The Amazon Strategist Show

How can Tiktok and AI Boost Your Amazon Success?

October 11, 2023 The Amazon Strategist Show Season 2 Episode 47
How can Tiktok and AI Boost Your Amazon Success?
The Amazon Strategist Show
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The Amazon Strategist Show
How can Tiktok and AI Boost Your Amazon Success?
Oct 11, 2023 Season 2 Episode 47
The Amazon Strategist Show

Dive into the Amazon e-commerce universe with Oleg Zaidiner, a successful Amazon seller, software developer, and co-founder of aNavigator. He'll share his journey from being a computer science enthusiast to a digital nomad, building a seven-figure Amazon brand, and creating aNavigator, a tool designed for Amazon marketplace success.

In this episode, we unravel the mysteries of Amazon's algorithm and how it challenges profit margins. Oleg emphasizes the significance of brand value and directing external traffic to Amazon. We also talked about the potential of user-generated content on platforms like TikTok and how it can give Amazon sellers a competitive edge.

We also explore the impact of storytelling in product marketing and how AI is transforming this field. Oleg shares how AI enhances marketing strategies. Lastly, he shares his controversial take on the delicate balance between sales velocity and profitability, with Oleg advocating for prioritizing sales velocity.

Ben Smith's Social Media
Instagram: https://bit.ly/3F4hrt8
LinkedIn: https://www.linkedin.com/in/skipwithben/

Business Social Media Links
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy


Oleg Zaidiner's Socials:
Website: https://anavigator.co/
Facebook: https://www.facebook.com/zeroowl
LinkedIn: https://www.linkedin.com/in/oleg-zaidiner/
Instagram: https://instagram.com/zeroowl?igshid=MmU2YjMzNjRlOQ==



Episode link & contact info
Shareable episode link  - https://bit.ly/45tAXKi
For content collaborations, please email us at: grei@sellercandy.com 

Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonpodcast

Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness

Show Notes Transcript Chapter Markers

Dive into the Amazon e-commerce universe with Oleg Zaidiner, a successful Amazon seller, software developer, and co-founder of aNavigator. He'll share his journey from being a computer science enthusiast to a digital nomad, building a seven-figure Amazon brand, and creating aNavigator, a tool designed for Amazon marketplace success.

In this episode, we unravel the mysteries of Amazon's algorithm and how it challenges profit margins. Oleg emphasizes the significance of brand value and directing external traffic to Amazon. We also talked about the potential of user-generated content on platforms like TikTok and how it can give Amazon sellers a competitive edge.

We also explore the impact of storytelling in product marketing and how AI is transforming this field. Oleg shares how AI enhances marketing strategies. Lastly, he shares his controversial take on the delicate balance between sales velocity and profitability, with Oleg advocating for prioritizing sales velocity.

Ben Smith's Social Media
Instagram: https://bit.ly/3F4hrt8
LinkedIn: https://www.linkedin.com/in/skipwithben/

Business Social Media Links
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy


Oleg Zaidiner's Socials:
Website: https://anavigator.co/
Facebook: https://www.facebook.com/zeroowl
LinkedIn: https://www.linkedin.com/in/oleg-zaidiner/
Instagram: https://instagram.com/zeroowl?igshid=MmU2YjMzNjRlOQ==



Episode link & contact info
Shareable episode link  - https://bit.ly/45tAXKi
For content collaborations, please email us at: grei@sellercandy.com 

Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonpodcast

Never Talk to Seller Support Again.

Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing.

#amazonsellercentral #amazonsupport #ecommerce #amazonbusiness

Speaker 1:

All right, hello there, my name is Ben, I'm your host, and welcome back to season two of the Amazon Strategist show. The show that is all strategy, with no hacks, no silver bullets and no magic pills just real, practical strategy or serious Amazon sellers. Today, I have the pleasure of being joined by Oleg. Oleg's got an awesome background, so let me just read through this all. It's going to take me a second here, because you've done so much, but his journey started as an entrepreneur, and he's been fueled by really his love of solving complex problems and helping others grow. He co-founded a navigator we're going to get into that a little bit today but a company that's become a top choice for brands aiming to make quick progress on and off the Amazon platform. He's also not just bilingual he's got Russian, english and Hebrew and a little Lithuanian all under his belt, which is really impressive, and I think, oleg, you also speak Ukrainian and Spanish, so we've got all kinds of languages in there.

