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NerdBrand Podcast
The NerdBrand Podcast is at the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.
NerdBrand Podcast
Navigating Fandom Mayhem: Monty Python, Star Wars Backlash, and Taylor Swift Politics
Ever wondered how today's biggest fan communities navigate the fine line between passion and chaos? Join us as we reunite with Jonathan and Mitch on the NerdBrand Podcast after their hiatus, kicking off with some Monty Python humor. We tackle the current state of fandoms, dissecting the love-hate relationship with new Star Wars content and the controversial political endorsements of Taylor Swift. From the unnecessary reboots in the Lord of the Rings universe to the untapped potential of the two blue wizards, we stress the importance of respecting original material while yearning for fresh, original stories.
Branding and creativity: can these two coexist without stepping on each other's toes? We head into the intricacies of launching new brands, from the critical steps of checking trademarks to navigating licensing nightmares. The discussion takes a broader look at the saturated media landscape, where both giants like Star Wars and fresh faces like Oppenheimer and Barbie face uphill battles. Plus, we scrutinize the constraints of platform rules on YouTube and the burgeoning trend toward private platforms, offering creators more freedom but also new challenges.
Digital media's impact on advertising has been both a blessing and a curse. We explore how trolling and controversial content are being exploited for higher traffic by news websites and social media platforms. Reflecting on how public protests have evolved, we highlight the decline in advertising quality, driven by reduced budgets and a flood of mediocre content. Emphasizing the need for risk-taking and discernment in media production, we tease our next episode’s debate: is pursuing an MBA worth it compared to a BS degree? Don’t miss it as we bring you more engaging conversations and insights on the NerdBrand Podcast.
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
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Welcome to this episode of the NerdBrand Podcast, where you wait forever for me to get to the point where I say welcome to this episode of the NerdBrand Podcast.
Speaker 2:Who are you people?
Speaker 1:Coming up on this episode. We have a surprise for you. We have with us today, of course, jacob and myself, but we have some other folks that have come back, that have been missing for about a dozen or so episodes. Jacob, what are you doing? Just reaching over? Anyway, we have Jonathan back and Mitch. Look at that.
Speaker 2:And there was much rejoicing.
Speaker 1:You guys came out of the. When did we eat the minstrels? The hole that you came?
Speaker 2:in or out of Monty Python on the holy ground, oh I gotcha yes.
Speaker 1:Oh, nothing makes sense anymore. Mitch, Mitch, I'm 34.
Speaker 2:I'm just reestablishing my nerd cred.
Speaker 3:Yeah, I mean, that is I. I never even noticed seeing the python at one point.
Speaker 1:Nothing really has to make sense anymore, in my opinion. We're like a month away from an election or some shit, so it's fine, I hadn't noticed. Yeah, no kidding, we're doing what. Yeah, anyways, fandom's gone wild. The good, the bad, the toxic, let's just go all in for it. So I'll say it first. I have thoughts? Star Wars I thought you let's just, let's just go all in for it, so I'll say it first, I have thoughts.
Speaker 4:Star wars I thought you were going to take the big one first well, what, what?
Speaker 2:which one taylor swift oh god yeah that was actually yeah yeah that, yeah, well, considering that's touching on the politics, the fact that she now is publicly endorsed, camilla, and now that's a big thing.
Speaker 3:So they're like oh, all the swifties are now gonna, so it's like they're usually some of them kind of stepped away from taylor.
Speaker 1:Well, I can see that.
Speaker 2:The other thing you have to remember is that a good portion of her, of her fan base, is out of voting 16 and below right.
Speaker 1:Yeah, so it shouldn't really.
Speaker 2:I mean, that's not to say there aren't because my two daughters have seen right twice in concert.
Speaker 1:But what they are doing and I've seen you in the car pretty frequently, yeah yeah, not me yeah, sorry you're singing to like you're singing to like shake it off or yeah I don't know that's in your worm. Yeah, it is so star wars is doing another show that doesn't look like Star Wars. I can't wait for the Star Wars fans to start hating on this one. Have you all seen the trailer, which?
Speaker 3:one. There's another one I just saw Mitch has. I'm actually pretty excited for it.
