NerdBrand Podcast

Let The Lentils Fly: Skittles Rebrand

June 07, 2024 NerdBrand Agency Season 1 Episode 204
Let The Lentils Fly: Skittles Rebrand
NerdBrand Podcast
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NerdBrand Podcast
Let The Lentils Fly: Skittles Rebrand
Jun 07, 2024 Season 1 Episode 204
NerdBrand Agency

Are Skittles really lentils now? Join us on this playful episode of the Nerd Brand Podcast as we unravel the hilarious confusion behind Skittles’ peculiar rebranding. We offer our personal takes on this daring move while reminiscing about the long-standing "Taste the Rainbow" slogan. Get ready for some belly laughs over classic bad jokes and tech mishaps as we also spill the beans about upcoming events like New Vibes Wine tasting and a pool party at Current 812 with a DJ on deck.

In this episode, we journey through Skittles' brand evolution from 1994 to their dazzling 2024 rebrand. Relive the nostalgia of past flavors and limited editions as we spotlight the new neon packaging, sleek logo, and exciting futuristic flavors like Galactic Grape and Solar Strawberry. We dive into Skittles’ innovative marketing strategies, including TikTok dance challenges and influencer collaborations, designed to make every pack an exploratory adventure. 

We then dissect the strategies behind Skittles' rebrand, comparing it to notable changes in M&M's branding. We'll explore the significance of color theory and how calculated risks can keep brands relevant. Whether you're a small business owner or a branding enthusiast, there are valuable lessons here about building strong communities around your brand. Finally, join us for a nostalgic chatter about Tamagotchis and the quirky unpredictability of creative outputs, leaving you eager for what’s coming next on the Nerd Brand Podcast.

ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.

Learn more about Support the Show.

ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.

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Show Notes Transcript Chapter Markers

Are Skittles really lentils now? Join us on this playful episode of the Nerd Brand Podcast as we unravel the hilarious confusion behind Skittles’ peculiar rebranding. We offer our personal takes on this daring move while reminiscing about the long-standing "Taste the Rainbow" slogan. Get ready for some belly laughs over classic bad jokes and tech mishaps as we also spill the beans about upcoming events like New Vibes Wine tasting and a pool party at Current 812 with a DJ on deck.

In this episode, we journey through Skittles' brand evolution from 1994 to their dazzling 2024 rebrand. Relive the nostalgia of past flavors and limited editions as we spotlight the new neon packaging, sleek logo, and exciting futuristic flavors like Galactic Grape and Solar Strawberry. We dive into Skittles’ innovative marketing strategies, including TikTok dance challenges and influencer collaborations, designed to make every pack an exploratory adventure. 

We then dissect the strategies behind Skittles' rebrand, comparing it to notable changes in M&M's branding. We'll explore the significance of color theory and how calculated risks can keep brands relevant. Whether you're a small business owner or a branding enthusiast, there are valuable lessons here about building strong communities around your brand. Finally, join us for a nostalgic chatter about Tamagotchis and the quirky unpredictability of creative outputs, leaving you eager for what’s coming next on the Nerd Brand Podcast.

ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.

Learn more about Support the Show.

ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.

Speaker 1:

so we're going to talk about skittles on this episode of the nerd brand podcast. Yeah, apparently they did a rebrand. Now just talk about that. Everybody's got whiplash right now they're like wait, wait, wait, what. When did we heck?

Speaker 2:

what the hell, for the record, I didn't know when we started. The red light didn't come on on my side, so yeah, there's the rainbow.

Speaker 1:

Um, apparently they're called lentils, lentils. When John sent me that, I was like are you like making a you know architectural joke? You know, because you know the over-the-door. Oh, yeah, yeah, that the lentil there. Yeah, I'm not that old, I just happen to know things because I read.

Speaker 2:

See, when I hear lentils, I think of like a type of bean.

