Why isn’t your marketing working? You’re putting in the effort, crafting your message, and showing up consistently—but something isn’t clicking. In this episode, I’m sharing the one foundational piece that most small business owners overlook when writing their copy: voice of customer (VOC) research. You’ll learn how to find and use the exact words, emotions, and motivations of your ideal buyer to create messaging that instantly resonates.
I’ll break down how VOC research differs from traditional market research, why it’s critical for writing high-converting sales copy, and where to find customer language—even if you don’t have a big audience yet. Plus, I give you access to my free mini masterclass that walks you through 10 simple strategies to uncover the most powerful words for your business!
Topics We Cover in This Episode:
- The reason your marketing messages might be getting ignored
- Where to find high-impact customer language—even if you’re just starting out
- The one thing that makes copy feel “magnetic” and impossible to scroll past
- How to access a free mini masterclass to level up your messaging instantly
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Uncover the 10 hacks to tap into your customer's voice in this free over-the-shoulder training: https://www.kimkiel.com/vochacks
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Have you ever assumed silence means a missed opportunity? In this episode, I’m sharing a simple but powerful lesson: the fortune is in the follow-up! Inspired by a real-life conversation with my son about job hunting, I dive into why following up isn’t desperate—it’s strategic. Whether you're reaching out to a potential employer, a client, or a past connection, a well-timed check-in can change everything. I’ll also share insights from entrepreneur Denise Duffield-Thomas and a personal client win that proves just how effective follow-ups can be.
Topics We Cover in This Episode:
- The surprising mindset shift that makes follow-ups feel effortless
- The key reason prospects and clients don’t respond—and what to do about it
- A simple but effective follow-up email template you can start using today
Tune in to learn practical, non-pushy follow-up strategies that can boost your business, revive client relationships, and even land you new opportunities.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Read Chill & Prosper by Denise Duffield-Thomas: https://amzn.to/44oPNBZ
Ep 18: How to use the 9-word email to get more clients: https://www.kimkiel.com/podcast-1/how-to-use-the-9-word-email-to-get-more-clients
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Have you ever held onto something—whether in life or business—longer than you should, simply because you’d already invested so much into it? In this deeply personal episode, I open up about a bittersweet decision my husband and I recently made and dive into the emotional rollercoaster of letting go, the fear of feeling like a failure, and the powerful lesson in recognizing when it’s time to pivot.
Maybe you’ve poured money into a program that isn’t delivering results, launched an offer that’s flopped, or stuck with a business path that no longer excites you. Why do we stay in things that aren’t working? In this episode, I break down why we cling to past investments and how to shift your mindset so you can make better, clearer decisions. If you’ve been struggling with a tough call, this episode will give you the permission—and the push—you need to move forward.
Topics Covered in this Episode:
- How the sunk cost fallacy might be keeping you stuck in the wrong business decisions
- Why quitting something isn’t always failure—it can be a strategic move forward
- A simple exercise to weigh your options objectively
Find me on social media to share your stories of making big decisions or changing your dreams!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
What’s the real difference between a copywriter and a ghostwriter? In today’s episode, I’m diving into the differences and similarities between copywriting and ghostwriting—a topic that’s piqued my interest and curiosity over the last few months. As more and more copywriters start calling themselves ghostwriters, I couldn’t help but wonder: Is there a real distinction, or is it just smart branding?
Through my own research, polls, and deep dives into industry definitions, I uncover what each type of writer really does and when you should hire one over the other.
Plus, I share insights on how to find a writer who can truly capture your brand’s voice—because at the end of the day, that’s what really matters. If you’re a business owner looking to outsource your writing, a writer navigating your positioning, or just someone who loves a good word nerd debate, this episode is packed with insights you won’t want to miss!