Speaker 2:I mean just in general and I'm talking to Amazon and I'm talking to Disney, just in general, and I'm talking to Amazon and I'm talking to Disney. If you want to do these shows, have people, have creative teams that number one. Respect the source material and care about quality. Yeah, that's all I'm asking. That's all I'm asking yeah, care about that first, and all the other stuff will kind of fall into place. You don't have to try that hard.
Speaker 1:They're making it harder than it needs to be. Well, when I saw the trailer, it doesn't look like star wars. It just kind of looks like every sci-fi. You know, star wars just has a feel to the effects, so when it starts it just doesn't look like star wars at all in my opinion.
Speaker 2:So I feel like, well, people are saying the same thing about Rings of Power.
Speaker 1:Yeah, well, yeah, which may not survive after this season.
Speaker 3:Yeah, well, to be honest, that's one of those things where I get upset with just the copyright and trademark infringement that companies hold on their stuff, which I get. Why it's there? Because people can abuse it the wrong way. But this is something where the fans want the actual Simmerillion story put out there.
Speaker 2:There's so many, instead of just making stuff up.
Speaker 3:Yeah, and just like trying to be like oh, there's a random gap in the Simmerillion that just randomly we can put stuff from there, and it's like all right.
Speaker 1:Well, my thing is is like they're supposed to redo the three Lord of the Rings movies.
Speaker 2:But I don't know why that's a thing.
Speaker 1:I don't know why either, because they've literally cast the same guy that played Gandalf in the first three in the next run and I'm like when is this considered a reboot if it's the same actors?
Speaker 3:Yeah, like I would say, you wait till 2050 would be the time to do a new. Lord of the.
Speaker 1:Rings, or just do you have 3,000 years, they've not tapped into, go ahead and do 3,500.
Speaker 2:The other thing is I mean you've got Lord of the Rings, you've got the Star Wars universe. I mean I won't even pull Marvel into any of this, but particularly with those two franchises, why not just do something completely original and divorced from an existing property?
Speaker 3:there's there's no original creative, or very little original creative material going out into the entertainment universe see, I think what would be cool for lord of the rings is if they did a story on the two blue wizards that go, uh, east to the east lands, past mordor. No one knows, they don't talk about that. What's over there? It's a whole storyline that they can literally touch on well and we haven't really got.
Speaker 1:I haven't gotten, I've only got episode five, because I think it's the late. The latest on the um, the rings of power, the newest season or the first season second, and so it's like I know they're trying to play it up as that.
Speaker 1:He's gandalf, they could take that turn to. He's one of the blue wizards, um, but because they've had tom bombadil, which was rare, I never had a live version I don't think of him. Maybe I'm not sure, but, um, the way he was done too, he's in the wrong location geographically, so he's not in the east. They have him like east, north of Mordor, and you know, right now John's like.
Speaker 4:I have no idea what any of you idiots are talking about. I'm still stuck on Bombadil. I'll be honest.
Speaker 2:This is what I'm talking about. It used to be.
Speaker 4:I'm still thinking about the new Air Bud coming out Baseball it's in theaters here I mean it used to be.
Speaker 2:I mean, if you look back to the 80s, kind of one of the golden ages of like sci-fi entertainment movies, I mean look at the original movies that kind of started setting the standard for what could be done.
Speaker 1:Yeah.
Speaker 2:You had Terminator.
Speaker 4:You had.
Speaker 2:Predator. Aliens Well not aliens after, but alien, I mean, these weren't based on existing properties. These were things that people actually sat down and kind of dreamed up on their own, created on their own, took the time and energy to create these universes. But nobody does that anymore and I want to know why.
Speaker 1:You know, I feel like it could be just a there's a fear of.
Speaker 2:Failure.
Speaker 1:Well, there's that greatly. I mean the studios, I mean they. If it was it a while back, I think it was Batgirl, they were filming that and it was like a $90 million budgeted film and they said, well, and it was like a 90 million dollar budgeted film. And they said, well, it feels like a 90 million dollar budgeted film. And I'm like, wasn't the first batman 1989, wasn't that? The budget for it was like around around 100 one maybe.
Speaker 2:Yeah, but that was you know that's in 1989 right, it's still, though, I mean, but and I kind of wonder if we're losing something.
