4-9-24 - How to Use a Press Release to Get Attention for Your Small Business

Small business owners, have you ever tried sending out a press release about a new product or an event at your company, just to hear crickets chirping in response?  On today’s show, we’ll talk with an experienced PR professional about why most press releases flop, and what you can do to actually get results the next time you send a press release out to your community.

Today’s guest is Claire Angelle, Founder of Angelle Consulting:
Claire’s email:  claire@angelleconsulting.com
Claire’s LinkedIn page:  https://www.linkedin.com/in/claire-collobert-angelle-5267b4a/ Angelle Consulting web page:  https://www.angelleconsulting.com/

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NEWS ROUNDUP

1 – Major credit cards announce settlement resulting in lower swipe fees for merchants
https://apnews.com/article/visa-mastercard-merchants-swipe-fee-5f2a75674d472ef95af9f6fd426f1f6e

https://www.nfib.com/content/press-release/competition/nfib-statement-on-credit-card-anti-trust-settlement/

 2 – Small business hiring slowed in March
https://www.nfib.com/content/press-release/economy/nfib-jobs-report-small-business-job-openings-fall-to-pre-pandemic-levels/

3 – Nearly half of new small businesses are side hustles
https://www.foxbusiness.com/economy/surge-small-businesses-started-side-hustles

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This podcast is sponsored by SBS Accounting & Advisors.  Use the promo code FLASH and get 20% off your set up fee!  Go to https://sbsaccountants.com/ today to set up a free 30-minute consultation.

👀 Watch on YouTube:  https://www.youtube.com/channel/UCmFHZqDGRbOHXjhpicWuqhg.

📧 Do you want to grow your business?  I help small business owners succeed with strategy, marketing, and operations.  Email me today at adam@smallbizflash.com and let’s grow your business together!