And then I think that will help

01:04:49.625 --> 01:04:50.905
lead more people into its

01:04:50.925 --> 01:04:52.768
adoption and more people to

01:04:52.827 --> 01:04:55.230
create on the platforms and

01:04:55.809 --> 01:04:56.409
create some really cool

01:04:56.449 --> 01:04:57.231
things through it.

01:04:57.431 --> 01:04:57.650
Nice.

01:04:57.871 --> 01:04:59.753
So a 360 camera is kind of

01:05:00.494 --> 01:05:01.635
kind of basically the thing you need.

01:05:01.655 --> 01:05:02.414
Yep.

01:05:03.036 --> 01:05:03.335
Okay.

01:05:03.376 --> 01:05:03.996
That makes sense.

01:05:04.536 --> 01:05:05.077
Super cool.

01:05:05.137 --> 01:05:05.838
Super exciting.

01:05:06.257 --> 01:05:06.458
You know,

01:05:06.498 --> 01:05:08.099
it's making me think like to make it even

01:05:09.701 --> 01:05:11.902
next level submersive or immersive,

01:05:12.123 --> 01:05:12.382
either way,

01:05:12.402 --> 01:05:13.744
I guess the term both terms rely,

01:05:14.344 --> 01:05:16.547
is to capture live audio

01:05:16.626 --> 01:05:17.929
from the location as well.

01:05:18.469 --> 01:05:19.990
So that way people could have headphones,

01:05:20.010 --> 01:05:20.670
like if they're in the

01:05:20.731 --> 01:05:22.373
rainforest or even in Egypt,

01:05:22.432 --> 01:05:24.315
like this is what it sounds like,

01:05:24.534 --> 01:05:25.315
like that'll be it.

01:05:26.251 --> 01:05:27.373
I call another adjustment.

01:05:27.532 --> 01:05:28.213
Yeah,

01:05:28.373 --> 01:05:31.056
they have spatial audio now where you

01:05:31.096 --> 01:05:32.356
have microphones pointed in

01:05:32.376 --> 01:05:33.117
different directions.

01:05:33.657 --> 01:05:35.018
So even when you're in this

01:05:35.018 --> 01:05:36.599
360 environment, you know,

01:05:36.659 --> 01:05:38.101
the sounds of the baboons

01:05:38.141 --> 01:05:39.483
and the rainforest that are behind you,

01:05:39.922 --> 01:05:41.364
that sound comes from the back.

01:05:41.925 --> 01:05:43.045
And then whatever is moving

01:05:43.065 --> 01:05:43.626
in front of you in the

01:05:43.666 --> 01:05:44.967
bushes from the front.

01:05:45.367 --> 01:05:46.288
So it gives you kind of that

01:05:46.407 --> 01:05:46.909
spatial sound.

01:05:47.989 --> 01:05:49.911
uh feeling uh around those

01:05:49.951 --> 01:05:51.231
experiences so yeah the

01:05:51.251 --> 01:05:51.992
technology is definitely

01:05:52.012 --> 01:05:52.813
advancing and going in the

01:05:52.833 --> 01:05:54.193
right direction uh it's

01:05:54.233 --> 01:05:54.855
only going to get more

01:05:54.894 --> 01:05:55.835
immersive and you know

01:05:55.855 --> 01:05:57.376
interactive uh there are

01:05:57.396 --> 01:05:58.177
companies out there right

01:05:58.217 --> 01:06:00.619
now that are you know

01:06:00.719 --> 01:06:02.099
working on haptic feedback

01:06:02.681 --> 01:06:03.721
so while you're in this

01:06:03.782 --> 01:06:05.282
immersive state there's

01:06:05.302 --> 01:06:07.403
like vests and gloves and

01:06:07.423 --> 01:06:08.985
things you can wear that

01:06:09.106 --> 01:06:10.286
give you you know feel

01:06:11.086 --> 01:06:11.567
sensory.

01:06:12.166 --> 01:06:12.967
So if like, you know,

01:06:13.007 --> 01:06:14.047
you get hit by something,

01:06:14.068 --> 01:06:15.387
you can feel a little thump

01:06:15.447 --> 01:06:16.547
in your chest from the vest.

01:06:17.068 --> 01:06:19.387
Then there's like, you know, uh, like,

01:06:19.407 --> 01:06:21.088
I don't know if we watched the movie Dune,

01:06:21.528 --> 01:06:22.548
they have like little, you know,

01:06:22.728 --> 01:06:23.469
like rings around their

01:06:23.509 --> 01:06:24.409
noses where they have like

01:06:24.449 --> 01:06:25.750
certain scents and perfumes

01:06:26.349 --> 01:06:27.650
based on certain experiences.

01:06:28.150 --> 01:06:28.909
So it kind of, you know,

01:06:29.010 --> 01:06:30.210
it wants to stimulate all

01:06:30.250 --> 01:06:31.951
your five senses, um,

01:06:32.010 --> 01:06:33.231
to really truly give you

01:06:33.251 --> 01:06:34.251
that immersive experience.

01:06:34.831 --> 01:06:37.532
Um, so technology is, is getting really,

01:06:37.672 --> 01:06:38.331
really advanced.

01:06:38.351 --> 01:06:39.072
There's a company, uh,

01:06:39.992 --> 01:06:40.934
with a good friend of mine

01:06:41.634 --> 01:06:42.355
based out in Dallas,

01:06:42.375 --> 01:06:44.317
Texas that have built like

01:06:44.356 --> 01:06:45.458
a VR treadmill.

01:06:46.619 --> 01:06:47.679
It's called the Omni one

01:06:47.719 --> 01:06:49.121
where it allows you to walk

01:06:49.460 --> 01:06:51.422
physically walk in games.

01:06:51.483 --> 01:06:52.324
But in real life,

01:06:52.344 --> 01:06:53.344
you're like strapped onto

01:06:53.364 --> 01:06:54.885
this ring and this rig

01:06:54.905 --> 01:06:56.588
where you're not moving, but you're like,

01:06:56.628 --> 01:06:57.168
you're a little like

01:06:57.268 --> 01:06:58.009
slipping on this like

01:06:58.068 --> 01:06:59.150
treadmill of a platform,

01:06:59.530 --> 01:07:00.311
but it allows you to give

01:07:00.331 --> 01:07:01.733
you the sensation of you're

01:07:01.853 --> 01:07:02.632
walking through a

01:07:03.653 --> 01:07:05.996
VR 360 environments and the

01:07:06.036 --> 01:07:07.918
applications for that.

01:07:08.679 --> 01:07:09.519
Forget gaming,

01:07:09.559 --> 01:07:10.280
but it could be like you

01:07:10.300 --> 01:07:11.121
want to take a stroll down

01:07:11.181 --> 01:07:12.722
Central Park from your

01:07:13.222 --> 01:07:14.844
studio apartment in LA, you can do that.

01:07:14.864 --> 01:07:15.726
It gets wild.

01:07:20.771 --> 01:07:21.771
It's super exciting.

01:07:21.811 --> 01:07:22.112
Yeah.

01:07:22.172 --> 01:07:25.233
I think I saw, I think his name is Marcus.

01:07:25.434 --> 01:07:26.173
I know he does a lot of tech

01:07:26.213 --> 01:07:27.394
reviews and I think he went to,

01:07:27.414 --> 01:07:29.215
to Disney.

01:07:29.597 --> 01:07:29.936
Yes.

01:07:30.157 --> 01:07:31.257
I think he was in Disney and

01:07:31.277 --> 01:07:32.038
they had like some type of

01:07:32.117 --> 01:07:33.438
pad that didn't the same type of thing.

01:07:33.559 --> 01:07:34.260
They're walking on it.

01:07:34.980 --> 01:07:36.221
And yeah,

01:07:36.260 --> 01:07:38.342
so going back to what I was

01:07:38.362 --> 01:07:39.682
saying about the future of

01:07:40.804 --> 01:07:41.603
my idea that I had about

01:07:41.623 --> 01:07:42.945
the future of a laser tag

01:07:43.445 --> 01:07:44.005
and you're talking about

01:07:44.025 --> 01:07:45.867
the sensory stuff and the impact.

01:07:47.288 --> 01:07:49.728
See, see where I'm going?

01:07:49.748 --> 01:07:50.570
There's a company that

01:07:50.650 --> 01:07:52.791
actually does something

01:07:52.831 --> 01:07:53.351
similar right now.

01:07:53.371 --> 01:07:54.490
I don't know if you've heard of it.

01:07:54.791 --> 01:07:55.592
It's called Sandbox.

01:07:56.632 --> 01:07:57.253
Okay, yes.

01:07:57.552 --> 01:07:58.172
So Sandbox,

01:07:58.213 --> 01:08:00.213
they have essentially these warehouses.

01:08:00.273 --> 01:08:00.813
Some of them are probably

01:08:00.833 --> 01:08:02.335
like propped in certain malls.

01:08:03.476 --> 01:08:04.135
But it's like, you know,

01:08:04.315 --> 01:08:05.115
it's like a laser tag or

01:08:05.135 --> 01:08:07.297
like a escape room type of vibe.

01:08:07.757 --> 01:08:08.297
You and a couple of your

01:08:08.318 --> 01:08:10.079
friends and they put headsets on you,

01:08:10.559 --> 01:08:12.000
you know, little sensors and whatnot.

01:08:12.039 --> 01:08:12.679
It's like you play like

01:08:12.780 --> 01:08:13.940
zombie apocalypse games.

01:08:15.061 --> 01:08:16.743
Dope.

01:08:17.543 --> 01:08:18.885
Super dope.

01:08:19.064 --> 01:08:19.265
You know,

01:08:19.284 --> 01:08:20.046
we're talking about all these

01:08:20.086 --> 01:08:20.987
things with technology in

01:08:21.006 --> 01:08:22.408
the future and everything happening.

01:08:23.028 --> 01:08:26.350
Do you think, do you see people,

01:08:26.411 --> 01:08:28.733
because what I've learned

01:08:29.073 --> 01:08:31.136
about programming is that somebody...

01:08:32.219 --> 01:08:33.180
All these things don't exist

01:08:33.220 --> 01:08:35.582
unless a mind programs it to exist,

01:08:36.181 --> 01:08:36.402
right?

01:08:37.023 --> 01:08:41.185
So do you see people attacking this AR,

01:08:41.246 --> 01:08:43.127
VR technology world in nefarious ways?

01:08:43.146 --> 01:08:44.007
Do you see that happening in

01:08:44.047 --> 01:08:45.429
any sort of capacity?

01:08:46.949 --> 01:08:48.690
I definitely think that goes

01:08:49.011 --> 01:08:50.953
for any technology out there.

01:08:50.972 --> 01:08:51.734
There's always going to be

01:08:51.793 --> 01:08:54.615
misuses and people who are

01:08:54.636 --> 01:08:55.555
going to take advantage

01:08:56.537 --> 01:08:57.457
uh, of technologies,

01:08:57.518 --> 01:08:58.217
it's always going to happen.

01:08:58.257 --> 01:08:59.319
It's nothing that you're going to prevent.

01:08:59.859 --> 01:09:00.798
What you can do is be

01:09:00.899 --> 01:09:04.400
mindful of it as you build it and try to,

01:09:04.581 --> 01:09:08.524
you know, set certain, uh,

01:09:09.104 --> 01:09:10.944
safety regulations, I would say to know.

01:09:11.085 --> 01:09:11.305
I mean,

01:09:11.324 --> 01:09:12.746
I think one of the biggest things

01:09:12.765 --> 01:09:14.046
that's scaring people right now is just,

01:09:14.447 --> 01:09:15.207
you see how crazy

01:09:15.447 --> 01:09:16.627
artificial intelligence is getting.