Speaker 1:

Yeah, yeah, yeah, I'm going to look it up real quick. Or lentil soup? Yeah, as we are in the makeshift studio, it is Jacob and I today on the podcast, woo, john and Mitch. Mitch is in a timeout, we really don't know. He's fine, but Jonathan is working. He's fine, but Jonathan is working. He's busy. We got a lot going on. Do we have a date in July, yet July 20th? All right, here we go, july 20th, current 8-1-2. We will be there for a wine tasting for our client, new Vibes Wine. You can meet Jessica and Erica and Amanda. Woo, yeah, um, and that'll be a lot of fun.

Speaker 2:

Give them a nice good clap.

Speaker 1:

Yeah, Um, hopefully the TV didn't try to take over as the audio device Cause I think it tried to do that for a second Um all. I wanted to do is to share my other screen, man Gosh technology. It's such a pain in the butt right now Right Talking about something that's so good at being bad. Yeah, anyways, you'll look for that from us, an announcement coming up on what time that is. It'll be on Night Under the Stars.

Speaker 2:

Yeah, it's going to be evening afternoon event, Very much a pool party setup, so basically everyone will be able to come out, have a few glasses of wine, maybe a few bottles, if you feel like it, and just have a good time. They've got a great pool at Current A12, a nice little area there, so it's going to be a nice, very I don't know pool party atmosphere. We have a great DJ coming. He's going to be a perfect DJ coming. He's going to be it's a perfect pitch DJ. He's going to be there and, uh, Jason's gonna help head it up. So it's going to be a nice, nice little event. We're looking forward to it.

Speaker 1:

Yeah, I was uh talking to Jason. He's excited. He's got a great booth audio and video equipment. So we uh, yeah, we're excited about the event. As Jacob said, it's out by the pool but people aren't getting in the pool. We kind of know how not everybody's brave enough to kind of put on a swimsuit in front of everybody. So we're going to keep it all kind of a I don't know, not a black tie, but it's a casual pool party.

Speaker 1:

Yeah, yeah, but we'll have some food. We'll have, yeah, but we'll have some food. We'll have some wine and we'll have terrible jokes. Yeah, I'll be there all day. Yeah, yeah. All you got to do is find Jacob and say tell me a dad joke, and then if he tells you 20 more, it's your fault. You asked for it.

Speaker 2:

I mean, if you just stick your hand out, you'll just be here we go. It's a nice limb, you know, going out on a limb for people. It's a way to branch out there's a preview, everybody anyway.

Speaker 1:

Um, back to skittles. Skittles are lentils and apparently they've done a bunch of weird stuff that I don't really know what's going on. We're looking at it online right now. Um, it has been like new packaging uh logo. They get the little lentil thing that's for the uh dot on the eye. Um, do you eat?

Speaker 2:

skittles yeah, I like skittles. Skittles are a good one, they're. They're like that snack, like if there's an open bowl of them, I probably wouldn't grab them yeah, that's kind of like bar peanuts, it's like our bar nuts.

Speaker 1:

You just don't do that, you just have no idea. I've seen people come out of the restroom and they've not washed their hands, so you know.

Speaker 2:

Yeah, that's kind of where I'm at with that. So that's why I'm like yeah, but little packaged ones, like the smaller ones from Halloween and stuff, those are always good. They're nice, simple, easy. That's why I like them over Starbush just because of how easy they are to eat compared to them.

Speaker 1:

Well, nonsensical, fun-loving brand refresh is what this has been called. You know, gen Z-flavored brand refresh. I like how these buzzwords come out as we look through all of this. And skittles has an ad at the top um, yeah, it's, uh, I mean that's. I don't really notice a whole lot of difference, but I've not really paid attention, uh, to the brand. I don't think I can click on this and read this is from ad week. Um, oh, you, look at that. I can, at least for the most part. 30 years ago, candy Colossus Skittles debuted the slogan Taste the Rainbow, which has now since become one of its longest running campaigns. So apparently that has changed and we're missing Jonathan because he would be like yeah, they changed it and Jonathan got bogged down, so we roll like this, this is all like. If you're like, oh, these guys are already off the rails, yeah, Well, Skittles are out of this world.

Speaker 2:

They come from Mars.