Speaker 1:So you've brought up before about how, with brands and advertising in the 90s was like a golden age, because 80s and 90s.
Speaker 2:yeah, yeah.
Speaker 1:I mean, what did we lose in your, what hypothesis, or what do you think we lost from then? Because no one. I remember Budweiser, the frogs, and I remember what, what's up, and I remember all these other ads but we don't have anything.
Speaker 2:The running of the squirrels, well, and I go back. Wait, one of the things that really there have been pivotal ads throughout time that sort of redefined how you approach the medium, and I don't know why, but the original bud light, uh, miller light ads which is, by the way, on toxic, because toxic brands I mean, but that's kind of one right now.
Speaker 1:Well, no, this is.
Speaker 2:Miller Light which light beer from Miller was the original light beer Right.
Speaker 2:Okay, when they started bringing in all these sports and sports media personalities that were appearing in their ads and they kind of created a universe around them, you know, having all these different people and all these different sports, but they were interacting with one another in these, in these hilarious situations, and it kind of created a whole new entertainment value to advertising. That's part of why advertising I think in the 80s and 90s there was so much, so much captivating advertising at that time because they started to learn, hey, this is entertainment.
Speaker 1:That would be my. I thought we were about to get hit by a plane. We're going down. We're going down. I forgot to tell you guys I ordered crop dusting. Can you do that? That sounds fun. I feel like Cary Grant in North by Northwest, I don't know.
Speaker 4:That'd be crop dusting. Can you do that? That sounds fun.
Speaker 2:I feel like Cary Grant in North by Northwest.
Speaker 1:I don't know That'd be my neighbor. He's the guy that owns some printing company or something. Anyway.
Speaker 2:But yeah, when advertising learned that people started paying attention for the entertainment value.
Speaker 1:Right.
Speaker 2:That's when things started to turn a little bit. But now there's so many things the immediacy of media, yeah, the fact that you're surrounded by it, and there's so many different. You're getting hit by advertising from so many different angles and because, because of data and the ability to to direct the voice of advertising to you know, it used to. Back in the old days, you had focus groups and you had some data.
Speaker 1:Do you think the social media and all this is made?
Speaker 2:It's so narrow-cast. Yeah, that's changed its personality. It's not as broad.
Speaker 1:Do y'all think the toxicity has been there the whole time? It's just stuff like that's made Toxicity and. Like in advertising and with brands, with any kind of brand that you can mention.
Speaker 2:Oh, I don't know. I mean I have my own. I mean I know you're asking the room, but since I'm already talking, Go ahead.
Speaker 1:I mean I have my own. Forgive me for trying to get others involved.
Speaker 2:No, I'm sorry, I don't want to lose my thought. You know, at my age, Would you like a pen?
Speaker 1:Where's my walker?
Speaker 2:I think everybody's so careful now.
Speaker 3:Yeah.
Speaker 2:Everybody is walking on eggshells, it's not as much fun. You can't have as much fun creating this stuff If you've trying to be, if you're constantly trying to avoid not just the landmines that exist now but the ones, the one that might come flying over over the transom at any moment. Everybody's just being so fricking careful. I think it has stunted the creativity.
Speaker 3:Yeah, I would agree with that a hundred percent. I would just say, even between shows and people who write episodes and stuff, it's like they almost have to avoid certain topics, but they almost need to approach certain topics. They just need to be like oh, I'm supportive of this, so I have to be loud about it. It's like cool, but that takes away from the delusion. What were you saying earlier? The delusion of. Suspension of disbelief. There you go.
Speaker 1:Well, it's so funny because I remember in the 70s. No, I would think delusion would apply to the budgets that some people think they have to produce.
Speaker 2:That's a little bit of fantasy too no-transcript of course the thing. The thing is I'm gonna. I want to say something side sidebar here. Ralph cramden would have never hit al. He would have never, ever thought of hitting her Right. It was kind of a hyper portrayal, if you will, of a very frustrated guy.
Speaker 4:Yeah, let me just make a statement. I firmly stand against hitting people. Oh, absolutely.
Speaker 2:Absolutely Agreed.
Speaker 4:Absolutely no hitting policy.
Speaker 1:Yeah, absolutely, absolutely violence is abhorred, would you just call me might hit you for that now, yeah, that might be the one abhorred.
