Fandom, Celebrity Branding, and all things David Bowie--Dr Toni Eagar, Ph.D

About our guest ---Dr Toni Eagar,Ph.D. is a Senior Marketing professor at the Austrailian National University whose research addresses the relationship between consumers, culture and the marketplace.  With a focus on human branding, Toni has used the contexts of David Bowie to understand the limitations of celebrity within marketplaces.  Read full
bio here.