Speaker 1:

Are you joking? Yeah, you're just going to keep doing dad jokes, aren't you? That's going to be your thing. You're like in a corner and you're just like I don't really know what else to say about it, so I'm just gonna go and tell you a joke. Um like no, that's not how podcasting works, jacob ah well, someone has to be that like oh, yeah, that, just yeah, yeah wrenching things you know.

Speaker 2:

Meanwhile, you're like, well, hey, here's actual points and facts and things people need to hear, and I'm like go ahead dad joke yeah yeah, but it's you know the topic.

Speaker 1:

Of course, what I get from this is like, when you have a campaign that's that long, that you've run for that long, that's a big uh, that is a huge change.

Speaker 2:

I mean that is definitely the it's risky. Taste the rainbows. I mean that's literally. I've only known them as Taste the Rainbow, like I never heard of any other slogan really going with Skittles.

Speaker 1:

Well, you know, they got an age gate on their thing.

Speaker 2:

Well, that's probably because of that whole stuff with whatchamacallit, where certain states were against certain sites and blocking that for the age requirement, so it might be a new standard.

Speaker 1:

Oh good, let's put something else in front of people to block their experience from the information they're looking for. That's how the internet was designed. Sorry, that was loaded with sarcasm for our listeners and, yeah, I meant every word. It's so annoying. Yeah, like this overthinking and complexity and how things are getting worse, like that. It's like.

Speaker 1:

I just want to read the thing you know, like I'm not here for a lesson on that. Uh, you know, they got their sour gummies. I'm not seeing the new. I mean I still see. See the rainbow, taste the rainbow, yeah.

Speaker 2:

So you know, I'm not even seeing on the packaging saying lentil, I see littles. Maybe that's how it's spelled.

Speaker 1:

Maybe I'm saying it wrong. I don't know I could be saying it wrong. I say things wrong all the time wait.

Speaker 2:

What is that?

Speaker 1:

I don't know, there's a whoa that took me to something completely new, okay oh, because they're smaller Littles.

Speaker 2:

Maybe that's what it is. Is Lentils Littles I?

Speaker 1:

don't know, they got a nice commercial out now with a wizard and everything, so that's interesting, right, it's definitely out of this world.

Speaker 2:

Yeah.

Speaker 1:

So there you go, shrink the rainbow, taste the rainbow. That's it. Because there's Littles, because they're tiny. Now there's tiny ones.

Speaker 2:

Tiny ones.

Speaker 1:

Apparently Littles. Yeah, that's what it is. I thought it was called lentils. I was like, why are they called lentils? And then, was it you or John? I was like, well, isn't that what they call a bean? And I'm like, oh, it's a bean. Anyways, here at the nerd brand podcast, we know everything about branding. We don't crap about product names. Just kidding, this is hilarious. Um, so this is not a criticism of skittles, by the way. This is just us catching up to events after a whirlwind of a week. Um, but seriously though, yeah, it took me a little bit to put this together. They should put the video of this at the top of the webpage, because then we can actually understand what the hell we were looking at.

Speaker 2:

And talking about People want to watch videos. Yeah, I mean, if you.

Speaker 1:

Google Skittles rebrand. It's all over there. Everybody's got something to say about it which I don't want to read. An article, who does that now? But at the end of the day it's like oh, there's the one ad that Skittles has which still has the old brand slogan in it. So I'm like all right, fine, we're going to click that. So we made Skittles pay some money. Sorry, guys, that click cost you, I guess, $30. But yeah, the commercial. I don't have the sound on, but it a couple girls sitting on a park bench talking, uh, with this little tube of, uh, skittle littles looks like the old uh m&m minis like that little container.

Speaker 2:

It looks about the size of a mentos like, remember them, yeah, yeah yeah, a little plastic ones, but I think the m&m minis is what it's actually probably. I bet you, what they did is they basically took all the old one of those, colored it and just put skittles on it, called it a day, because it's essentially the same concept.