01:09:16.648 --> 01:09:19.789
Um, and people now are, you know, very,

01:09:20.609 --> 01:09:22.291
very afraid of, you know,

01:09:22.530 --> 01:09:24.171
false advertisements and,

01:09:24.792 --> 01:09:26.434
um you know uses of

01:09:26.474 --> 01:09:28.876
propaganda um they're like

01:09:28.895 --> 01:09:30.557
you know the deep fakes yep

01:09:30.717 --> 01:09:31.418
are you able to tell the

01:09:31.479 --> 01:09:33.341
difference between uh a

01:09:33.421 --> 01:09:35.462
genuine video or if it was

01:09:35.483 --> 01:09:36.583
something that was doctored

01:09:37.384 --> 01:09:38.786
um so I think the

01:09:38.805 --> 01:09:40.386
responsibility one falls on

01:09:40.407 --> 01:09:42.408
the developers of building

01:09:42.448 --> 01:09:43.390
these things I do

01:09:43.990 --> 01:09:45.192
ultimately think people are

01:09:45.292 --> 01:09:45.952
genuinely good

01:09:47.168 --> 01:09:47.850
But there are people that

01:09:47.869 --> 01:09:49.449
are going to use it for nefarious acts.

01:09:50.850 --> 01:09:53.051
But while you build this tech,

01:09:53.131 --> 01:09:54.432
try to build things around

01:09:54.512 --> 01:09:58.175
it that can act as a check

01:09:58.194 --> 01:10:00.435
and balance for it as well.

01:10:01.577 --> 01:10:02.596
And then also the awareness

01:10:02.636 --> 01:10:03.217
aspect of things.

01:10:05.158 --> 01:10:07.680
being able to recognize counterfeits,

01:10:07.720 --> 01:10:08.921
being able to recognize

01:10:10.583 --> 01:10:12.305
misuses of this technology

01:10:13.206 --> 01:10:14.346
also needs to be public

01:10:14.386 --> 01:10:15.608
knowledge and be out there as well.

01:10:16.208 --> 01:10:16.810
At the same time,

01:10:16.829 --> 01:10:17.770
you can't always safeguard

01:10:17.789 --> 01:10:18.270
for everything.

01:10:18.291 --> 01:10:20.493
You can do the best that you can.

01:10:21.113 --> 01:10:22.515
And I think people should

01:10:22.534 --> 01:10:23.935
not be discouraged by that.

01:10:24.596 --> 01:10:25.317
Do not stop

01:10:26.257 --> 01:10:26.358
uh,

01:10:26.497 --> 01:10:28.759
innovating and trying to make things

01:10:28.819 --> 01:10:29.719
and develop things and

01:10:29.738 --> 01:10:31.798
advance things for the fear of nothing,

01:10:31.939 --> 01:10:32.479
or we'll be,

01:10:32.720 --> 01:10:34.079
or we'll do nothing ultimately,

01:10:34.600 --> 01:10:35.699
if we're gonna, you know,

01:10:35.720 --> 01:10:37.881
think of all the pros and cons, you know,

01:10:38.100 --> 01:10:38.820
of, of everything.

01:10:39.280 --> 01:10:42.282
So go ahead, be mindful of it,

01:10:43.841 --> 01:10:44.702
let people know about it.

01:10:45.323 --> 01:10:46.523
Um, but don't let it ultimately stop you.

01:10:48.251 --> 01:10:49.011
Yeah, I agree.

01:10:49.131 --> 01:10:51.212
And I'm waiting for somebody,

01:10:51.233 --> 01:10:52.132
and I think it should come

01:10:52.172 --> 01:10:52.813
sooner than later,

01:10:53.413 --> 01:10:54.814
someone to develop a device

01:10:55.255 --> 01:10:58.515
or program that can catch deep fakes,

01:10:58.676 --> 01:10:59.796
catch AI.

01:11:00.516 --> 01:11:01.978
And I'm looking forward to

01:11:02.018 --> 01:11:03.819
those type of things to come in.

01:11:04.859 --> 01:11:07.820
And going back to technology,

01:11:07.900 --> 01:11:09.002
I saw that through my

01:11:09.042 --> 01:11:10.282
research that there's a gentleman,

01:11:10.341 --> 01:11:11.563
and I want to know your

01:11:11.603 --> 01:11:12.363
relationship with him.

01:11:12.382 --> 01:11:13.163
And I believe his name is

01:11:13.203 --> 01:11:15.484
Mr. Carver T. Williams.

01:11:16.552 --> 01:11:17.592
What's your relationship with him?

01:11:17.632 --> 01:11:20.673
How'd you guys meet?

01:11:20.694 --> 01:11:21.514
Oh, man.

01:11:21.554 --> 01:11:23.613
That's my partner, my partner,

01:11:23.774 --> 01:11:27.475
Carver T. Carver T is, man,

01:11:28.175 --> 01:11:30.274
he is the visionary.

01:11:30.855 --> 01:11:32.235
He is what we like to call him,

01:11:32.256 --> 01:11:33.055
the dock connector.

01:11:34.155 --> 01:11:36.617
Carver T is a very interesting gentleman.

01:11:37.237 --> 01:11:41.317
He is a well-respected and

01:11:42.717 --> 01:11:43.717
highly networked

01:11:44.996 --> 01:11:47.176
but that comes through his personal skills,

01:11:47.817 --> 01:11:51.819
his good fortune, I would say as well.

01:11:52.798 --> 01:11:54.038
He's a very hard worker,

01:11:54.078 --> 01:11:55.520
but he's a man that he knows,

01:11:55.560 --> 01:11:56.340
he's a people person.

01:11:56.980 --> 01:11:59.100
And so Carver T is known out

01:11:59.121 --> 01:12:00.042
here in Los Angeles,

01:12:01.402 --> 01:12:02.743
ultimately for a lot of

01:12:02.783 --> 01:12:04.363
these involvement in music

01:12:05.304 --> 01:12:07.243
and the individuals and the

01:12:07.783 --> 01:12:09.545
partners and partners that

01:12:09.564 --> 01:12:10.345
he works with and

01:12:10.385 --> 01:12:11.286
industries that he works with.

01:12:12.145 --> 01:12:14.947
Um, so I met him through a mutual friend.

01:12:14.966 --> 01:12:16.507
I was looking for somebody

01:12:16.528 --> 01:12:17.667
to pitch my idea to,

01:12:18.509 --> 01:12:20.970
and I wanted to get a couple of, uh,

01:12:21.050 --> 01:12:22.210
portfolio projects done.

01:12:22.229 --> 01:12:24.270
Uh, just casually talking to a friend.

01:12:24.291 --> 01:12:24.570
He was like, Oh,

01:12:24.650 --> 01:12:25.351
I want to introduce you to

01:12:25.372 --> 01:12:28.233
somebody and went met

01:12:28.273 --> 01:12:29.233
Carter for the first time,

01:12:29.814 --> 01:12:30.873
broke down the idea.

01:12:31.094 --> 01:12:33.095
And with him knowing what he

01:12:33.154 --> 01:12:33.914
knows and the people that

01:12:33.954 --> 01:12:34.716
he knows and whatnot,

01:12:35.296 --> 01:12:36.936
his mind started running away with, uh,

01:12:37.737 --> 01:12:39.658
oh, I'm just the missing piece of,

01:12:40.297 --> 01:12:41.257
I got this kid right here

01:12:41.278 --> 01:12:42.519
with this idea and this tech.

01:12:43.338 --> 01:12:45.359
I have the content that he

01:12:45.439 --> 01:12:47.899
wants to become the MVP and

01:12:47.920 --> 01:12:49.180
the proof of concept for his work.

01:12:50.020 --> 01:12:50.961
And our relationship

01:12:51.020 --> 01:12:51.780
essentially just developed

01:12:51.801 --> 01:12:53.101
from that point onwards.

01:12:54.162 --> 01:12:55.743
So Carter of Tea is not only

01:12:55.903 --> 01:12:57.603
a business partner, but a good friend.

01:12:58.563 --> 01:13:00.184
And he's one of the most

01:13:00.684 --> 01:13:02.984
vital pieces in Innovate

01:13:03.045 --> 01:13:04.484
Tech with regards to,

01:13:05.405 --> 01:13:06.105
he pretty much handles

01:13:07.170 --> 01:13:08.350
essentially all of our

01:13:08.430 --> 01:13:10.813
entertainment relations side of things.

01:13:12.073 --> 01:13:13.875
But he also dabbles in a lot

01:13:13.916 --> 01:13:14.676
of different industries

01:13:15.216 --> 01:13:17.057
with regards to investors

01:13:17.097 --> 01:13:17.819
and things of that nature.

01:13:17.859 --> 01:13:21.862
So he is a vital person in our company.

01:13:23.944 --> 01:13:24.923
Dope.

01:13:24.944 --> 01:13:26.244
I always find it beautiful how

01:13:27.132 --> 01:13:28.193
you know the people that you

01:13:28.212 --> 01:13:29.092
meet in life and you just

01:13:29.132 --> 01:13:30.094
never know you just never

01:13:30.134 --> 01:13:32.154
know you just never know

01:13:32.253 --> 01:13:33.774
who who is what and what

01:13:33.793 --> 01:13:35.914
can be what but I um I

01:13:36.154 --> 01:13:36.835
strongly believe and you

01:13:36.875 --> 01:13:37.875
mentioned this earlier you

01:13:37.935 --> 01:13:38.835
never know who's watching

01:13:39.435 --> 01:13:40.256
yeah you know you never

01:13:40.296 --> 01:13:41.036
know who's watching so

01:13:41.076 --> 01:13:41.956
that's why I always believe

01:13:42.655 --> 01:13:43.815
it's always good to be your

01:13:43.855 --> 01:13:44.796
best self be your best

01:13:44.856 --> 01:13:46.476
person uh present yourself

01:13:46.497 --> 01:13:47.377
well because you never know

01:13:47.396 --> 01:13:48.377
who's watching you know and

01:13:48.818 --> 01:13:49.858
like michael jackson saying

01:13:49.898 --> 01:13:51.858
you know it always feels

01:13:51.917 --> 01:13:55.819
like somebody watch me absolutely

01:13:56.505 --> 01:13:57.092
There was a...

01:13:58.564 --> 01:14:03.645
There was an excerpt in the

01:14:03.944 --> 01:14:05.005
autobiography of Malcolm X.

01:14:06.246 --> 01:14:07.586
It was one of the first early chapters,

01:14:07.605 --> 01:14:08.405
and he was talking about

01:14:08.565 --> 01:14:09.546
his childhood growing up,

01:14:10.126 --> 01:14:13.127
how his older brother was

01:14:13.207 --> 01:14:14.306
completely different from him,

01:14:14.787 --> 01:14:16.347
where his older brother was the calm,

01:14:16.568 --> 01:14:19.448
quiet type, and Malcolm was the loud,

01:14:19.507 --> 01:14:20.828
rambunctious kid that would

01:14:20.908 --> 01:14:22.009
yell and cry and throw

01:14:22.029 --> 01:14:26.010
tantrums for food or dessert or whatever.

01:14:26.869 --> 01:14:28.751
And Malcolm reflected on

01:14:28.791 --> 01:14:29.551
that when he got older.

01:14:29.572 --> 01:14:29.992
And he was like,

01:14:30.072 --> 01:14:30.671
you know what this world

01:14:30.712 --> 01:14:32.353
taught me at a young age is

01:14:32.393 --> 01:14:33.993
that for you to get the

01:14:34.033 --> 01:14:34.594
things that you want,

01:14:34.635 --> 01:14:35.515
you have to make some noise.

01:14:36.676 --> 01:14:38.076
And you never know who's listening.

01:14:38.636 --> 01:14:40.518
So let your goals and

01:14:40.537 --> 01:14:41.698
ambitions and things be known.

01:14:41.717 --> 01:14:43.880
A closed mouth doesn't get fed, right?

01:14:44.159 --> 01:14:45.360
That part.

01:14:45.421 --> 01:14:47.020
So let your things out.

01:14:47.082 --> 01:14:49.622
A lot of people are scared of, oh,

01:14:50.103 --> 01:14:51.524
is this person going to steal my idea?

01:14:51.583 --> 01:14:52.484
Is this going to do this?

01:14:52.564 --> 01:14:52.965
They're so...

