Theatre Marketing with Julie Nemitz (Ep. 41)

This week Melissa welcomes fellow theatre marketer Julie Nemitz to the show to talk about how playwrights can initiate & improve their marketing strategy.

In this episode, we discuss:

• Why having an online presence is essential for getting your plays produced
• What a content strategy is and looks like for playwrights
• Social media 101 for playwrights
• What NOT to do with your photos on Facebook

Resources Mentioned
Theatre Marketing Lab
"In The Greenroom" podcast
Julie's newsletter
Theatre Marketing Lab Content Club
Canva

About Our Guest
Julie Nemitz is a renowned theatre marketing leader & the force behind Theatre Marketing Lab and the popular podcast "In The Greenroom" where she offers insightful conversations with theatre leaders and actionable marketing advice. She has taken the theatre world by storm, attracting listeners globally, & reached the top #140 performing arts podcasts in the United States. For the past 10 years, Julie has revolutionized how theatres & theatre artists attract audiences through innovative strategies & compelling content. She is passionate about ensuring every community has a thriving performance space, regardless of size. Known for her infectious enthusiasm & deep knowledge of the latest digital marketing trends, Julie helps theatremakers uplevel their strategies and content through personalized consultations, coaching, & classes in the Theatre Marketing Lab. She has a special gift for analyzing what's not working and designing customized solutions to sell more tickets and deepen audience loyalty. Countless clients have experienced record-breaking sales under her guidance. When she's not busy transforming local theatres, you can find Julie rolling up her sleeves & guiding theatre artists into the digital age. Julie is also an adjunct faculty member at Western Michigan University, teaching performing arts marketing to the next generation of theatre artists. julienemitz.com| FB| IG

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