Speaker 1:

Beyond that, though, and outside of kind of the work world, he also does a lot in terms of outdoor activities, things like surfing, yoga, martial arts, muay Thai. He's got Dad of two, which keeps him busy, and he also likes playing musical instruments and riding motorcycles. What can you not do? I'm not sure yet, oleg, but we might find out. Overall, he's a well-rounded guy and we're really lucky to have him here today. So, oleg, I just wanted to say thank you and welcome on for the Amazon Stratas show. How are you doing today?

Speaker 2:

Great, thank you when you read all about me and say, wow, I'm a cool guy really.

Speaker 1:

I feel like that's a everyone wants to have a bio. That's like that. Right, you want to hear the bio and be like, even if it's about you, and think to yourself, wow, that is awesome, I wish I was like that. Oh, it's about me, it's about me.

Speaker 2:

I feel like the cool thing is this is about you.

Speaker 1:

So we're in the world's dirty base right now.

Speaker 2:

Currently we live in Thailand, an amazing island of Kopenang, an iconic destination you should visit it.

Speaker 1:

Very nice, love that? Yeah, I would love to. And if you've been there for a while or have you kind of been doing the Nomad lifestyle like tell us a little bit about where you've been and kind of where your journey. Are you guys going to stay there or is this just a passing through location?

Speaker 2:

Yeah, actually I was calling myself Digital Nomad for a while, but then we had this COVID, seeing that everything disappeared, and also because now I'm a family with a daughter, a son, so we're much more stable. So we spent half a year here in Thailand, and summertime we go to the 20s. This is Eastern Europe, that's awesome. So actually we just moved countries twice a year Very cool. Before it was every two, three months. It's much more quiet.

Speaker 1:

You slowed down a little bit. That's great. Well, I was wondering if we could kind of go back and just look at how you actually started your journey. How did you get into kind of this Amazon space and just catch us up on how you got to where you are today with a navigator?

Speaker 2:

Yeah, absolutely so. My journey started with the very boring computer science thing, so I was geeked from my teams and it was all about computers. And then in my career I was doing different startups in Israel that were founded. One company Dill.

Speaker 2:

Angel was in the hospitality business. We sold it. So it was like a huge journey of data science, about software development and so on. And then it was 2015. I was already quite in digital nomad lifestyle and I was traveling around the world and was in Thailand different place here and I was doing my kite surfing, which is something I really enjoy. And after selling my previous company, I was like, okay, normal software developed, I'm down with computer, I want to be on the beach and enjoy. And what I was doing it's like, literally, I was going by the beach and asking people hi, how are you? So what do you do for a living so you can stay on the beach all the time? And I met with two friends a guy, john from K, so he said, yeah, I sell stuff on Amazon. What do you mean? I sell stuff and this is how I get to this Amazon private label story. Back then in 2015, it was, as my daughter said, easy peasy, right, you just bring stuff and it's worth it For different models.

Speaker 2:

Yeah yeah, yeah, it was very easy and so actually it was my first e-commerce project that I started with. We built a seven figure brand in about a year and I really like all the digital part of this e-commerce. So you can play with Amazon algorithm, you can play with PPC, all this stuff I felt at home, but I really didn't like what you guys are doing talking to Amazon support and managing all this supply chain and basically doing it with people. It was much, much more complicated, so I sold the brand, and another project that I started is Amazal Again. Unfortunately it was software again, so it was a market analytics solution for Amazon. A few hundred thousand people were using it. It was cool at the time. It was mostly for beginner Amazon seller. I sold it as well.

Speaker 2:

And then I have all this kind of vision that what we see on Amazon there is like all this PPC keywords, all this stuff, and from another side is a competitors, market dynamics and I wanted to build a solution to make success on Amazon. This is how we started the navigator with my partner. He came more from the Python part of sync and I came from market analytics and we built the navigator as a software solution.

