I sat down with one of my toughest former business rivals in the PR game to talk about her total career overhaul and the brand she's built:
Bird & Be.
After more than a decade of growing a successful PR business with high profile clients, Sam's experience with PCOS and pregnancy loss took her down a new path, on a mission to make big changes to consumer fertility care.
In less than four years,
Bird & Be has made a huge impact in the fertility space with science-backed customized supplements, at-home testing kits, and expert led educational content.
In this episode, we dive into: - Tackling "career transition mountain"
- The advantage of having built a business before
- Bringing expertise in where she needed it (i.e. medical, manufacturing, fundraising)
- REJECTION, redirection, and learning to speak VC language
- The BIG YES that opened every next door #womensupportingwomen
- The process of product development for supplements and at-home kits
- Soft launching, testing and "turning the taps on" at the right time
- The brand's approach to combatting misinformation on the internet
-Learnings that come with maturation and a second phase career
plus so much more.
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