Topics Covered in this Episode:
- Why some copywriters are rebranding as ghostwriters—and if it’s just a marketing strategy
- The biggest difference between copywriting and ghostwriting
- A key question to ask before hiring a writer to make sure they "get" your voice
What’s your take on the difference between ghostwriters and copywriters? Find me on social to share your take.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Find out more about what copywriters are and do:
Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip
Episode 74: https://www.kimkiel.com/podcast-1/a-special-ask-me-anything-episode
What’s your take on the difference between ghostwriters and copywriters? Find me on social to share your take: http://www.instagram.com/kim_kiel_copy
Need someone to take writing projects off your plate? Book a call to chat about the ways I can support you: https://bookacallwithkim.as.me/introcall
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
What if there was a simple formula that made writing your marketing content faster, easier, and more effective? In this episode of Ill Communication, I’m sharing one of my go-to copywriting formulas that belongs in every marketer’s toolkit—Challenge, Solution, Result (CSR). This versatile structure is perfect for your welcome email sequence, sales emails, and even social media posts. Whether you’re telling your own story or showcasing client success, CSR helps you build authority, provide social proof, and write content that sells—without feeling salesy.
If you caught my last two episodes on mastering your high-ticket message, you’ll recognize CSR as a powerhouse for selling premium offers. But it’s not just for high-ticket sales—it works for any offer, anytime. In this episode, I’ll break down the formula, give you a real example, and challenge you to try it out today. Let’s dive in!
Topics We Cover in This Episode:
- The key copywriting formula you must have in your marketing arsenal
- How to use CSR to craft compelling case studies and client stories
- A simple challenge to help you implement this formula today
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to the 2-part series on Mastering High Ticket Messaging:
Episode 132: https://www.kimkiel.com/podcast-1/how-to-market-and-sell-high-ticket-offers-part-1
Listen to episode 76 to find out how to create scroll-stopping hooks for your content
Download the Hook formula cheatsheet:
https://www.kimkiel.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf
Checkout the fun clothes at CoordCrew: https://coordcrew.com/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Why do some high-ticket offers sell effortlessly while others struggle to gain traction? The secret isn’t just in what you’re selling—it’s how you’re selling it.
In this episode, I’m covering what strategies actually work when marketing and selling premium offers in 2025. I’ll reveal where your high-ticket buyers are really hanging out (hint: it’s not where you think), how to craft messaging that positions you as the expert they need, and why less is often more when it comes to selling high-end services. Plus, I’ll share four of my favorite copywriting frameworks to help you write faster, sell more, and attract your dream clients with confidence.
If you feel like your premium offers aren’t getting the attention they deserve, this episode will change the way you approach your marketing and sales strategy.
What You’ll Learn:
- The truth about where high-ticket buyers really hang out
- Why trying to “hack the algorithm” won’t help you sell premium offers
- The one thing high-ticket buyers always look for before making a purchase
You don’t have to write your high-ticket message by yourself. I'll guide you step-by-step through developing and perfecting your high-ticket message inside The Joy of Copy Club. Or, if you’d rather have someone handle all the research, strategy, and writing for you, I can take it off your plate. Find me on social media or send me an email to get the conversation started: hello@kimkiel.com
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to podcast episode 13 to see how to use the P4 formula: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Listen to episode 30 to hear about Before After Bridge formula: https://www.kimkiel.com/podcast-1/use-before-after-bridge-to-close-more-sales
Listen to episode 93 - How to make $150k from an ugly google doc for a deep dive into high-ticket messaging and how to use Desire-Obstacle-Solution framework: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-doc
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Selling high-ticket offers ($5K+) isn’t just about slapping on a premium price tag—it’s about speaking directly to the right buyers in the right way. High-ticket clients think, research, and invest differently, which means your messaging must reflect that.
In this two-part series, I’m unpacking what makes a high-ticket offer irresistible and the strategic shifts that help you attract, convert, and serve premium clients with confidence. We’ll dive into what works, what doesn’t, and how to position yourself as the go-to expert in your industry.
Topics We Cover in This Episode:
- The key differences between high-ticket and low-ticket messaging
- What high-ticket buyers really look for before making an investment
- The biggest mistakes that repel premium clients
There’s a lot to cover, so I’m breaking it into two episodes—tune in now for part one! And if you have questions about marketing and selling high-ticket offers, reach out to me on social media—I’d love to hear from you!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Is the secret to growing your business actually going back to basics?