Speaker 2:

But when we reach out with this amazing tool to people, I say wow, amazing, you look smart, can you do it for me? I was like this is too complicated, there's too many numbers. So this is how we end up doing Amazon, all service agencies, as we call it right. So basically, this is what we do last year. This is our main purpose manage hundreds of different issues on the marketplace around the world.

Speaker 1:

That's awesome. Yeah, I was going to say I heard three trends repeated throughout your back story. You have number one, software. You continue to try to get away from software but then keep coming back to it somehow. Two is the data and analytics piece, and just like understanding market competition and market the trends in the market. And three is the word exit.

Speaker 1:

It sounds like you've had a lot of success in exiting businesses, which is really cool too. So it's cool because you've gone through and you have experience in all these different areas, which is awesome, and especially with now, you know, just coming back full circle to Amazon, the Amazon world, like there is more data than ever that's coming in and just having a way to really you know you need people on your team that can go through and understand the data, that they're getting right and understand where the market's going, and that that's both just for PPC, but also even just from the sense of like product trends, like what next product should we go and think about launching, you know? And so there's a lot going on there, which I think. It's always fun to hear people's back stories, but you've got an especially unique one.

Speaker 1:

With that being said, I want to kind of dive in a little bit deeper here and just talk about some of the questions that we've had guests ask us or to ask you, or some of the things that I personally wanted to ask you or things that I know that you know about and I want to kind of talk about your expertise on. So I guess kind of just the starting ground there, since you do so much with brands, is, you know, do you have any kind of good guidelines or framework for really how you scale a brand on Amazon? You've personally been through it before. I'm sure a lot's changed since you personally built that brand, but you're you know, for the last two years, as you said, you've been managing and helping brands do the same thing. So what are you seeing kind of there and do you have any recommendations or value for the audience or listener?

Speaker 2:

Yeah, absolutely. The six really changed for the last few years. From the competition is much, much tougher today. Expectation is what we see. Expectation for high margin, high profit is sometimes the problem. What we see now from Amazon algorithm they really like the volume. You as a brand owner probably you prefer profit, but the algorithm is more volume and usually it takes us a lot of time, without communication with the brand, to get these expectations to you, know to manage it with the reality, because you know if your competitors sell very cheap a lot and you want to sell very, something very specific for high margin, it's getting like you're getting out of the mainstream from algorithm.

Speaker 2:

So the core strategy that we believe you need to be one of the top three, top five. Worst case, other than that it's getting tough. So you need to strive. So, like in many niches, we see top players. You can see it in product opportunities. First, there is like open information. In most niches 80% of the business is going to five brands. So if you're not top five, you struggle Usually to get there. You need to get to the next level of sales diversity. This is the main concept.

Speaker 1:

Yeah, and I was going to ask kind of as a follow-up question too. You know you made a good point there about like really Amazon does really favor the volume game, right, and that's kind of contradictory in a way to. You know, a lot of the stuff that I've heard just over the years is shifted more from like. You know you want to find a product that's, you know, ideally small and light but that has you can charge enough for that. You have, you know, some kind of room for margin in there. But the more that you end up normally, the higher you go up in that price price chain you're going to generally not have as high of a volume seller. So it's kind of this like balancing act, I think.

Speaker 1:

Now, that being said, you know the. I think the sweet spot it sounds like is like a high volume and a high price product where you have a lot of margin. But that doesn't always exist in the way that we want it to. But yeah, I thought that was just an interesting comment to think about. That's all right. I didn't mean to cut you off, so go ahead.

Speaker 2:

Yeah, so this is the one part of things where you just create the volume and play the pure Amazon algorithm game. But we have brands in our portfolio and I see it. So if the brand value is very strong outside of Amazon, right, some brands they build it like years. Some brands do a lot of influencers modern social media pick-up cup.