01:14:54.301 --> 01:14:55.201
It discourages them,

01:14:55.442 --> 01:14:57.162
where rather you bounce

01:14:57.202 --> 01:14:58.962
ideas off of people, you let it be known,

01:14:59.023 --> 01:14:59.984
you let your ambitions and

01:15:00.003 --> 01:15:00.463
your things known,

01:15:01.024 --> 01:15:02.505
and you randomly start

01:15:03.104 --> 01:15:04.326
seeing the world manifest

01:15:04.365 --> 01:15:06.146
and conspire to making your

01:15:06.186 --> 01:15:07.006
dreams and things come true.

01:15:07.046 --> 01:15:09.287
So I'm a true believer in

01:15:10.087 --> 01:15:12.729
speaking your dreams, let it be known,

01:15:12.890 --> 01:15:13.710
let the universe know,

01:15:13.750 --> 01:15:15.470
and then from there, let things happen.

01:15:15.930 --> 01:15:17.671
Do the work that is deserving of it,

01:15:17.712 --> 01:15:18.112
behind it,

01:15:18.671 --> 01:15:20.292
and leave the rest up to chance.

01:15:20.592 --> 01:15:21.413
Handle what you can handle.

01:15:22.545 --> 01:15:23.985
uh do what you can do that's

01:15:24.006 --> 01:15:25.766
in your control and and

01:15:25.787 --> 01:15:26.887
then see where see where

01:15:26.908 --> 01:15:29.529
the chips lay I love that I

01:15:29.569 --> 01:15:30.569
love that I am definitely

01:15:30.590 --> 01:15:31.291
about it yeah because

01:15:31.310 --> 01:15:32.430
otherwise what did they say

01:15:32.451 --> 01:15:34.472
where are all the great

01:15:34.533 --> 01:15:38.175
ideas at in the cemetery

01:15:38.795 --> 01:15:40.737
exactly you know so yeah

01:15:40.756 --> 01:15:41.636
definitely I highly believe

01:15:41.676 --> 01:15:43.698
in that you know and um I

01:15:43.717 --> 01:15:44.479
do like I want to thank you

01:15:44.519 --> 01:15:45.659
again for being on the empire

01:15:46.676 --> 01:15:48.917
So, you know, we just saw the Ramsey,

01:15:48.938 --> 01:15:49.958
if you guys didn't see,

01:15:50.038 --> 01:15:52.220
ladies and gentlemen, the Ramsey's,

01:15:52.421 --> 01:15:52.720
you know,

01:15:52.881 --> 01:15:55.363
AR filter that you use on Snapchat.

01:15:55.863 --> 01:15:57.284
So I got a two part question for you,

01:15:57.305 --> 01:15:57.466
right?

01:15:57.945 --> 01:15:59.226
How long does it take for

01:15:59.346 --> 01:16:00.667
something like that to be developed?

01:16:01.248 --> 01:16:02.310
And on the other end is,

01:16:03.029 --> 01:16:05.412
how do you decide as CEO

01:16:05.472 --> 01:16:06.573
and part of your team,

01:16:07.234 --> 01:16:09.976
which ideas are good to go

01:16:10.037 --> 01:16:10.997
and how they come about?

01:16:11.800 --> 01:16:12.359
Does that make sense?

01:16:12.920 --> 01:16:13.220
Absolutely.

01:16:13.701 --> 01:16:14.041
Absolutely.

01:16:14.100 --> 01:16:16.900
So I would say it varies.

01:16:17.162 --> 01:16:18.481
Every project is different.

01:16:19.721 --> 01:16:21.143
There are things that can take,

01:16:21.462 --> 01:16:21.983
I would say,

01:16:23.023 --> 01:16:24.804
a few hours to a few days to

01:16:24.844 --> 01:16:25.283
put together.

01:16:26.363 --> 01:16:27.224
There are other productions

01:16:27.243 --> 01:16:28.085
that we've put together and

01:16:28.125 --> 01:16:30.085
activations that have taken

01:16:30.465 --> 01:16:32.586
months to finish.

01:16:33.565 --> 01:16:33.685
Um,

01:16:34.086 --> 01:16:36.568
and things can be very simplified if

01:16:36.608 --> 01:16:37.887
people want something very similar, uh,

01:16:37.988 --> 01:16:39.189
like simple, kind of like the, uh,

01:16:39.649 --> 01:16:40.750
the cowboy bebop t-shirt,

01:16:40.789 --> 01:16:41.729
something of that nature is

01:16:41.810 --> 01:16:44.311
one of our more simpler activations.

01:16:45.171 --> 01:16:46.012
Um, but like, you know,

01:16:46.332 --> 01:16:48.274
a live stream VR production

01:16:48.333 --> 01:16:50.734
that is ticketed and, you know,

01:16:50.774 --> 01:16:52.235
integrated with blockchain.

01:16:52.256 --> 01:16:53.856
And well, I mean, there's,

01:16:54.317 --> 01:16:56.457
it can get really, really intricate.

01:16:57.438 --> 01:16:57.557
Um,

01:16:57.979 --> 01:16:59.639
and then what usually determines that

01:16:59.699 --> 01:16:59.960
is just.

01:17:00.925 --> 01:17:02.645
the client that we're working with,

01:17:03.405 --> 01:17:08.268
how involved do they want

01:17:08.287 --> 01:17:09.269
their activation to be,

01:17:10.908 --> 01:17:12.050
what their budget looks like,

01:17:12.409 --> 01:17:14.530
or what our projections for

01:17:14.591 --> 01:17:15.371
revenue look like,

01:17:16.391 --> 01:17:18.592
if it's worth all that work

01:17:19.332 --> 01:17:20.233
and development.

01:17:21.234 --> 01:17:21.913
So those are a lot of

01:17:21.953 --> 01:17:22.854
factors that go into it.

01:17:23.734 --> 01:17:25.176
I would say even up until now,

01:17:25.195 --> 01:17:27.537
I would say we're still at

01:17:27.556 --> 01:17:29.938
that phase where majority of people don't

01:17:30.930 --> 01:17:33.313
still truly understand AR

01:17:33.353 --> 01:17:35.194
and VR and its capabilities.

01:17:35.895 --> 01:17:38.016
And so our job right now, it's, you know,

01:17:38.037 --> 01:17:39.097
when we introduce this to

01:17:39.137 --> 01:17:41.059
people is we try to bait

01:17:41.139 --> 01:17:42.460
them with kind of the

01:17:42.539 --> 01:17:43.461
lowest hanging fruit,

01:17:44.002 --> 01:17:45.182
the easiest type of

01:17:45.243 --> 01:17:46.684
activations from a

01:17:46.724 --> 01:17:48.045
developmental standpoint on our end,

01:17:48.625 --> 01:17:50.025
that would also be the best

01:17:50.105 --> 01:17:53.269
bang for their buck to prove to them one,

01:17:54.069 --> 01:17:57.653
the value of our product to show them,

01:17:58.172 --> 01:17:59.194
you know, the,

01:18:00.315 --> 01:18:02.896
the level of engagement and, you know,

01:18:03.317 --> 01:18:04.037
interest that it would

01:18:04.078 --> 01:18:05.057
garner from their audience.

01:18:05.858 --> 01:18:06.578
And then also something that

01:18:06.618 --> 01:18:07.899
wouldn't break their bank because,

01:18:08.399 --> 01:18:08.659
you know,

01:18:08.760 --> 01:18:11.201
you have to slowly reel them in.

01:18:11.261 --> 01:18:13.020
But then once they see the value in it,

01:18:13.081 --> 01:18:14.702
once they do a project with

01:18:14.721 --> 01:18:15.682
you one time and you

01:18:15.703 --> 01:18:16.582
develop that relationship,

01:18:17.042 --> 01:18:18.144
then they keep coming back

01:18:18.184 --> 01:18:19.684
for more because, you know,

01:18:19.984 --> 01:18:21.005
they see the value of what

01:18:21.064 --> 01:18:23.046
you do and then they want, you know,

01:18:23.886 --> 01:18:26.671
the next higher up, you know,

01:18:27.113 --> 01:18:27.894
premium product.

01:18:28.676 --> 01:18:30.139
And I think that that's one of the things.

01:18:30.519 --> 01:18:32.963
So know what you do and what

01:18:32.984 --> 01:18:35.729
you're good at, but also have things that

01:18:36.671 --> 01:18:37.831
are tier level based,

01:18:38.532 --> 01:18:41.131
where you're able to do something quickly,

01:18:42.552 --> 01:18:43.412
get people onboarded,

01:18:44.052 --> 01:18:44.913
get them familiar with the

01:18:44.953 --> 01:18:45.713
product that you have,

01:18:46.194 --> 01:18:47.835
and then slowly build them

01:18:47.895 --> 01:18:50.095
up to more premium experiences.

01:18:51.275 --> 01:18:52.315
So don't limit yourself just

01:18:52.355 --> 01:18:54.377
because you want every,

01:18:54.657 --> 01:18:55.777
I can take that t-shirt and

01:18:55.796 --> 01:18:57.097
I can make it do this and it can be,

01:18:57.537 --> 01:18:58.917
but maybe the person in the

01:18:58.957 --> 01:18:59.417
business that you're

01:18:59.438 --> 01:19:00.939
dealing with doesn't need

01:19:00.979 --> 01:19:01.859
all those features from the

01:19:01.918 --> 01:19:03.259
jump because it might be

01:19:03.298 --> 01:19:04.479
too much for their audience

01:19:05.140 --> 01:19:05.840
to digest.

01:19:06.400 --> 01:19:07.180
So you have to start them

01:19:07.301 --> 01:19:09.641
off with smaller doses, you know,

01:19:09.702 --> 01:19:10.323
something that they can

01:19:10.483 --> 01:19:11.842
easily get ready and, you know,

01:19:12.743 --> 01:19:13.404
and adapt to.

01:19:13.503 --> 01:19:14.685
And then for you from a

01:19:14.725 --> 01:19:15.664
developmental standpoint,

01:19:16.085 --> 01:19:17.365
you don't want to spend, you know,

01:19:17.426 --> 01:19:18.787
weeks or months developing something.

01:19:19.146 --> 01:19:19.867
If you can do things in a

01:19:19.907 --> 01:19:21.127
turnaround time of a day or two,

01:19:21.728 --> 01:19:22.849
get everything built out for them.

01:19:24.250 --> 01:19:25.850
One, it shows that you're able to,

01:19:26.211 --> 01:19:26.990
you're a master at your

01:19:27.011 --> 01:19:27.650
craft and you're able to

01:19:27.690 --> 01:19:29.532
get things moving along quickly.

01:19:30.372 --> 01:19:32.514
And then that, you know, volume over time,

01:19:33.489 --> 01:19:34.211
over a lot of things,

01:19:34.270 --> 01:19:35.432
sometimes that's what's needed, you know,

01:19:35.592 --> 01:19:36.515
do a lot of smaller things,

01:19:37.055 --> 01:19:37.917
delegate and conquer.

01:19:39.204 --> 01:19:39.984
I think that's kind of the

01:19:40.024 --> 01:19:41.706
approach with that.

01:19:41.746 --> 01:19:43.845
And then, sorry, your second question was?

01:19:44.805 --> 01:19:45.706
The second question was,

01:19:45.926 --> 01:19:46.766
how do you decide which

01:19:46.886 --> 01:19:47.867
ones to move forward with

01:19:47.907 --> 01:19:48.646
when you have ideas?

01:19:49.426 --> 01:19:49.726
Perfect.

01:19:50.127 --> 01:19:51.507
I'm a strong believer in

01:19:51.948 --> 01:19:53.408
introspective thinking.

01:19:54.328 --> 01:19:55.528
I like to put myself in the

01:19:55.828 --> 01:19:57.708
consumer standpoint of a

01:19:57.748 --> 01:19:59.109
lot of these activations that I do.

01:19:59.849 --> 01:20:01.609
And most of it stems from me

01:20:02.369 --> 01:20:03.350
as an individual thinking.

