Zeal - Indigo Collective Group

Company: Indigo Collective Group
Owners: Mandy Idol
Year Started: 2023
Employees: 1-10 (Emerging)

Welcome to An Agency Story podcast, I’m your host Russel.

In this episode, we’re joined by Mandy Idol, the founder of Indigo Collective Group, based in Charlotte, North Carolina.

Mandy shares her journey from a corporate marketing career, including launching new business lines at major companies, to taking the entrepreneurial leap and starting her own agency. Mandy reveals the story behind the agency’s meaningful family-inspired name and reflects on celebrating their first business anniversary with a memorable rebranding glow-up.

This episode is a reminder of the importance of taking care of yourself, and especially to hold on to the energy and excitement as to why you started on your own journey in the first place.

Tune in for a look at how Mandy’s fresh perspective is driving her agency’s early success.

Enjoy the story.

Show Notes Insights

Embrace Early Specialization in Core Strengths: Mandy recognized early on that her true passion and value lay in the creative aspects of marketing. By offloading the less enjoyable tasks like bookkeeping and backend processes to specialists, she freed herself to focus on client-facing activities and strategic growth. This decision not only enhanced her job satisfaction but also allowed her to deliver higher value to her clients. Prioritizing core strengths and delegating tasks where expertise is lacking can maintain efficiency and passion.

Balance Broad Client Experience with Strategic Positioning: While many agencies are encouraged to niche down early, Mandy has taken the often traveled  approach by serving a diverse client base across multiple industries. Like many others when she is starting out, she believes that a talented marketer can adapt to various sectors by applying core marketing principles effectively. This highlights the very natural and important path of gaining broader experience before determining a specific positioning. This has allowed her agency to bring fresh, cross-industry ideas to each client, setting them apart with innovative solutions. Using the early years to explore different industries can help identify unique value opportunities while remaining open to refining positioning over time.

Transcript

0:02

Welcome to An Agency Story podcast where we share real stories of marketing agency owners from around the world. From the excitement of starting up the first big sale, passion, doubt, fear, freedom, and the emotional rollercoaster of growth, hear it all on An Agency Story podcast. An Agency Story podcast is hosted by Russel Dubree, successful agency owner with an eight figure exit turned business coach. Enjoy the next agency story.

Russel: 0:41

Welcome to An Agency Story podcast, I'm your host, Russel. In this episode we're joined by Mandy idol, the founder of Indigo Collective Group based in Charlotte, North Carolina. Mandy shares her journey from a corporate marketing career, including launching new business lines at major companies to taking the entrepreneurial leap and starting her own agency. Mandy reveals the story behind the agency's meaningful family inspired name and reflects on celebrating their first business anniversary with a memorable rebranding glow up. This episode is a reminder of the importance of taking care of yourself and especially hold on to the energy and excitement as to why you started on your own journey in the first place. Tune in to look at how mandy's fresh perspective is driving our agency's early success. Enjoy the story. Welcome to the show today, everyone. I have Mandy Idol with Indigo Collective Group with us here today. Thank you so much for being on the show today, Mandy.

Mandy: 1:35

Thank you so much for having me.

Russel: 1:36

I'm excited for you to be here. Start us off. What does Indigo Collective Group do and who do you do it for?

Mandy: 1:42

At Indigo Collective Group, we also go by ICG. We specialize in crafting tailored marketing strategies that really focus on driving growth for our clients, elevating brand visibility and connecting businesses with their target audience. We work with a very diverse range of clients from startups to established companies, really across a variety of different industries. Our services really include everything from branding to content creation, to digital marketing, to public relations. Our goal is really to ensure that each client's unique story is effectively communicated and obviously that, at the end of the day, their business goals are met. We're all about branding at ICG. It's been my focus throughout my entire career and it's really what we enjoy doing for our clients.

Russel: 2:30

Perfect. I imagine you have a lot of dynamic, versatile days with everyone you service and very cool. I got a lot more questions about what agency life is like for you, but let's go back just a little bit. Tell us a little bit about your pre college graduation years, what you thought you were going to do and how that even shaped the early days of your career.

