Bonanza: Product Growth
Created by Bonanza Design, one of the best Innovation Studios in Germany, this podcast is a hands-on knowledge stem from dealing with large-scale innovation projects, going throught all UX Design, Design Thinking and Product Innovation burning questions and helping you to overcome its challenges. Featuring Behrad Mirafshar, a highly experienced UX designer and an active voice in the fields of Sustainability, Innovation and Design Thinking. He studied the latter in Sweden and, in 2012, moved to Berlin. With more than 10 years of experience, he has designed applications for different industries including Automotive, Digital Health, Finance, Fintech, IoT, and HR and shares his expertise giving Design Thinking workshops, trainings, and seminars.
Bonanza: Product Growth
Shorts: Four Key Lessons I Picked Up From Early-Stage Start-Ups
Join Behrad Mirafshar, CEO of Bonanza Studios, in this episode of Bonanza Growth Shorts, as he distills four essential lessons from working with over 50 early-stage startups.
Behrad begins by emphasizing the critical need to "niche down to scale up." Using a client example, he illustrates the gap between founders' awareness and effective execution in narrowing their target market.
Moving on to "customer discovery," Behrad underscores the importance of active listening and empathy, emphasizing its continuous nature for startups.
In the third lesson, Behrad challenges the norm, stating that "direct outreach is more useful than paid marketing" at the early stages. He explains the cost-effectiveness and scalability of this approach.
Lastly, Behrad stresses the necessity of a "two-week cycle of iteration." He warns against clinging to initial ideas, urging founders to stay agile and adaptable for sustained growth.
Whether you're a startup founder or navigating the business world, these concise insights provide a roadmap for success in 2024. Tune in for practical advice and actionable strategies.
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