Trends With Benefits: DAVIDsTEA CEO, Sarah Segal + Why Tea Is The Moment

Hot tea incoming. We sat down with Sarah Segal, The CEO of DAVIDsTEA to discuss her ride to the role she's in, and how the brand she's driving has made a significant dent in how North American's consume and understand tea. 

We're unpacking:

• How she found a passion which changed her career trajectory 
• The brand's evolution from retail concept to multi-channel business 
• The importance of experience in retail  
• Market trends to  health and wellness that DAVIDsTEA was primed for 

and much more. 

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