Speaker 4:It's one word I'm gonna break my one rule before mitch, I've read it, books okay I'm gonna break my one rule right now.
Speaker 1:Thud, you know, we talk about branding. I think, in a way, people miss quite a bit, because we talk about television shows and entertainment. Everything we talk about is brand related, because that's a brand, it's all brands. Yeah, if you're going to buy it and it's on a T-shirt, congratulations. You've engaged with that brand, you've engaged with that brand and at the end of the day, I'm just like well, it has really gotten worse when it comes to that lack of creativity. And when I saw that Star Wars trailer because the rings of power don't, it doesn't bother me, because I understand they don't have the full licensing you brought up trademarking.
Speaker 3:Yeah, licensing yeah.
Speaker 1:We have talked to so many people that want to start something new and we're like did you look it up to see if it was trademarked? Did you look it up to see if somebody else has it?
Speaker 1:yeah is it within 30 or is it with exact match? Because you can get away, I think, with 30? Still not a lawyer don't quote me on that. We can find one who would tell you. But yeah, do the research before you just go like, yeah, that, because then when we get a hold of it, imagine you've developed a new logo, you've developed everything about the brand and the guides that we talked about, all those pieces, and then you start to do the digital components and you start doing advertising and marketing, and then somebody comes along excuse me, this is a cease and desist order from the purperterpcom. All right, you know. And then what?
Speaker 1:then you gotta pay the attorney more yep, yeah, so you know there's, there's a lot of that, but on the other end is kind of what we're talking about here is like now it's instead of worrying about it on the front end as the brand's going along. Whenever you add have we, will this offend anyone, which is a legitimate question to ask.
Speaker 1:Yeah, but, it kind of gets to the extreme of. I had this fascinating conversation in movies and film and I said I wanted to make a movie with you know, superman, and have john constantine. They were trying to rescue a boy being possessed and immediately, immediately she said like that involves theology, that's hell and that means there's a heaven. And the studio wouldn't go for that because it puts them on one side or the other.
Speaker 2:And I'm like well, that's obviously not true.
Speaker 1:Yeah, and I'm like, well, you know, I'm sitting there going like if that's their roadblock, they're not going to make anything. Yeah.
Speaker 4:Maybe that block, they're not gonna make anything. Yeah, maybe that's why we are where we are. Yeah, that's the, that's the flood of, I'll say, mediocrity, not to undermine anybody's creations, because even a, even a bad thing is hard to make but doesn't make it easier to create something that does stand out. If you think about, like oppenheimer, I don't know, I'm just thinking of the last big thing that oppenheimer and barbie just kind of coll'm just thinking of the last big thing that Oppenheimer and Barbie just kind of collided, and that was a national buzz, it is Easy.
Speaker 1:I have not seen Barbie, so I have no opinion.
Speaker 4:I haven't either. But I mean, does it make it a little easier to put the time in and the effort to make something? Does something really good stand out more than it used to? Well, Because there's a flood of stuff. That's not good.
Speaker 2:Well, and the question is why is there a flood of so much bad stuff?
Speaker 4:Why is there a flood of so much? Because you can do it in your, you know, look at where we're at.
Speaker 3:Anyone can do Canva. We've seen the ads.
Speaker 4:I'm pretty sure if I was president, my first executive order would be to raise the cost of podcasting. There's just a flood of just mediocre opinions that are just cut on video on Instagram, put out there and people buy it.
Speaker 1:Well and as of that this is the last episode we will ever do.
Speaker 4:We have great opinions, though.
Speaker 1:No, but you're right. We went to a thing that was talking about podcasting and how millions of dollars is going into it for ads and jacob were.
Speaker 3:Now we're like, yeah, but if people don't care about that topic, that doesn't matter what ad's playing, they're not going to hear it because they don't care about that it's so you'd have a better shot just doing radio, normal radio you know, and most people, yeah people listen radio ads, stuff they, they don't care, they're just yeah, I mean there's not like a skip button there so but you know, that's the thing is too.
Speaker 1:There's uh, you know, when you look at video and you look at youtube and what's going on there, there's a constant like barrage of youtubers that are just moving off. They're keeping that platform and staying on it, but they're moving off into a private platform where they can actually run a video that says things that they can't or won't right. They'll be flat out muted randomly on youtube for saying it like so you're playing.