01:20:03.769 --> 01:20:05.770
thinking how cool of an

01:20:05.829 --> 01:20:06.789
experience would this be

01:20:07.149 --> 01:20:11.131
for me to consume as a consumer?

01:20:11.471 --> 01:20:12.632
How dope would it be to have

01:20:12.733 --> 01:20:14.934
a VR live stream concert

01:20:14.953 --> 01:20:15.894
where I'm front row

01:20:16.814 --> 01:20:21.476
watching Drake at home for $5?

01:20:21.476 --> 01:20:23.096
So I like to put myself in

01:20:23.118 --> 01:20:24.398
the shoes of the customer first,

01:20:25.297 --> 01:20:26.458
because I think that's kind

01:20:26.519 --> 01:20:28.720
of the ultimate end goal is

01:20:29.279 --> 01:20:30.560
how do we make it

01:20:31.743 --> 01:20:33.765
where the consumer is the

01:20:33.925 --> 01:20:36.086
ultimate beneficiary of

01:20:36.706 --> 01:20:37.365
these activations

01:20:37.405 --> 01:20:39.266
experiences that we do and

01:20:39.726 --> 01:20:41.427
if the consumer finds value

01:20:41.467 --> 01:20:43.068
in it the businesses will

01:20:43.087 --> 01:20:44.628
have no options but to

01:20:44.668 --> 01:20:45.429
develop it because they

01:20:45.448 --> 01:20:47.010
don't want to lose those

01:20:47.050 --> 01:20:47.970
customers or they want to

01:20:48.010 --> 01:20:50.511
gain those customers so for

01:20:50.530 --> 01:20:52.411
me I always build all the

01:20:52.471 --> 01:20:53.271
activations and things that

01:20:53.311 --> 01:20:54.712
we do coming from the

01:20:54.771 --> 01:20:55.872
introspective standpoint of

01:20:56.893 --> 01:20:57.733
As a consumer,

01:20:57.813 --> 01:20:58.953
this is what I would like to see.

01:20:59.613 --> 01:21:01.494
And so I build it with that in mind.

01:21:02.055 --> 01:21:03.694
And then now I work out the

01:21:03.755 --> 01:21:06.195
details with my team of

01:21:06.935 --> 01:21:08.917
which companies should we

01:21:08.997 --> 01:21:11.158
pitch this to or a company

01:21:11.557 --> 01:21:13.099
reaches out to us with an idea.

01:21:13.618 --> 01:21:15.759
How do we understand their objectives,

01:21:15.798 --> 01:21:16.859
their needs and their wants?

01:21:17.399 --> 01:21:18.961
And how can we cultivate for

01:21:19.001 --> 01:21:20.940
them a campaign that meets that,

01:21:21.480 --> 01:21:22.421
exceeds that and give them

01:21:22.462 --> 01:21:23.981
different options based on

01:21:24.002 --> 01:21:24.721
the resources that they

01:21:24.761 --> 01:21:26.203
want or what their ultimate goal

01:21:26.443 --> 01:21:27.043
objective is.

01:21:27.505 --> 01:21:31.430
So it's a collaborative process.

01:21:31.530 --> 01:21:34.274
It's a process where... And

01:21:34.456 --> 01:21:35.497
then the more you do,

01:21:35.698 --> 01:21:36.479
sometimes you just do

01:21:36.538 --> 01:21:38.201
things and see how people respond to it.

01:21:38.862 --> 01:21:40.604
And if they respond favorably to it,

01:21:41.555 --> 01:21:41.775
you know,

01:21:41.815 --> 01:21:43.176
it's something to pursue and

01:21:43.235 --> 01:21:43.777
further develop.

01:21:44.356 --> 01:21:45.256
Sometimes you might get a

01:21:45.296 --> 01:21:46.317
cold response and you might say,

01:21:46.377 --> 01:21:47.596
maybe the world is not ready for it.

01:21:48.237 --> 01:21:49.578
At the moment you shelf it,

01:21:49.877 --> 01:21:51.217
you wait for an opportunity,

01:21:51.257 --> 01:21:52.998
but you diversify.

01:21:53.038 --> 01:21:54.458
And then eventually, you know,

01:21:54.918 --> 01:21:56.559
you start knowing what, what works,

01:21:56.599 --> 01:21:57.078
what doesn't,

01:21:57.619 --> 01:21:58.500
what people are interested in,

01:21:58.539 --> 01:21:59.020
what aren't.

01:21:59.600 --> 01:22:00.479
And then, you know,

01:22:00.500 --> 01:22:01.380
you just keep creating.

01:22:02.261 --> 01:22:02.461
Yeah.

01:22:02.501 --> 01:22:03.201
Trial and error.

01:22:03.820 --> 01:22:04.881
You know, I like the,

01:22:04.980 --> 01:22:05.921
the thing that you said about,

01:22:05.940 --> 01:22:07.481
and I think it kind of goes

01:22:07.521 --> 01:22:08.702
back to like the substance and,

01:22:09.985 --> 01:22:11.546
working with people and like

01:22:11.587 --> 01:22:13.167
start with a lower tier because, you know,

01:22:13.188 --> 01:22:14.109
sometimes people need to

01:22:14.448 --> 01:22:15.710
see that you are the person

01:22:15.729 --> 01:22:16.590
that you say you are and

01:22:16.609 --> 01:22:17.570
you can deliver products

01:22:17.591 --> 01:22:18.712
because there are a lot of

01:22:18.731 --> 01:22:20.132
scammers out there and hey,

01:22:20.153 --> 01:22:20.972
shout out to them for

01:22:21.073 --> 01:22:21.654
making those problems.

01:22:21.673 --> 01:22:23.335
But people want to make sure that, hey,

01:22:23.375 --> 01:22:24.256
you are what you say you are.

01:22:24.296 --> 01:22:24.956
You can deliver.

01:22:24.975 --> 01:22:26.377
And then once you can deliver,

01:22:26.396 --> 01:22:28.438
then you can start building

01:22:28.457 --> 01:22:30.600
this trust and a reputation.

01:22:31.220 --> 01:22:31.640
And, you know,

01:22:32.020 --> 01:22:33.162
it's amazing that word of

01:22:33.221 --> 01:22:34.462
mouth is still the most

01:22:34.542 --> 01:22:36.823
powerful tool on the planet.

01:22:36.844 --> 01:22:39.506
So being referred by somebody else,

01:22:41.105 --> 01:22:42.686
And this level of tech, it's like,

01:22:43.827 --> 01:22:45.067
it's still very abstract.

01:22:45.627 --> 01:22:48.347
And a lot of times it's hard

01:22:48.427 --> 01:22:49.427
for people to digest

01:22:49.648 --> 01:22:51.287
exactly what it is and what it does,

01:22:51.807 --> 01:22:52.509
no matter how many times

01:22:52.529 --> 01:22:53.309
you try to explain it to

01:22:53.349 --> 01:22:55.908
them until they see it is

01:22:55.969 --> 01:22:57.630
when they start to grasp it.

01:22:58.270 --> 01:22:59.729
And then what I also say to people,

01:22:59.750 --> 01:23:00.609
when you try to pitch

01:23:01.550 --> 01:23:02.369
certain businesses or

01:23:02.411 --> 01:23:05.671
individuals is personalize it for them.

01:23:06.530 --> 01:23:08.612
If I'm going to go demo or

01:23:08.652 --> 01:23:09.652
propose an idea,

01:23:10.597 --> 01:23:11.537
you know, to Kobe,

01:23:11.797 --> 01:23:13.899
I'm gonna use something

01:23:13.979 --> 01:23:15.538
Kobe related that

01:23:15.679 --> 01:23:17.039
personalizes it for him

01:23:17.439 --> 01:23:18.300
because when they see

01:23:18.340 --> 01:23:20.159
themselves in the actual thing,

01:23:20.199 --> 01:23:21.001
they know it's feasible.

01:23:21.520 --> 01:23:22.421
Instead of you showing them

01:23:22.461 --> 01:23:24.020
a demo of something that

01:23:24.041 --> 01:23:25.641
they completely have no relationship to,

01:23:26.402 --> 01:23:27.122
and it just feels like

01:23:27.141 --> 01:23:28.143
you're trying to sell them a product.

01:23:28.502 --> 01:23:29.802
But when they see themselves

01:23:30.182 --> 01:23:30.302
oh,

01:23:31.203 --> 01:23:34.188
you created a 3D model of me and I can

01:23:34.287 --> 01:23:36.930
use this as my 3D avatar on

01:23:36.951 --> 01:23:37.853
my social medias.

01:23:38.372 --> 01:23:39.475
And using AI,

01:23:39.555 --> 01:23:41.337
I can replicate my voice and

01:23:41.377 --> 01:23:42.998
then add a script and it will speak.

01:23:44.000 --> 01:23:45.381
It's like, you gotta personalize it.

01:23:45.402 --> 01:23:45.742
And I think...

01:23:46.662 --> 01:23:47.783
That just goes into kind of

01:23:47.904 --> 01:23:49.404
the sales aspect of

01:23:49.564 --> 01:23:52.545
entrepreneurship is how to sell,

01:23:52.784 --> 01:23:56.186
how to pitch, how to onboard people,

01:23:56.226 --> 01:23:57.447
how to get them interested

01:23:57.987 --> 01:23:59.408
in what you do.

01:23:59.467 --> 01:24:00.287
Your product is there,

01:24:00.328 --> 01:24:01.047
but now you've got to sell

01:24:01.068 --> 01:24:02.868
them on and know who you're

01:24:02.908 --> 01:24:04.189
talking to and what they prioritize.

01:24:04.649 --> 01:24:05.390
Are you trying to sell them

01:24:05.430 --> 01:24:06.550
a product to solve a solution,

01:24:06.990 --> 01:24:07.831
solve a problem that they have?

01:24:08.331 --> 01:24:09.432
So are you coming with a solution?

01:24:09.993 --> 01:24:12.136
Are you understanding what

01:24:12.157 --> 01:24:13.479
their problems is?

01:24:13.578 --> 01:24:14.640
Are you giving them a way

01:24:14.680 --> 01:24:16.682
for them to minimize their

01:24:16.703 --> 01:24:17.965
problems and their headache

01:24:18.145 --> 01:24:20.469
and their costs?

01:24:20.729 --> 01:24:21.970
Find out what is important to them.

01:24:22.011 --> 01:24:23.132
And you find that out by

01:24:24.014 --> 01:24:24.793
getting to know people.

01:24:25.333 --> 01:24:27.494
So it might not be, you know,

01:24:27.534 --> 01:24:29.034
you close out a client in the first,

01:24:29.255 --> 01:24:29.475
you know,

01:24:29.515 --> 01:24:31.076
introductory phone call or

01:24:31.095 --> 01:24:31.636
whatever it might be,

01:24:31.695 --> 01:24:33.917
but sit and listen and just be human,

01:24:34.117 --> 01:24:36.457
you know, figure out what, what they want,

01:24:36.936 --> 01:24:38.297
figure out what's important to them.

01:24:38.457 --> 01:24:40.158
And then you go back and brainstorm,

01:24:40.677 --> 01:24:41.398
come up with an idea and

01:24:41.417 --> 01:24:42.759
then come back with a solution for them.

01:24:43.378 --> 01:24:43.639
Yeah.

01:24:43.738 --> 01:24:44.059
We're not,

01:24:44.118 --> 01:24:45.519
we're not showing Kobe pictures

01:24:45.559 --> 01:24:47.939
of NASCAR and saying, Hey, yeah, this is,

01:24:47.979 --> 01:24:48.779
this is what it is.

01:24:49.520 --> 01:24:50.140
Get her done.

01:24:50.180 --> 01:24:50.600
You know, um,

01:24:52.765 --> 01:24:54.766
You know, um, Abdul,

01:24:54.787 --> 01:24:55.907
can you give us like a

01:24:55.987 --> 01:24:58.069
brief example of one of the

01:24:58.229 --> 01:24:59.409
marketing strategies you

01:24:59.489 --> 01:25:02.032
use to help with a company with, uh,

01:25:02.471 --> 01:25:02.692
yeah.

