The Real Developer Podcast
Welcome to The Real Developer Podcast, where we talk SME land & development with experienced Real Developers & the land community. Hosted by Alex Harrington-Griffin and powered by LandTech, we delve into topics from land sourcing to planning, vendor negotiations to building profile, through interviews with senior industry figures and accredited property developers.
Discover real insights into managing a land network, handling vendor expectations, creative deal structures, overcoming macro challenges and building strong reputation, to help you stay on top of the methods and practices of genuine land buyers and representatives
The Real Developer accreditation in 2019, to help land agents, sourcers and owners recognise track record and credibility amongst SME property developers in the UK, and closely match development opportunities to capable buyers.
The Real Developer Podcast
S2 E7 - Managing your New Homes agents, incentives and marketing strategy with Kevin Ellis, Land & New Homes Network
In episode 7 we tackled the timely new homes discussion with Kevin Ellis, founder of the Land & New Homes Network, which collectively sold OVER 3,000 new homes in 2022.
With the current sales times increasing, we drilled into Kevin’s unique perspective working closely with 100 local agents to discuss how to manage a dual agency, major housebuilder trends and adjusting commission structures to incentivise better.
We also dive into the future of new homes' modern marketing, from AI technology’s role in social media ads, vital video tours and managing your creative budgets and incentives with your new homes agency.
Joining me as our guest cohost for this episode is Development Manager, Jonathan Myers of Crown Coast Property Group.
The Hertfordshire-based firm and twice accredited Real Developer launched in 2011, and dozens of small schemes under their belt, based in London, Essex and Hertfordshire.
With the sales cycles slower than most would want at the moment, this is a critical episode to get into the real mechanics of selling the finished product.
Please subscribe if you enjoyed this and connect with our guests below.
Want to apply to become a Real Developer? Head to RealDeveloper.co.uk to learn more and do the Real Check test.
Follow Kevin Ellis from Land & New Homes Network on LinkedIn here
Follow Jonathan Myers of Crown Coast Property Group on LinkedIn here
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For Previous Episodes of The Real Developer - click here
