Ep 132 | Unpopular opinion: Your social is NOT a list growth tool

Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind.

“The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me.  It has led to starting and stopping posting on Instagram.  I recently fine-tuned my messaging and am still trying to figure out how to use Instagram strategically.   I had 2 people last year sign up for my freebie so hoping maybe this year, it might be higher.”

We cover:

1. The actual PURPOSE of social media (that people seem to be very confused around)
2. Why we’re using the wrong metrics to measure the success of our marketing
3. Why you’re probably NOT growing your email list off of social media, and that doesn’t mean it’s not working for you.
4. Ideas on how to promote on a platform that wasn’t built for promotion

If you’re struggling with results on social, this will help.

Resources discussed:

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