01:25:03.672 --> 01:25:04.153
One of the, uh,

01:25:05.253 --> 01:25:07.015
marketing strategies that we did.

01:25:07.036 --> 01:25:07.076
Um,

01:25:08.315 --> 01:25:10.578
I don't say I'm trying to think of what

01:25:10.618 --> 01:25:11.979
would be my favorite one.

01:25:17.162 --> 01:25:18.184
Favorite one.

01:25:21.720 --> 01:25:23.804
Are you a specific product

01:25:23.823 --> 01:25:26.088
that we did or how we got the project?

01:25:26.250 --> 01:25:26.510
Well,

01:25:26.730 --> 01:25:28.134
just basically because I know you

01:25:28.154 --> 01:25:28.675
guys do a lot of

01:25:30.935 --> 01:25:32.515
I know you guys do a lot of marketing,

01:25:32.576 --> 01:25:33.657
like you say, for other companies.

01:25:34.197 --> 01:25:34.877
So I just wanted to kind of

01:25:34.917 --> 01:25:37.417
give an idea to our audience, like, okay,

01:25:37.438 --> 01:25:37.618
like,

01:25:38.158 --> 01:25:39.677
what does he mean when he says marketing?

01:25:39.719 --> 01:25:40.819
Like, what does that mean?

01:25:41.139 --> 01:25:42.939
How did he market for a company?

01:25:43.019 --> 01:25:44.699
Like, okay, Amazon needs marketing.

01:25:44.739 --> 01:25:45.800
So how could he help someone

01:25:45.819 --> 01:25:47.680
like Amazon or someone that

01:25:47.701 --> 01:25:48.501
you helped in the past?

01:25:48.801 --> 01:25:49.480
Can you give us like a short

01:25:49.501 --> 01:25:50.462
example of what you did for

01:25:50.502 --> 01:25:51.721
them to help with their marketing team?

01:25:52.320 --> 01:25:53.021
Yeah, sure.

01:25:53.042 --> 01:25:54.684
So we work with a lot of I

01:25:54.703 --> 01:25:57.268
would say a lot of e-commerce brands.

01:25:58.569 --> 01:25:58.750
Again,

01:25:58.770 --> 01:25:59.730
also a lot of people in the

01:25:59.791 --> 01:26:01.432
entertainment industry with

01:26:01.472 --> 01:26:02.694
regards to merchandising.

01:26:03.957 --> 01:26:04.877
And then some of them is just like,

01:26:04.898 --> 01:26:05.097
you know,

01:26:05.158 --> 01:26:06.699
conceptualizing some of their ideas.

01:26:07.360 --> 01:26:11.164
So it might be a new collection of,

01:26:11.225 --> 01:26:13.507
you know, a jumpsuit that they want to,

01:26:13.688 --> 01:26:15.088
you know, sell and promote,

01:26:16.250 --> 01:26:18.592
add it to their, you know, storefronts.

01:26:19.153 --> 01:26:20.555
So, okay, I'll give you an example.

01:26:20.975 --> 01:26:23.238
There was a brand who had a

01:26:23.297 --> 01:26:25.300
brick and mortar store and

01:26:25.739 --> 01:26:29.083
their storefront was beautiful.

01:26:30.395 --> 01:26:30.676
Now,

01:26:31.157 --> 01:26:32.417
their problem was getting people to

01:26:32.618 --> 01:26:33.417
physically come to the

01:26:33.438 --> 01:26:34.878
store to purchase their products.

01:26:35.640 --> 01:26:36.860
And they had this whole idea

01:26:36.921 --> 01:26:39.742
where our brand was not just a product,

01:26:39.943 --> 01:26:41.023
it is an experience.

01:26:41.583 --> 01:26:42.283
And that experience was

01:26:42.323 --> 01:26:43.685
really cultivated at the

01:26:43.744 --> 01:26:44.525
brick and mortar store.

01:26:45.246 --> 01:26:46.926
So our idea was, okay,

01:26:46.947 --> 01:26:48.127
you have a really beautiful store.

01:26:50.109 --> 01:26:51.610
What we can do is we can add

01:26:52.310 --> 01:26:56.734
an AR mural that becomes kind of like,

01:26:56.774 --> 01:26:57.475
you know, there's a

01:26:58.708 --> 01:27:00.689
social media where it's like, you know,

01:27:01.069 --> 01:27:02.250
the painted angel wings

01:27:02.270 --> 01:27:02.930
where people like go on

01:27:02.951 --> 01:27:03.810
certain locations and girls

01:27:03.831 --> 01:27:05.612
like take Instagram photos with like,

01:27:06.252 --> 01:27:06.471
you know,

01:27:06.511 --> 01:27:07.612
the angel wings or like a

01:27:07.632 --> 01:27:09.872
beautiful mural that might be, you know,

01:27:10.012 --> 01:27:11.713
painted outside of a certain store.

01:27:12.835 --> 01:27:14.034
Our idea was, okay,

01:27:14.954 --> 01:27:17.015
create something that would

01:27:17.456 --> 01:27:19.277
draw attention on social media.

01:27:20.518 --> 01:27:22.877
And by adding the AR aspect,

01:27:23.078 --> 01:27:24.158
it would only get activated

01:27:24.439 --> 01:27:25.880
if people actually come to

01:27:25.899 --> 01:27:26.619
the physical location.

01:27:27.730 --> 01:27:29.698
Now you incentivize people

01:27:29.798 --> 01:27:30.884
once they come to the store

01:27:31.386 --> 01:27:32.671
by embedding a discount.

01:27:33.930 --> 01:27:36.052
on their purchases if they

01:27:36.432 --> 01:27:37.894
activate the mural or

01:27:37.934 --> 01:27:38.975
whatever it might be at the

01:27:39.015 --> 01:27:40.636
storefront and they get

01:27:40.676 --> 01:27:43.118
like 10% off their purchase that day.

01:27:44.137 --> 01:27:45.658
And all they have to do is tag the store,

01:27:45.719 --> 01:27:46.520
post on social media,

01:27:46.539 --> 01:27:48.421
try to use a customer's

01:27:48.520 --> 01:27:50.922
organic following to give

01:27:51.082 --> 01:27:52.104
and drive more attention

01:27:52.123 --> 01:27:53.744
and marketing for that

01:27:53.784 --> 01:27:54.666
brick and mortar store.

01:27:55.225 --> 01:27:56.686
So in that kind of case

01:27:56.707 --> 01:28:00.168
study is not only did we incentivize

01:28:01.329 --> 01:28:02.770
people for organic marketing

01:28:02.810 --> 01:28:03.831
by making them or

01:28:03.871 --> 01:28:04.952
incentivizing them to post

01:28:05.572 --> 01:28:06.311
on social media,

01:28:06.412 --> 01:28:08.693
the unique AR mural that

01:28:08.733 --> 01:28:09.493
was at the storefront.

01:28:11.073 --> 01:28:12.515
But because the AR only is

01:28:12.595 --> 01:28:13.694
activated at the storefront,

01:28:14.555 --> 01:28:16.176
we solved or we increased

01:28:16.697 --> 01:28:17.457
their foot traffic,

01:28:17.577 --> 01:28:18.658
which was their main objective,

01:28:19.198 --> 01:28:20.337
because their product and

01:28:20.358 --> 01:28:21.279
their store was so pretty

01:28:21.298 --> 01:28:22.679
and beautiful that their

01:28:22.719 --> 01:28:23.960
product essentially sold itself out.

01:28:24.600 --> 01:28:25.539
if you saw it in person,

01:28:25.960 --> 01:28:26.980
and if you experienced the

01:28:27.020 --> 01:28:27.961
experience of the store.

01:28:28.461 --> 01:28:29.082
Their problem was,

01:28:29.242 --> 01:28:30.322
how do we get people to

01:28:30.381 --> 01:28:31.261
actually come to the store?

01:28:31.822 --> 01:28:35.003
And so little things like that, I think,

01:28:35.463 --> 01:28:37.123
are one of the unique cases

01:28:37.224 --> 01:28:38.625
of marketing strategies

01:28:38.664 --> 01:28:41.845
that we build out for certain clients.

01:28:43.305 --> 01:28:44.506
Other ones would kind of be like,

01:28:45.529 --> 01:28:45.788
You know,

01:28:46.009 --> 01:28:48.850
we did a campaign for Macy a few

01:28:48.890 --> 01:28:51.193
years ago where, you know,

01:28:51.273 --> 01:28:52.052
during the holiday season,

01:28:52.073 --> 01:28:52.913
obviously we know Macy's

01:28:52.974 --> 01:28:54.515
does the Thanksgiving Day Parade.

01:28:56.216 --> 01:28:56.636
And, you know,

01:28:56.655 --> 01:28:57.837
they're in charge of the big

01:28:57.877 --> 01:28:59.217
balloons out of New York City.

01:28:59.677 --> 01:29:00.439
And they have the Macy's

01:29:00.458 --> 01:29:01.920
store out of Manhattan.

01:29:03.140 --> 01:29:05.662
So they had like a new little character,

01:29:06.301 --> 01:29:07.842
animated character that

01:29:07.882 --> 01:29:08.724
they had the idea for.

01:29:08.764 --> 01:29:09.484
And they actually

01:29:09.545 --> 01:29:11.626
commissioned us to 3D model

01:29:11.666 --> 01:29:13.087
it for them to use in their

01:29:13.747 --> 01:29:15.368
animated commercial and then

01:29:15.448 --> 01:29:16.729
ultimately use it to make

01:29:16.769 --> 01:29:17.328
like this really

01:29:17.408 --> 01:29:19.751
interactive storefront

01:29:19.890 --> 01:29:21.811
display case where you go

01:29:21.891 --> 01:29:23.893
and you scan the window and

01:29:23.932 --> 01:29:25.033
the little things animate

01:29:25.394 --> 01:29:27.175
from inside the store cool

01:29:27.734 --> 01:29:29.036
and whatnot so we did that

01:29:29.095 --> 01:29:30.296
for them a few years ago

01:29:30.356 --> 01:29:31.777
when we developed their

01:29:33.137 --> 01:29:34.578
what was he called I'm

01:29:34.599 --> 01:29:35.139
trying to remember the

01:29:35.198 --> 01:29:37.800
reindeer uh oh tiptoe it's

01:29:37.840 --> 01:29:38.840
called tiptoe the reindeer

01:29:39.300 --> 01:29:42.461
cool so they they already

01:29:42.560 --> 01:29:44.481
knew that their marketing

01:29:44.521 --> 01:29:45.221
campaign was

01:29:45.341 --> 01:29:48.342
multi-strategied um that they

01:29:48.382 --> 01:29:49.122
wanted to have certain

01:29:49.143 --> 01:29:49.904
things but they needed the

01:29:49.984 --> 01:29:51.703
assets for it so we helped

01:29:51.783 --> 01:29:54.164
them build those assets um

01:29:54.345 --> 01:29:55.365
for their different levels

01:29:55.405 --> 01:29:57.525
of marketing and then you

01:29:57.546 --> 01:29:58.567
know lastly I would say one

01:29:58.587 --> 01:29:59.146
of the coolest

01:30:00.159 --> 01:30:00.699
By far,

01:30:00.940 --> 01:30:03.743
if I had to pick two of my favorite

01:30:04.042 --> 01:30:06.744
marketing strategies, period,

01:30:07.324 --> 01:30:08.065
that I've seen probably in

01:30:08.086 --> 01:30:08.765
the last 10 years,

01:30:09.867 --> 01:30:11.068
number one was Pokemon Go.

01:30:11.908 --> 01:30:12.829
And I think Pokemon Go

01:30:12.909 --> 01:30:15.190
really put augmented reality on the map.

01:30:15.712 --> 01:30:15.971
Okay.

01:30:16.152 --> 01:30:17.432
You probably don't even

01:30:17.453 --> 01:30:18.073
think that's augmented

01:30:18.113 --> 01:30:19.474
reality until you actually mention it.

01:30:20.095 --> 01:30:20.854
Pokemon Go,

01:30:20.875 --> 01:30:26.399
it was like what Jordan did for the NBA.