Mandy: 2:51

Actually, growing up, I thought I was going to be a veterinarian. Loved animals so that's what I was going to be. However, that path obviously took a pretty quick turn. I headed off to college and, uh, majored in marketing and that was kind of where I first fell in love with it. Surprisingly enough, my first job out of college was in sales. It really taught me, now looking back, being in, in an agency owner position. There was a lot of valuable lessons that I learned, uh, from that sales role, but I, I really realized that I had a passion for the creative side of marketing. That really led me to shift my focus. After a few corporate marketing roles and, and I can dive into that in a little bit. I really took the leap and started my own agency where I really get to combine creativity that I love and that I found out very quickly I was passionate about with strategy every day. I get to do that across a wide range of clients. It's super exciting.

Russel: 3:43

Those poor animals that didn't get the benefit of you being a veterinarian. Did you get to scratch your, clearly a love for animals itch in other ways, at least?

Mandy: 3:51

I sure did. I have a little guy myself. I've had little Yorkie. I will probably always have animals, but just not quite the veterinarian route.

Russel: 4:01

Fair enough. It sounds like you've chosen a good path for yourself. When you think back about your career prior to starting the agency is, what do you appreciate the most in terms of learning or experience maybe more specifically from your time in the corporate world?

Mandy: 4:14

I had a really unique opportunity when I first kind of shifted over into marketing. I was working at KPMG. I was in a couple different roles there, and one of the unique opportunities I had was to launch, um, or to help them launch and market the artificial intelligence practice. Back then, AI was not a super popular term. I think we went through the name digital labor, intelligent automation, and then landed on artificial intelligence. I had this unique opportunity to launch a practice within a large organization and really help go to market. From there, I moved over to a payments, FinTech. It was a brand new company. They brought me in and were like, help us figure out how to market this, help us figure out how to go to market. That was just a really unique opportunity again, to launch something from scratch. Once we had been in the market for a few years, we were actually acquired by a regional bank. About 6 months into that acquisition, the bank had actually asked me if I would be interested in launching a new line of business for them called embedded banking. I gained a ton of valuable experience in the corporate world, really bringing new ventures to market and understanding whether that was a startup that had never been out to market or whether that was a large organization that was trying to push a new business into market. I had the unique opportunity to really help do that and be a part of that. I think that's really what helped drive a little bit of me launching my own agency too, is I had that experience, I had that background, so now let's try to like pull this together and figure out how I do that with my own agency.

Russel: 5:41

Just for the folks that maybe haven't had that specific experience, and I assume you work with, at this day, mature brands and, um, and maybe some newer brands or something like that. Let's say these were startup businesses, but what is the biggest difference when you look at, you know, marketing and established business, established brand and what you might have to do when you talk about go to market?

Mandy: 6:01

They're similar in ways that you find the tactics and then you find, you know, what makes sense for each company or line of business. I think some of the bigger differences is, you know, if it's a large organization like a KPMG, like a bank, from a marketing perspective, you have a much larger budget. When you're launching something from scratch, you have less of a budget. I think that helps teach you, you know, where are the opportunities that I can build brand awareness, that I can help build the name in the market that doesn't cost a ton. Because obviously the budget wasn't there for some of the smaller companies. I have that valuable experience where I understand, you know, what it's like to have a massive budget and to be able to go to market. But I also understand what it's like to, to have a lower budget and, um, you know, to be brand new into the market and to figure out those unique ways to help get the name out there that doesn't cost a ton.

Russel: 6:54

It seems like that's the, that's the golden words I guess you could say is, I want to market, but not break the bank or the budget. And the person that can solve that the best way first, it will be the first marketing billionaire. Maybe not the first, I don't know. Maybe you can, you can be the first agency billionaire. I hope it is you. How'd you decide to start your business? What did that look like?

Mandy: 7:13

Like I mentioned the the bank was at the point where they were going to go ahead and, um, dissolve the FinTech, that I was working for at the time into the bank. I just thought to myself, you know, now is the opportunity I'm going to do it, to really take that leap. I felt there was the opportunity was there. I, had started the went out, did the first step that is, I think probably the hardest and set up the LLC. Then I was like, okay, like, we're rocking and rolling. Let's get this started. Once you have all that kind of reality set in a little bit and it's like, well, wait, how did we start making money? How do we get clients? How do we get the word out there that we even exist? I think I, used my personal network and really started talking about the business. Just networking with friends and families and former colleagues and just letting them know that, this is what I've started. I'd love to work with you. I'd love to partner with you. I would say, some of our first clients came from my personal network and referrals, um, and people just seeing that I was, promoting the business and I, stepped out and decided to take this on. After that, I think it almost just spiraled into referrals. People are, we're working with were like, you know, you're doing great things. How can we refer people over to you? I feel like we built a really good referral network and so here we are.

