Episode 2 - Intentionally Aligning your Brand
Level Up Your Brand
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Level Up Your Brand
Episode 2 - Intentionally Aligning your Brand
Jun 15, 2022 Episode 2
Snapper Studio

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Creating thoughtful brands that get to the heart of what customers want is called intentional alignment, where you align your reputation, values, mission + vision statements and your brand's promise to make an emotional connection to your customers.

We dive right into: 

  • Building a positive reputation by understanding negative reputations
  • Connecting to your audience with emotions
  • Creating brand values
  • Mission and vision statements - outlining your goals and objectives are for your business
  • Brand Promises - how to outline what the customers' experience is

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