With AI tools, algorithm changes, and skeptical consumers, keeping up with online business trends can feel exhausting. But what if the real key to success isn’t about chasing the latest hacks—but instead, focusing on timeless, proven business foundations?
In this episode, I’m sharing my personal experience with B-School, Marie Forleo’s renowned online business and marketing program, and why it was one of the best investments I ever made. I’ll walk you through the strategies that helped me build a thriving, flexible business and why getting back to marketing fundamentals—like email, content, and real human connection—can help you stand out in today’s unpredictable landscape.
If you’re a Gen X woman looking for structure, clarity, and a supportive community to help you grow your business, this episode is for you. Plus, I’m revealing the exclusive bonuses I’ve created to help you implement what you learn and build a business that fits your lifestyle. Ready to find out if B-School is right for you? Hit play now!
Topics We Cover in This Episode:
- Why “old-school” marketing strategies are making a major comeback
- The biggest mistake I made before joining B-School—and how you can avoid it
- What makes B-School different from free business advice online
- The one thing that will help you gain traction faster than anything else
Get your business and marketing fundamentals dialed in. To register for the free Business Bootcamp and find out about my bonus suite for Gen X business owners, visit kimkiel.com/bschool.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Find out more about the bootcamp, B-School and the EXTRA SPECIAL ways I’ll support you as you go through the program: www.kimkiel.com/bschool
Episode 26: The X Factor - Why Gen X women are an untapped market: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market
Episode 27: 5 things I wish I knew before I started a small business: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xer
Episode 128 - 7 Marketing and copywriting trends to boost sales in 2025: https://www.kimkiel.com/podcast-1/7-marketing-and-copywriting-trends-to-boost-sales-in-2025
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your business with your values—boldly, intentionally, and authentically. We’re covering practical ways to show up for what matters to you, build a meaningful connection with your audience, and attract clients who care about the same things you do.
From small, quiet steps to bigger, more visible moves, I’m sharing 10 creative ways to bring your values to life in your business. These tips will help you communicate clearly, stand out in your market, and show up as a force for good in a time when your voice is needed more than ever. Let’s get brave, my friend!
Topics We Cover in This Episode:
- A 2-second way to show you’re a safe space for marginalized communities
- How to leverage your marketing to amplify diverse voices (without overthinking it)
- Real examples of brands using their values to drive loyalty and sales
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to Claire Pelletreau’s podcast and her use of pronouns:
https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731
Check out the values statements in the footers of these websites:
https://www.simplifysimplify.me/
View CoordCrew’s Value Statements on their About page:
https://coordcrew.com/pages/about
See Brittney McBean’s values statement on her contact form:
https://brittanymcbean.com/contact/
Explore equity and anti-racist resources on my workshop page:
https://www.kimkiel.com/equity-workshop
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Ready to become a respected voice in your industry without coming across as pushy or self-promotional?
Let me show you how to create the kind of content that naturally positions you as an authority while building genuine connections with other experts in your field. In this episode, I spill the tea on my Beastie Boys-inspired approach to becoming an "ill communicator" (spoiler alert: it's all about being the dopest marketer you can be), and share a game-changing writing prompt that's about to transform how you create content.
Topics We Cover in This Episode:
- Why playing it humble might be sabotaging your authority (and what to do instead)
- The sneaky psychology behind expert recommendations that makes your audience trust you more
- A brilliant networking hack that turns content creation into relationship-building
Want to help shape my new monthly writing prompts offering? Take the quick survey at www.kimkiel.com/WritingSurvey, and while you're at it, check out today's featured experts: Rebecca Vigelius (rebeccavigelius.com), April Stroink (aprilstroink.ca), and Megan Sumrell (megansumrell.com) for game-changing support in sleep, money, and time management!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Share your ideas and thoughts about a new low-priced offer I'm thinking of creating to help you write effective copy, in this short survey: www.kimkiel.com/WritingSurvey
Check out some of the experts I shout out in this episode:
Certified Stress & Sleep Coach, Rebecca Vigelius: https://www.rebeccavigelius.com/
Money Coach, April Stroink: https://aprilstroink.ca/
Time management & productivity expert for women, Megan Sumrell: https://www.megansumrell.com/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Ready to transform your marketing strategy for 2025?