01:30:26.420 --> 01:30:26.579
Yeah.

01:30:27.461 --> 01:30:28.622
I love that.

01:30:29.042 --> 01:30:31.884
So I think that level of fandom,

01:30:32.444 --> 01:30:34.926
audience engagement, product, content,

01:30:35.087 --> 01:30:35.587
marketing,

01:30:37.047 --> 01:30:39.829
secondary sales of outfits and whatnot,

01:30:41.171 --> 01:30:42.372
amazing, amazing.

01:30:43.091 --> 01:30:45.993
The second one is the Barbie

01:30:46.014 --> 01:30:47.314
movie that came out last year.

01:30:47.815 --> 01:30:48.416
Okay, explain.

01:30:48.435 --> 01:30:49.537
I mean,

01:30:49.537 --> 01:30:51.958
$100 million for a marketing budget

01:30:52.078 --> 01:30:52.719
is ridiculous,

01:30:53.460 --> 01:30:55.740
but they were so multi-tiered.

01:30:56.587 --> 01:30:59.809
They had filters on social media.

01:31:00.269 --> 01:31:02.030
They had billboard and media

01:31:02.091 --> 01:31:03.051
and digital placement.

01:31:03.532 --> 01:31:05.912
They turn Google pink when

01:31:05.953 --> 01:31:07.173
you typed in Barbie or

01:31:07.253 --> 01:31:07.793
anything like that.

01:31:07.894 --> 01:31:08.134
I mean,

01:31:08.654 --> 01:31:10.176
their marketing was so

01:31:10.296 --> 01:31:13.637
multi-leveled and it's like, I see that.

01:31:13.658 --> 01:31:14.599
And I'm like, look,

01:31:16.039 --> 01:31:18.640
conventional ways of marketing are over.

01:31:19.122 --> 01:31:20.301
It's all about engagement.

01:31:20.502 --> 01:31:21.643
It's all about immersiveness.

01:31:22.063 --> 01:31:23.203
It's all about interactivity.

01:31:23.904 --> 01:31:24.104
So.

01:31:25.777 --> 01:31:27.822
add a unique platform and infrastructure,

01:31:28.463 --> 01:31:30.028
come up with unique ideas,

01:31:30.951 --> 01:31:33.072
Work with brands that have a

01:31:33.131 --> 01:31:35.311
reputation and a solid product.

01:31:36.113 --> 01:31:38.372
And it's going to get really,

01:31:38.573 --> 01:31:39.493
really gnarly in the next

01:31:39.533 --> 01:31:40.974
couple of years because now

01:31:41.094 --> 01:31:43.055
people are going to see the

01:31:43.095 --> 01:31:43.814
value of the tech.

01:31:44.555 --> 01:31:46.435
And people are itching for

01:31:46.496 --> 01:31:49.537
new ways of interaction.

01:31:49.577 --> 01:31:51.497
So those two, I think,

01:31:51.537 --> 01:31:52.257
are kind of like my little

01:31:52.297 --> 01:31:54.578
pillars of things I aspire

01:31:55.059 --> 01:31:56.238
and look up towards.

01:31:56.819 --> 01:31:57.859
Pokemon Go and...

01:31:58.720 --> 01:31:59.440
The marketing strategy

01:31:59.461 --> 01:32:00.282
behind that Barbie movie

01:32:00.322 --> 01:32:01.261
were pretty insane.

01:32:01.863 --> 01:32:02.002
Yeah,

01:32:02.122 --> 01:32:04.045
and it's crazy because I think we all

01:32:04.085 --> 01:32:05.386
remember how the fad was,

01:32:05.445 --> 01:32:06.065
especially I think it's

01:32:06.086 --> 01:32:06.787
nostalgia for a lot of

01:32:06.806 --> 01:32:08.627
people for the Pokemon Go type of thing.

01:32:10.029 --> 01:32:12.190
But I shout out to the

01:32:12.230 --> 01:32:13.292
Barbie movie for doing

01:32:13.311 --> 01:32:14.292
their marketing campaign.

01:32:14.512 --> 01:32:16.134
I've heard terrible things

01:32:16.173 --> 01:32:17.074
about the actual movie,

01:32:17.574 --> 01:32:19.036
but good things about the

01:32:19.076 --> 01:32:19.877
marketing campaign.

01:32:20.636 --> 01:32:21.377
A hundred million dollar

01:32:21.417 --> 01:32:22.059
budget does not hurt.

01:32:22.639 --> 01:32:23.319
I'm sorry, say it again.

01:32:23.840 --> 01:32:24.820
A hundred million dollar

01:32:24.860 --> 01:32:25.841
marketing budget definitely

01:32:25.862 --> 01:32:26.282
does not hurt.

01:32:27.125 --> 01:32:27.706
If you got it,

01:32:27.725 --> 01:32:29.667
you could just throw $100 million.

01:32:29.707 --> 01:32:31.368
Sure, why not?

01:32:32.069 --> 01:32:33.430
That's a different lifestyle right there.

01:32:34.192 --> 01:32:34.952
That's a different brand.

01:32:36.012 --> 01:32:36.413
Abdul,

01:32:36.894 --> 01:32:37.975
what current projects are you guys

01:32:37.994 --> 01:32:39.476
working on in Innovate Technologies?

01:32:40.497 --> 01:32:41.338
Well, we have a few.

01:32:41.899 --> 01:32:43.180
We have a few that are

01:32:43.279 --> 01:32:44.461
pending at the moment.

01:32:46.823 --> 01:32:48.104
I don't know how much I can say.

01:32:48.385 --> 01:32:49.827
Yes, whatever you can say.

01:32:50.426 --> 01:32:51.188
But we are...

01:32:53.658 --> 01:32:56.019
trying to get a merchandise

01:32:56.918 --> 01:32:58.140
licensing deal or hopefully

01:32:58.159 --> 01:32:59.020
at least a marketing

01:32:59.079 --> 01:33:01.060
activation uh done with a

01:33:01.100 --> 01:33:03.341
couple of uh sports leagues

01:33:04.221 --> 01:33:04.962
um with regards like

01:33:05.023 --> 01:33:06.162
memorabilia or like you

01:33:06.182 --> 01:33:06.943
know t-shirt fan

01:33:06.983 --> 01:33:09.003
engagements uh that they

01:33:09.024 --> 01:33:10.744
get at events at some of

01:33:10.765 --> 01:33:11.864
the games and live events

01:33:11.885 --> 01:33:14.426
that they do um a really

01:33:14.466 --> 01:33:15.587
cool project that

01:33:16.962 --> 01:33:19.984
taking forever uh but when

01:33:20.045 --> 01:33:21.166
it does go through I think

01:33:21.185 --> 01:33:22.606
will be really monumental

01:33:23.426 --> 01:33:25.047
is we want to put together

01:33:25.068 --> 01:33:27.630
a full-on uh kind of like a

01:33:27.729 --> 01:33:33.173
vr tour of the uh serengeti national park

01:33:34.176 --> 01:33:35.556
out in Tanzania.

01:33:36.278 --> 01:33:37.158
And so we wanted to give

01:33:37.179 --> 01:33:38.520
people kind of like a VR

01:33:38.579 --> 01:33:41.903
safari in a very sustainable,

01:33:42.363 --> 01:33:43.064
equitable manner.

01:33:44.824 --> 01:33:45.685
So we're working with

01:33:46.167 --> 01:33:46.947
government officials over

01:33:46.966 --> 01:33:48.708
there and some business

01:33:48.729 --> 01:33:49.590
partners and things of that

01:33:49.630 --> 01:33:52.832
nature to try to develop a VR

01:33:53.552 --> 01:33:55.875
essentially nature

01:33:55.935 --> 01:33:58.337
documentary series that is

01:33:58.877 --> 01:34:00.359
completely produced in virtual reality,

01:34:01.260 --> 01:34:03.402
narrated in different languages,

01:34:04.181 --> 01:34:06.344
and ultimately monetized by

01:34:06.363 --> 01:34:09.105
the Tanzanian government.

01:34:10.288 --> 01:34:12.210
for them to generate tourism

01:34:12.250 --> 01:34:13.831
revenue in a sustainable

01:34:13.871 --> 01:34:14.671
manner so it's not

01:34:14.832 --> 01:34:16.912
impacting and forcing them

01:34:16.953 --> 01:34:19.414
to do physical safaris or

01:34:19.555 --> 01:34:22.556
as much as they do out

01:34:22.577 --> 01:34:23.997
there in the national park.

01:34:24.497 --> 01:34:25.439
So those are kind of the two

01:34:25.479 --> 01:34:27.920
projects that we're really

01:34:27.979 --> 01:34:29.220
focused on and working hard on.

01:34:30.020 --> 01:34:30.862
Those two are kind of taking

01:34:30.902 --> 01:34:33.143
a little bit more longer to

01:34:33.182 --> 01:34:33.863
get off the ground,

01:34:34.623 --> 01:34:35.805
but those will be monumental.

01:34:36.746 --> 01:34:38.006
And then, you know, in the near future,

01:34:38.065 --> 01:34:38.487
we have...

01:34:40.688 --> 01:34:42.229
the BET awards are coming up

01:34:42.529 --> 01:34:44.412
at the end of this upcoming month.

01:34:45.472 --> 01:34:46.012
So we have a couple of

01:34:46.073 --> 01:34:47.054
activations and marketing

01:34:47.073 --> 01:34:47.994
things that we're doing for

01:34:48.576 --> 01:34:50.237
some clients that will be at that event.

01:34:51.137 --> 01:34:51.939
That's kind of what's on our

01:34:51.979 --> 01:34:53.961
plate in the near term future.

01:34:55.930 --> 01:34:57.091
Bro, that's super exciting.

01:34:57.131 --> 01:34:57.770
And number one,

01:34:57.810 --> 01:34:59.492
I just want to congratulate you, Abdul,

01:34:59.971 --> 01:35:01.372
for everything that you've

01:35:01.391 --> 01:35:02.512
done and your team has done

01:35:02.552 --> 01:35:05.033
and for the vision to go

01:35:05.054 --> 01:35:05.613
where it's going.

01:35:05.654 --> 01:35:08.435
And it's cool that I see

01:35:08.454 --> 01:35:10.555
that I'm on the same page

01:35:10.615 --> 01:35:11.417
because what I mentioned

01:35:11.476 --> 01:35:13.658
about bringing sound of the

01:35:13.717 --> 01:35:15.479
actual live place,

01:35:16.038 --> 01:35:16.819
and we're talking about the

01:35:17.078 --> 01:35:18.680
zoo and then the spatial sound,

01:35:19.479 --> 01:35:22.060
or the safari in Tanzania.

01:35:22.242 --> 01:35:23.822
So that's very exciting and

01:35:23.862 --> 01:35:24.502
very beautiful.

01:35:24.563 --> 01:35:24.962
And also...

01:35:25.703 --> 01:35:26.703
You'll be helping a country

01:35:26.722 --> 01:35:27.382
that could probably

01:35:27.422 --> 01:35:28.463
definitely use some tourist

01:35:28.524 --> 01:35:30.684
money or American dollars, as they say,

01:35:30.703 --> 01:35:32.463
and help it out.

01:35:33.524 --> 01:35:35.984
Abdul, what's one thing,

01:35:36.145 --> 01:35:38.324
something that most people

01:35:38.364 --> 01:35:39.064
don't know about you,

01:35:39.125 --> 01:35:40.046
maybe even close people?

01:35:40.105 --> 01:35:41.466
What's something that most

01:35:41.506 --> 01:35:42.326
people don't know about you?

01:35:42.725 --> 01:35:43.525
And it could be anything.

01:35:43.666 --> 01:35:44.326
It could be anything.

01:35:45.386 --> 01:35:45.966
I mean,

01:35:46.006 --> 01:35:47.627
if you didn't get it from this podcast,

01:35:48.027 --> 01:35:49.167
I'm a pretty vocal person.

01:35:49.886 --> 01:35:50.587
I'm an open book.

