Content Bounce House

Melissa Zehner, Director of Content at Foundation Marketing

October 06, 2022 Ryan Sargent Episode 8

"The idea is to really determine outcomes first. Do you wanna build your brand? Do you wanna drive website traffic? Are you looking to engage more people on social media? Once you have those outcomes identified, then it's really easy to reverse engineer a strategy and figure out what you need to be doing or what levers you need to pull to make that happen."