Content Bounce House
You aren’t alone: Other content marketers are probably struggling with the same stuff you are. Join us for group therapy in the Bounce House. The Content Bounce House is for anyone and everyone who leads a content team, even a team of one. (And since the walls are fully inflatable, it’s safe to bang your head against them.)
Content Bounce House
Caitlin Burns, Head of Content at HealthMatch
August 18, 2022
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Ryan Sargent
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Episode 5
"We measure input rather than output. We measure things that are in our control. ...Things like sessions and impressions and clicks, we measure them for sure, but we understand that the input is more important there and that often if we're seeing a drop or an increase, we can trace it back to input."