Russel: 8:29

Obviously it's a big leap to, to do what you did, something entrepreneurial, and you had a situation where it seemed like it was, you know, the timing was right, but somewhere going back further into your career or life or whatever, did you know that this is where you'd eventually end up or would younger Mandy be surprised?

Mandy: 8:46

I'm kind of in the middle there. For me, entrepreneurship is really, it in my family. My dad's business is still thriving and he turned 70 next year. Just a little bit of background, I actually, you know, had a little bit of a push. Maybe he would say it was a shove, from my business partner who is actually my brother. We are running the business together. He actually, you know, still works full time, but he is a silent partner and helps me a ton on the back end. But I feel like him and I were really essentially living in an entrepreneurial incubator. Learning the ropes from our family and what they had done and then, observing the highs and the lows that they went through. I feel like, it's in our blood, like we, we love it. We're passionate about it. I feel like we're following the path of those that, our parents that, that, paved the way before us. It's super exciting.

Russel: 9:31

I can appreciate both literally and figuratively, the value of a sibling shove. That's awesome you had that there. I love a good naming story. How did you come up with the name?

Mandy: 9:40

Actually a funny story. Indigo really is a nod to our family roots actually. My mom had a business. It was, um, Indigo For the Home. It was textiles, furniture, linens, things like that. Shortly after that, my brother and I actually kind of dove in a little bit to the Airbnb space and we named it Escape With Indigo. When it came time to, to launch the marketing agency and name it, it just, sticking with Indigo just felt right. It's a name, obviously that, that means a lot to both of us and to our family. We really thought it would be unique to tie that in and it, showcase the history, behind it and, and what our family means to us.

Russel: 10:15

Huh? That is fascinating. This is like the second or third episode I've done recently where the name of their business was, a generational legacy. Man, that's fascinating. Small world. I think one of the things, may or may not be obvious, you're fairly new to the agency world. In fact, you're on your one today, I believe is your one year anniversary. Congratulations, by the way, what an exciting milestone. Can you just share from a feelings perspective, just how you're looking and thinking about the business so early into it?

Mandy: 10:42

I would say it's honestly kind of been a whirlwind of emotions, right? That first year, um, you're excited, you're nervous, you're thrilled. It's just a ton of emotions really all rolled into one. Like I mentioned, I think one of the hardest steps was, you know, actually taking that plunge and, and going and saying, okay. I'm going to actually do this. Let's get the LLC, and then let's get it set up. Looking back at the past year, it's still that whirlwind of emotions. I'm still excited about it. I'm still very passionate about it. I'm super thankful too, of some of the mentors and the family and just people that's actually, like, poured into me and the business trying to help and just provided resources and help promote us and refer us. A year in, I know it's a very short time, but just thankful, just very thankful for all the people that supported us and helped us. I know we got a lot more years to come, but yeah, it's a ton of emotions wrapped up into 1. But if I had to say, now, looking back at the last year, I'm just, I'm excited about what the future holds. And I'm very thankful about, everybody, everything that everybody's done for us in the last year.

Russel: 11:40

That's awesome. We got to have support. This is a very hard thing we're doing. What I typically talk to is a, a very hard type of business, uh, to, to be in. Marketing is really becoming a science, especially with all things, the digital technology and everything like that. We're rocket scientists, I'm going to go with that as marketers. Doctor, we're all doctors and we can put it on our business cards. I just made me, you know, as you're talking through and, and, you know, been talking about the start of your business, made me think of back, like one of the first memories I have, don't ask me why this specifically sticks, but one of the first businessy things we did was we went and got a meal on the business account at Chipotle of all things, and then went to Staples and got some office supplies and right. That just felt so exciting and official. You get your first office chair and all these just, little small things that, uh, yeah, I just remember being so excited about. Do you have like a, just a real small memory like that as you think about it?

Mandy: 12:31

I have a similar one. Actually, expense day a coffee and a croissant at a coffee shop. Very small, but you know, when you're starting out, like, those small things matter and it's, like, It's just like one of those memories, I think, that'll stick with me. Even though it was a very insignificant amount, it was a significant thing to be able to say, okay, like, this is the business, you know I'm gonna buy myself a coffee and a croissant. I do remember that.