01:35:51.528 --> 01:35:53.627
Something that people don't know.

01:35:55.713 --> 01:35:56.394
Ooh, that's tough.

01:35:56.474 --> 01:35:57.234
I have no idea.

01:35:57.654 --> 01:35:58.314
It could be anything.

01:35:58.335 --> 01:35:58.875
It could be like, hey,

01:35:58.895 --> 01:36:01.454
I love Pop-Tarts with milk or cheese.

01:36:01.534 --> 01:36:02.416
It could be anything.

01:36:03.395 --> 01:36:04.815
I'm trying to think.

01:36:05.095 --> 01:36:05.756
I want to give you something

01:36:05.796 --> 01:36:06.396
kind of interesting.

01:36:06.417 --> 01:36:07.516
I want to give you nothing plain.

01:36:07.917 --> 01:36:09.618
It's okay, man.

01:36:11.677 --> 01:36:12.717
I would say... Ooh.

01:36:18.699 --> 01:36:20.319
Uh-oh.

01:36:20.939 --> 01:36:22.980
I would say that...

01:36:24.573 --> 01:36:27.195
I'm a lot crazier than people might like.

01:36:27.216 --> 01:36:29.377
I might come off as like the calm,

01:36:29.938 --> 01:36:32.340
you know, maybe a little reserved,

01:36:32.359 --> 01:36:33.820
a little professional all the time.

01:36:34.442 --> 01:36:35.943
But I'm definitely not the shy type.

01:36:36.904 --> 01:36:39.265
And I'm always down for spontaneous,

01:36:39.305 --> 01:36:40.086
crazy adventures.

01:36:41.046 --> 01:36:42.868
And what I have in mind for

01:36:43.609 --> 01:36:46.051
my next bucket list item is

01:36:46.150 --> 01:36:47.192
I want to go shark cage diving.

01:36:49.497 --> 01:36:51.278
I don't know if my mom wants to hear that,

01:36:51.898 --> 01:36:53.738
but that is what I want to do next.

01:36:55.158 --> 01:36:55.779
Hi, mom.

01:36:57.539 --> 01:36:58.520
Your son wants to go with

01:36:58.581 --> 01:36:59.320
the great whites.

01:37:00.061 --> 01:37:01.421
Yeah, I'm going to be like, oh,

01:37:01.462 --> 01:37:02.922
I got a project in South Africa.

01:37:03.542 --> 01:37:03.943
That part.

01:37:04.162 --> 01:37:04.863
She's like, well,

01:37:05.163 --> 01:37:05.863
at least he wants to go

01:37:05.884 --> 01:37:06.884
with those great whites and

01:37:06.904 --> 01:37:07.765
not the other great white.

01:37:09.905 --> 01:37:10.305
Exactly.

01:37:10.765 --> 01:37:10.945
Yeah,

01:37:10.966 --> 01:37:12.886
shark cage diving is definitely

01:37:13.426 --> 01:37:13.947
something that's been

01:37:13.967 --> 01:37:14.988
brewing in my mind recently.

01:37:16.283 --> 01:37:17.484
Hey, you know, hey, you know,

01:37:17.743 --> 01:37:19.246
whatever floats your boat, Abdul,

01:37:19.265 --> 01:37:19.605
you know?

01:37:20.527 --> 01:37:21.927
Whatever tickles your spine, you know?

01:37:21.948 --> 01:37:23.069
Have you gone bungee jumping already?

01:37:23.770 --> 01:37:24.230
Not yet.

01:37:24.570 --> 01:37:24.951
Not yet.

01:37:24.990 --> 01:37:25.832
Actually,

01:37:25.912 --> 01:37:27.533
I don't think I would do bungee jumping.

01:37:27.894 --> 01:37:28.774
Okay.

01:37:29.055 --> 01:37:30.416
I would skydive, but not bungee jump.

01:37:30.596 --> 01:37:30.917
Okay.

01:37:31.898 --> 01:37:34.140
I've done cliff diving before,

01:37:34.159 --> 01:37:35.780
which was pretty fun.

01:37:36.841 --> 01:37:38.202
um but yeah skydiving for

01:37:38.242 --> 01:37:40.684
sure uh shark cage diving

01:37:41.625 --> 01:37:43.286
next or that that would be

01:37:43.305 --> 01:37:44.226
before the skydiving but

01:37:44.247 --> 01:37:45.747
yeah I'm pretty adventurous

01:37:45.768 --> 01:37:46.387
when it comes to certain

01:37:46.408 --> 01:37:48.170
things like that well like

01:37:48.210 --> 01:37:49.069
you know it also gives

01:37:49.109 --> 01:37:49.911
stories to tell in that

01:37:49.970 --> 01:37:50.952
experience you know what I

01:37:51.011 --> 01:37:53.212
mean exactly um and I guess

01:37:53.233 --> 01:37:53.774
sometimes it could be

01:37:53.793 --> 01:37:54.734
addicting you know doing

01:37:54.774 --> 01:37:56.636
those things and you know

01:37:56.655 --> 01:37:57.657
when you mentioned when you

01:37:57.676 --> 01:37:59.137
mentioned uh skydiving made

01:37:59.158 --> 01:38:00.519
me think of red man I think

01:38:00.559 --> 01:38:01.378
he's certified now

01:38:01.439 --> 01:38:03.520
professional skydiver shout

01:38:03.560 --> 01:38:04.881
out to red yeah I think one

01:38:04.942 --> 01:38:06.042
time I don't know planes enough for me

01:38:07.148 --> 01:38:07.627
Say it one more time.

01:38:07.648 --> 01:38:08.309
I said,

01:38:08.349 --> 01:38:09.890
I think one time for me out of a

01:38:09.911 --> 01:38:11.112
plane is more than enough.

01:38:11.292 --> 01:38:12.172
It's good enough, right?

01:38:12.193 --> 01:38:14.274
It's like if God wanted us

01:38:14.314 --> 01:38:15.255
to jump out of planes,

01:38:15.295 --> 01:38:16.095
we would have wings.

01:38:16.537 --> 01:38:16.917
Exactly.

01:38:17.237 --> 01:38:18.979
You know, if he wanted us in the ocean,

01:38:19.019 --> 01:38:19.759
we'd have gills.

01:38:21.020 --> 01:38:21.921
So very interesting.

01:38:21.940 --> 01:38:24.783
Abdul, shukran for being on.

01:38:25.885 --> 01:38:27.445
Can you please let every, well,

01:38:28.386 --> 01:38:29.868
actually this is more so up

01:38:29.889 --> 01:38:30.509
my alley here.

01:38:31.649 --> 01:38:33.492
Let's say a hundred years pass by, Abdul.

01:38:33.492 --> 01:38:37.525
250 years passed by, 500 years passed by,

01:38:38.327 --> 01:38:38.926
what would you like your

01:38:39.027 --> 01:38:40.007
empire to look like,

01:38:40.127 --> 01:38:42.048
whether it's in innovate technologies,

01:38:42.769 --> 01:38:43.510
family life,

01:38:43.949 --> 01:38:45.751
being a part of the community, inequity,

01:38:45.951 --> 01:38:48.252
billing, or prevention?

01:38:48.813 --> 01:38:49.393
What would you like your

01:38:49.493 --> 01:38:51.173
empire to look like half a

01:38:51.215 --> 01:38:54.015
millennia from now?

01:38:55.516 --> 01:38:57.899
If you asked me this question 10 years ago,

01:38:57.918 --> 01:38:59.019
I think my answer would be

01:38:59.038 --> 01:39:00.279
a lot different from what it is now.

01:39:02.335 --> 01:39:03.456
I've always been the ambitious type.

01:39:03.636 --> 01:39:05.757
I've always loved and been a

01:39:05.797 --> 01:39:06.538
student of history.

01:39:06.559 --> 01:39:08.780
I've always been fascinated

01:39:08.820 --> 01:39:11.903
with people like Achilles

01:39:11.983 --> 01:39:14.005
and the lure of people that

01:39:14.024 --> 01:39:15.426
transcended time in history.

01:39:15.466 --> 01:39:16.587
And I would say, oh,

01:39:16.627 --> 01:39:18.069
I would want my legacy to be remembered.

01:39:18.109 --> 01:39:19.390
I want to build an empire

01:39:19.409 --> 01:39:20.871
that does this and that and that.

01:39:22.372 --> 01:39:24.173
I think as I've gotten a little older now,

01:39:25.720 --> 01:39:28.461
I started seeing that that

01:39:28.501 --> 01:39:29.902
really doesn't matter to me anymore.

01:39:29.921 --> 01:39:32.503
I felt like there was a vainness in that.

01:39:34.344 --> 01:39:37.945
I just want to live, enjoy life,

01:39:39.806 --> 01:39:40.768
make the people around me

01:39:40.828 --> 01:39:42.649
and every interaction I

01:39:42.689 --> 01:39:44.430
have be a positive one

01:39:44.470 --> 01:39:45.770
where people remember me in good light.

01:39:47.551 --> 01:39:49.912
Remember me as a fun loving, lighthearted,

01:39:51.033 --> 01:39:52.293
ambitious person that

01:39:52.533 --> 01:39:53.213
wanted to do something

01:39:53.274 --> 01:39:54.395
crazy in the world and did.

01:39:55.662 --> 01:39:59.802
and left a positive impact on the world,

01:39:59.943 --> 01:40:01.064
whether it be big or small.

01:40:02.684 --> 01:40:04.024
I would say my biggest fear

01:40:04.685 --> 01:40:05.604
in life has always been to

01:40:06.185 --> 01:40:09.126
be mediocre and just be average.

01:40:10.586 --> 01:40:13.386
So I've always dreamt big, thought big.

01:40:14.247 --> 01:40:15.667
I'm the type where I say,

01:40:17.068 --> 01:40:18.028
I jump in the water and

01:40:18.108 --> 01:40:18.828
figure out how to swim.

01:40:19.408 --> 01:40:21.128
I don't throw caution to the wind.

01:40:21.548 --> 01:40:22.789
I take calculated risks.

01:40:23.850 --> 01:40:25.211
Um, but at the end, it's like,

01:40:25.511 --> 01:40:26.310
I have that impulsive

01:40:26.350 --> 01:40:27.411
nature because I feel like

01:40:28.212 --> 01:40:29.612
genuinely in life,

01:40:29.671 --> 01:40:30.653
you have nothing to lose,

01:40:30.693 --> 01:40:31.332
but all to gain.

01:40:32.172 --> 01:40:33.314
And that's the way I want to

01:40:33.354 --> 01:40:34.894
live every day of my life and do,

01:40:35.833 --> 01:40:36.135
you know,

01:40:36.314 --> 01:40:37.435
and build my empire in that way.

01:40:37.534 --> 01:40:38.395
I have nothing to lose.

01:40:38.836 --> 01:40:41.015
Innovate tech can blow up and be the next,

01:40:41.697 --> 01:40:43.877
you know, uh, Apple, or it can, you know,

01:40:43.957 --> 01:40:44.957
crash and burn tomorrow,

01:40:44.997 --> 01:40:46.898
but just the journey that

01:40:46.917 --> 01:40:47.759
I've been on and the things

01:40:47.779 --> 01:40:48.639
that it's already taken me

01:40:48.738 --> 01:40:50.720
in and what it helped me be, uh,

01:40:51.779 --> 01:40:54.421
At this point, I will forever cherish.

01:40:55.360 --> 01:40:57.481
So that's kind of where I'm at right now.

01:40:57.502 --> 01:40:58.282
So 250 years from now,

01:40:58.983 --> 01:41:00.903
I just want to be remembered as, hey,

01:41:00.962 --> 01:41:01.963
there was a crazy person

01:41:01.984 --> 01:41:03.104
named Abdul-Jabbala that

01:41:03.543 --> 01:41:04.965
had big visions and ideas.

01:41:05.005 --> 01:41:05.725
He was a good person.

01:41:05.784 --> 01:41:06.444
He loved life.

01:41:06.545 --> 01:41:07.926
And he left the world a

01:41:07.945 --> 01:41:08.985
little bit better than when he found it.

