If you caught last week’s episode on how to remix your content, this episode is a live example of that. I’m practicing what I preach and remixing a podcast episode from a couple of years ago.
I'm also breaking away from my usual copywriting content to share a testament to the power of "surprise and delight" content - those unexpected, personal moments that help you connect deeply with your audience.
You’ll learn my game-changing gravy recipe that will transform your holiday cooking experience and I'll even walk you through my "golden formula for gravy" - a foolproof method that takes the anxiety out of creating that perfect, lump-free sauce that will have your dinner guests singing your praises.
It's crucial to occasionally step away from strictly educational content and share something that simply brings you joy - and this episode is a great example of that. In a year that's been challenging for many, these small moments of connection can be a lifeline, helping you build stronger, more authentic relationships with your followers.
Topics We Cover in This Episode:
- The mysterious "golden formula" that transforms gravy-making from stressful to sublime
- Why imperfect, joy-filled content can be more powerful than constant teaching
- A secret technique for adding unexpected depth to your gravy (hint: it involves bourbon!)
- How sharing personal delights can revolutionize your audience engagement
The moral of this episode is to create surprise and delight content - if you need a brainstorming or thought partner - reach out to me!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Episode 124: 5 simple and stress-free ways entrepreneurs can remix content over the holidays (or any day!): https://www.kimkiel.com/podcast-1/5-ways-to-turn-2025-into-your-most-profitable-stress-free-and-successful-year-yet-in-small-business
Grab the Content Remix Strategy: www.kimkiel.com/remix
Get the Gravy Recipe: https://www.foodnetwork.com/recipes/food-network-kitchen/classic-turkey-gravy-recipe-1973898
Get more tips and strategies in my newsletter: https://www.kimkiel.com/magnetic
Join the Joy of Copy Club: https://www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Feeling overwhelmed by the pressure to create fresh content during the holiday season? What if I told you there's a stress-free way to keep your audience engaged without burning yourself out?
In this episode, I'm revealing 9 game-changing strategies for remixing and repurposing your existing content that will save you time, energy, and sanity. From creating "greatest hits" collections to resharing past podcast episodes and exploring creative ways to repackage your best work, I'll walk you through practical techniques that can help you stay visible and valuable to your audience—even when you want to take a well-deserved break.
Whether you're an entrepreneur, content creator, or business owner looking to maintain momentum without constant content creation, this episode is your ultimate guide to working smarter, not harder.
Topics We Cover in This Episode:
- The secret Hollywood-inspired technique for recycling content without feeling repetitive
- How to transform a single piece of content into multiple formats
- Sneaky ways to leverage past presentations and guest appearances
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Get the Content Remix Strategy - Holiday Edition download: www.kimkiel.com/remix
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Are you struggling to break through your marketing plateaus and looking to make 2025 your most successful year yet? In this episode, I dive deep into the strategies and services that can transform your business's copywriting and marketing approach.
I'll share five powerful ways to overcome common challenges like stalled sales, inconsistent messaging, and feeling stuck in your marketing efforts, offering practical solutions to help you generate more revenue with less stress.
Whether you're an entrepreneur whose course sales have slowed down, someone who constantly procrastinates on marketing tasks, or a business owner who struggles to find the right words to connect with your audience, this episode is your roadmap to clarity and momentum.
Topics We Cover in This Episode:
- The hidden reasons why your marketing might be falling flat
- How to diagnose and overcome your copywriting bottlenecks
- A surprising technique for generating consistent marketing momentum
- Why your current sales strategies might need a complete refresh
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to Episode 122: 8.5 Things I’m grateful for in 2024: https://www.kimkiel.com/podcast-1/8-things-im-grateful-for-in-2024
Check out the Joy of Copy Club: www.kimkiel.com/copyclub
Look at some of my services: www.kimkiel.com/services
Book an intro call to see which copy service is a best fit for your business: https://bookacallwithkim.as.me/introcall
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
How do you find joy and gratitude during challenging business years?
I’m sharing my reflections on 2024, diving into the ups and downs of my entrepreneurial journey while highlighting the unexpected sources of happiness that have sustained me through a difficult period of business uncertainty.