I'm breaking down seven game-changing marketing and copywriting trends that most experts aren't talking about.
We’ll get into why human-centered marketing is more crucial than ever and discuss the big shifts happening in the marketing industry for 2025.
Plus, I share candid thoughts on AI's role in marketing and why going local could be your best strategy in the current economic climate. Whether you're a course creator, consultant, or small business owner, this episode will help you navigate the ever-evolving marketing landscape and boost your sales in 2025. Let’s dive in!
Topics We Cover in This Episode:
- Why the traditional sales funnel might be holding you back, and what to do instead
- The unexpected marketing channel that's making a comeback
- Why certain trendy marketing tactics might be damaging your brand
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
- Episode 126: 11 prompts for end-of-year reflection & goal setting in 2025: https://www.kimkiel.com/podcast-1/a-guided-reflection-for-entrepreneurs-11-prompts-for-end-of-year-reflection-goal-setting-in-2025
- Episode 127: 25 No-BS Resolutions for GenX business owners who want more ease, success and fun in 2025: https://www.kimkiel.com/podcast-1/25-no-bs-resolutions-for-genx-business-owners-who-want-more-ease-success-and-fun-in-2025
- Episode 75: Top 6 Copywriting Trends for 2024: https://www.kimkiel.com/podcast-1/top-6-copywriting-trends-for-small-businesses-in-2024
- Get the brand voice audio series and workbook: www.kimkiel.com/voiceworkbook
- Explore how you can get more marketing and copywriting strategy, support and sales by working with me in 2025: https://bookacallwithkim.as.me/introcall
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Tired of setting the same old New Year's resolutions that fizzle out by February? Ready for some refreshingly honest, achievable goals that actually align with your life and business?
I'm sharing 25 no-BS resolutions specifically crafted for GenX business owners (though trust me, they'll resonate no matter your generation). From finally raising your rates to embracing "B-minus work," these resolutions are all about finding more ease, success, and joy in 2025.
I'll show you why spending time setting intentions is valuable, even if you don't achieve them all, and how you can use these resolutions as a compass whenever you're feeling stuck or stagnant in your business journey. Plus, I'm getting real about my own resolution struggles and sharing a powerful self-forgiveness practice that helped me move past 2024's challenges.
Topics We Cover in This Episode:
- Why taking yourself less seriously might be the key to bigger success
- The "BAM" method that makes any goal more achievable
- A powerful self-forgiveness practice for letting go of past "failures"
Find me on social or email me with any New Year's resolutions you'd add to your list!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Want to set yourself up for an incredible 2025?
Today I want to guide you through a powerful end-of-year reflection practice designed specifically for entrepreneurs and business owners. I'll walk you through a series of thoughtful questions that will help you celebrate your wins, acknowledge your challenges, and craft an intentional vision for the year ahead.
Starting with a grounding meditation to help you get centered, I'll lead you through ten transformative questions that go beyond basic goal-setting.
This episode is perfect for anyone looking to close out their year mindfully and step into 2025 with clarity, purpose, and a solid plan for their business messaging and copywriting needs!
Topics We Cover in This Episode:
- A unique way to reverse engineer your copywriting needs based on your vision
- How to tap into what I call "limitless abundance" to expand your business possibilities
- The micro-step strategy that turns big, bold visions into actionable plans
Feel free to go grab yourself a coffee or tea, your journal and your favourite pen. Light a candle and settle into a comfy spot. Pause this episode after each question, if you’d like, and give yourself the space to really think through these questions and your answers. Enjoy!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Book an intro & strategy call to share your goals and identify steps to get there: https://bookacallwithkim.as.me/introcall
Kara Lowentheil's podcast: https://schoolofnewfeministthought.com/podcasts/
Jen Horvath & Heartlifted coaching: https://www.heartlifted.com/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
If you caught last week’s episode on how to remix your content, this episode is a live example of that. I’m practicing what I preach and remixing a podcast episode from a couple of years ago.
