Between Product and Partnerships
Building an ecosystem requires close collaboration between product and partnerships. We're talking to product, partnership, and engineering leaders about how to build, support, and scale SaaS ecosystems that result in happier customers and more revenue. Watch, listen, or read the interviews.
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Between Product and Partnerships
App Marketplaces and Managing the Long-Tail Partner Experience - Episode 8
Ian Cugniere is the Program Manager for the App Marketplace at Aircall, a cloud-based call center and phone system that integrates seamlessly with popular productivity and helpdesk tools.
In this interview, Ian talks about his transition into technology partnerships and shares:
- Features of app marketplaces that are attractive to customers and partners.
- How app marketplaces and other processes can aid in identifying deals that are sourced or influenced through partnerships.
- Ways to provide a good partner experience at scale for longtail partners and partner developers who are building integrations.
- The importance of having flexibility with partner program tiers.
Read the transcript here: https://www.pandium.com/blogs/app-marketplace-benefits-and-managing-the-long-tail-partner-experience
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To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below
Download the Report on the State of Integrations and APIs at 400 SaaS Companies: https://www.pandium.com/resources/download-the-report-on-the-state-of-integrations-and-apis-at-400-saas-companies
Partnerships & Product Management Resources: https://www.pandium.com/resource-center
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