Speaker 1:

Yeah yeah, they were like well, people didn't like smaller m&ms, let's try smaller skittles. Um, some skittle littles, yeah, so, shrink the rainbow, taste the rainbow. Got it all right. So that is. Uh, that's some branding news. Branding news. There's your theme music for that. Yeah, so that happened this week. You know, I have oh wait, john just sent a bunch of stuff. Holy cow, what in the world? Oh, he's having fun with us. Oh yeah, mr Chip is yeah. So, oh, we could have just read the script. Yeah, he's having fun with us. Oh yeah, mr Ch it's uh, yeah. So, oh, we could have just read the script, you know yeah we could just read the script.

Speaker 1:

so I'll be number one. You be number two, um, so this episode brought to you, well, this segment of the episode brought to you by ChatGPT, welcome back, fellow nerds. Today we're diving into the colorful world of Skittles and their 2024 rebrand. But before we get into the new stuff, let's take a trip down memory lane with a brief history of Skittles.

Speaker 2:

Did you know the Skittles first hit the market in the UK in 1974? Yep, actually not, but yep. And it wasn't until 1979 that Skittles crossed the pond to the United States. Can you imagine a world without Skittles? It's like imagining a world without Wi-Fi.

Speaker 1:

And remember the iconic Taste the Rainbow slogan. That catchy phrase has been around since 1994. It's become such a huge part of the brand's identity Totally Over the years. Did you just turn into a surfer?

Speaker 2:

Totally dude leaves. Did you just turn into a surfer? Totally dude went from across the pond to totally.

Speaker 1:

Over the years, skittles has seen quite a few changes in the branding, different packaging designs, flavor introductions and let's not forget those hilarious and sometimes bizarre tv commercials yeah, we're trying to put a spin on it for those listening, but we are actually reading almost word for word this is what ch Chad GPT thinks we sound like Apparently.

Speaker 2:

this is our first time, reading through it as well. So, I'm just saying that for my factor that I know I'm going to trip over some words here.

Speaker 1:

Oh, I do that. It's a, it's a thing. Speaking of quirky, here's a fun fact. Now that's from another like part of the world, like, yeah, we've crossed from uk to california, now we're somewhere in the midwest. Um, yeah, so I'm waiting for, don't you know? Uh, speaking of quirky, here's a fun fact, did you? Did you know? There was once a skittle flavored called tropical berry. It was only available in the uk. Imagine tasting a tropical vacation in every bite.

Speaker 2:

For the record, I do remember a flavor like that at one point in time, Something like that. It was really good. And let's not forget about the limited edition flavors, like the Darkside Skittles. Those were supposed to be the evil twin to the original flavors so cool.

Speaker 1:

This next segment is the 2024 rebrand unwrapped. Um, here we go all right, now let's unwrap the main event the 2024 rebrand of skills. So what's new? By the way, those listening you should know by now, like you don't use chat gpt to do your work for you, because here's why we don't really know what voice and tone this is supposed to be in. Yeah, it's very up and down, yeah I mean we've crossed over like three regions in the continental united states. So you know, here we go and one across the pond I know literally too.

Speaker 1:

Yeah, um first all right now let's unwrap the main event at 24 rebranding skittles.

Speaker 2:

So what's new is skittles this year first off co-host number two hey, number one, if anyone knows the scrubs reference, we should just keep a tally every like movie or show reference. I do, yeah. First off, the pax gene has undergone a complete overhaul. It's got this vibrant neon look that screams cyberpunk. It is like skittles went all in on sci-fi future exactly, and the logo.

Speaker 1:

The hunt was me, because I was taking a drink, exactly, and the logo got a sleek redesign too. It's more modern, with a touch of that classic rainbow charm. And let's talk flavors They've introduced new ones like Galactic Grape and Solar Strawberry. Sounds like something out of Star Trek, right?

Speaker 2:

Absolutely. I feel like everything I say has an exclamation point. To start off, the inspiration behind the revamp is fascinating. They wanted to capture the essence of the future of flavor. The idea was to make Skittles feel more like an adventure. Every time you open a pack, they're literally leaning into the futuristic, exploratory vibe.

