Episode 9: Principle of Profit

In this episode, we talk with Bill Roark, Co-Founder of Torch Technologies, to talk a little bit about the Tugboat Institute and their Principle of Profit. We discuss the importance of profit to the survival of Torch specifically in the early years, how Bill was able to balance the desire to increase profits without making it the purpose of Torch, and how the true value of profit is what you deliver to the customer and how Torch has been able to deliver exceptional value over the last 20 years.