Mastering YouTube Strategies with Ed Lawrence

Tired of spending hours optimizing your YouTube content only to end up with a low conversion rate?

Ed Lawrence is the Founder of Film Booth.

He helps over 13,000 newsletter subscribers with actionable tips to grow their channels and YouTube businesses.

In this episode of Creators on Air, YouTube educator Ed Lawrence shares his advice on the power of storytelling, the value of editing as a content retention strategy, and how to craft engaging, data-driven content that converts.


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Chapters

• 0:00 Introduction to Ed Lawrence
• 3:51 Three stages: grow, monetize, scale a following.
• 7:27 Optimising for discoverability isn’t always the answer.
• 11:35 Prioritize making viewers feel smart.
• 14:40 Summarizing video content creation and editing tips.
• 18:13 Impactful script writing needs strong hooks.
• 20:09 How to keep YouTube viewers intrigued.
• 23:41 Key indicators that will improve sales potential.
• 26:53 How to find audience problems and improve your product.
• 29:49 Effort into growing community and business online.
• 33:32 Why firing early might be your best hiring tip.
• 35:50 Making choices with your authentic voice in mind.
• 37:43 Quick fire round.