Speaker 1:

Yeah, but we just watched a commercial that had a wizard. That's more like Lord of the Rings.

Speaker 2:

Hey, who knows?

Speaker 1:

Okay, that's fine, you know, you do you.

Speaker 2:

I mean Star Wars is in the past, so oh man, yeah, Okay, anyway, sorry, my turn.

Speaker 1:

And you can see that in their marketing too, they've got this whole storyline about exploring different flavor dimensions. It's pretty wild and super creative.

Speaker 2:

I love it I know Every freaking word. It's got you starting off with something like that. And did you see the new commercial? It was set in a neon-lit street in some futuristic city with people dancing and popping Skittles like they're some kind of magical candy.

Speaker 1:

The visuals are stunning. No exclamation point, by the way. It really grabs your attention and makes you excited to try the new Skittles. It's like a candy-fueled rave in your mouth.

Speaker 2:

All right, that was. You probably didn't do that next line, that last line over again.

Speaker 1:

Yeah, no, that's not even something.

Speaker 2:

I'd even say it's like a party in my mouth, but everyone's throwing up. Yeah, that's a Futurama quote right there, uh-huh.

Speaker 1:

Yeah, anyways. Marketing strategies and campaigns segment three co-host one.

Speaker 2:

Let's talk about the marketing strategies the skittles is using to push this rebrand they're really pulling out all the stops for starters.

Speaker 1:

Their tiktok campaign is genius. I thought they banned tiktok, so why would you even put?

Speaker 2:

money in tiktok I don't. They launched a skittles dance challenge where people show off their best moves to win a year supply of skittles. Imagine a whole year of free.

Speaker 1:

Skittles. Hmm, you know, I might have to brush up on my dance moves for that. That's not something I would ever say.

Speaker 2:

And they're not stopping there.

Speaker 1:

Y'all are due, right? Skittles has yeah, if you see me like jerking around, looking like I'm trying to dance, I'm having a seizure. Skittles has partnered with some big name influencers to create content around the rebrand. It's all over the Instagram and YouTube.

Speaker 2:

And let's not forget about their gaming partnerships. I almost thought it said gambling there for a second Gaming partnerships. Skittles has an in-game currency, and now that is now. That's a sweet deal. They've collaborated with some popular games to include skittles as rewards, which is a brilliant move considering how big the gaming community is oh wait, did you realize?

Speaker 1:

they just put a dad joke in there for you, so they got something right. I know they did they knew it was me it was very passive though wasn't this emphasis. You know it lacked emphasis yeah yeah, they needed that likendog, part in there for you that you use.

Speaker 2:

They gave us the stick, but not the dog itself.

Speaker 1:

It's such a smart way to engage with your younger audiences. Now I sound like some really old guy. It's a good way to get with the younger people. You got them now, but they're going to be dancing in the street eating Skittle Littles. Plus, they've been doing some really unique promotional stunts. I heard they're planning a Skittles flavor hunt in major cities, kind of like a treasure hunt, but with Skittles Sounds fun right.

Speaker 2:

Sorry when I hear that I just easily see someone licking the concrete of a building being like is this the flavor? I would just easily see someone like licking the concrete of like a building being like is this the flavor man?

Speaker 1:

it just doesn't sound like a good idea at all. Depending on the city you live in, you know why.

Speaker 2:

Right, yeah, that would be bad, absolutely. It's all about creating experiences that stick with people, and with these innovative strategies, they're definitely making a mark. What's your favorite marketing move so far?

Speaker 1:

I think the tiktok challenge is my favorite because, yeah, people that know me know I'm on tiktok. Um, it's interactive, it's fun, it gets people moving. Plus, who wouldn't want a year supply of skittles?

Speaker 2:

sounds like all reasons for you not to do it, jason. Pretty much, except for the Skittles. Maybe I can see you doing that, yeah, but even then you'd be like, ah, what am I going?