Russel: 12:54

This makes me think of a, I don't know if you're a Schitt's Creek fan, but, uh, there's a, or he's telling his, I think it's his dad or something there. It's a write off. Writing off what, it's, I don't know. It's a write off. Had the same thought process.

Mandy: 13:06

Yes, it's a write off.

Russel: 13:07

Going back down memory lane there, just given all the newness and excitement, you know, I would say certainly in my own case, and maybe in a lot of folks that I tend to talk to, 5, 10, 15 or more years down the road, that excitement, may have dwindled in, in some cases or a lot of cases. If you were to think about your future self and maybe five or more years from now, what would you want to tell that future self about how to recapture some of this excitement and adrenaline and that you have going on now?

Mandy: 13:34

One of the things that I quickly realized in the business was I love the creative side. I love helping clients. I love getting wins for them. That's what excites me. If I'm being honest, I don't love an Excel sheet and I don't love some of the backend accounting processes. One of the things that we did early on was realize that we should bring somebody in that specializes in that. Let us help us with that piece of it so that I can still be client facing and getting those wins for the client, because that's what excites me. You're running a business, you're wearing a ton of different hats, right? You've got to do it all. You've still got to manage the business, manage the PnL, manage the team. But I think if there's an opportunity to really find something that, you know, still excited you, what excited you in the beginning when you started and I think, five years down the road, if you can still find that piece and maybe do some of those things or revisit some of those things, if you haven't done them in a while, like, I feel like that will, help spark that creativity, that excitement and bring that the joy back to, to why you started.

Russel: 14:36

That's perfect. Always go back to what you love. I don't know. I just think of like an old married couple, right? They go back to those memories of remember when? I'm curious on this case, cause it just brought up the thought too that I wish I had saved a few more things that were like, little mementos. This would have been totally lame, but I was thinking of your story, like save the Starbucks cup or something like that. I don't know. Have you saved anything? Because I really wish I had done that in my own journey.

Mandy: 14:57

I haven't I did a couple, I was thinking about this and I know it sounds kind of cheesy. I was actually talking with a client about this the other day but I remember, you know, probably two months in I got this media feature. I was thinking to myself, it would be kind of cool maybe to have a frame of that, you know, just to kind of remind yourself, like, this was early on. I was, you know, excited and this is why I started and this is why I did this and maybe just something that you can revisit and go back and read. I've thought about doing something like that. I was actually talking to a client who actually brought up the idea and he was going to do it as well with a media interview that we just got for him. I think you're right. I think just finding, like, something that you can remember, you know, and go back. Even like, if it's a digital article or a media feature, maybe just rereading that would, would help like, just bring the passion back.

Russel: 15:44

I can't believe I didn't ask this question. What are you doing to celebrate your one year anniversary?

Mandy: 15:48

We did like some rebranding. Did some new photos, just like tagging into the, to the business, just to show a little bit of the personal side, and a little bit of the celebration. I would say about a month ago, we decided to, bring in a designer and we actually rebranded. That was really super cool. Cause I feel like all of this has kind of been leading up to like, hey, we made it, we're at a year. As you probably know, a year doesn't sound like long, but it's, it's a milestone when you're in the very early stages to, to get to that point. We had a designer, she created some awesome, infographics for us of a new logo, redid all of our colors, and just made our brand, fantastic. Did a brand photo shoot. We've been doing some things leading up to it. Today just really, almost taking a look back down memory lane and just talking about what we've done. What's really cool I'm trying to build this agency and it's new and I'm launching it from scratch. I'm actually able to test and trial new things within the agency from a marketing and promotional and sales perspective that I can actually recommend to my clients too.

Russel: 16:46

That is beautiful in so many ways. I was expecting like, popping champagne and a party, but you did probably what's a lot smarter thing and gave your business a glow up.

Mandy: 16:55

Yes, I love that word. It's definitely a glow up, but don't worry in about an hour, I will probably pop a bottle of champagne, too.