From celebrating my incredible family and rediscovering the magic of reading to appreciating in-person events and my supportive clients, I open up about the things that have kept me grounded and inspired. This episode is about resilience, gratitude, and finding light even when professional challenges threaten to overshadow personal growth.
Topics We Cover in This Episode:
- How I’ve been tapping into fiction as a source of unexpected joy
- Why community matters more than revenue numbers
- Why gratitude isn't just a practice, but a strategic mindset
- The hidden gifts within professional setbacks
- How personal connections can fuel professional resilience
- The unexpected benefits of vulnerability in business storytelling
If you've enjoyed this podcast in 2024, I'd be grateful if you would leave a 5-star rating and review in the podcast app.
Please share the things YOU'RE grateful for with me - find me on social or shoot me an email hello@kimkiel.com
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
What’s the best way to make the most out of Giving Tuesday?
In this episode, I share 13 creative, last-minute strategies that charities and businesses alike can use to ride the wave of generosity and excitement during this global day of giving. From simple email-only campaigns to thoughtful donor appreciation ideas, you’ll hear practical ways to connect with your audience and maximize results with minimal stress.
Even if you aren’t involved with a charity, I invite you to tune in because these ideas are totally transferrable to small business, and you might hear something that sparks your next best step!
Topics We Cover in This Episode:
- The email formulas that guarantee engagement on Giving Tuesday
- Why starting your campaign before Black Friday can be a game-changer
- How to make Giving Tuesday about more than just money
- The one mistake you must avoid when crafting your Giving Tuesday emails
Are you ready to spark generosity and make an impact? Let’s dive in!
If you need help with writing your fundraising messages, reach out to hello@kimkiel.com to find out how I can support charities and nonprofits.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Episode 17: How to get the most out of Black Friday - even if you’re not selling anything: https://www.kimkiel.com/podcast-1/how-to-get-the-most-out-of-black-friday-even-if-youre-not-selling-anything
Find out how to write the 3-email fundraising sequence:
1: ACCA - Episode 20: Don’t write from scratch! Use the ACCA copywriting formula to get more sales and donations. https://www.kimkiel.com/podcast-1/dont-write-from-scratch-use-the-acca-copywriting-formula-to-get-more-sales-and-donations
2: PAS - Episode 77 How to use the pAS copywriting formula to sell more https://www.kimkiel.com/podcast-1/how-to-use-the-pas-copywriting-formula-to-sell-more-without-sounding-douchey
3: P4 - Episode 13 - How to write a compelling sales message without being cheesy or sleazy https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Is your business missing out on potential customers and revenue by not including FAQs in your marketing efforts?
In this episode, I dive into why FAQs are so valuable for your business and bottom line. You'll learn how FAQs can help move your readers toward making a purchase decision, tackle common objections, and even boost your SEO. Plus, I'll share the best places to showcase your FAQs, from your sales pages to email sequences to your website.
By the end of this episode, you’ll understand why FAQs are anything but boring - and why they could be the secret to increasing your conversions.
Topics We Cover in This Episode:
- The different places you should be including FAQs in your marketing
- Why FAQs are great for SEO and attracting new leads
- How to strategically choose which FAQs to include
Have a burning question about copywriting, marketing, or growing your business? I want to hear from you! Visit speakpipe.com/kimkiel or click the link in the show notes to leave me a voice message or text with your question. I regularly answer these questions in my "Ask Me Anything" episodes!
Show notes are always available at https://www.kimkiel.com/podcast!!
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Want to know the secret behind growing your audience without spending a dime on ads? Today I’m answering a “pick my brain” question I got from one of my business buddies, Lauren, about how I've managed to regularly rank in the top 200 (and sometimes top 50!) marketing podcasts on Apple Charts in Canada.
I break down my three key strategies for boosting discoverability and growing your audience organically, including real examples. Whether you have a podcast, blog, or any other type of content platform, this is an episode you need to hear!
