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The first of a 2-part series introducing you to finding your ideal customers.

First, you have to work out how to not attract the wrong customers to your business.

There's a 3 step strategy to this:

1. Stand for something, people who don't align with your beliefs and values won't be inclined to make a purchase
2. Get to know what your ideal customers love and think
3. Set expectations, so if someone comes to you for one thing, they get just that, and nothing more. You can then build value into that.

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