Russel: 17:01

Okay. All right. I feel a little better knowing the champagne will be popped, but what a cool milestone. What a cool thing to, to take the time to do for your business. And if I might just give a little bit of advice, if you can give yourself glow ups on more frequent anniversaries, especially for the reasons you said of, hey, treat ourselves in the same way we treat our clients but by the way, we also get to learn what, how we treat ourselves and what we can take to clients. That will serve you extremely well. You said it here. Remember that for a year or two, we'll, uh, we'll come back and I'll check in on you. You talked a little bit about how you got your clients, in terms of, right, just a lot of networking and that eventually leads to referral. How do you think getting clients will change or look different in the future? Maybe when you might want to grow or be, get beyond what you might naturally get from referrals?

Mandy: 17:46

I think that's a good point and that's something we're, you know, we're starting to look at. I am a big believer that I don't think we will ever tap out a referral network because I think at, at any given day, or any given time, somebody's going to say to somebody, you know, hey, I actually need to do this from a marketing perspective. Do you know anybody? There's always an opportunity to continue to tap into your referral network and those connections and really just getting out there and continue to network with people. But I do think too, there's, there's a sales aspect in it. Going back, you know, I talked a little bit about my background being in sales and how I'm having to, to use that now. We are promoting the business, just trying to figure out, what is the best way to do that? Is it something, you know, from an ad perspective? Is it looking at Google ads? Is it looking at social media ads? One of the things I actually just did, and kicked off with my current clients is a referral program. I'm sure that's very common in, in the agency world, but just reaching out to them. I feel like we've proved our value with them. They've seen success, so now just giving them the opportunity, if they refer anybody back into us, they get some sort of discount on the next month. We kicked that off. We're just, trying unique and different little things that we can do along the way to continue to build that. Because I think, one of the things is always just really making sure that you've got a strong pipeline of prospects and people that you're talking to, just from networking and talking about the business. Always making sure that pipeline stays pretty full as well, because, you'll always need it as you to grow and add. We're working through that. It's going to be a lot of trial and error and just figuring out what works best and how we reach out and, get to the, to our target audience.

Russel: 19:20

It sounds like you've been at this for 15 years, but this idea of just, I think that is often, there's a lot more juice to squeeze. I think then sometimes agencies give themselves credit for in terms of asking for referrals and hey, if there's a way to incentivize that, great. But, yeah, if we can squeeze more from that, then we can go a little further off the referral juice. Kind of along this line too, and I think pretty much, I have very few agencies that I talked to that started out any different, but just this idea of, you know, you a very diverse client set, obviously gaining a lot of experience and enjoyment from that, that versatility but, right, there is the trend. I think for a lot of good reasons where agencies are refining their positioning, whether by industry or service, how do you see that trend influencing your approach to business in the long run?

Mandy: 20:03

Great question. It's a hot topic right now in the marketing agency world. I think you see like you said, like, you see everybody saying, pick a specific industry or focus on one specific thing. In year one for us, we worked with 14 clients, across 12 different industries and I had a lot of mentors and a lot of conversations with people and they were, they would say to me, should you be a little bit more specific? Should you narrow it down? I do think that's super important for some agencies. However, from my perspective at year one, and where we're at in this moment in time, it's just not something that we're looking to do maybe just yet. Now, never say never. I'm not saying that is not something, we decide to do in the future, you know, based on what our audience needs. I think we're so new and early on that we're still trying to learn how we can support and serve our audience best. I'm also a big believer that a talented marketer can really adapt their skills across various different industries. I think it's about, applying those core marketing principle principles and you tailor your strategy and your messaging to their unique business needs. I actually have to say too, I think our clients appreciate some of the fresh, innovative ideas that we bring because we are working, across a variety of different industries. For us right now, at this moment in time, 365 days into this, I think we'll stay broad. Allows us to leverage some of our experience and kind of deliver solutions that are creative across different industries. But again, like I said, never say never. We'll see what that future looks like. If it makes sense, it's definitely not something that, I'm not opposed to focusing on one thing, but maybe not at this point.

Russel: 21:41

It's not weird if it works. The idea that, I often talk with folks and, and I do appreciate this idea that, you know, niching, positioning, whatever you want to say, differentiation, is a journey, not a destination. It's something you incrementally or iteratively move towards, not necessarily turn it on overnight or else you're starting effectively a new business entirely. I'll take it for now. We'll do regular check ins here as you go about your path.

Mandy: 22:04

I was going to say, maybe connect back with me in a year or so, and we'll see if I have that same thought process. But again, you're right, I was going to say, very early on. I will take any feedback advice from anybody. I'm just trying to figure out what our path, like you said, what does our path look like?

