Colour Journey, a podcast series by Givaudan

How colour affects perception: from moods to flavours

Givaudan

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0:00 | 9:38

Explore the language of colour and its impact on our daily lives. In this episode, you’ll see how colour communicates emotions, influences consumer preferences, and shapes our perception of foods and beverages. Join us to gain a deeper understanding of the connection between colour, flavour and liking, as well as the cultural and emotional associations inherent to certain colours.