The Art of Repelling Customers

Level Up Your Brand

Chapters
0:33
Introduction - beetroot juice and why polarising your audience is a strategy
2:00
Why trying to appeal to everyone is costing you money
4:24
Step 1: Stand for something - like attracts like
6:40
Step 2: Get to know your ideal customer -- beyond old-school archetypes
10:00
Step 3: Set expectations clearly upfront
11:16
Wrap up
Level Up Your Brand
The Art of Repelling Customers
Jun 22, 2022 Episode 3
Snapper Studio

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Your brand is not the right fit for everyone. And that's not a problem -- it's the whole point. The fastest path to finding your ideal customers is getting ruthlessly clear about who you don't want. Martin Sully opens this episode drinking beetroot juice and explains exactly why that's the perfect metaphor for what your brand should be doing every day.

LINKS

Episode page: https://www.snapper.studio/episodes/the-art-of-repelling-customers

Blog post -- How to Find Your Target Audience: https://www.snapper.studio/blog/identify-target-audience

Part 2 -- Attracting Customers: https://www.snapper.studio/episodes/attracting-customers-customer-personas-ep-4


Enjoyed this episode? The best next step is a free 30-minute Vision Call with Martin. No pitch, no pressure -- just a straight conversation about where your brand is and what it needs. Book at https://clients.snapper.studio/discovery