Colour Journey, a podcast series by Givaudan

Colour as an attractor: why is colour so important in food experiences?

Givaudan / Leslie Lannebere, Global Marketing Manager for Health & Nutrition and Sense and Basak Oker, Head of Consumer Sensory Insights Europe Season 1 Episode 2

Listen to our podcast episode to learn why colour is so important to create memorable food experiences!

As we take you through our latest market insights, you’ll discover what’s behind our clean-label, high-performance natural colour solutions.