Russel: 22:20

Don't take feedback from just anybody. You can be discerning there. Another thing, that resonated with me, even when I learned a little bit more about your story and I think you talked about it, you don't like a spreadsheet and there's certainly aspects, I think, especially anybody creative and a lot of people, agency owners are creative, is this idea of, yeah, finance and administrative and all these things that really aren't fun parts of the business. Some either ignore it outright or maybe wait a lot longer than they should to get the proper help and need or address it in whatever way. But it sounds like you realized that pretty quick. What did that look like for you and how has that helped you?

Mandy: 22:54

That's one thing we, I would say solved or figured out pretty early on, is just recognizing, you know, what are our strengths? What are our weaknesses? I love the creative side. I'm passionate about it. It's fun to me. My business partner is on the IT side. We were really sitting there looking at some of the backend processes. Does it make sense to bring somebody in that specializes in that, that's passionate about that and have them help, manage that for us? It's honestly proven to be one of our best decisions. By me focusing on what I enjoy, what, you know, the creative aspect and what, I do best and bringing in experts to handle the areas where they excel. It's just made it much easier for us to run the business and to concentrate and focus on clients and grow in the business as, as we continue to move forward. It was something that we figured out early on and it's again, been one of our best decisions to do that.

Russel: 23:48

Love that for you. I think that's such an important point. Directly or indirectly kind of saying there of, it's how important it is for you as the owner to love your job too. That yes, we have to wear many hats, but, you're probably so much more effective focusing on what you do best. And while it might seem painful to outsource pay for whatever, these other things, when it feels like maybe the budget isn't quite there that it more than pays for itself. Because A, you're happy and B, you get to focus on the probably far more valuable things that you're good at. You heard it there, uh, folks. What does the future hold for ICG in five, 10, 1500 years from now? What does that look like?

Mandy: 24:22

Tomorrow is day one of year two. We're just really looking at continued growth. I think my brother and I have some, some big ideas, some big plans, some big things that we want to do as we continue to, grow our client base, grow, our team and just continue to expand. I'm really excited about what the future holds and as we continue to grow and dive into two, three, four, five, years.

Russel: 24:44

Perfect. Looking forward to that. I'll leave you with one last question, Mandy, are entrepreneurs born or are they made?

Mandy: 24:51

Great question. I'm going to have to say that they're made. It runs in my family. It runs in our blood. It's something that my brother and I, as the owner of this business, we're super passionate about. We followed the path of our family and the, those that went before us. We've just been embracing the lessons and experiences. For me, I think it's definitely, it's something that's made.

Russel: 25:11

All right. We got a full made. Usually most answers are a mix. I love commitment to one side or the other. It, always makes for a fascinating conversation. If people want to know more about Indigo Collective Group, where can they go?

Mandy: 25:22

You can head to IndigoCollective.group. That is our website, and then we have a presence on both LinkedIn and Instagram and it's under Indigo Collective Group. You can always send me an email if you want to reach out directly. You can send an email to hello@IndigoCollective.group and I would be happy to chat with you.

Russel: 25:41

Lovely. Thank you for offering that. Thank you so much, Mandy, for taking the time to share your story. Love the energy, love the place you're at, love so many things that you've solved so quickly into your business. Congrats on one year anniversary. Thank you again for taking the time to be on the show today.

Mandy: 25:55

Absolutely. Thank you so much for having me. It was great to be here.

26:01

We hope you've enjoyed this episode of An Agency Story podcast where we share real stories of marketing agency owners from around the world. Are you interested in being a guest on the show? Send an email to podcast@performancefaction.com. An Agency Story is brought to you by Performance Faction. Performance Faction offers services to help agency owners grow their business to 5 million dollars and more in revenue. To learn more, visit performancefaction.com.

Mandy: 26:37

I'm not a huge Excel person but I was working on an Excel file with my business partner, and let's just say things went a bit sideways. I had completely messed up the document. I messed up the tables, the formulas, and he was just like, what are you doing to that Excel file? I looked at him and was like, please just give me Canva or PowerPoint, anything over spreadsheets. It's just a funny reminder, that I belong in the creative side of the business and to let others handle the Excel sheets. I'll play on my strengths in Canva and PowerPoint all day and I'll let somebody else have Excel.

Russel: 27:09

We always need the reminders of what our lane is and why we should stay in it from time to time.

Mandy: 27:15

Absolutely.