Speaker 1:

to use this. I mean, I would look at the bag of them and I'd be like I remember eating these when I was younger, but they don't really have a lasting like. I think they make me sick after like two or three because of the sugar content. Well, yeah, it's literally just a bite of sugar flavor. Yeah, I mean, the most I consume in sugar during the week is a Red Bull, of which I'm drinking right now. Anyways, what are we moving on to now? What has it got us now?

Speaker 1:

Segment four how many segments are there on this thing. I don't think we're going to get through all this this is a lot. This is all right, we'll go for it. I know the audience is just dying for us to get through this. This is a show, guys. The robot's telling you how to do it, even though oh wait, did I pass it up? Oh right, there, segment four. Okay. So how is this rebrand impacting Skittles? So far, early reactions seem pretty positive.

Speaker 2:

Yeah, from what I've seen, people are loving the new look and the futuristic feel. It's definitely grabbing attention. Sales are already seeing a boost and social media is buzzing with people sharing their thoughts and unboxing videos.

Speaker 1:

It's interesting to see how this fits into broader industry trends. We're seeing a lot of brands leaning into more vibrant, eye-catching designs lately. And it's not just candy, it's across the board and consumer products oh, the sound was off.

Speaker 1:

Yeah, you got to turn that up and then do this. Yeah, you can just leave it up as long as you don't press a button. Yeah, let's just pull that curtain back. Tell everybody like how we don't know how you're running this town board. Sorry, I'm trying to read and then follow along. It is a lot, you know. That's why I usually have a sound engineer in another room yeah we can't really afford one of those. But if you want to do it for free and enjoy this show like organically, you're welcome to contact us.

Speaker 2:

Um, all right so across the board consumer products right, and compared to other recent rebrands, skittlesles is definitely standing out. Remember when M&M's did their character redesigns? This feels like Skittles' bold answer to that.

Speaker 1:

Um wait hold on.

Speaker 2:

Pause for a minute.

Speaker 1:

They didn't do that. They hired like a comedian actress and she was the new spokesperson at M&M's.

Speaker 2:

No, but I think it was the characters themselves. So the actual M&M's no, but I think it was the characters themselves.

Speaker 1:

So the actual oh, yeah, yeah, yeah, the kerfuffle about the purple M&M and the boots and the shoes, and then the green one, yeah, being overly sexualized. Yeah, which was kind of the point I thought, because green is like Lust envy, right exactly, colors means words. Yeah no, really Like be right exactly. You know colors means where. Yeah, no, really like color theory y'all.

Speaker 2:

Um, maybe one we'll. We'll touch on that as a podcast episode. I'll be fine with doing the next one.

Speaker 1:

Yeah, yeah I mean it is a. It is a thing, it is a thing. There's a reason why you get a red plate at a buffet.

Speaker 2:

It's the reason why mcdonald's the number one of the top fast food restaurants. His main colors are red and yellow yep anyways.

Speaker 1:

Uh, where am I at? Oh, it's interesting to see how this fits in a broad strategy.

Speaker 2:

It's all about staying relevant and exciting.

Speaker 1:

So, oh, I'm already at the bottom already and in trends moving towards more interactive and experienced marketing, Skittles is right on point and they're just selling candy. They're not just selling candy, they're selling an experience.

Speaker 2:

There we go, there you go. That was a good one. I worked with them exactly. And do you think other candy brands are getting a bit jealous?

Speaker 1:

this reband is setting a high bar for sure, like really, I bet we'll meet some interesting responses from other brands soon, like Flavor Wars, anyone that almost sounds bad. Well, the way that it's written. Again, we went like we went, but we keep like going from the Atlantic to the Pacific side of the country. Here now, man, poor flyover states, we only hit them once. Um, all right, all right, let's wrap up with some nerdy branding lessons that we can learn from skittles 2024 rebrand, first lesson stay relevant.

Speaker 2:

Skittles is a classic brand, but they're not afraid to evolve and keep up with the times. That's crucial for any brand. That is actually one of the most legit things on here. Yeah, it really is. Yeah, to be honest. Uh, staying relevant. The old brands typically have a tendency to fall away. For example, uh tebow, who done right.