I'm also breaking away from my usual copywriting content to share a testament to the power of "surprise and delight" content - those unexpected, personal moments that help you connect deeply with your audience.
You’ll learn my game-changing gravy recipe that will transform your holiday cooking experience and I'll even walk you through my "golden formula for gravy" - a foolproof method that takes the anxiety out of creating that perfect, lump-free sauce that will have your dinner guests singing your praises.
It's crucial to occasionally step away from strictly educational content and share something that simply brings you joy - and this episode is a great example of that. In a year that's been challenging for many, these small moments of connection can be a lifeline, helping you build stronger, more authentic relationships with your followers.
Topics We Cover in This Episode:
- The mysterious "golden formula" that transforms gravy-making from stressful to sublime
- Why imperfect, joy-filled content can be more powerful than constant teaching
- A secret technique for adding unexpected depth to your gravy (hint: it involves bourbon!)
- How sharing personal delights can revolutionize your audience engagement
The moral of this episode is to create surprise and delight content - if you need a brainstorming or thought partner - reach out to me!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Episode 124: 5 simple and stress-free ways entrepreneurs can remix content over the holidays (or any day!): https://www.kimkiel.com/podcast-1/5-ways-to-turn-2025-into-your-most-profitable-stress-free-and-successful-year-yet-in-small-business
Grab the Content Remix Strategy: www.kimkiel.com/remix
Get the Gravy Recipe: https://www.foodnetwork.com/recipes/food-network-kitchen/classic-turkey-gravy-recipe-1973898
Get more tips and strategies in my newsletter: https://www.kimkiel.com/magnetic
Join the Joy of Copy Club: https://www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Feeling overwhelmed by the pressure to create fresh content during the holiday season? What if I told you there's a stress-free way to keep your audience engaged without burning yourself out?
In this episode, I'm revealing 9 game-changing strategies for remixing and repurposing your existing content that will save you time, energy, and sanity. From creating "greatest hits" collections to resharing past podcast episodes and exploring creative ways to repackage your best work, I'll walk you through practical techniques that can help you stay visible and valuable to your audience—even when you want to take a well-deserved break.
Whether you're an entrepreneur, content creator, or business owner looking to maintain momentum without constant content creation, this episode is your ultimate guide to working smarter, not harder.
Topics We Cover in This Episode:
- The secret Hollywood-inspired technique for recycling content without feeling repetitive
- How to transform a single piece of content into multiple formats
- Sneaky ways to leverage past presentations and guest appearances
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Get the Content Remix Strategy - Holiday Edition download: www.kimkiel.com/remix
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Are you struggling to break through your marketing plateaus and looking to make 2025 your most successful year yet? In this episode, I dive deep into the strategies and services that can transform your business's copywriting and marketing approach.
I'll share five powerful ways to overcome common challenges like stalled sales, inconsistent messaging, and feeling stuck in your marketing efforts, offering practical solutions to help you generate more revenue with less stress.
Whether you're an entrepreneur whose course sales have slowed down, someone who constantly procrastinates on marketing tasks, or a business owner who struggles to find the right words to connect with your audience, this episode is your roadmap to clarity and momentum.
Topics We Cover in This Episode:
- The hidden reasons why your marketing might be falling flat
- How to diagnose and overcome your copywriting bottlenecks
- A surprising technique for generating consistent marketing momentum
- Why your current sales strategies might need a complete refresh
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to Episode 122: 8.5 Things I’m grateful for in 2024: https://www.kimkiel.com/podcast-1/8-things-im-grateful-for-in-2024
Check out the Joy of Copy Club: www.kimkiel.com/copyclub
Look at some of my services: www.kimkiel.com/services
Book an intro call to see which copy service is a best fit for your business: https://bookacallwithkim.as.me/introcall
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
How do you find joy and gratitude during challenging business years?
