.jpg)
Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising
Welcome to the Lead with Heart Podcast, where the heartbeat of philanthropy, nonprofit leadership, and fundraising resonates in every episode. I'm Haley, your host—a Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC trainer, and, most importantly, a recovering nonprofit burnout survivor.
In this empowering space, we invite nonprofit professionals to amplify their voices and unveil the heart behind their missions.
Our mission is clear: to empower, elevate, and engage nonprofit leaders, fostering the growth of healthy, thriving organizations.
Join me and a lineup of inspiring guests as we delve into real stories of Philanthropy, Leadership, Courage, and Empathy. Together, we explore the strategies and practices employed by these remarkable leaders to heal from burnout, propel their missions forward, raise crucial funds, and ultimately, make a lasting impact in the nonprofit world.
Discover the unwavering commitment to making a difference, the resilience required to navigate the challenges of philanthropy, and the innovative approaches to leadership that drive positive change.
Whether you're a seasoned nonprofit professional or just starting your journey, the Lead with Heart Podcast is your go-to resource for insights, inspiration, and actionable strategies to enhance your leadership, elevate your organization, and amplify your impact on the world of philanthropy. Tune in and let the heartbeat of leadership guide your nonprofit journey.
Lead with Heart | Philanthropy, Nonprofit Leadership, Nonprofit Management & Fundraising
E30: Creating Clarity Internally at Your Nonprofit with Jordana Merkin from Voice for Good
Hello everyone and welcome back to the Lead with Heart podcast. I am so excited and honored to have Jordana Merkin from Voice for Good with me today. We’re talking all about creating internal clarity at your nonprofit to improve the effectiveness of your external marketing.
After a decade of in-house nonprofit marketing, Jordana founded Voice for Good to bring her insider knowledge and outsider perspective to help growing nonprofits clarify their messaging to connect to those who matter most to achieving their mission.
In this episode:
- [01:55] Jordana’s career history
- [04:46] How internal clarity within an organization contributes to the effectiveness of external marketing efforts
- [08:50] How to amplify the big picture message while still showcasing individual programs
- [14:34] Equipping a board to be ambassadors on behalf of your organization
- [18:34] Emotionally connecting people to your mission through storytelling
- [24:35] The primary emotions that lead people to action
- [27:42] Practical tips for nonprofits to successfully communicate their story and key metrics they can use to track their success online
RESOURCES
Find free resources from Jordana that you can use to connect with your current fans and reach new ones here.
NOTEWORTHY QUOTES
“You need to have a strong message at the core of your marketing because otherwise, you're amplifying a hollow message.”
“It's important to have that clarity internally, whether you have a team of three or 30, or 300, because you really all need to be using the same language to share the same message.”
“When you're aware internally of that big picture story, it's really that reminder also that you're all on the same team, working toward that same goal. And that's how you're go
Send Haley a suggestion or request via text HERE!
My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies for nonprofit leaders to create real impact.
Trusted by 80,000+ organizations in 90+ countries, Donorbox offers easy fundraising tools to help you raise more. From fast donation forms to crowdfunding, events, and Donorbox Live™ Kiosk, grow your impact with donorbox.org
Dr. Lola Gershfeld’s EmC Masterclass helps you boost communication skills to raise more revenue. Trusted by top universities and global organizations. Use code LEADWITHHEART for 10% off.
CONNECT WITH HALEY
Haley is a CFRE, Stress Management Coach, and EmC trainer. Founder of The Savvy Fundraiser, she brings experience in human services, homelessness, and youth nonprofits. She specializes in EmC, leadership, board development, and fundraising, empowering nonprofit leaders to build thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
YouTube: thesavvyfundraiser
Produced by Ideablossoms