How to Reinvent Your Brand in a Difficult Market With Christine Specht of Cousins Subs

Now, more than ever, it’s critical to reevaluate your brand and adjust accordingly, and who better to learn about this from than an expert in the industry, Christine Specht, CEO of Cousins Subs.

Though an iconic brand, Cousins Subs has faced several hurdles over the last decade and has had to make a number of tough decisions to reinvent their business. This has included a full rebrand, a strong investment in digital, changing their franchise model, and navigating a pandemic. In this episode of the GoGedders, Christine Spect dives deep into what has made Cousins built strong for the future and gives plenty of great takeaways regardless of what industry you are in. 

In this special crossover, Richie shares the episode he hosted with Christine Specht on First Federal Bank of Wisconsin’s podcast, Keeping it Local. Christine is undoubtedly an expert on this topic; Cousins Subs increased their average unit sales by 93%, was voted the Top Workplace by Milwaukee Journal Sentinel two years in a row, and recently managed a very successful rebrand. In the episode, Christine shares some insight about managing a successful business, two of which are maintaining a strong company culture and developing a solid brand strategy. 

Keeping it Local: https://info.ffbwi.com/podcast/