In this episode, Brad and Kris talk with John Siefert as he reveals a behind-the-scenes look at the various conferences organized by Dynamic Communities, including Community Summit North America, BizApps Partner Summit, and AI Copilot Summit. He emphasizes the importance of aligning the content of an event with the attendees' context and journey. John also explains the process of selecting event locations and the importance of conferences to the Microsoft Dynamics 365 Business Central talent.

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