Speaker 2:

If the brand is strong enough, you can still keep your kind of functionality on Amazon platform. If your brand outside of Amazon is not recognizable, not strong, you have the one choice to play the algorithm game. In the algorithm game, it's all about volume. So this is what we do now. We really try to bring all of our clients to the influencers game as well, because it's like getting to be a must-have. I believe like even one year ago it was like good to have, but there seems to be a lot of.

Speaker 1:

Yeah, I think that's a good point you can rely. I think that's a lot of brands start by relying on what they have on the Amazon platform, of course, if they might have a Shopify store or something else as well, but if you rely on building your brand first, that first year or so on Amazon and taking advantage of all the advertising types and all the things that Amazon posts, everything that they have to offer there but really there's this whole other world of like, what can you do to drive traffic to your listings from off Amazon? And that's where I think to your point, where there's influencers running using what's it called the brand referral thing, where you refer from Google or whatever. We've heard I don't know how the algorithm works directly, but we've heard time and time again that Amazon does give some kind of bump in terms of external traffic, which would make sense because they want you as a seller or anything you're doing, to bring more customers onto their platform. Yeah, they want to incentivize that, so it would make sense that way.

Speaker 1:

But I guess, from that kind of influencer world, what's working for the brands that you guys work with, or do you have any kind of tips there? Is it people that are doing user-generated content on TikTok. Is it something else, a different platform? I'm just curious what's working.

Speaker 2:

Yes, the biggest successes we will see. It's, first of all, like all this user-generated stuff on TikTok, especially if the influencers do it like TikTok way. I don't like TikTok myself. I'm probably a different generation so I still don't get it. My daughter loves it, but not me. So if you can find people that can really do it like native to the platform, it works amazing. This is one thing. Another success we see it's more every niche, like we have some do-it-yourself product, for example, and there is like YouTube channel that people doing this stuff on this specific craftings, and if they promote some of the products. I'm using this X-Foom, it's like creative phrases, so you can find some YouTubers that are doing it.

Speaker 1:

I would assume that there are specific product categories or types of products that are really meant for that kind of world and there are others that are maybe not so much. I don't know about it. I'm trying to think of a terrible example, but I can't think of one right now. I don't know A sponge, I don't know how much a sponge could be. I guess it could, I guess anything could really work. But are there any specific niches or categories that you think are really good for this world of influencer marketing?

Speaker 2:

There are some people that say there is no boring product. There is a lot of boring product, but you can make amazing entertainment stuff about it, even with a sponge. I can imagine a lot of kind of things. It can be very weird as well, but it's possible. But yeah, you're totally right If you're talking about different categories. The product is very kind of utility product and it costs $9.99 on Amazon, which is probably harsh. You need to kind of bring when this thing. You need to be a sponge that uses AI or I don't know what, so yes, that makes sense.

Speaker 1:

I'm thinking back to. What is it that the here in the US at least, we have, you know, harry's, which is a big brand. I don't know how many other countries they sell in, but I remember that when they launched, one of the big things they did was they you know, relatively speaking, a men's razor isn't necessarily the most exciting product in the world, but they just had these ridiculously funny commercials that ended up being like making them go viral, and then you know, that's kind of how they got there started. So you're right, I think that even a sponge, as I said, that wouldn't be a good example. But actually, yeah, I'm sure you could do some crazy stuff with a sponge that end up, you know, you could make that into a viral piece of content somehow. So that's interesting. The question I was going to ask too, are you, do you guys actually help your clients in terms of finding those influencers for them, or are you just making general recommendations to them, like, how does that side of that world work?

Speaker 2:

Yeah, we used to provide this recommendation from day one, I think, when we started, because I always liked influencers, some of these things, and usually it's never get to reality. So eventually we said, okay, we have to do it ourselves, right, Other ways, you know, like we won't help our clients if they don't do it, so we're doing it ourselves. Well, it's not only to find those influencers. It's very important to build, to build a story, to build a positioning, to build like what you want to promote.

Speaker 2:

why, Like today, we have all this chat, gpt stuff, so it's very easy. You could like hand viral TikTok stories about sponge. I believe you will get something very fun.