01:41:11.606 --> 01:41:12.127
I love that.

01:41:12.987 --> 01:41:13.828
I love that.

01:41:13.847 --> 01:41:14.927
There's a crazy man named

01:41:14.948 --> 01:41:17.729
Abdul Jibbala and he went

01:41:17.770 --> 01:41:25.414
swimming with sharks and we love that.

01:41:25.435 --> 01:41:26.216
It made me think,

01:41:26.576 --> 01:41:27.577
that would kind of be a

01:41:27.636 --> 01:41:29.837
cool immersive thing would

01:41:29.877 --> 01:41:30.679
be swimming with sharks.

01:41:31.238 --> 01:41:32.079
See, now you're thinking.

01:41:32.560 --> 01:41:32.800
Right?

01:41:33.199 --> 01:41:33.881
I'm on board, right?

01:41:33.900 --> 01:41:34.680
I'm on board, right?

01:41:35.362 --> 01:41:36.802
Knock out two birds with one stone, right?

01:41:37.162 --> 01:41:37.403
Yeah.

01:41:37.422 --> 01:41:39.203
I like to say save two kids with one hand.

01:41:39.344 --> 01:41:39.925
I like to say that.

01:41:41.253 --> 01:41:42.314
Cause I think a lot of our,

01:41:42.515 --> 01:41:44.537
our nursery rhymes are negative.

01:41:45.077 --> 01:41:45.516
Yeah.

01:41:45.556 --> 01:41:47.578
Or if you, or that type of sayings, like,

01:41:47.658 --> 01:41:48.720
like, why are we,

01:41:48.880 --> 01:41:49.881
why are we killing birds?

01:41:49.940 --> 01:41:50.461
What happened?

01:41:50.480 --> 01:41:51.761
What did the bird do?

01:41:52.523 --> 01:41:53.582
Change the perspective.

01:41:53.603 --> 01:41:53.984
I like that.

01:41:54.283 --> 01:41:54.604
Yeah.

01:41:54.644 --> 01:41:55.664
So I'd like to say save two

01:41:55.704 --> 01:41:56.426
kids with one hand.

01:41:58.006 --> 01:41:58.567
You know what I mean?

01:41:59.368 --> 01:42:01.810
Uh, but Abdul, uh, I love that man.

01:42:01.970 --> 01:42:02.050
Um,

01:42:03.345 --> 01:42:04.626
our impact matters a lot, right?

01:42:04.685 --> 01:42:06.207
And I like the saying, which, you know,

01:42:06.226 --> 01:42:07.006
you have nothing to lose,

01:42:07.448 --> 01:42:08.167
but more to gain.

01:42:08.287 --> 01:42:08.828
And I love that.

01:42:08.849 --> 01:42:10.009
And I think a lot of people

01:42:10.048 --> 01:42:11.010
are scared to do things.

01:42:12.650 --> 01:42:14.431
And so I'm glad we get to

01:42:14.471 --> 01:42:15.632
meet and speak and hear.

01:42:16.353 --> 01:42:18.835
And can you please share

01:42:18.914 --> 01:42:20.996
with everybody how they can find you,

01:42:21.015 --> 01:42:23.278
network with you, hire with you,

01:42:23.398 --> 01:42:24.257
maybe invest in you?

01:42:24.297 --> 01:42:25.198
Can you please let everybody

01:42:25.238 --> 01:42:25.899
know how they can do those

01:42:25.918 --> 01:42:26.340
things with you?

01:42:27.020 --> 01:42:27.439
Absolutely.

01:42:27.460 --> 01:42:28.100
Thank you so much.

01:42:28.940 --> 01:42:30.721
I want to thank everybody that tuned in,

01:42:30.962 --> 01:42:32.203
anybody that's watched this

01:42:33.344 --> 01:42:34.984
after it went live.

01:42:36.506 --> 01:42:36.845
Obviously,

01:42:36.966 --> 01:42:39.967
our information is in the

01:42:40.108 --> 01:42:41.588
description below this video.

01:42:42.913 --> 01:42:44.555
Our email is listed.

01:42:45.195 --> 01:42:47.318
And there's also a website

01:42:47.559 --> 01:42:49.740
that links some of our AR

01:42:49.761 --> 01:42:51.641
and VR offerings that

01:42:51.681 --> 01:42:53.163
people can try out and play

01:42:53.203 --> 01:42:53.984
with themselves.

01:42:54.845 --> 01:42:55.586
And then all our social

01:42:55.626 --> 01:42:57.408
medias and information and

01:42:57.427 --> 01:42:58.929
contact information are also there.

01:42:58.988 --> 01:43:01.551
So they can reach out to us via email,

01:43:01.591 --> 01:43:02.471
via social medias.

01:43:03.193 --> 01:43:05.175
All that information is tagged below.

01:43:06.034 --> 01:43:06.335
Got you.

01:43:06.716 --> 01:43:08.197
And for the people who are just listening,

01:43:08.237 --> 01:43:10.257
can you just spell it out

01:43:10.537 --> 01:43:11.298
where they can find you for

01:43:11.338 --> 01:43:12.020
people who are just listening?

01:43:12.039 --> 01:43:12.199
Yes.

01:43:12.479 --> 01:43:13.400
On social media,

01:43:13.560 --> 01:43:14.721
we're on all social major

01:43:15.082 --> 01:43:15.801
media platforms.

01:43:16.622 --> 01:43:18.304
It's at Innovate.

01:43:18.444 --> 01:43:21.987
So Innovate is spelled I-N-N-O-V,

01:43:22.667 --> 01:43:25.069
the number eight tech corp.

01:43:28.212 --> 01:43:28.631
Awesome.

01:43:29.533 --> 01:43:31.493
And like Abdul said, you know,

01:43:31.713 --> 01:43:33.395
for those who are tuning in and

01:43:34.707 --> 01:43:36.028
can't spell or whatever,

01:43:36.047 --> 01:43:37.488
having a hard time.

01:43:37.849 --> 01:43:39.909
There's copy paste or just

01:43:39.970 --> 01:43:41.091
click the link in the

01:43:41.131 --> 01:43:42.112
description and that should

01:43:42.131 --> 01:43:43.273
take you there.

01:43:43.893 --> 01:43:46.194
And, you know, I want to thank Abdul.

01:43:46.295 --> 01:43:48.496
I want to thank all you guys who tuned in,

01:43:48.515 --> 01:43:49.957
even if you're watching the replay.

01:43:50.117 --> 01:43:51.057
Hey, thank you guys.

01:43:51.698 --> 01:43:52.378
We learned a lot.

01:43:52.418 --> 01:43:55.000
We learned about his Sudanese background,

01:43:55.039 --> 01:43:55.319
how he's

01:43:56.981 --> 01:43:57.181
L.A.

01:43:57.242 --> 01:43:58.422
fan all day.

01:43:58.783 --> 01:43:59.944
Don't talk about his Lakers.

01:43:59.984 --> 01:44:01.125
Don't mess with his Lakers.

01:44:01.225 --> 01:44:02.185
You know, he's going to come for you.

01:44:02.506 --> 01:44:03.206
He's going to come for you.

01:44:03.225 --> 01:44:04.646
He's going to make an AI

01:44:04.806 --> 01:44:06.307
about you getting snapped.

01:44:06.448 --> 01:44:07.810
No, I'm joking.

01:44:08.010 --> 01:44:08.829
But he talked about how he

01:44:08.850 --> 01:44:09.650
worked with people like

01:44:09.730 --> 01:44:12.653
Kobe and Travis Scott, you know,

01:44:12.672 --> 01:44:15.095
about how, believe it or not,

01:44:15.154 --> 01:44:15.956
that Snapchat is...

01:44:16.775 --> 01:44:18.137
on the cutting edge, basically,

01:44:18.177 --> 01:44:19.498
of this AR world.

01:44:20.118 --> 01:44:21.119
And we learned so much about

01:44:21.159 --> 01:44:22.041
him and his company.

01:44:22.100 --> 01:44:22.921
And I just want to thank him.

01:44:22.942 --> 01:44:24.122
I want to thank all you guys.

01:44:24.904 --> 01:44:25.805
This is the empire.

01:44:26.445 --> 01:44:27.546
Please like the video if you haven't.

01:44:27.567 --> 01:44:28.367
Subscribe to the channel.

01:44:28.386 --> 01:44:30.109
We have many other great guests.

01:44:30.750 --> 01:44:31.610
If you want to support the

01:44:31.650 --> 01:44:32.331
work that we're doing,

01:44:32.371 --> 01:44:33.573
if you believe in it and like it,

01:44:34.252 --> 01:44:35.292
all your contributions go

01:44:35.372 --> 01:44:36.274
back into supporting the

01:44:36.293 --> 01:44:37.753
channel and we have things

01:44:37.793 --> 01:44:38.753
like cash app which is

01:44:38.774 --> 01:44:40.755
dollar sign t-h-e empire

01:44:40.795 --> 01:44:42.815
podcast we also have paypal

01:44:42.855 --> 01:44:43.615
and venmo which is in

01:44:43.695 --> 01:44:45.176
description and we

01:44:45.216 --> 01:44:45.916
appreciate everyone's

01:44:45.956 --> 01:44:46.976
contributions to keep this

01:44:47.016 --> 01:44:49.256
great work alive and um

01:44:50.417 --> 01:44:52.137
other than that is there

01:44:52.177 --> 01:44:53.139
anything else abdul you

01:44:53.158 --> 01:44:53.878
want to tell people before

01:44:53.899 --> 01:44:54.338
we get out of here

01:44:55.063 --> 01:44:56.783
Now, I just want to thank you, Antonio,

01:44:56.844 --> 01:44:59.345
for bringing me on here.

01:44:59.845 --> 01:45:00.346
It was an honor.

01:45:00.627 --> 01:45:01.807
It was a great conversation.

01:45:01.828 --> 01:45:02.768
I really enjoyed it and hope

01:45:02.787 --> 01:45:03.649
to do it soon.

01:45:03.668 --> 01:45:05.310
I want to thank everybody

01:45:05.350 --> 01:45:06.610
that tuned in to watch.

01:45:07.490 --> 01:45:08.231
And hopefully, you know,

01:45:08.252 --> 01:45:08.851
they learned a little bit

01:45:08.872 --> 01:45:10.212
something about AR and VR.

01:45:11.333 --> 01:45:12.354
Hopefully, you know, they can take,

01:45:13.234 --> 01:45:13.454
you know,

01:45:13.475 --> 01:45:15.676
let their minds marinate with

01:45:15.697 --> 01:45:16.877
some of these ideas and

01:45:16.917 --> 01:45:18.097
concepts that we discussed.

01:45:18.878 --> 01:45:19.679
And hopefully, you know,

01:45:20.019 --> 01:45:20.760
I'm waiting for the next

01:45:20.800 --> 01:45:22.261
crazy idea to come my way.

01:45:22.301 --> 01:45:23.721
And hopefully, you're a part of it.

01:45:24.604 --> 01:45:26.587
Yeah, I look forward to it, man.

01:45:27.347 --> 01:45:28.368
Let's do the alley-oop and

01:45:28.389 --> 01:45:31.591
the dunk and let's have fun.

01:45:32.192 --> 01:45:33.012
Let's educate.

01:45:33.613 --> 01:45:34.994
And of course, let's make that paper.

01:45:35.034 --> 01:45:35.475
I'm with it.

01:45:36.055 --> 01:45:36.516
Absolutely, man.

01:45:36.556 --> 01:45:36.997
Thank you so much.

01:45:37.037 --> 01:45:37.738
I really appreciate it.

01:45:38.158 --> 01:45:38.859
Man, thank you, man.

01:45:38.878 --> 01:45:39.600
I appreciate you.

01:45:39.979 --> 01:45:41.220
And everybody, ladies and gentlemen,

01:45:41.240 --> 01:45:42.662
we'll catch you guys in the next episode.

01:45:43.323 --> 01:45:44.904
And peace.

01:46:00.588 --> 01:46:00.695
Yeah.