Under the Sisterhood
Under the Sisterhood podcast is one of our key storysharing platforms, celebrating the journeys of women as leaders, changemakers, and advocates in women’s health, mental wellness, and overall well-being. Host Elizabeth Elfenbein engages with women aged 18 to 100+ in intimate conversations, uncovering their experiences and wisdom while highlighting their impact on creating a healthier, more inclusive world. These stories not only honor women’s resilience and leadership but also foster meaningful dialogue around mental health, empowerment, and innovative solutions that help close the gender health gap and inspire change.
Seasons & Special Editions:
- Season 1: Being a Woman in Today’s World
- Season 2: Women’s March of Voices
- Season 3: Women Making the World Healthier
- Special Editions: Under the Hood Vlogs, Women Investing in Women’s Health, Women Making History
- Season 4: Women’s March for Mental Wellness
The Under the Sisterhood podcast is a tribute to the strength and impact of women leading the way in fostering change. With podcast producer Matt Butler and music by Ayla Schafer, Elizabeth Elfenbein creates a space where women are seen, heard, and celebrated, driving deeper connections and inspiring action through the power of storysharing.
Under the Sisterhood
Naoko Kita on improving Women's Health literacy in Japan
Today we’re getting Under the Hood of Naoko Kita a daughter, sister, women’s advocate, a healthcare and femtech innovator, and a founder on a mission for women’s health literacy from Japan.
She is the founder and CEO of Joconne Inc. from Japan. Joconne is a company that aims to create a society where women can live with enough health literacy. She strives to improve women's health literacy and empowerment in Japan, where the gender gap ranks among the lowest among developing countries. In Japan, women's health has long been considered taboo, to the extent that even recently, when buying napkins, people are putting them in opaque bags to hide them.
After working for global medical device manufacturers such as Johnson and Johnson and Medtronic, she changed her career after experiencing endometriosis and realizing her mission of increasing women's health literacy. Along the way, she also experienced pregnancy and childbirth, and started her own business just one year after giving birth. She has been selected for various entrepreneurial programs in Japan and received an Outstanding Leadership award at the Health 2.0 international conference.
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