UX for AI
Hosted by Behrad Mirafshar, CEO of Bonanza Studios, Germany’s Premier
Product Innovation Studio, UX for AI is the podcast that explores the intersection of cutting-edge artificial intelligence and pioneering user experiences. Each episode features candid conversations with the trailblazers shaping AI’s application layer—professionals building novel interfaces, interactions, and breakthroughs that are transforming our digital world.
We’re here for CEOs and executives seeking to reimagine business models and create breakthrough experiences, product leaders wanting to stay ahead of AI-driven product innovation, and UX designers at the forefront of shaping impactful, human-centered AI solutions. Dive into real-world case studies, uncover design best practices, and learn how to marry innovative engineering with inspired design to make AI truly accessible—and transformative—for everyone. Tune in and join us on the journey to the future of AI-driven experiences!
UX for AI
Shorts: Hard Truths: Why Your B2B Business Isn't Growing
Welcome to another eye-opening episode of Bonanza Growth Shorts! Behrad is back with another short but impactful discussion on the challenges faced by early-stage startups striving to grow their B2B businesses.
In this episode, Behrad dives into the hard truths about why some B2B startups struggle to thrive. Drawing from his direct experiences with startups navigating growth hurdles, Behrad sheds light on critical insights that could reshape your strategies for 2024.
Join Behrad as he unravels several key points:
- People Buy from People: Behrad emphasizes the paramount importance of human-to-human interactions in B2B sales. Trust, he contends, is earned through personal connections, making it a decisive factor in B2B transactions.
- Buyers Are Meticulous Comparers: Behrad highlights the extended timeline involved in B2B purchasing decisions. Prospective buyers meticulously compare options, consult peers, and engage in a thorough evaluation process that often spans months.
- Differentiation Is Crucial: Behrad challenges generic taglines and encourages startups to move beyond bland promises. To stand out, he advises communicating with the complexity and expertise of a heart surgeon, showcasing thought leadership.
- Prove Your Expertise: Thought leadership marketing becomes the cornerstone for acquiring new customers. Behrad emphasizes the need for B2B businesses to effectively demonstrate their authority and unique insights in their respective verticals.
- Value Trumps Price: While some buyers may focus on price, a significant portion values expertise, speed of execution, and tangible business impact. Behrad encourages businesses to compete on value, expertise, and speed rather than engaging in a price war.
- Seconds, Not Minutes: In the fast-paced B2B environment, you have less than a minute to capture the attention of new buyers on your homepage. Behrad stresses the importance of delivering value and demonstrating authority within this brief window.
Behrad leaves you with a profound understanding of the intricacies of B2B sales and growth. Stay tuned for deeper insights in the next episode, where Behrad will further dissect these critical points. Don't miss out on the valuable lessons to enhance your B2B strategies. Until next time, stay tuned for more enlightening episodes!
Learn more about Bonanza Studios here.
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Interested in joining the podcast? DM Behrad on LinkedIn:
https://www.linkedin.com/in/behradmirafshar/
This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:
https://www.bonanza-studios.com/