Topics We Cover in This Episode:
- The truth about "clever" episode titles and why they might be hurting your discoverability
- The specific equipment change that could be the difference between listeners staying or leaving
- A powerful keyword strategy that top-ranking podcasts use (but rarely talk about)
Have a burning question about copywriting, marketing, or growing your business? I'd love to feature your question in an upcoming "Ask Me Anything" episode! Head to speakpipe.com/kimkiel to leave me a voice message with your question, or find the link in the show notes to text me directly. Make sure to include your name and contact info so I can give you a shoutout when I answer your question on air!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to Adam Schaeuble Podcasting Business School Podcast: https://podcasts.apple.com/us/podcast/podcasting-business-school-podcasting-tips-for-entrepreneurs/id1439327697
Listen to Lauren Goldstein’s The Biz Doctor Podcast: https://podcasts.apple.com/ca/podcast/the-biz-doctor-smart-strategies-to-scale-your/id1618773779
Episode 113: “How do you continually come up with content ideas?” {Pick My Brain!}: https://www.kimkiel.com/podcast-1/how-do-you-continually-come-up-with-content-ideas-pick-my-brain
Check out my favourite podcast recording resources on my Resources Page: https://www.kimkiel.com/resources
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Are you staring at the calendar wondering how you'll get all your content created before the year ends?
Well, you’re in luck because I'm sharing one of my favourite copywriting prompts, "My Favourite Thing".
This prompt consistently helps my Joy of Copy Club members create engaging email content in record time. I'll walk you through exactly how to use this prompt to craft authentic, connection-building emails that your audience will love - starting with a personal story and ending with an engagement-boosting call to action.
Implement this prompt immediately to boost your email engagement and keep your best prospects close.
Topics We Cover in This Episode:
- A behind-the-scenes peek at how my Copy Club members transform simple prompts into revenue-generating content
- The engagement-boosting element that most people forget to include in their emails
- The perfect timing trick for sending this type of email during the holiday season
If you want more prompts like this one - Join the Joy of Copy Club and get 4 hand-picked writing prompts every month: www.kimkiel.com/copyclub
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Join the Joy of Copy Club: www.kimkiel.com/copyclub
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Is your copywriting taking too long and still not getting the results you want?
In this episode, I’m walking you through how to go from feeling confused and overwhelmed about your copywriting to becoming confident and efficient. I share my proven strategies that have helped countless business owners write everything from weekly emails to sales pages in record time.
You’ll also hear how one of my Joy of Copy Club members went from having an outdated website she was embarrassed about to launching a completely refreshed site in just weeks – and how she's now booking clients months in advance.
Tune in for a peek inside the Joy of Copy Club and hear how this unique program combines copy frameworks and templates with personalized coaching to help you develop your authentic voice and create marketing that actually converts.
Topics We Cover in This Episode:
How to craft sales pages that sound authentically you
The secret to writing a month's worth of engaging emails in just a couple of hours
Why traditional writing rules might be holding your business back
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Book a call to ask questions or see if the Copy Club is right for you: https://bookacallwithkim.as.me/introcall
Write revenue-boosting copy with less time and effort inside the Joy of Copy Club. Join now: www.kimkiel.com
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Have you ever found yourself staring at a blank page, struggling to start writing?
In this episode, I'm sharing three mind-blowing secrets I wish I'd known before becoming a professional copywriter.
Drawing from my experience in both the nonprofit sector and as a self-employed copywriter, I’m diving into why pro copywriters never start from scratch, how great copy is actually assembled rather than written, and why the "less is more" principle is crucial in crafting compelling messages.
I’m also inviting you to learn how to implement these 3 strategies in your sales copywriting process at my upcoming masterclass “What to say & How to say it” You can register for free at kimkiel.com/masterclass!
Topics We Cover in This Episode:
- How to tap into your customers' language for maximum impact
- A simple writing prompt that can kickstart your creativity
- The secret to turning one piece of content into multiple engaging messages
- Why confusion is the enemy of sales (and how to avoid it in your copy)
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
See these tips in action! Attend the free copywriting masterclass: What to say & How to say it. Grab your seat at: https://www.kimkiel.com/masterclass
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
I’m coming in hot on this episode with a very special invitation you’re not going to want to miss!
If you've ever found yourself staring at a blank page, unsure of what to say or how to say it, this episode holds your ticket to copywriting freedom.