Speaker 2:If you're going to play in their sandbox, then you got to play by their rules right.
Speaker 1:So you got to make your own sandbox and you, you know, I think this is where Web3, you know, remember when that was a thing.
Speaker 4:That was a buzzword For a couple weeks, yeah.
Speaker 1:But nobody really kind of got it. There was a guy that explained it. He said it was like Web1 was read-only All right, you get an email. All right, you go onto the web, you go into a portal, read a website, but Web a web. You go into a portal, read a website, but web 2 is when you can read and write. So now you had wordpress, you had all these content management systems. You're publishing content. Now everybody was a publisher and is because that's still the state of webs too. Well, 3.0 is like that. Everybody just runs their own youtube. It's proprietary to them. That's what it is. It's a it's like blockchain version of the internet.
Speaker 2:It's very decentralized. I think that's a good thing. I mean, if you create things, unless you sell it to someone else, it belongs to you, it's yours, you made it.
Speaker 1:Do y'all think that's what will probably clear up a lot of the lack of creativity and toxicity that's out there? Or do you think that it'll just exacerbate it and maybe like the certain areas, because you talked about the plinthole going both ways?
Speaker 4:I don't know that there was ever more or less whatever toxicity kind of means in this context. I just think that it gets elevated and it gets megaphoned out because, there's media that allows average human beings to do that.
Speaker 3:I'm trying to avoid. There's a lot more megaphones available. Troll's been around for years, but with the media it's like now. They can do what they want with it. They can't be loudest. You can say whatever you want on the internet to someone that you never met or even talked to or understand what they cared about. And now, now it's like, well, why they're allowed to have that freedom of speech, but it's like why? Why make that?
Speaker 4:you also have the platforms that actually take those comments and elevate them in the algorithm. You know local news websites. They love that, and then the local news websites understand that they're getting more engagement right, so they start posting more controversial stuff just to get comments and it's just, and that happens everywhere. Everybody wants eyeballs, everybody wants the comment, yeah yeah but I don't know that necessarily, like I'm sure there were tons of movies that were released in the 80s that a lot of people had a problem with oh yeah, oh yeah like in the 80s.
Speaker 4:What are you gonna do about it? You're gonna go out into the street corner and scream about it, they did I'm sure yeah I mean in extreme scenarios. But now it's like even I'm not hardly, you know. I think that's where film critics. I'm not going out protesting right and that's and that's it was.
Speaker 2:it was rare, I mean in the seventies and the eighties. Even in the nineties it was rare. It was an event when somebody protested a film. I wonder where the decisions are being made, sometimes in advertising these days, because it's not for the big reasons like the major catastrophes major catastrophes, it's just. In my opinion, there's a lot of very mediocre advertising. We're talking about mediocre entertainment media. Well, it's bleeding into the advertising world. There's just a lot of mediocre advertising.
Speaker 1:Yeah, it is a bit of carefulness. It's a bit of the budgets there has been less money. I mean advertising is still a trillion plus something. Blah, blah, blah industry and all that. We know that.
Speaker 4:It's like 20-25% cuts, though for big corporate.
Speaker 1:Which means your ideas are going to be fewer.
Speaker 2:Well, but the tools are too accessible to too many people.
Speaker 1:Yeah, and so the risk-taking on that is reduced. You reduce the budget, you reduce the risk-taking. Your margin there is like that's your risk. The risk taking, your margin there is like that's your risk. If I don't feel like I can risk doing an ad a certain way to advertise the brand, because jacob and I we've had ideas to do videos, we could go out and do them do. Is it worth the risk? Well, not right now, but not for any other reason. We're not gonna be offensive, like you know, we're gonna have our pants on, but other than that, you know so yeah, it's financially not worth it yeah.
Speaker 1:Is it financially worth it? Like there is a bit of an over analysis.
Speaker 4:Analysis of budget you cut the budget by not wearing pants yeah, you could.
Speaker 1:You can cut the budget, but not wearing no clothing allowance, you know or just film in the dark with no microphones. I mean, there's all kinds of ways to cut money, but then at the end of the day it's like with it it happens, that's actually yeah, that's actually a good analogy. It's like when people ask to do video, who's doing sound?