Speaker 1:

Yeah, I mean, and. But you know, for a while there tebow was a verb and a brand name, so you know it's kind of like kleenex, yeah.

Speaker 2:

Yeah, I was going to be my next one, but like, can anyone name another facial tissue?

Speaker 1:

brand Right, but you know again Tebow, what, who. So yeah, anywho, where am I? Where are the Mulsons? Absolutely. Second lesson be bold. The new design is striking and memorable. Don't be afraid to take risk with your branding. You know it's calculated risk. Let's say that.

Speaker 2:

Yeah, calculated risk I would be like, yeah, you want to be a little bold yeah.

Speaker 1:

Yeah.

Speaker 2:

Some brands lean, are able to lean more to being more bold because of the brand. So, doritos, I say go bold, do anything. That's literally the whole thing and that's why they have their different ads and they do their whole things for it, like boom, that's awesome, that's all right, um do you want, like some like nursing home, to go for a bold ad?

Speaker 1:

no, not really. Yeah, no, you don't, and you know there's plenty of lessons to look back on. You know there's plenty of lessons to look back on, where everybody tried to be bold with their branding and their advertising and that didn't go so well, and we there's documentaries on that, um all right.

Speaker 2:

And then and third, engage your audience. Skittles is doing an amazing job with interactive campaigns and collaboration. It's all about creating a community around your brand. Uh, I would say that's a great point. Yeah, you want to feed your, feed your band base, you know you don't want to. There's no reason to. You know, even if you were like an actual band, you're not gonna. If you're a country band, you're not really trying to hit. You know different genres outside of that. If they like you, they will buy.

Speaker 2:

Yeah that's essentially yeah, let's get kevin costner in here.

Speaker 1:

Well, no, that's, if you bake it, they will come, if you build it, or if you build it, they will come, sorry.

Speaker 2:

Yeah, yeah, yeah, thank you. I actually went out to the farm in Iowa a handful of years ago. It's actually a pretty fun. It's just an interesting little baseball field.

Speaker 1:

Well, great points. And for all the small businesses and indie brands out there, remember that even if you don't have a Skittle-sized budget, you can still apply these principles Be creative, stay relevant and engage with your audience.

Speaker 2:

Don't just don't start tasting your logos.

Speaker 1:

Yeah, and don't start a sentence with just yes, yes.

Speaker 2:

That was weird Folks. Leave that to Skittles.

Speaker 1:

Good advice, and that's it for today's branding lesson. It's really not. But taste the rainbow, folks, and keep the brands as vibrant as a pack of Skittles.

Speaker 2:

Oh, there's more.

Speaker 1:

We're not going to do that, though it's an outro. Yeah, it's kind of an outro. Yeah, it's the outro, but anyhow, yeah. So thank you, mr.

Speaker 2:

Tomogachi. No, no, read this. Join us next week where we dive into retro resurgence of Tomogachis Until I keep nerding out. I mean that's not a bad idea, but I don't know if Tomogachis are really coming back. Yeah, I like your outro there, England.

Speaker 1:

Yeah, catch you. Yeah, I like your outro, there you go in. Yeah, catch you later, nerds, I know, yeah, I mean it goes from a nerd mentality to like you're the bully.

Speaker 2:

Catch you later, nerd, I know. Smell you later gramps. Smell you later ash. This is just pokemon.

Speaker 1:

That's what it does, this is just one of those examples, man. What I mean by like well, and we don don't know how Jonathan prompted the robot to write this either. That is true, we don't have the prompt, we just have what he sent in a Slack message. He's going to love the fact that we read it this way, though that's the thing I don't think he realizes that we did. But then he may be like don't read it. Like that, it's like too late, man 30. That we did. But then he may be like don't read it like that.

Speaker 2:

It's like too late, man. 30 minutes in, we're done.

Speaker 1:

Yeah, that's already wrapped up. Yeah, we're pretty much wrapped up for this episode. Anyways, too, on the next episode of the NerdBrand Podcast. But until then, we will see you later and remember, keep your NerdBrand strong.

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