Join me to learn about my upcoming free masterclass where you can discover how to banish writer's block, connect deeply with your audience, and create content that sells without feeling sleazy.
Topics We Cover in This Episode:
- A special invitation to my upcoming masterclass!
- How you can get live copy coaching from me
- A sneak peek into the masterclass
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Join the Masterclass! Save your seat: www.kimkiel.com/masterclass
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
You've probably heard the supposed secrets to small business success: posting 5 times a day on Instagram, going viral on TikTok, adhering to a strict 5 am morning routine, or constantly churning out new digital products. But are these really the keys to small business success?
As someone who's built a highly profitable and surprisingly relaxed service-based business that's generated over a million dollars in lifetime revenue in just 6 years, I can confidently say I did NONE of those things.
Instead, I developed a handful of habits that have allowed me to run a successful, laid-back business that provides both a comfortable work-life balance and a solid monthly income.
In this episode, I'm sharing the 20 Tiny Habits that helped me build a thriving small business as a copywriter. These are practical, actionable tips that can help you achieve success without sacrificing your sanity or personal life.
Topics We Cover in This Episode:
- A small but impactful ritual that will add joy to your workday
- A practical technique to overcome writer's block and start writing faster
- The mindset shift that turns business challenges into exciting experiments
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Find links to things I mention in this episode: www.kimkiel.com/resources
Episode 92: Stress-free financial management for small businesses with Profit First, featuring April Stroink: https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroink
Episode 5: The Mary Poppins of copy formulas - “Practically perfect in every way” (AIDA): https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way
Episode 13: How to write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy
Check out Rose Han’s YouTube video - 20 Tiny Habits that made me Rich: https://www.youtube.com/watch?v=Ff4z3pAqagQ
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode, I’m introducing an exciting new segment of the podcast called "Pick My Brain," where I answer your burning questions about copywriting, messaging, marketing, and sales.
To kick this segment off, I'm tackling a question that many content creators struggle with: How to consistently come up with fresh ideas for podcasts, emails, and other content.
I’m sharing the 12 ways I come up with content even when I feel like I’m fresh out of ideas and inspiration. From my secret weapon (the Joy of Copy Cards) to leveraging tools like AnswerThePublic and ChatGPT, I'm giving you a peek into my content creation toolkit. But it's not just about the tools – I also dive into mindset shifts and habits that can transform your approach to content ideation.
If you've ever found yourself spinning wheels when it comes to content ideas, this episode is for you!
Topics We Cover in This Episode:
- How to turn your clients' challenges into compelling content
- A ninja marketing strategy that provides an endless stream of ideas directly from your audience
- The surprising place I look for inspiration that you probably haven't considered
- How to leverage AI without sacrificing your unique voice
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
To find simplicity in your business listen to Episode 111: https://www.kimkiel.com/podcast-1/why-simplicity-is-the-secret-to-online-business-success
Learn how to use days of the year to inspire content by listening to Episode 90: https://www.kimkiel.com/podcast-1/turn-blah-blah-blah-into-bravo-how-to-complete-small-business-copywriting-projects
Learn how to use AnswerThePublic by listening to Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip
Listen to Episode 40 to learn how to use a thank you page survey: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
I’m all about finding the easy, simple way to do things, so in this episode, I’m sharing my approach to a simple yet effective marketing strategy: the monthly marketing moment.
As a copy coach and sales strategist, I’m breaking down how hosting regular, low-key workshops or Q&A sessions has helped me grow my email list, build authority, and foster relationships with potential clients.
Whether you're looking to build your brand, expand your network, or simply connect with your audience more consistently, this quick episode has something for you!
Topics We Cover in This Episode:
- What is a monthly marketing moment?
- The 3 huge benefits of a monthly marketing moment
- How to implement your own monthly marketing moment without overthinking or overcomplicating
- Who this approach is ideal for
Tune in to learn why I love this "lazy, low-key style of launching" for boutique business owners and service providers who don't need complicated funnels or systems to attract a handful of premium clients.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
111: Why simplicity is the secret to online business success
Pick my brain!
1. Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email and background info for context.
2. Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
I’m taking a much needed detour on this episode to address a common issue many of us entrepreneurs face: feeling overwhelmed by the multitude of tasks and systems needed to run a successful business.
Through two real-life examples from my recent coaching calls where this exact topic came up, I illustrate how both new and experienced business owners can become paralyzed by trying to implement too many strategies at once.
In this episode of Ill Communication, I’m covering the importance of focusing on core priorities and giving you permission to keep things simple, especially when starting out or pivoting your business.
Topics We Cover in This Episode:
- Why a simple, focused approach could be the key to attracting more clients and growing your business
- Practical advice on how to identify and prioritize the most critical elements for business growth
- The "bare minimum" needed to get started or pivot your business, and how can you identify it
- How simplifying your approach will lead to more clarity and success in your business
By the end of this episode, you’ll feel encouraged to take a step back, assess your immediate needs, and focus on the "bare minimum" required to move your business forward.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Uncover your best next step in your biz on a free Sales Strategy Call: https://bookacallwithkim.as.me/SuccessCall
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Recently, I almost marked an email as spam—from someone I know and follow!
Why? Because her name wasn’t in the sender section.
I had no idea it was from her and thought it was spam, which could have hurt her deliverability.
I don’t want this to happen to you! In this episode of ill communication, I’m diving into the importance of putting thought and strategy into your Sender Name.
Topics We Cover in This Episode:
- The three levers that impact your open rates
- When to change your Sender Name and when to use your business name
- How you can customize your Sender Name to show your personality
- One important “don’t” when creating your Sender Name
Tune in to learn some key do’s and don’ts that will help you ensure your emails land where they belong- in your subscribers' inboxes with a Sender Name they know and trust.
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Episode 10 & 11: Increase your email open rates with these proven strategies:
Part 1: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1
Email Study: https://www.litmus.com/blog/6-shocking-myths-about-subject-lines
Pick my brain!
1. Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email and background info for context.
2: Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Thinking about running a flash sale?
Then this episode is for you. In this replay episode, I'm sharing one of the best ways to get a little revenue boost or book a few more clients into your calendar, the 5P Flash Sale Formula.
This formula is the best way to make your flash sales faster, easier, and more profitable!
Topics covered in this episode include:
- What flash sales are and how they can help give your business a boost
- Why you don’t need to discount your products or services to run a flash sale
- The myths you shouldn’t believe about flash sales
- What the 5P flash sale formula is and why it works
- How to use the 5P flash sale formula to increase your sales quickly and easily
You’re going to want to bookmark this episode to come back to again and again, so make sure to tune in!
Show notes are always available at www.kimkiel.com!
Resources Mentioned:
Listen to episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip
Listen to episode 40: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers
Book a Sales Strategy Success Call: https://bookacallwithkim.as.me/SuccessCall
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, I’m sharing a rebroadcast of an episode I recorded with my friends Rob and Kira over on The Copywriter Club podcast.
I have had several copywriters reach out to me after listening to this episode because in it I talk about some of the practical and tactical ways I started my freelancing business, how I find clients, and how I've weathered the economic slowdown that has caused a lot of us to see a downturn in our revenue.
Even if you're not a copywriter, you should listen to this full episode, because the tips and strategies I share about referrals, finding clients, building a slower hustle-free business, and creating offers will apply to every small business out there.
Topics We Cover in This Episode:
- The one thing that helps me when I am having some self doubt
- What to do if you are a struggling copywriter to grow your business
- My tips for staying on track and staying hopeful after a tough year
- The one thing you need to remember when it comes to boundaries
- How I get referrals in my business
This episode will inspire you whether you are a copywriter or not! Check it out now.
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Follow the Copywriter Club:
Website: https://thecopywriterclub.com/
Podcast: https://thecopywriterclub.com/podcast/
Join the Copywriter Club Facebook Group: https://www.facebook.com/groups/thecopywriterclub/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Do you love your bio? As business owners, a bio is something we all need, and it’s one of the first things we write for our business.
In this replay episode of ill communication, I’m sharing one of my most popular episodes of all time. It's the number one most downloaded episode on my podcast, and I think it's because it answers a big pain point or a search topic all business owners have.
