Chick-fil-A's Former Chief Marketing Officer Shares Valuable Leadership Lessons | Steve Robinson

Our guest on this episode is Steve Robinson. Steve is an in-demand consultant, author, and speaker. He focuses on organizational culture design & leadership, brand strategy, marketing, and advertising principles.

But Steve may be best known as the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, from 1981-2015. 

He is also the author of the book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.

You can find Steve Robinson online at https://srobinsonconsulting.com/

Visit our chapter markers for show highlights.

Host: Rodney Cox

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Chapters

• 1:50 How Steve Robinson got started with Chick-fil-A in the early 1980s.
• 6:20 How Chick-fil-A creates and maintains such a like-minded internal culture.
• 8:15 What a great brand and Proverbs 22:1 have in common.
• 11:17 Steve Robinson shares the cornerstone of every great culture.
• 12:06 How leaders can cultivate the soil of a great culture.
• 18:00 Steve Robinson reveals his greatest accomplishment while at Chick-fil-A.
• 26:00 How Chick-fil-A became a lifestyle brand.
• 34:28 The role of grace in leadership.
• 44:20 The importance of pausing to communicate about and pray through decisions.
• 45:45 The strategic importance of playing "the long game" when making decisions.