.jpg)
Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Marketing #Unfiltered
Ep 132 | Unpopular opinion: Your social is NOT a list growth tool
•
Sophia
•
Episode 132
Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind.
“The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me. It has led to starting and stopping posting on Instagram. I recently fine-tuned my messaging and am still trying to figure out how to use Instagram strategically. I had 2 people last year sign up for my freebie so hoping maybe this year, it might be higher.”
We cover:
- The actual PURPOSE of social media (that people seem to be very confused around)
- Why we’re using the wrong metrics to measure the success of our marketing
- Why you’re probably NOT growing your email list off of social media, and that doesn’t mean it’s not working for you.
- Ideas on how to promote on a platform that wasn’t built for promotion
If you’re struggling with results on social, this will help.
Resources discussed:
Join the Go-To Coach Club Waitlist: gotocoach.club/g2ccwaitlist