We're all searching for an answer to the question of how to write your bio.
Topics We Cover in This Episode:
- Mistakes that you definitely don’t want to make with your bio
- The key to creating a cheat sheet of awesomeness
- The five sentences every good bio needs
Tune in to take your bio to the next level today!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Get the 5 Sentence Formula recipe card: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, I’m turning the tables… on myself.
Instead of me doling out the advice and wisdom and coaching, I’m GETTING advice and wisdom and coaching from an incredibly smart speaking and messaging coach, Heather Sager in a rebroadcast of her podcast, Hint of Hustle.
In this conversation, she helped me zero in on my zone of genius, workshop some speaking topics, and eventually brainstorm multiple speeches I could offer and pitch to conference hosts.
Topics We Cover in This Episode:
- The three keys to finding the perfect topic for your speaking engagements
- A peek into how I found my speaking topic
- How we can write the script for how people talk about us
- How to make your topic sexy and exciting to your audience
Heather is an absolute genius and you don’t want to miss all of the amazing advice she gives on speaking in this episode. Check it out now!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Follow Heather in all the ways:
On her podcast, Hint of Hustle: https://heathersager.com/podcast
Get her latest freebies on her website: www.heathersager.com
Join Heather’s program, the Speaker Society: www.heathersager.com/society
Follow Heather on Instagram: https://www.instagram.com/theheathersager
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, I’m continuing our Greatest Hits series and this episode is one of my personal favorites.
It’s all about the Rule of 3. This rule is a way to organize your copy and your thoughts into a pattern that is memorable to our human brain.
You’re going to find out why the Rule of 3 is a powerful tool to have in your marketing toolbox. You’ll begin to use it to strengthen your message and after this episode, you’ll probably begin to see it everywhere!
Topics We Cover in This Episode:
- The reason this rule is so effective in marketing and copy
- The science behind why we love patterns so much
- Real examples of how you can use this rule to level up your copy
As Aristotle said, three is perfection. Tune in to learn more about how to use this rule in your marketing and copy!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Get a No BS Copy Audit: www.kimkiel.com/audit
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Today you’re going to meet one of the most favourite people I’ve met in this online business world - Emily Reagan. To go along with our summer playlist, I’m sharing a replay from her podcast where she had me on as a guest.
In this rebroadcast episode, you'll hear about my journey to becoming a freelance copywriter, and why I think there's a lot of misleading messaging out there that makes writing copy seem scary. Plus, I share a couple of my fave copywriting recipes, formulas, and tips that you can take immediately today and start moving forward in your business.
Topics We Cover in This Episode:
- How I went from working at a nonprofit to quadrupling my income as a copywriter
- The truth about why writing is so hard for people
- How I help my clients elevate their copy
- How copywriters can partner with digital marketing assistants
- My go-to copywriting formulas that help me tap into my creativity
- Resources that can help you elevate your copywriting skills
This is a fun and fast-paced episode I know you'll love so make sure to check it out!
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Episode 99 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summer
Find out more about Emily: https://emilyreaganpr.com/
Follow Emily’s marketing tips and latest events on Instagram: https://www.instagram.com/emilyreaganpr/
Apply to be a member of her workgroup: https://courses.emilyreaganpr.com/workgroup
Check out Marie Forleo’s B-School: www.kimkiel.com/bschool
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
We are trucking along on our summer playlist programming and I’m sharing another Greatest Hit with you today! It’s one of my most popular episodes about why GenX women are an untapped market.
They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X.
In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you.
Topics We Cover in This Episode:
- Why Gen X women make great entrepreneurs
- The incredible economic power we hold as Gen Xers
- Why Gen Xers provide an untapped marketing opportunity
Tune in to learn more about the potential for tapping into the Gen X market with your marketing and advertising materials.
Show notes are always available at https://www.kimkiel.com/podcast!