Speaker 1:

How much do you guys use AI in your? How much do you use AI in your workflows? It just is a side question, Because that's a. I know that you're you personally are in a big AI. Well, I think your team member told me you were into AI, so I'm curious how much you guys implement that or kind of use that to your advantage, or if you found anything really cool to do with AI.

Speaker 2:

Yeah, just a short addition to my story. I was doing neural networks. This is the foundation of what we see in AI work today. I was doing it as a student in 99. So I was excited back then and I was waiting this time to come. So I spend a lot using this tool and this is what we try to bring the culture in our team. What I say to all of our team members so if you don't learn to use AI, you will be replaced Not because I don't like you, right, this is a trend, I believe. So it's a big part of culture. So we have, every week or two, everyone should bring some ideas how they use a personal line for business. I think what we see now in all the like what we can change between this stuff, especially marketing side of things, can be done. Like 80% of marketing can be done with data. So other professions?

Speaker 2:

not yet. But marketing is where we see a lot of really good marketing.

Speaker 1:

Yeah, I love that. I think I mean, yeah, just, you know we do the same. I have the same belief as you that I think it's AI is here to stay. You know, I think right now it's maybe this buzzy, trendy word you've been obviously in this before. It was fun to talk about, but that it's exactly that is it's.

Speaker 1:

I don't think that it's going to lead to everyone's jobs going away. Personally, I think they're. It's just going to change the nature of how we work and you will have to adopt to use it as an extension of you as a worker, essentially. And so I use it all the time, like I love using it, for it doesn't do my 100% of the. Let's say, I have an email to write or something or a you know if I'm writing copy or bullet points for a product listing. It doesn't do that at 100% yet, probably will at one time, but it gets me a really good foundation where I can then go and tweak stuff and I think, from that standpoint, it's a game changer, right. It does free up a lot of that time, or just, or allow you to just get more creative with what you're doing and ultimately, that's more value for either your clients or for just your own business, if depending on if you're selling on Amazon or whatever you're doing.

Speaker 2:

I use it a lot for brainstorming. We do brainstorming for the strategy, we do brainstorming for the positioning of the product outline, like to understanding the positioning of the competitors, how we can be better than like to build the stories. It's an amazing. Actually, we did a webinar recently Take a look at my LinkedIn about how to position your product on Amazon using ChargeGPT.

Speaker 1:

I really enjoy it, oh, interesting. Okay, well, we'll find a link and put that in the description or the notes for wherever you're watching or listening to this, because that'd be awesome to see too. And that was kind of like the next question I was just going to ask but do you have any kind of just pulling back into Amazon directly here a little bit? Do you have any strategies that you know this is a very broad question, but strategies for beating out your competitors. If you're trying to, whether you're, let's say, you're launching into an industry where there are an established three to five really top, you know they're taking 80% of the sales or maybe you're starting in a sub niche, maybe that does not yet have the same established, I guess, recognition or awareness how do you actually kind of help your clients in terms of strategizing to beat the competition?

Speaker 2:

Yes. So to make it super simple and just, you know, very, very easy is, first of all we try to understand what the niche is right. So, like a special sponge, there is a specific niche for sponges, right, and we find all the five top players and then we get to the drawing board. Okay, how we can take market share from those guys, like how we're better, are we better with pricing, are we better on positioning, are we better on reviews? If not, it will be very expensive. So we try to, you know, build with the brand, the strategies. So in the beginning probably need to be more aggressive pricing, for example. Or maybe we do it with all this supplemental stuff, bring, like small tester, both of these, a few capsules, so it will be super cheap, so you can be on your first purchase and then you build.

Speaker 2:

So first of all, you need to be fit to the market, right. You need to know how, if someone see my offer and one of those five players, why they choose me. If you can solve this thing, the next is very technical idea. So you go to the again usually it's five, ten main keywords and you tackle it one by one and you spend budget. Amazon likes your budget, you spend and if your offer is really resonating, the conversion right, eventually you get it right. But today it's usually if you want to get faster, you need to bring a lot of things and if you want to keep profitability, it takes time. So find the niche top players, how you're better, top keywords, push and eventually you get there organically. It's very simple. Under the hood is super complicated, but yes, this is what we do.

