Between Product and Partnerships
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Between Product and Partnerships
Leveraging Partner Data & Tracking Partner Influence on Sales - Episode 10
Kalen Kimm is currently launching the partnerships program as the Strategic Partnerships Director at Jebbit, the leading software to capture zero-party data. Kalen has worked in SaaS partnerships and sales for the past 10 years, and shares his thoughts on:
- Why sales teams should be leveraging second-party/partner data
- Best practices and pitfalls for enabling sales teams to leverage partner data
- Processes, systems, and technologies he has used in the past to help with tracking partner influence and attribution within the sales pipeline
- Advice for quantifying the value of partner influence within a burgeoning partner program
Read the transcript here:
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To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below
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Partnerships & Product Management Resources: https://www.pandium.com/resource-center
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