Colour Journey, a podcast series by Givaudan
Welcome to Colour Journey, our brand-new series of podcasts. In each episode, we’ll be taking you on a quest to find the perfect colour from nature’s palette. As we journey through the supply chain from agronomy and S&T to market insights, you’ll discover what’s behind our clean-label, high-performance natural colour solutions for creating delightful food experiences
Colour Journey, a podcast series by Givaudan
Viva Magenta: exploring Pantone's colour of the year
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Virginie Philippe, Culinary Marketing Manager for Europe and Catalina Ospina, Technical Marketing Specialist
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Episode 5
In this episode, you'll hear about the trends that put this electrifying colour in the spotlight. Explore Viva Magenta’s use in everything from veggie burgers to home decor. You'll also learn how this bright and optimistic colour can be created from nature's palette for naturally vibrant food experiences.