Speaker 1:

Yeah, that makes sense and I think you know. Just to kind of go a step further too, I think if you can't find a way like if you're considering your product and you can't find a way to do one of those things right, you don't either you don't have the money, that budget to go and you can market way more or be more omnipresent, or you can't find a creative way to position your product differently or position it to maybe a sub-niche within that main niche those things are, or you can't price it more competitively. You're not going to be able to really find a way to have a successful product unless your product is truly different on you know, a protein powder A that's been there for five years, that has all those things, versus my protein powder launching today. I've got to have one of those things different, or I've got to have a truly better product right and otherwise it's kind of like that's. You shouldn't even go into that space probably, unless you've got something there.

Speaker 2:

Or again another solution you just go, you use Amazon just as a fulfillment and you go to the influencers, you build the brands. It can be exactly the same powder, but if, like, influencers talk about it and they say, yeah, I'm getting stronger, whatever, right, Then people start to come from abroad. But it's again, it's also very expensive for you.

Speaker 1:

Yeah, and then so you're still leveraging, either you know and paying those influencers, or if you have an audience, like that's actually another one that I really like is if you somehow have an audience that you can bring to the table, like maybe, if you are, you, as the founder of that brand, have a YouTube channel right, or a big email list, well, yeah, that could be. A big differentiator, too is that can help you at least get that extra jump that you need to kind of go compete with the people that are big in that space.

Speaker 2:

Yeah, I'm strongly deliver that today. E-commerce, but any commerce, even B2B, like what to do to do B2B, it's all about face right. It should be a face full brand, like we have Apple, we have Tesla, everyone there is a face Like do you know the CEO of Volkswagen? Probably not Right. So it's all about human to human communication and sales and it's crazy important to build people by from person, not from the mystic brand place we leave everyone. We leave in YouTube, instagram, tiktok. So we used to be connected to the human being on the other side.

Speaker 1:

Yeah, that's a great point. Well, like I wanted to kind of transition into our what we call our controversial take section, and the first question I always ask is do you like pineapple on pizza, if you've had pineapple on pizza, because that's always the most controversial thing.

Speaker 2:

Yeah, me and my daughter. We love it, but my wife doesn't. We have a controversial now.

Speaker 1:

Yeah, you guys are a split household, then that's funny. Most of the guests that we've had on, surprisingly, have said that they like pineapple on pizza, which blows my mind, because in real life anyone I talk to just tells me they hate it. So I always think it's hilarious. But I guess the reason I'm asking is yeah, the reason I'm asking is, you know, we'd like to kind of ask you know, our guests here, is there kind of a controversial or debatable thing that you believe that maybe other people in the industry don't believe? Or maybe if the industry is all going this way, you got you really think everyone should be over here. Is there anything like that that you've kind of? You kind of I don't know the hill that you would die on, so to speak?

Speaker 2:

Yeah, that's a good question. We have a lot of kind of discussion with our customers about this. It's all about profitability versus sales velocity and I'm true believer that sales velocity is true and then you can build up the profit of the deal, not vice versa. I don't know if you get my point, but this is usually the tough discussion.

Speaker 1:

I get it.

Speaker 2:

Yeah, I brought my amazing products and I want to make money. But the point I heard from someone on our podcast it's like before five years ago when you get to Amazon you can get 40% margin, 50% margin, easy. But if at that time, if you want to bring your product to the postcard or some retailer brand, they usually squeeze you to the 3% 5% profit. Right, and Amazon getting more or less to the same space today. So it's not the place to expect fine margin. But if you do a lot of velocity you can make your profit.

Speaker 1:

Yeah, that's definitely a. It's not even just a controversial take, but it's also something just. I've heard more and more. I mentioned this in a couple of our previous episodes, but for example, at Prosper the Prosper show in Vegas this year.

