business misfit

The “X Factor” in Branding: Intuition, Emotion, and Strategic Design with branding expert Christie Thompson

January 23, 2024 Season 3 Episode 10
The “X Factor” in Branding: Intuition, Emotion, and Strategic Design with branding expert Christie Thompson
business misfit
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business misfit
The “X Factor” in Branding: Intuition, Emotion, and Strategic Design with branding expert Christie Thompson
Jan 23, 2024 Season 3 Episode 10

My guest today is Christie Thompson. Christie is a partner at Campfire & Co., an award-winning branding firm based in Richmond, Virginia. At Campfire, Christie and the team have launched hundreds of brands, including award-winning spirits, impactful nonprofits, and dozens of small to mid-sized companies. 



Expect to learn:

  • Why embracing vulnerability is essential for creativity and thriving teams
  • Why the best brands focus on customer experiences
  • How to identify key moments of your customer’s buying journey to create amazing brand experiences 
  • How to encourage creativity with your employees and team members
  • And much more


CONNECT WITH CHRISTIE THOMPSON

LinkedIn

Campfire & Co.


ABOUT BUSINESS MISFIT

Fresh voices and new perspectives on business, growth, and impact.  


THE SHOW IS A PRODUCTION OF BAND OF MISFITS®

We help owners and leaders win at work and thrive in life. 


🎤SHOW NOTES: https://www.podpage.com/business-misfit/

👋BOM ON THE WEB: https://www.welcomemisfit.com/

📫GET THE MISFIT MINDSET NEWSLETTER: https://www.welcomemisfit.com/


Stephen Moegling is the podcast host, Founder & Chief Misfit. 


Sir Isaac Smith is the show’s well-bearded executive producer.

Show Notes

My guest today is Christie Thompson. Christie is a partner at Campfire & Co., an award-winning branding firm based in Richmond, Virginia. At Campfire, Christie and the team have launched hundreds of brands, including award-winning spirits, impactful nonprofits, and dozens of small to mid-sized companies. 



Expect to learn:

  • Why embracing vulnerability is essential for creativity and thriving teams
  • Why the best brands focus on customer experiences
  • How to identify key moments of your customer’s buying journey to create amazing brand experiences 
  • How to encourage creativity with your employees and team members
  • And much more


CONNECT WITH CHRISTIE THOMPSON

LinkedIn

Campfire & Co.


ABOUT BUSINESS MISFIT

Fresh voices and new perspectives on business, growth, and impact.  


THE SHOW IS A PRODUCTION OF BAND OF MISFITS®

We help owners and leaders win at work and thrive in life. 


🎤SHOW NOTES: https://www.podpage.com/business-misfit/

👋BOM ON THE WEB: https://www.welcomemisfit.com/

📫GET THE MISFIT MINDSET NEWSLETTER: https://www.welcomemisfit.com/


Stephen Moegling is the podcast host, Founder & Chief Misfit. 


Sir Isaac Smith is the show’s well-bearded executive producer.