Speaker 4:Right. It's always the first thing cut. You're like we can do it without the guy who makes the audio. Every time You've been in a room probably five times with me and people are like, well, we can cut the audio, we can do it halfway, so people aren't going to hear it. This is not a silent picture Right exactly we're doing silent picture.
Speaker 2:Exactly.
Speaker 1:Yeah, I just look at those people and I'm like okay.
Speaker 2:I blame the digital revolution, because it's made advertising. The veil has been drawn to a certain extent.
Speaker 4:And too many people think things can be done too quickly, too easily. Too fast, too fast.
Speaker 3:Oh yeah, that's my answer as to why there's so much not good. Yeah, you know, I do in a large, in a large way.
Speaker 4:Yeah, it's just and just the volume of what you have to produce, even compared to when I came into the industry. We're only talking 10 years. But social media was it pretty much, and it was still facebook, a little bit of instagram. You know, you didn't have to have a full-on video crew to do social media right 10 years ago well, look at tiktok I feel like all those small things, I feel like everyone thinks they're clever.
Speaker 3:Yeah, it's a lot of people they need. I think there's a lot. There's a lot of people that they they need to have that pendulum swing to be like, hey, no, you're dumb.
Speaker 4:There was somebody I think it was Kevin Hart was like can we get back to the times where we just told stupid people to shut up? I don't have to hear from you.
Speaker 3:I'll be honest, I'm not one of the clever people. I'll say for sure, I'm one of the dumb people when it gets to that kind of stuff, and so that's why I'm like, yeah, some people need to be told they're dumb. Yeah, yeah, cool, and that's what it is.
Speaker 2:But I feel like that part of that principle. You can have too many people in the room.
Speaker 1:Oh yeah, oh yeah yeah.
Speaker 2:I'm a firm believer in less is more. I mean yeah, once in a while your receptionist, every 10, 15, 20 years, is going to have a great idea concept for an ad. That doesn't mean you have them in the room.
Speaker 2:They don't become the marketing director For every creative meeting Exactly, you know what I mean. I mean I don't want to disparage him because everybody at some point in their life has a really cool idea, right, but we're plumbers, we're electricians. If I hire a guy to come rewire my house, I'm not going to go out and grab some guy and go hey, come here a minute you might have a really good idea.
Speaker 4:What if we run it underneath the garage?
Speaker 2:Yeah, what if we strip all the insulation off all these wires and just handle them by hand?
Speaker 3:Let's just run the wires around the copper tubing inside the house, because it's just going to make it that much better yeah, I mean it's a bit louder, that's for sure we won't get charged for the water, but everybody can't do this well well, there's I'm sorry there's been a lot of graduates from maybe I'm one of them schools that well, I mean again it.
Speaker 1:that can be subjective, I think you're fine. There's been a lot of graduates, though, from schools business school and marketing over the last decade I think we've seen. I mean God, I could throw a rock into a crowd and hit somebody in the head. That's got an MBA, oh yeah. That doesn't mean they're a master of anything, Frankly. They just know how to do a TikTok video.
Speaker 2:This is going to swerve into a whole lot of trouble. Oh, I know We've got a history.
Speaker 3:That's a trigger topic for me, actually, me too this is garbage.
Speaker 1:I'll make a note now. Nba or DS there we go. Next topic idea. I'll get some people fired up. Or or BS there we go.
Speaker 4:next topic idea get some people fired up there we go.
Speaker 1:That's our next podcast episode.
Speaker 4:Tune in and listen next week for MBA or BS or just as little teaser, no one at this table has their MBA, so I can tell you what side we're on that's absolutely true this is, but this is really.
Speaker 2:This one's really starting to look like a two-parter to me anyhow, that's been this.
Speaker 1:That's been this episode of the NerdBrand podcast. We thank you for listening. You can go to nerdbrandagencycom slash podcast to hear the latest episode, or find us anywhere online at NerdBrand agency for socials and reach out, comment like, subscribe, do all the things or, just, you know, want to listen to your favorite podcast channel, go to Apple or Spotify or anything like that. Get asked all the time where you guys put the show Everywhere. So, but primarily, you can go to our site and find it. So we thank you for listening and we'll see you next week.