I’m sharing my reflections on 2024, diving into the ups and downs of my entrepreneurial journey while highlighting the unexpected sources of happiness that have sustained me through a difficult period of business uncertainty.
From celebrating my incredible family and rediscovering the magic of reading to appreciating in-person events and my supportive clients, I open up about the things that have kept me grounded and inspired. This episode is about resilience, gratitude, and finding light even when professional challenges threaten to overshadow personal growth.
Topics We Cover in This Episode:
- How I’ve been tapping into fiction as a source of unexpected joy
- Why community matters more than revenue numbers
- Why gratitude isn't just a practice, but a strategic mindset
- The hidden gifts within professional setbacks
- How personal connections can fuel professional resilience
- The unexpected benefits of vulnerability in business storytelling
If you've enjoyed this podcast in 2024, I'd be grateful if you would leave a 5-star rating and review in the podcast app.
Please share the things YOU'RE grateful for with me - find me on social or shoot me an email hello@kimkiel.com
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
What’s the best way to make the most out of Giving Tuesday?
In this episode, I share 13 creative, last-minute strategies that charities and businesses alike can use to ride the wave of generosity and excitement during this global day of giving. From simple email-only campaigns to thoughtful donor appreciation ideas, you’ll hear practical ways to connect with your audience and maximize results with minimal stress.
Even if you aren’t involved with a charity, I invite you to tune in because these ideas are totally transferrable to small business, and you might hear something that sparks your next best step!
Topics We Cover in This Episode:
- The email formulas that guarantee engagement on Giving Tuesday
- Why starting your campaign before Black Friday can be a game-changer
- How to make Giving Tuesday about more than just money
- The one mistake you must avoid when crafting your Giving Tuesday emails
Are you ready to spark generosity and make an impact? Let’s dive in!
If you need help with writing your fundraising messages, reach out to hello@kimkiel.com to find out how I can support charities and nonprofits.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Episode 17: How to get the most out of Black Friday - even if you’re not selling anything: https://www.kimkiel.com/podcast-1/how-to-get-the-most-out-of-black-friday-even-if-youre-not-selling-anything
Find out how to write the 3-email fundraising sequence:
1: ACCA - Episode 20: Don’t write from scratch! Use the ACCA copywriting formula to get more sales and donations. https://www.kimkiel.com/podcast-1/dont-write-from-scratch-use-the-acca-copywriting-formula-to-get-more-sales-and-donations
2: PAS - Episode 77 How to use the pAS copywriting formula to sell more https://www.kimkiel.com/podcast-1/how-to-use-the-pas-copywriting-formula-to-sell-more-without-sounding-douchey
3: P4 - Episode 13 - How to write a compelling sales message without being cheesy or sleazy https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Is your business missing out on potential customers and revenue by not including FAQs in your marketing efforts?
In this episode, I dive into why FAQs are so valuable for your business and bottom line. You'll learn how FAQs can help move your readers toward making a purchase decision, tackle common objections, and even boost your SEO. Plus, I'll share the best places to showcase your FAQs, from your sales pages to email sequences to your website.
By the end of this episode, you’ll understand why FAQs are anything but boring - and why they could be the secret to increasing your conversions.
Topics We Cover in This Episode:
- The different places you should be including FAQs in your marketing
- Why FAQs are great for SEO and attracting new leads
- How to strategically choose which FAQs to include
Have a burning question about copywriting, marketing, or growing your business? I want to hear from you! Visit speakpipe.com/kimkiel or click the link in the show notes to leave me a voice message or text with your question. I regularly answer these questions in my "Ask Me Anything" episodes!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Want to know the secret behind growing your audience without spending a dime on ads? Today I’m answering a “pick my brain” question I got from one of my business buddies, Lauren, about how I've managed to regularly rank in the top 200 (and sometimes top 50!) marketing podcasts on Apple Charts in Canada.