Resources Mentioned:
Listen to all 3 episodes in the mini-series on GenX women in business:
Episode 26: Reality Bites: 5 things I wish I knew before starting my business as a Gen Xer: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market
Episode 28: What is B-School and is it worth it?: https://www.kimkiel.com/podcast-1/what-is-b-school-is-it-worth-it
Discover how to tap into the Gen X market - or to leverage your own expertise as a Gen Xer in business by checking out the summer sale of B-School: www.kimkiel.com/bschool
Reach out to me on Facebook: https://www.facebook.com/KimKielCopy
Reach out to me on Instagram: https://www.instagram.com/kim_kiel_copy/
Send me an email at hello@kimkiel.com
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, I’m sharing another Greatest Hits episode, and this is one that I know really struck a chord with many of you. It’s why the world needs to hear from more women in business.
Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that.
Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of ill communication, I’m sharing some tips to help you build your confidence muscle and shut down the negative nelly in your brain so that you can start showing up and sharing your voice.
Topics covered in this episode include:
- One expert who can help you massively grow your confidence
- What a supportive community can do for your confidence levels
- The power of being scared… and doing it anyway
- The truth about why we need more diverse voices
The world needs more beautiful voices like yours. Tune in to learn how to share it with confidence!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Listen to episode 100: https://www.kimkiel.com/podcast-1/the-100th-episode-reflections-challenges-listener-questions-about-copywriting-business-and-podcasting
Fill out the contact form to get help sharing your voice with confidence: https://www.kimkiel.com/contact-kim.
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
In this episode of ill communication, I'm digging into my archive and rebroadcasting one of the top fan-favorite episodes.
This quick episode will help you write stronger, clearer, and more compelling copy by removing one simple word.
We are talking about the trouble with “that.” You may be surprised to find you can eliminate it (and other unnecessary filler words) from most of your copy, and it still reads the same while sounding so much better.
Topics We Cover in This Episode:
- The secret to stop using “that” so much
- Other filler words you can easily remove from your copy
- Why this simple adjustment works so well and keeps your readers engaged
Let's go way back to episode six for the trouble with “that” and other words to cut from your copy!
Show notes are always available at https://www.kimkiel.com/podcast!!
Resources Mentioned:
Check out CKUA: https://ckua.com/
Listen to episode 99: 3 tips to make business and life easier over the summer: https://www.kimkiel.com/podcast-1/3-tips-to-make-business-and-life-easier-over-the-summer
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Why small business owners should share "surprise and delight” content
10:12
9 simple, stress-free ways entrepreneurs can remix content over the holidays (or any day!)
17:45
5 ways to turn 2025 into your most profitable, stress-free, and successful year yet in small business
14:17
8.5 Things I’m grateful for in 2024
11:41
13 Last minute ideas for raising money on Giving Tuesday (plus a bonus 3-email fundraising sequence)
17:26
Why FAQs are good for your business and bottom line
9:28
"How do you grow your audience and boost engagement for your podcast or blog?” {Pick My Brain!}
12:03
My Favourite Thing (a timeless writing prompt to create connection with your audience)
8:13
Go from confused to confident. How copy coaching can boost your marketing and grow your sales
15:25
3 mind-blowing things I wish I knew before I became a copywriter {Plus a Writing Prompt}
10:37
How to know what to say and how to say it (in your copywriting)
7:10
20 Tiny habits that help me build a successful small business as a copywriter
16:52
“How do you continually come up with content ideas?” {Pick My Brain!}
10:57
A surprisingly simple way to build authority, grow your email list and find clients
10:01
Why simplicity is the secret to online business success
12:57
Optimize your sender name so your emails get opened
11:46
How to boost online business sales with a flash sale in Q4
17:49
How to build a slow, hustle-free business that withstands economic slow-downs, featuring The Copywriter Club
53:08
My most-popular episode: How to write your small business bio {Greatest Hits}
11:09
How women entrepreneurs can come up with in-demand speaking topics, featuring Heather Sager
1:14:20
Triple Trouble - why business owners should follow the Rule of 3 in their marketing and copy {Greatest Hits}
9:25
My journey to becoming a freelance copywriter (plus bonus copy tips!), featuring Emily Reagan
42:03
[Greatest Hits] The X Factor: Why GenX women are an untapped market
12:54
[Greatest Hits] Why the world needs to hear from more women in business
13:20
[Greatest Hits] The Trouble with That (and other words to cut out of your marketing)
8:17