Health Comm Central
But I’m Not Selling Anything! | Ep #26
The concept of Product and Price from the Four Ps of Marketing can be confusing when you’re new to social marketing. What’s your product if you are just trying to persuade someone to change their behavior? And what is the price if no money changes hands? This episode is the first in a brief series on social marketing, breaking down these two critical concepts and offering some suggestions for how you can easily practice identifying product and price as they apply to both social marketing and corporate marketing. If you’re fairly new to social marketing, go back and listen to Episode 6 first!
Resources:
Brown KM. Defining the Product in a Social Marketing Effort. Health Promotion Practice. 2006;7(4):384-387. doi:10.1177/1524839906291323
Rosemary Thackeray, Katrina N. Fulkerson & Brad L. Neiger (2012) Defining the Product in Social Marketing: An Analysis of Published Research, Journal of Nonprofit & Public Sector Marketing, 24:2, 83-100, DOI: 10.1080/10495142.2012.679156
Butler, K., Gordon, R., Roggeveen, K., Waitt, G. and Cooper, P. (2016), "Social marketing and value in behaviour? Perceived value of using energy efficiently among low income older citizens", Journal of Social Marketing, Vol. 6 No. 2, pp. 144-168. https://doi.org/10.1108/JSOCM-07-2015-0045
Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!
For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com
© 2022 - 2023 Karen Hilyard, Ph.D.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central
The concept of Product and Price from the Four Ps of Marketing can be confusing when you’re new to social marketing. What’s your product if you are just trying to persuade someone to change their behavior? And what is the price if no money changes hands? This episode is the first in a brief series on social marketing, breaking down these two critical concepts and offering some suggestions for how you can easily practice identifying product and price as they apply to both social marketing and corporate marketing. If you’re fairly new to social marketing, go back and listen to Episode 6 first!
Resources:
Brown KM. Defining the Product in a Social Marketing Effort. Health Promotion Practice. 2006;7(4):384-387. doi:10.1177/1524839906291323
Rosemary Thackeray, Katrina N. Fulkerson & Brad L. Neiger (2012) Defining the Product in Social Marketing: An Analysis of Published Research, Journal of Nonprofit & Public Sector Marketing, 24:2, 83-100, DOI: 10.1080/10495142.2012.679156
Butler, K., Gordon, R., Roggeveen, K., Waitt, G. and Cooper, P. (2016), "Social marketing and value in behaviour? Perceived value of using energy efficiently among low income older citizens", Journal of Social Marketing, Vol. 6 No. 2, pp. 144-168. https://doi.org/10.1108/JSOCM-07-2015-0045
Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you!
For more information, visit the Health Comm Central website at: http://www.HealthCommCentral.com
© 2022 - 2023 Karen Hilyard, Ph.D.
Connect with me on:
LinkedIn: https://www.linkedin.com/company/health-comm-central/
Twitter: @HealthCommCtrl
Instagram: @health.comm.central