I break down my three key strategies for boosting discoverability and growing your audience organically, including real examples. Whether you have a podcast, blog, or any other type of content platform, this is an episode you need to hear!
Topics We Cover in This Episode:
- The truth about "clever" episode titles and why they might be hurting your discoverability
- The specific equipment change that could be the difference between listeners staying or leaving
- A powerful keyword strategy that top-ranking podcasts use (but rarely talk about)
Have a burning question about copywriting, marketing, or growing your business? I'd love to feature your question in an upcoming "Ask Me Anything" episode! Head to speakpipe.com/kimkiel to leave me a voice message with your question, or find the link in the show notes to text me directly. Make sure to include your name and contact info so I can give you a shoutout when I answer your question on air!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to Adam Schaeuble Podcasting Business School Podcast: https://podcasts.apple.com/us/podcast/podcasting-business-school-podcasting-tips-for-entrepreneurs/id1439327697
Listen to Lauren Goldstein’s The Biz Doctor Podcast: https://podcasts.apple.com/ca/podcast/the-biz-doctor-smart-strategies-to-scale-your/id1618773779
Episode 113: “How do you continually come up with content ideas?” {Pick My Brain!}: https://www.kimkiel.com/podcast-1/how-do-you-continually-come-up-with-content-ideas-pick-my-brain
Check out my favourite podcast recording resources on my Resources Page: https://www.kimkiel.com/resources
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Are you staring at the calendar wondering how you'll get all your content created before the year ends?
Well, you’re in luck because I'm sharing one of my favourite copywriting prompts, "My Favourite Thing".
This prompt consistently helps my Joy of Copy Club members create engaging email content in record time. I'll walk you through exactly how to use this prompt to craft authentic, connection-building emails that your audience will love - starting with a personal story and ending with an engagement-boosting call to action.
Implement this prompt immediately to boost your email engagement and keep your best prospects close.
Topics We Cover in This Episode:
- A behind-the-scenes peek at how my Copy Club members transform simple prompts into revenue-generating content
- The engagement-boosting element that most people forget to include in their emails
- The perfect timing trick for sending this type of email during the holiday season
If you want more prompts like this one - Join the Joy of Copy Club and get 4 hand-picked writing prompts every month: www.kimkiel.com/copyclub
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Join the Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Is your copywriting taking too long and still not getting the results you want?
In this episode, I’m walking you through how to go from feeling confused and overwhelmed about your copywriting to becoming confident and efficient. I share my proven strategies that have helped countless business owners write everything from weekly emails to sales pages in record time.
You’ll also hear how one of my Joy of Copy Club members went from having an outdated website she was embarrassed about to launching a completely refreshed site in just weeks – and how she's now booking clients months in advance.
Tune in for a peek inside the Joy of Copy Club and hear how this unique program combines copy frameworks and templates with personalized coaching to help you develop your authentic voice and create marketing that actually converts.
Topics We Cover in This Episode:
How to craft sales pages that sound authentically you
The secret to writing a month's worth of engaging emails in just a couple of hours
Why traditional writing rules might be holding your business back
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Book a call to ask questions or see if the Copy Club is right for you: https://bookacallwithkim.as.me/introcall
Write revenue-boosting copy with less time and effort inside the Joy of Copy Club. Join now: www.kimkiel.com
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Have you ever found yourself staring at a blank page, struggling to start writing?
In this episode, I'm sharing three mind-blowing secrets I wish I'd known before becoming a professional copywriter.
Drawing from my experience in both the nonprofit sector and as a self-employed copywriter, I’m diving into why pro copywriters never start from scratch, how great copy is actually assembled rather than written, and why the "less is more" principle is crucial in crafting compelling messages.
I’m also inviting you to learn how to implement these 3 strategies in your sales copywriting process at my upcoming masterclass “What to say & How to say it” You can register for free at kimkiel.com/masterclass!