Speaker 1:

That was the big conversation, right, this is the year of profitability on Amazon, because so many people have gone after this, this, you know, hey, let's just sell and break even or lose money. You know or not not necessarily intentionally, right, a lot of people are doing and they don't know until they look at their books later on. But you know it is hard, it's becoming harder, as you mentioned, in that way, and you really have to be watch every part of your you know every part of the process to figure out where you can keep margin or know where you're at in the game. And that's what we talked about. I think our last guest who came on Mon and we're talking about this Mon from AO2, that you have to know the place you're at, right, if you're in that first one or two years maybe of that product launching and really getting to a mature place, it should be about the velocity as opposed to the profitability. You know and but maybe later in that cycle, profitability is the thing that you can actually go for? I think it's, but it's different from probably when you started your Amazon business and and same one with when I got into the Amazon space. It was like I'm going for day one profitability, like I'm trying to make money today, and I think now that's it's changed. It's not necessarily the same same way, yeah, yeah.

Speaker 1:

Well, like I, this kind of brings us to the end of the show and I so I just wanted to get say you know, thanks so much for being here. It's always awesome to hear you know stories from people like you that have such an amazing background and, you know, get to work with so many clients and see kind of really what's happening in the Amazon world. So I appreciate you for coming on the show. Thanks so much. I did want to turn it around quickly to you and just say this is your chance to kind of tell us where people can find you. You know, if there's any kind of offer or anything that you guys do, I know, obviously, a navigator, but where can people find you? Where can they reach you? They want to learn more.

Speaker 2:

Thank you, yes, thank you for having me on the podcast. I really, really enjoyed talking about Amazon. This is what they do for six years. I think this is my main focus, so the best way to find me is LinkedIn. All like Zidaneer, I hope you can put the link. And and and and and and and and and and and and and and and and and and and and and and and and and and and so and and and and and and and and and and and. Then they send me stuff to風 the previous, last year, or kids that probably just died. They just died as well. So they send me to commencé. Well, when I was young, I was, I was probably a little late, and but it is not like three, four years they sent me the news from be like they never for some people, because I'm in Taiwan, but usually you can find it Sounds good.

Speaker 1:

Oleg, I just want to say again thank you so much. So that brings us to the end of this episode. We'll put everything, including we'll put Oleg's LinkedIn and the A Navigator website link in the show notes or the description if you're watching this on YouTube. But that's gonna bring us to the end of the episode today. So thanks again to Oleg from A Navigator for being here. We hope that for those of you watching or listening, you've gotten something out of this episode of the Amazon Strategy Show.

Speaker 1:

If you found some value in this discussion first, we'd love to know about it. So if you're watching on YouTube, leave a comment, share that feedback and leave us a review, if you find so fit, on any of the podcast players that you might be listening on. This does help us get to more e-commerce enthusiasts like you. And, last but not least, don't forget to follow us on social media for behind the scenes updates and more. And that's gonna be it for today's episode, but we will be back next week, so mark your calendars and, oleg, once again, thank you so much. That was an awesome talk and, yeah, we'll have to get you back for round two.

Speaker 2:

Thank you, it was my pleasure.

Speaker 1:

Okay, see ya. All right, so that brings us to the end of this episode. Thanks again to Oleg from A Navigator for coming on and joining us today. We hope that, for those of you watching or listening to this episode, that this episode brought you some insight or strategy, something you can pull out and use for your business in some way. As always, we appreciate every single one of you listeners who's tuning in for the Amazon Strategist show.

Speaker 1:

If you did find some value in this discussion, we'd love to hear from you, but whether that is on YouTube, let us know by leaving a comment or question, if you're listening to this on a podcast player of any type. We really do appreciate if you could leave us a review and rating. That does help us reach more and more listeners and get valuable feedback on the show in general. So don't forget to do that and follow our social media pages for updates behind the scenes, content and more. All of those links will be found in the description or show notes for this episode. So that is it for today's episode. Be sure you mark the calendars and join us again next week, as we will be back for another captivating discussion and we're gonna be bringing you some more experts from the industry. So again, I'm your host, ben, signing off and wishing you all a happy selling and happy start to Q4. Thank you.

Navigating Amazon
Strategies for Success on Amazon
AI and Influencer Marketing for Competition
Building a Successful E-Commerce Brand
Appreciating Listeners, Taking Action