Roots CEO, Meghan Roach: The future of an iconic brand & the "shift back to emotional connectivity."

We don't throw the word "icon " around loosely, but when the Roots Tuff fits...

This conversation with Meghan Roach, CEO of Canada's foremost treasured heritage brand, and international success story (Roots)  is  a glimpse into her genuine passion for the future of the company. With the iconic lifestyle brand now in its milestone 50th year, Meghan discusses:

• Her  journey from  private equity to the Roots C-suite 
• The humble beginnings of Roots and how it morphed into the company it is today 
• Strategic moves to engage a new audience 
• The impact of emotional connectivity  
• Opportunities for growth in Canada and  major markets abroad 
•  Importance of authenticity over any performative marketing 

Plus, her role in all of this. 

Note: whoopsie - Minor correction to flag . Roots did 1M in sales by 1974 (not in their first operational week). Still major if you ask us.  Enjoy the episode! 

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