Topics We Cover in This Episode:
- How to tap into your customers' language for maximum impact
- A simple writing prompt that can kickstart your creativity
- The secret to turning one piece of content into multiple engaging messages
- Why confusion is the enemy of sales (and how to avoid it in your copy)
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
See these tips in action! Attend the free copywriting masterclass: What to say & How to say it. Grab your seat at: https://www.kimkiel.com/masterclass
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
I’m coming in hot on this episode with a very special invitation you’re not going to want to miss!
If you've ever found yourself staring at a blank page, unsure of what to say or how to say it, this episode holds your ticket to copywriting freedom.
Join me to learn about my upcoming free masterclass where you can discover how to banish writer's block, connect deeply with your audience, and create content that sells without feeling sleazy.
Topics We Cover in This Episode:
- A special invitation to my upcoming masterclass!
- How you can get live copy coaching from me
- A sneak peek into the masterclass
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Join the Masterclass! Save your seat: www.kimkiel.com/masterclass
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
You've probably heard the supposed secrets to small business success: posting 5 times a day on Instagram, going viral on TikTok, adhering to a strict 5 am morning routine, or constantly churning out new digital products. But are these really the keys to small business success?
As someone who's built a highly profitable and surprisingly relaxed service-based business that's generated over a million dollars in lifetime revenue in just 6 years, I can confidently say I did NONE of those things.
Instead, I developed a handful of habits that have allowed me to run a successful, laid-back business that provides both a comfortable work-life balance and a solid monthly income.
In this episode, I'm sharing the 20 Tiny Habits that helped me build a thriving small business as a copywriter. These are practical, actionable tips that can help you achieve success without sacrificing your sanity or personal life.
Topics We Cover in This Episode:
- A small but impactful ritual that will add joy to your workday
- A practical technique to overcome writer's block and start writing faster
- The mindset shift that turns business challenges into exciting experiments
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Find links to things I mention in this episode: www.kimkiel.com/resources
Episode 92: Stress-free financial management for small businesses with Profit First, featuring April Stroink: https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroink
Episode 5: The Mary Poppins of copy formulas - “Practically perfect in every way” (AIDA): https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way
Episode 13: How to write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Check out Rose Han’s YouTube video - 20 Tiny Habits that made me Rich: https://www.youtube.com/watch?v=Ff4z3pAqagQ
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Why your marketing isn’t working - and how to fix it with voice of customer research
7:24
The fortune is in the follow-up
7:00
Making tough decisions in business and life
10:07
Copywriter or Ghostwriter - what’s the difference and which one do I need?
11:46
Challenge Solution Result - a powerhouse formula for telling your story and showcasing client case studies
9:01
Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2)
30:48
How to market and sell high-ticket offers (part 1)
20:48
How to grow your business in a changing market (and why B-School could help)
18:07
10 simple ways to share your values in your business and marketing (and why it’s important you do)
16:01
Content that builds goodwill and positions you as a trusted authority {A writing prompt for women entrepreneurs}
10:55
7 Marketing and copywriting trends to boost sales in 2025
21:51
25 No-BS Resolutions for GenX Business Owners who want more ease, success and fun in 2025
16:24
A guided reflection for entrepreneurs - 11 prompts for end-of-year reflection & goal setting in 2025
9:16
Why small business owners should share "surprise and delight” content
10:12
9 simple, stress-free ways entrepreneurs can remix content over the holidays (or any day!)
17:45
5 ways to turn 2025 into your most profitable, stress-free, and successful year yet in small business
14:17
8.5 Things I’m grateful for in 2024
11:41
13 Last minute ideas for raising money on Giving Tuesday (plus a bonus 3-email fundraising sequence)
17:26
Why FAQs are good for your business and bottom line
9:28
"How do you grow your audience and boost engagement for your podcast or blog?” {Pick My Brain!}
12:03
My Favourite Thing (a timeless writing prompt to create connection with your audience)
8:13
Go from confused to confident. How copy coaching can boost your marketing and grow your sales
15:25
3 mind-blowing things I wish I knew before I became a copywriter {Plus a Writing Prompt}
10:37
How to know what to say and how to say it (in your copywriting)
7:10
20 Tiny habits that help me build a successful small business as a copywriter
16:52